TED2018
John Doerr: Why the secret to success is setting the right goals
John Doerr: Zašto je ključ uspjeha postaviti ispravne ciljeve?
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Naše vodstvo i institucije nas često iznevjere, iako to nije uvijek zato jer su zlonamjerne ili neetične, kaže poduzetnik John Doerr. To je zato jer nas vode prema pogrešnim ciljevima. U ovom praktičnom govoru, Doerr nam pokazuje kako se možemo vratiti natrag. „Ciljevima i ključnim rezultatima“ ili CKR-ovima - sustavom postavljanja ciljeva koji su koristili Google, Intel i Bono za postavljanje i izvršavanje smionih ciljeva. Saznajte više o tome kako postavljanje pravih ciljeva može značiti razliku između uspjeha i neuspjeha - i kako možemo iskoristiti CKR-ove da bismo i mi i naše vodstvo bili odgovorni.
John Doerr - Venture capitalist
John Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins. Full bio
John Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins. Full bio
Double-click the English transcript below to play the video.
00:13
We're at a critical moment.
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U kritičnom smo trenutku.
00:16
Our leaders,
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Naše vodstvo,
00:17
some of our great institutions
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neke naše najveće institucije
00:19
are failing us.
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nas iznevjeruju.
00:22
Why?
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Zašto?
00:24
In some cases, it's because they're bad
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Ponekad zato što su loši
00:26
or unethical,
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ili neetični,
00:28
but often, they've taken us
to the wrong objectives.
to the wrong objectives.
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ali često jer su nas vodili
do pogrešnih ciljeva.
do pogrešnih ciljeva.
00:33
And this is unacceptable.
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To je neprihvatljivo.
00:38
This has to stop.
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To mora prestati.
00:40
How are we going to correct these wrongs?
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Kako ćemo ispraviti te greške?
00:44
How are we going
to choose the right course?
to choose the right course?
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Kako ćemo izabrati pravi put?
00:47
It's not going to be easy.
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Neće biti lako.
00:49
For years, I've worked with talented teams
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Godinama smo radili
s talentiranim timovima
s talentiranim timovima
00:52
and they've chosen the right objectives
and the wrong objectives.
and the wrong objectives.
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koji su birali ispravne i pogrešne ciljeve.
00:55
Many have succeeded,
others of them have failed.
others of them have failed.
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Mnogi su uspjeli,
a neki od njih su griješili.
a neki od njih su griješili.
00:58
And today I'm going to share with you
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Danas ću s vama podijeliti
01:00
what really makes a difference --
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što zapravo stvara razliku --
01:02
that's what's crucial,
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to je ono što je važno,
01:05
how and why
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kako i zašto,
01:06
they set meaningful and audacious goals,
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oni postavljaju smislene i smione ciljeve,
01:09
the right goals for the right reasons.
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ispravne ciljeve iz ispravnih razloga.
01:13
Let's go back to 1975.
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Vratimo se u 1975.
01:15
Yep, this is me.
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Da, to sam ja.
01:17
I've got a lot to learn,
I'm a computer engineer,
I'm a computer engineer,
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Imam puno toga za učiti.
Ja sam računalni inžinjer.
Ja sam računalni inžinjer.
01:19
I've got long hair,
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Imam dugu kosu
01:21
but I'm working under Andy Grove,
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i moj nadređeni je Andy Grove
01:24
who's been called the greatest manager
of his or any other era.
of his or any other era.
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kojeg nazivaju najboljim menadžerom
njegove i bilo koje druge ere.
njegove i bilo koje druge ere.
01:28
Andy was a superb leader
and also a teacher,
and also a teacher,
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Andy je bio izvrstan vođa i učitelj
01:32
and he said to me, "John,
it almost doesn't matter what you know.
it almost doesn't matter what you know.
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i rekao mi je: "John,
gotovo je nevažno što znaš.
gotovo je nevažno što znaš.
01:36
Execution is what matters the most."
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Najvažnije je obaviti posao."
01:39
And so Andy invented a system
called "Objectives and Key Results."
called "Objectives and Key Results."
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Pa je Andi izumio sustav nazvan
"Ciljevi i ključni rezultati."
"Ciljevi i ključni rezultati."
01:44
It kind of rolls off
the tongue, doesn't it?
the tongue, doesn't it?
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Gotovo potrgaš jezik
na tom nazivu, zar ne?
na tom nazivu, zar ne?
01:47
And it's all about excellent execution.
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U njemu se sve vrti
oko izvrsno obavljenog posla.
oko izvrsno obavljenog posla.
01:51
So here's a classic video from the 1970s
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Evo klasičnog videa iz 1970-ih
01:54
of professor Andy Grove.
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koji je napravio profesor Andy Grove.
01:56
(Video) Andy Grove: The two key phrases
of the management by objective systems
of the management by objective systems
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(Video) Andy Grove: Dvije ključne fraze
sustava upravljanja temeljenog na ciljevima
sustava upravljanja temeljenog na ciljevima
02:00
are the objectives and the key results,
and they match the two purposes.
and they match the two purposes.
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su ciljevi i ključni rezultati.
Oni su povezani s dvije svrhe.
Oni su povezani s dvije svrhe.
02:04
The objective is the direction.
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Ciljevi daju smjer,
02:07
The key results have to be measured,
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a ključni rezultati trebaju biti izmjereni.
02:09
but at the end you can look
and without any argument say,
and without any argument say,
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Kad na kraju pogledamo rezultat,
možemo i bez argumenata reći:
možemo i bez argumenata reći:
02:12
"Did I do that, or did I not do that?"
Yes. No. Simple.
Yes. No. Simple.
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"Jesi li ili nisi to napravio?"
Da. Ne. Jednostavno.
Da. Ne. Jednostavno.
02:14
John Doerr: That's Andy.
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John Doerr: To je Andy.
02:16
Yes. No. Simple.
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Da. Ne. Jednostavno.
02:19
Objectives and Key Results,
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Ciljevi i ključni rezultati,
02:21
or OKRs,
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ili CKR,
02:23
are a simple goal-setting system
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su sustav postavljanja ciljeva
02:26
and they work for organizations,
they work for teams,
they work for teams,
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pogodan kako za organizacije,
tako i za timove.
tako i za timove.
02:29
they even work for individuals.
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Pogodan je i za pojedince.
02:31
The objectives are what
you want to have accomplished.
you want to have accomplished.
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Ciljevi su ono što želite postići.
02:34
The key results are how
I'm going to get that done.
I'm going to get that done.
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Ključni rezultati govore
kako ću postići cilj.
kako ću postići cilj.
02:37
Objectives. Key results.
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Ciljevi. Ključni rezultati.
02:40
What and how.
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Što i kako.
02:43
But here's the truth:
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No, istina je sljedeća:
02:45
many of us are setting goals wrong,
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mnogi od nas postavljaju pogrešne ciljeve.
02:47
and most of us
are not setting goals at all.
are not setting goals at all.
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Mnogi od nas uopće ne postavljaju ciljeve.
02:50
A lot of organizations
set objectives and meet them.
set objectives and meet them.
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Mnoge organizacije postavljaju ciljeve
i ostvaruju ih.
i ostvaruju ih.
02:53
They ship their sales,
they introduce their new products,
they introduce their new products,
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Povećavaju prodaju, uvode nove proizvode.
02:56
they make their numbers,
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Ostvaruju zadane brojke.
02:57
but they lack a sense of purpose
to inspire their teams.
to inspire their teams.
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No, nedostaje im smisao postojanja
koji inspirira njihove timove.
koji inspirira njihove timove.
03:02
So how do you set
these goals the right way?
these goals the right way?
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Kako onda postavljamo ciljeve
na ispravan način?
na ispravan način?
03:05
First, you must answer
the question, "Why?"
the question, "Why?"
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Najprije, treba odgovoriti na pitanje:
"Zašto?"
"Zašto?"
03:09
Why?
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Zašto?
03:11
Because truly transformational teams
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Jer pravi transformacijski timovi
03:13
combine their ambitions
to their passion and to their purpose,
to their passion and to their purpose,
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spajaju svoju ambiciju sa svojom
strašću i smislom.
strašću i smislom.
03:19
and they develop a clear
and compelling sense of why.
and compelling sense of why.
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Razvijaju jasan i neodoljiv
smisao za zašto.
smisao za zašto.
03:23
I want to tell you a story.
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Ispričat ću vam priču.
03:25
I work with a remarkable entrepreneur.
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Radim s izvanrednom poduzetnicom.
03:27
Her name is Jini Kim.
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Ime joj je Jini Kim.
03:29
She runs a company called Nuna.
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Vodi poduzeće imenom Nuna.
03:32
Nuna is a health care data company.
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Nuna je poduzeće za obradu podataka
zdravstvene skrbi.
zdravstvene skrbi.
03:35
And when Nuna was founded,
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Kad je Nuna osnovana,
03:37
they used data to serve the health needs
of lots of workers at large companies.
of lots of workers at large companies.
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koristili su podatke za zdravstvenu skrb
mnogih radnika u velikim poduzećima.
mnogih radnika u velikim poduzećima.
03:43
And then two years
into the company's life,
into the company's life,
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Dvije godine kasnije,
03:45
the federal government issued a proposal
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savezna vlada je dala prijedlog
03:48
to build the first ever
cloud database for Medicaid.
cloud database for Medicaid.
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za stvaranje prve Medicaid
baze podataka u oblaku.
baze podataka u oblaku.
03:52
Now, you'll remember
that Medicaid is that program
that Medicaid is that program
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Sjetit ćete se da je Medicaid program
03:54
that serves 70 million Americans,
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koji uslužuje 70 milijuna Amerikanaca,
03:57
our poor, our children
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siromašne, djecu
03:59
and people with disabilities.
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i ljude s invaliditetom.
04:02
Nuna at the time was just 15 people
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Nuna je u to vrijeme
zapošljavala samo 15 ljudi,
zapošljavala samo 15 ljudi,
04:06
and this database
had to be built in one year,
had to be built in one year,
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a ta baza podataka je trebala
biti završena unutar godine dana.
biti završena unutar godine dana.
04:08
and they had a whole set of commitments
that they had to honor,
that they had to honor,
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Obvezali su se na puno toga,
04:12
and frankly, they weren't going to make
very much money on the project.
very much money on the project.
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a, iskreno, ne bi puno zaradili.
04:17
This was a bet-your-company moment,
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To je biti-ili-ne-biti trenutak
za poduzeće
za poduzeće
04:20
and Jini seized it.
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koji je Jini prihvatila.
04:21
She jumped at the opportunity.
She did not flinch.
She did not flinch.
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Prihvatila je priliku i nije ustuknula.
04:25
Why?
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Zašto?
04:27
Well, it's a personal why.
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To je osobni zašto.
04:29
Jini's younger brother Kimong has autism.
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Njen mlađi brat Kimong je autističan,
04:34
And when he was seven,
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a kad je imao sedam godina,
04:36
he had his first grand mal seizure
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imao je prvi veliki napadaj
04:38
at Disneyland.
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za vrijeme boravka u Disneylandu.
04:39
He fell to the ground.
He stopped breathing.
He stopped breathing.
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Pao je na zemlju. Prestao je disati.
04:42
Jini's parents are Korean immigrants.
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Njeni roditelji su korejski useljenici.
04:45
They came to the country
with limited resources
with limited resources
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U SAD su došli ograničenih resursa,
04:48
speaking little English,
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slabo su govorili engleski
04:50
so it was up to Jini
to enroll her family in Medicaid.
to enroll her family in Medicaid.
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pa je Jini uključila obitelj
u Medicaid program.
u Medicaid program.
04:54
She was nine years old.
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Tad je imala 9 godina.
04:58
That moment defined her mission,
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Taj trenutak je odredio njenu misiju
05:01
and that mission became her company,
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i ta je misija postala njeno poduzeće.
05:04
and that company bid on, won
and delivered on that contract.
and delivered on that contract.
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To se poduzeće kladilo na taj ugovor,
dobilo ga i obavilo posao.
dobilo ga i obavilo posao.
05:08
Here's Jini to tell you why.
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Jini će nam reći zašto.
05:10
(Video) Jini Kim: Medicaid
saved my family from bankruptcy,
saved my family from bankruptcy,
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(Video) Jini: Medicaid je spasio
moju obitelj od bankrota
moju obitelj od bankrota
05:13
and today it provides for Kimong's health
and for millions of others.
and for millions of others.
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i danas se brine za bratovo zdravlje
i zdravlje milijuna drugih.
i zdravlje milijuna drugih.
05:17
Nuna is my love letter to Medicaid.
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Nuna je moje ljubavno pismo Medicaidu.
05:20
Every row of data is a life
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Svaki redak podataka je život
05:22
whose story deserves
to be told with dignity.
to be told with dignity.
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čija priča zaslužuje biti ispričana
s poštovanjem.
s poštovanjem.
05:25
JD: And Jini's story tells us
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JD: A njena priča nam govori
05:27
that a compelling sense of why
can be the launchpad for our objectives.
can be the launchpad for our objectives.
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da neodoljiv smisao za zašto može biti
odskočna daska za naše ciljeve.
odskočna daska za naše ciljeve.
05:32
Remember, that's what
we want to have accomplished.
we want to have accomplished.
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Sjetite se, to je ono što želimo ostvariti.
05:35
And objectives are significant,
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Ciljevi su značajni,
05:38
they're action-oriented,
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orijentirani su na akciju,
05:40
they are inspiring,
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nadahnjuju
05:43
and they're a kind of vaccine
against fuzzy thinking.
against fuzzy thinking.
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i neka su vrsta cjepiva
protiv nejasnog mišljenja.
protiv nejasnog mišljenja.
05:46
You think a rockstar
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Teško možete zamisliti
05:48
would be an unlikely user
of Objectives and Key Results,
of Objectives and Key Results,
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da rock zvijezda koristi
"Ciljeve i ključne rezultate",
"Ciljeve i ključne rezultate",
05:51
but for years, Bono has used OKRs
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no Bono ih koristi godinama
05:54
to wage a global war
against poverty and disease,
against poverty and disease,
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kako bi vodio globalni rat protiv
siromaštva i bolesti,
siromaštva i bolesti,
05:58
and his ONE organization
has focused on two really gorgeous,
has focused on two really gorgeous,
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a njegova organizacija ONE je usmjerena
na dva zaista predivna
na dva zaista predivna
06:03
audacious objectives.
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i smiona cilja.
06:04
The first is debt relief
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Prvi je smanjenje duga
06:07
for the poorest countries in the world.
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najsiromašnijim zemljama svijeta.
06:09
The next is universal access
to anti-HIV drugs.
to anti-HIV drugs.
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Drugi je sveobuhvatan pristup
lijekovima protiv HIV-a.
lijekovima protiv HIV-a.
06:14
Now, why are these good objectives?
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Zašto su to dobri ciljevi?
06:16
Let's go back to our checklist.
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Vratimo se našem spisku.
06:18
Significant? Check. Concrete? Yes.
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Značajno? Jest. Konkretno? Jest.
06:22
Action-oriented? Yes.
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Akcijski usmjereno? Jest.
06:24
Inspirational?
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Nadahnjujuće?
06:26
Well, let's just listen to Bono.
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Poslušajmo Bona.
06:28
(Video) Bono: So you're passionate?
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(Video) Bono: Jeste li strastveni?
06:30
How passionate?
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Koliko strastveni?
06:31
What actions does your passion
lead you to do?
lead you to do?
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Na koje vas aktivnosti navodi vaša strast?
06:34
If the heart doesn't find
a perfect rhyme with the head,
a perfect rhyme with the head,
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Ako vaše srce nije u savršenom suglasju
s vašom glavom,
s vašom glavom,
06:37
then your passion means nothing.
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vaša strast ne znači ništa.
06:39
The OKR framework cultivates the madness,
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Ciljevi i ključni rezultati
potiču mahnitost
potiču mahnitost
06:43
the chemistry contained inside it.
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i kemiju koja se unutar nje stvara.
06:45
It gives us an environment for risk,
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Daje nam okolinu za poduzimanje rizika,
06:48
for trust,
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za povjerenje
06:49
where failing is not a fireable offense.
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u kojoj greška nije prijestup
koji izaziva gnjev.
koji izaziva gnjev.
06:51
And when you have that sort
of structure and environment
of structure and environment
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Kad imate takvu vrstu strukture i okoline
06:54
and the right people,
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i prave ljude,
06:56
magic is around the corner.
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čarolija je odmah iza ugla.
07:00
JD: I love that.
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JD: Jako mi se to sviđa.
07:02
OKRs cultivate the madness,
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CKR potiče mahnitost,
07:04
and magic is right around the corner.
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a čarolija je odmah iza ugla.
07:07
This is perfect.
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To je savršeno.
07:10
So with Jini we've covered the whys,
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S Jini smo pokrili "zašto",
07:13
with Bono the whats of goal-setting.
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a s Bonom "što" u postavljanju ciljeva.
07:15
Let's turn our attention to the hows.
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Usmjerimo našu pažnju na "kako".
07:18
Remember, the hows are the key results.
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Zapamtite, "kako" su ključni rezultati.
07:20
That's how we meet our objectives.
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To je način ispunjenja ciljeva.
07:23
And good results
are specific and time-bound.
are specific and time-bound.
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Dobri rezultati su posebni
i povezani s trenutkom.
i povezani s trenutkom.
07:25
They're aggressive but realistic.
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Oni su nasrtljivi, ali realistični.
07:27
They're measurable,
and they're verifiable.
and they're verifiable.
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Oni su mjerljivi i mogu se provjeriti.
07:29
Those are good key results.
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To su dobri ključni rezultati.
07:32
In 1999, I introduced OKRs
to Google's cofounders,
to Google's cofounders,
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1999. sam predstavio CKR
osnivačima Googlea.
osnivačima Googlea.
07:37
Larry and Sergey.
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Larryju i Sergeyu.
07:38
Here they are,
24 years old in their garage.
24 years old in their garage.
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Evo ih ovdje.
S 24 godine u njihovoj garaži.
S 24 godine u njihovoj garaži.
07:41
And Sergey enthusiastically
said he'd adopt them.
said he'd adopt them.
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Sergej je oduševljeno rekao
da bi ih prihvatio.
da bi ih prihvatio.
07:45
Well, not quite.
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Ne baš tim riječima.
07:48
What he really said was,
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Ono što je zaista rekao je:
07:49
"We don't have any other way
to manage this company,
to manage this company,
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"Mi nemamo niti jedan drugi način
za upravljanje poduzećem
za upravljanje poduzećem
07:52
so we'll give it a go."
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pa ćemo ovo isprobati."
07:53
(Laughter)
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(Smijeh)
07:54
And I took that as a kind of endorsement.
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I ja sam to uzeo kao vrstu odobrenja.
07:58
But every quarter since then,
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Od tada, svaki kvartal,
08:00
every Googler has written down
her objectives and her key results.
her objectives and her key results.
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svaki radnik Googlea je pisao
svoje ciljeve i ključne rezultate.
svoje ciljeve i ključne rezultate.
08:06
They've graded them,
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Ocijenjivali su ih
08:07
and they've published them
for everyone to see.
for everyone to see.
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i omogućili svima da ih vide.
08:10
And these are not used
for bonuses or for promotions.
for bonuses or for promotions.
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Oni nisu bili korišteni za dobivanje
bonusa ili promaknuće.
bonusa ili promaknuće.
08:13
They're set aside.
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Držali su ih podalje od toga.
08:14
They're used for a higher purpose,
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Koristili su ih za višu svrhu,
08:16
and that's to get collective commitment
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za postizanje zajedničke predanosti
08:18
to truly stretch goals.
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za osmišljavanje boljih i većih ciljeva.
08:21
In 2008, a Googler, Sundar Pichai,
took on an objective
took on an objective
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2008. jedan od njih, Sundar Pichai,
je postavio za cilj
je postavio za cilj
08:26
which was to build
the next generation client platform
the next generation client platform
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izgradnju korisničke platforme
nove generacije
nove generacije
08:29
for the future of web applications --
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za buduće web aplikacije --
08:32
in other words, build the best browser.
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drugim riječima,
izraditi najbolji preglednik.
izraditi najbolji preglednik.
08:36
He was very thoughtful
about how he chose his key results.
about how he chose his key results.
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Vrlo je smišljeno izabrao
svoje ključne rezultate.
svoje ključne rezultate.
08:39
How do you measure the best browser?
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Kako ćete izmjeriti najbolji preglednik?
08:41
It could be ad clicks or engagement.
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Možete brojem klikova na oglase
ili angažman korisnika.
ili angažman korisnika.
08:43
No. He said: numbers of users,
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On je izabrao broj korisnika,
08:47
because users are going to decide
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jer će korisnici odlučiti
08:49
if Chrome is a great browser or not.
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je li Chrome izvrstan preglednik ili ne.
08:52
So he had this one
three-year-long objective:
three-year-long objective:
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On je imao taj trogodišnji cilj:
08:55
build the best browser.
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izraditi najbolji preglednik.
08:56
And then every year
he stuck to the same key results,
he stuck to the same key results,
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I svake godine je provjeravao
ključne rezultate,
ključne rezultate,
08:59
numbers of users, but he upped the ante.
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broj korisnika. I stalno je povećavao cilj.
09:01
In the first year,
his goal was 20 million users
his goal was 20 million users
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Prve godine njegov je cilj bio
20 milijuna korisnika.
20 milijuna korisnika.
09:04
and he missed it.
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I nije ga ostvario.
09:05
He got less than 10.
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Imao je manje od 10 milijuna.
09:06
Second year, he raised
the bar to 50 million.
the bar to 50 million.
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U drugoj godini je povisio ljestvicu
na 50 milijuna.
na 50 milijuna.
09:09
He got to 37 million users.
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Stigao je do 37 milijuna.
09:11
Somewhat better.
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Nešto bolje.
09:13
In the third year,
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U trećoj godini
09:16
he upped the ante once more
to a hundred million.
to a hundred million.
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cilj je postavljen na 100 milijuna.
09:18
He launched an aggressive
marketing campaign,
marketing campaign,
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Započeo je agresivnu marketinšku kampanju,
09:21
broader distribution,
improved the technology, and kaboom!
improved the technology, and kaboom!
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proširio kanale distribucije,
unaprijedio tehnologiju i booom!
unaprijedio tehnologiju i booom!
09:24
He got 111 million users.
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Imao je 111 milijuna korisnika.
09:28
Here's why I like this story,
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Zašto volim ovu priču?
09:30
not so much for the happy ending,
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Ne toliko zbog sretnog završetka,
09:32
but it shows someone
carefully choosing the right objective
carefully choosing the right objective
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već zato što je netko
pažljivo izabrao pravi cilj
pažljivo izabrao pravi cilj
09:36
and then sticking to it
year after year after year.
year after year after year.
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i držao ga se godinu za godinom.
09:40
It's a perfect story for a nerd like me.
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To je izvrsna priča za tipa poput mene.
09:44
Now, I think of OKRs
as transparent vessels
as transparent vessels
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Ja CKR zamišljam kao prozirne posude
09:47
that are made from the whats
and hows of our ambitions.
and hows of our ambitions.
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napravljene od "zašto" i "kako"
naših ambicija.
naših ambicija.
09:52
What really matters is the why
that we pour into those vessels.
that we pour into those vessels.
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Ono što je zaista važno je "zašto"
koje lijevamo u te posude.
koje lijevamo u te posude.
09:58
That's why we do our work.
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Zašto radimo svoj posao.
10:00
OKRs are not a silver bullet.
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CKR nije srebrni metak.
10:03
They're not going to be
a substitute for a strong culture
a substitute for a strong culture
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On neće zamijeniti
jaku korporativnu kulturu
jaku korporativnu kulturu
10:06
or for stronger leadership,
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ili snažno vodstvo.
10:07
but when those fundamentals are in place,
they can take you to the mountaintop.
they can take you to the mountaintop.
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No, kad su ti temelji dobro posloženi,
CKR vas može odvesti do vrha.
CKR vas može odvesti do vrha.
10:12
I want you to think
about your life for a moment.
about your life for a moment.
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Razmislite na trenutak o svom životu.
10:16
Do you have the right metrics?
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Imate li pravi način mjerenja?
10:19
Take time to write down your values,
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Odvojite vrijeme
i zabilježite svoje vrijednosti,
i zabilježite svoje vrijednosti,
10:23
your objectives and your key results.
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ciljeve i ključne rezultate.
10:27
Do it today.
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Učinite to danas.
10:29
If you'd like some feedback on them,
you can send them to me.
you can send them to me.
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Ako želite neku povratnu informaciju o
njima, možete ih poslati meni
njima, možete ih poslati meni
10:32
I'm john@whatmatters.com.
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na john@whatmatters.com.
10:35
If we think of the world-changing goals
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Ako razmišljamo o ciljevima koji će
promijeniti svijet,
promijeniti svijet,
10:38
of an Intel, of a Nuna, of Bono,
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o Intelu, Nuni, Bonu,
10:43
of Google,
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Googleu,
10:44
they're remarkable:
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oni su izvanredni:
10:46
ubiquitous computing,
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sveprisutna računala,
10:48
affordable health care,
high-quality for everyone,
high-quality for everyone,
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zdravstvena skrb visoke kvalitete
dostupna svima,
dostupna svima,
10:51
ending global poverty,
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iskorjenjivanje globalnog siromaštva,
10:53
access to all the world's information.
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pristup svim svjetskim informacijama.
10:55
Here's the deal:
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Kladimo se da su
10:57
every one of those goals
is powered today by OKRs.
is powered today by OKRs.
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svi ti ciljevi promatrani kroz CKR.
11:03
Now, I've been called
the Johnny Appleseed of OKRs
the Johnny Appleseed of OKRs
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Mene zovu Johnny Appleseeed CKR-a
11:06
for spreading the good gospel
according to Andy Grove,
according to Andy Grove,
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jer, prema Andyju Groveu,
širim dobro evanđelje.
širim dobro evanđelje.
11:09
but I want you
to join me in this movement.
to join me in this movement.
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Želim da mi se pridružite u ovom pokretu.
11:13
Let's fight for what it is
that really matters,
that really matters,
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Borimo se za ono što je zaista važno
11:15
because we can take OKRs
beyond our businesses.
beyond our businesses.
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jer CKR možemo primijeniti
i izvan naših poslova.
i izvan naših poslova.
11:19
We can take them to our families,
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Možemo ga koristiti u našim obiteljima,
11:21
to our schools,
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školama,
11:22
even to our governments.
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čak i vladama.
11:24
We can hold those governments accountable.
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Možemo od vlada tražiti odgovornost.
11:26
We can transform those informations.
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Možemo preoblikovati te informacije.
11:28
We can get back on the right track
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Možemo se vratiti na pravi put
11:34
if we can and do measure
what really matters.
what really matters.
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ako možemo mjeriti i mjerimo
ono što je zaista važno.
ono što je zaista važno.
11:42
Thank you.
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Hvala vam.
11:43
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
John Doerr - Venture capitalistJohn Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins.
Why you should listen
For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored the New York Times bestseller, Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform, WhatMatters.com, he shares valuable lessons from some of the most fearless innovators of our time.
John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.
John Doerr | Speaker | TED.com