John Doerr: Why the secret to success is setting the right goals
Džon Dor (John Doerr): Zašto je tajna uspeha u postavljanju pravih ciljeva?
John Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins. Full bio
Double-click the English transcript below to play the video.
to the wrong objectives.
ka pogrešnim ciljevima.
to choose the right course?
and the wrong objectives.
others of them have failed.
I'm a computer engineer,
kompjuterski sam inženjer,
of his or any other era.
svog vremena, ali i svih ostalih.
and also a teacher,
it almost doesn't matter what you know.
skoro da nije ni važno šta znaš.
called "Objectives and Key Results."
pod nazivom „Ciljevi i ključni rezultati“.
the tongue, doesn't it?
of the management by objective systems
u sistemima upravljanja uz pomoć ciljeva
and they match the two purposes.
koji se slažu sa dve svrhe.
and without any argument say,
Yes. No. Simple.
Da. Ne. Jednostavno.
they work for teams,
funkcioniše u timovima,
you want to have accomplished.
I'm going to get that done.
na koji ću to postići.
postavljaju pogrešne ciljeve,
are not setting goals at all.
set objectives and meet them.
i ispunjavaju ih.
they introduce their new products,
izbacuju nove proizvode,
to inspire their teams.
koja bi inspirisala njihov tim.
these goals the right way?
postavite ciljeve?
the question, "Why?"
na pitanje: „Zašto?“
to their passion and to their purpose,
sa strašću i sa svojom svrhom
and compelling sense of why.
za pitanje zašto.
neverovatnom preduzetnicom.
podatke o zdravstvenoj zaštiti.
of lots of workers at large companies.
mnogih radnika u velikim kompanijama.
into the company's life,
u oblaku za Medikejd.
cloud database for Medicaid.
that Medicaid is that program
Medikejd je onaj program
had to be built in one year,
da se izgradi za godinu dana
that they had to honor,
koje su morali da ispoštuju,
very much money on the project.
na ovom projektu.
She did not flinch.
He stopped breathing.
with limited resources
sa ograničenim sredstvima,
to enroll her family in Medicaid.
da uvede porodicu u Medikejd.
u njenu kompaniju,
and delivered on that contract.
pobedila na konkursu i završila posao.
saved my family from bankruptcy,
moju porodicu od bankrota
and for millions of others.
Kimongu i mnogim drugima.
to be told with dignity.
da se dostojanstveno ispriča.
can be the launchpad for our objectives.
može biti odskočna daska za naše ciljeve.
we want to have accomplished.
što hoćemo da postignemo.
against fuzzy thinking.
protiv konfuznog razmišljanja.
of Objectives and Key Results,
Ciljeve i ključne rezultate,
against poverty and disease,
protiv siromaštva i bolesti,
has focused on two really gorgeous,
to anti-HIV drugs.
lekovima protiv HIV-a.
lead you to do?
a perfect rhyme with the head,
of structure and environment
u postavljanju ciljeva.
are specific and time-bound.
i vremenski ograničeni.
and they're verifiable.
to Google's cofounders,
suosnivačima Gugla,
24 years old in their garage.
said he'd adopt them.
rekao da ih je usvojio.
to manage this company,
da upravljamo ovom kompanijom,
kao neku vrstu ohrabrenja.
her objectives and her key results.
svoje ciljeve i svoje ključne rezultate.
for everyone to see.
da svi mogu da ih vide.
for bonuses or for promotions.
za bonuse ili unapređenje.
zajedničku posvećenost,
took on an objective
Sundar Pičai, prihvatio cilj
the next generation client platform
platforme za klijente
da sagradi najbolji pretraživač.
about how he chose his key results.
oko biranja ključnih ciljeva.
three-year-long objective:
he stuck to the same key results,
pri istom ključnom rezultatu,
his goal was 20 million users
20 miliona korisnika.
the bar to 50 million.
skalu na 50 miliona.
to a hundred million.
marketing campaign,
marketinšku kampanju,
improved the technology, and kaboom!
poboljšao tehnologiju i bum!
carefully choosing the right objective
kako neko pažljivo izabere pravi cilj
year after year after year.
za štrebera kao što sam ja.
as transparent vessels
and hows of our ambitions.
i „kako“ od naših ambicija.
that we pour into those vessels.
koje sipamo u naše posude.
a substitute for a strong culture
they can take you to the mountaintop.
oni će vas odvesti na vrh planine.
about your life for a moment.
o svom životu na kratko.
da zapišete svoje vrednosti,
you can send them to me.
pošaljite ih meni.
o ciljevima koji menjaju svet,
high-quality for everyone,
jednak kvalitet za sve,
is powered today by OKRs.
je pokrenut uz CKR-eve.
the Johnny Appleseed of OKRs
Džonijem Eplsidom CKR-a
according to Andy Grove,
to join me in this movement.
pridružite u ovom pokretu.
that really matters,
za ono što je zaista važno,
beyond our businesses.
what really matters.
ono što je zaista značajno.
ABOUT THE SPEAKER
John Doerr - Venture capitalistJohn Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins.
Why you should listen
For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored the New York Times bestseller, Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform, WhatMatters.com, he shares valuable lessons from some of the most fearless innovators of our time.
John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.
John Doerr | Speaker | TED.com