TED2007
David Pogue: The music wars
Дейвид Пог за музикалните войни
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Авторът на рубрика за техника в "Ню Йорк Таймс" изпълнява сатирични мини-потпури за iTunes и войната за даунлоудване, като взема назаем няколко ноти от Сони, Шер и "Вилидж Пийпъл".
David Pogue - Technology columnist
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
Double-click the English transcript below to play the video.
00:12
Ladies and gentlemen,
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Дами и Господа:
00:14
the history of music and television on the Internet
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Историята на музиката и телевизията в интернет
00:17
in three minutes.
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в три минути
00:19
A TED medley --
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Едни потпури за ТЕД.
00:21
a TEDley.
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ТЕДпури.
00:26
♫ It's nine o' clock on a Saturday ♫
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Девет часа в събота е,
00:29
♫ The record store's closed for the night ♫
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магазинът за плочи е затворен през нощта.
00:32
♫ So I fire up the old iTunes music store ♫
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Затова се изстрелвам в стария музикален магазин iTunes
00:36
♫ And soon I am feelin' all right ♫
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и скоро ще се чувствам добре,
00:42
♫ I know Steve Jobs can find me a melody ♫
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знам, че Стив Джобс ще ми намери мелодия.
00:45
♫ With one dollar pricing that rocks ♫
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С еднодоларова страхотна цена
00:48
♫ I can type in the track and get album names back ♫
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мога да напиша парчето и да получа имена на албуми.
00:52
♫ While still in my PJs and socks ♫
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Докато съм още по пижама и чорапи,
00:58
♫ Sell us a song, you're the music man ♫
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продайте ни песен, вие сте музикалният човек.
01:01
♫ My iPod's still got 10 gigs to go ♫
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На моя iPod му трябват още 10 концерта.
01:04
♫ Yes, we might prefer more compatibility ♫
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Да, бихме предпочели повече съвместимост,
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♫ But Steve likes to run the whole show ♫
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но Стив обича да ръководи цялото шоу.
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♫ I heard "Desperate Housewives" was great last night ♫
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Чух, че "Отчаяни съпруги" било страхотно снощи,
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♫ But I had a bad piece of cod ♫
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но ядох развалена риба-треска.
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♫ As I threw up my meal, I thought, "It's no big deal" ♫
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Докато повръщах вечерята, си мислех -
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♫ I'll watch it tonight on my 'Pod ♫
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ще го гледам довечера на iPod-а си,
01:27
♫ And now all of the networks are joining in ♫
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а сега всички мрежи се присъединяват -
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♫ Two bucks a show without ads ♫
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два кинта, и шоу без реклами.
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♫ It's a business those guys always wanted to try ♫
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Бизнес, който тези момчета винаги са искали да опитат,
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♫ But only Steve Jobs had the 'nads ♫
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но само Стив Джобс е паднал чак дотам.
01:42
♫ They say we're young, don't watch TV ♫
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Казват, че сме млади и не гледаме телевизия,
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♫ They say the Internet is all we see ♫
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казват, че виждаме само Интернет -
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♫ But that's not true; they've got it wrong ♫
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но това не е вярно; не са разбрали.
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♫ See, all our shows are just two minutes long ♫
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Всичките ни предавания са само по две минути.
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♫ Hey ♫
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Хей,
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♫ I got YouTube ♫
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аз имам YouTube.
02:08
♫ I got YouTube ♫
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Аз имам YouTube.
02:12
And now, ladies and gentlemen,
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А сега, дами и господа...
02:14
a tribute to the Recording Industry Association of America --
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да отдадем почит на Американската асоциация за звукозаписна индустрия,
02:17
the RIAA!
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ААЗИ!
02:23
♫ Young man, you were surfin' along ♫
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Младежо, ти сърфираше нататък,
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♫ And then, young man, you downloaded a song ♫
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а после, младежо, изтегли песен,
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♫ And then, dumb man, copied it to your 'Pod ♫
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а после, тъпако, я копира на своя iPod
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♫ Then a phone call came to tell you ... ♫
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и после получи обаждане и ти казаха...
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♫ You've just been sued by the R-I-A-A ♫
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че те съди А-А-З-И,
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♫ You've just been screwed by the R-I-A-A ♫
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току-що те прецака А-А-З-И.
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♫ Their attorneys say you committed a crime ♫
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Адвокатите им казват, че си престъпник
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♫ And there'd better not be a next time ♫
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и по-добре да няма следващ път...
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♫ They've lost their minds at the R-I-A-A ♫
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Побъркали са се в А-А-З-И.
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♫ Justice is blind at the R-I-A-A ♫
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Правосъдието е сляпо в А-А-З-И.
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♫ You're depriving the bands ♫
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Лишавате рокгрупите,
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♫ You are learning to steal ♫
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учите се да крадете -
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♫ You can't do whatever you feel ♫
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не можете да правите, каквото ви скимне,
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♫ CD sales have dropped every year ♫
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продажбите на дискове спадат всяка година.
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♫ They're not greedy, they're just quaking with fear ♫
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Не са алчни, просто треперят от страх.
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♫ Yes indeedy, what if their end is near ♫
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Да, наистина - ами ако краят им е близо
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♫ And we download all our music ♫
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и теглим всичката им музика
03:27
♫ Yeah, that would piss off the R-I-A-A ♫
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Да, това би вбесило А-А-З-И
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♫ No plastic discs from the R-I-A-A ♫
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Никакви пластмасови дискове от А-А-З-И -
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♫ What a way to make friends ♫
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Какъв начин да си създаваш приятели.
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♫ It's a plan that can't fail ♫
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Този план не може да се провали -
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♫ All your customers off to jail ♫
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пращаш всичките си клиенти в затвора.
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♫ Who'll be next for the R-I-A-A? ♫
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Кой ще е следващият за А-А-З-И?
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♫ What else is vexing the R-I-A-A? ♫
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Какво още дразни А-А-З-И?
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♫ Maybe whistling a tune ♫
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Може би да си подсвиркваш мелодия?
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♫ Maybe humming along ♫
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Може би да си тананикаш песен?
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♫ Maybe mocking 'em in a song ♫
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Може би да им се подиграваш в песен?
ABOUT THE SPEAKER
David Pogue - Technology columnistDavid Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.
Why you should listen
Which cell phone to choose? What software to buy? Are camera-binoculars a necessity or novelty? As release cycles shorten and ever-shrinking gadgets hit the market with dizzying speed, it's harder and harder to know what's worth the investment. A tireless explorer of everyday technology, David Pogue investigates all the options so we don't have to.
After happily weathering installation nightmares, customer service hiccups, and an overwhelming crush of backups, upgrades and downloads, Pogue reports back with his recommendations via his many columns, TV appearances and how-to books. And he does it all with relatable insight, humor and an unsinkable sense of pun, er, fun. All that, and he sings, too.
David Pogue | Speaker | TED.com