TED2007
David Pogue: The music wars
David Pogue na guerra da música
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Colunista de tecnologia do New York Times, David Pogue, faz uma sátira sobre iTunes e a guerra dos downloads de música, ao som das melodias de Cher, Sonny e o Village People.
David Pogue - Technology columnist
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
Double-click the English transcript below to play the video.
00:12
Ladies and gentlemen,
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Senhoras e senhores:
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the history of music and television on the Internet
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A história da música e televisão na Internet
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in three minutes.
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em três minutos.
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A TED medley --
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Uma bagunça no TED
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a TEDley.
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Uma BagunTED
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♫ It's nine o' clock on a Saturday ♫
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♫ São nove da noite do Sábado ♫
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♫ The record store's closed for the night ♫
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♫ A loja de discos está fechada ♫
00:32
♫ So I fire up the old iTunes music store ♫
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♫ Então liguei minha velha loja de músicas do iTunes ♫
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♫ And soon I am feelin' all right ♫
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♫ E logo estava me sentindo bem ♫
00:42
♫ I know Steve Jobs can find me a melody ♫
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♫ Sei que Steve Jobs pode me encontrar uma melodia ♫
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♫ With one dollar pricing that rocks ♫
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♫ A um dolár, o que é o máximo ♫
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♫ I can type in the track and get album names back ♫
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♫ Posso procurar a música e encontrar o nome do albúm ♫
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♫ While still in my PJs and socks ♫
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♫ Enquanto estou de pijama e meias ♫
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♫ Sell us a song, you're the music man ♫
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♫ Nos venda uma música, você é o cara dá música ♫
01:01
♫ My iPod's still got 10 gigs to go ♫
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♫ Meu iPod ainda tem 10 gigs pela frente ♫
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♫ Yes, we might prefer more compatibility ♫
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♫ Sim, nós preferimos compatibilidade ♫
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♫ But Steve likes to run the whole show ♫
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♫ Mas Steve gosta de fazer um show ♫
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♫ I heard "Desperate Housewives" was great last night ♫
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♫ Escutei que o Desperate Housewives foi bom ontem a noite ♫
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♫ But I had a bad piece of cod ♫
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♫ Mas eu estava passando mal ♫
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♫ As I threw up my meal, I thought, "It's no big deal" ♫
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♫ Assim que vomitei minha comida, eu pensei, "Não tem problema" ♫
01:23
♫ I'll watch it tonight on my 'Pod ♫
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♫ Assistirei hoje no meu iPod ♫
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♫ And now all of the networks are joining in ♫
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♫ E agora todas as redes estão aderindo ♫
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♫ Two bucks a show without ads ♫
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♫ Um trocado por programas sem comercial ♫
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♫ It's a business those guys always wanted to try ♫
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♫ É um mercado que esses caras sempre quiseram tentar ♫
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♫ But only Steve Jobs had the 'nads ♫
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♫ Mas só Steve Jobs teve o culhão ♫
01:42
♫ They say we're young, don't watch TV ♫
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♫ Eles dizem "você é jovem, não assiste TV" ♫
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♫ They say the Internet is all we see ♫
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♫ Eles dizem que só ficamos na Internet ♫
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♫ But that's not true; they've got it wrong ♫
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♫ Mas isso não é verdade, eles não entenderam ♫
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♫ See, all our shows are just two minutes long ♫
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♫ Veja, nossos programas só tem dois minutos de duração ♫
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♫ Hey ♫
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♫ Hey ♫
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♫ I got YouTube ♫
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♫ Eu tenho YouTube ♫
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♫ I got YouTube ♫
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♫ Eu tenho YouTube ♫
02:12
And now, ladies and gentlemen,
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E agora, senhoras e senhores...
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a tribute to the Recording Industry Association of America --
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um tributo a "Associação da Indústria de Gravação da América"
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the RIAA!
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a RIAA!
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♫ Young man, you were surfin' along ♫
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♫ Jovem, você navegava por aí ♫
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♫ And then, young man, you downloaded a song ♫
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♫ Então, jovem, você baixou uma música ♫
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♫ And then, dumb man, copied it to your 'Pod ♫
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♫ E então, burro, você a copiou para seu iPod ♫
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♫ Then a phone call came to tell you ... ♫
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♫ Então você recebe uma ligação... ♫
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♫ You've just been sued by the R-I-A-A ♫
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♫ Você acaba de ser processado pela R-I-A-A ♫
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♫ You've just been screwed by the R-I-A-A ♫
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♫ Você acaba de ser intimidado pela R-I-A-A ♫
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♫ Their attorneys say you committed a crime ♫
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♫ Os advogados deles dizem que você cometeu um crime ♫
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♫ And there'd better not be a next time ♫
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♫ E que é melhor não acontecer de novo -- ♫
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♫ They've lost their minds at the R-I-A-A ♫
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♫ Eles perderam a noção na R-I-A-A ♫
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♫ Justice is blind at the R-I-A-A ♫
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♫ A justiça é cega na R-I-A-A ♫
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♫ You're depriving the bands ♫
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♫ Você está arruinando as bandas ♫
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♫ You are learning to steal ♫
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♫ Você está aprendendo a roubar ♫
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♫ You can't do whatever you feel ♫
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♫ Você não pode fazer o que quiser ♫
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♫ CD sales have dropped every year ♫
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♫ A venda de CDs cai a cada ano ♫
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♫ They're not greedy, they're just quaking with fear ♫
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♫ Eles não são gananciosos, eles apenas estão com medo ♫
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♫ Yes indeedy, what if their end is near ♫
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♫ Com certeza, e se o fim deles estiver próximo ♫
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♫ And we download all our music ♫
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♫ E nós baixarmos todas as suas músicas ♫
03:27
♫ Yeah, that would piss off the R-I-A-A ♫
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♫ Sim, você irritou a R-I-A-A ♫
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♫ No plastic discs from the R-I-A-A ♫
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♫ Sem discos de plástico da R-I-A-A ♫
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♫ What a way to make friends ♫
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♫ Que maneira de fazer amigos ♫
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♫ It's a plan that can't fail ♫
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♫ É um plano infalível ♫
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♫ All your customers off to jail ♫
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♫ Todos os seus clientes para a cadeia ♫
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♫ Who'll be next for the R-I-A-A? ♫
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♫ Quem será o próximo para a R-I-A-A? ♫
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♫ What else is vexing the R-I-A-A? ♫
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♫ O que mais está incomodanto a R-I-A-A? ♫
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♫ Maybe whistling a tune ♫
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♫ Talvez assoviar uma canção? ♫
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♫ Maybe humming along ♫
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♫ Talvez murmurar uma canção? ♫
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♫ Maybe mocking 'em in a song ♫
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♫ Talvez zombar deles em uma canção? ♫
ABOUT THE SPEAKER
David Pogue - Technology columnistDavid Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.
Why you should listen
Which cell phone to choose? What software to buy? Are camera-binoculars a necessity or novelty? As release cycles shorten and ever-shrinking gadgets hit the market with dizzying speed, it's harder and harder to know what's worth the investment. A tireless explorer of everyday technology, David Pogue investigates all the options so we don't have to.
After happily weathering installation nightmares, customer service hiccups, and an overwhelming crush of backups, upgrades and downloads, Pogue reports back with his recommendations via his many columns, TV appearances and how-to books. And he does it all with relatable insight, humor and an unsinkable sense of pun, er, fun. All that, and he sings, too.
David Pogue | Speaker | TED.com