TEDGlobal 2013
Julian Treasure: How to speak so that people want to listen
Julian Treasure: Com hem de parlar perquè ens vulguin escoltar
Filmed:
Readability: 2.9
40,379,785 views
Alguna vegada us ha passat que parleu, però ningú no us escolta? Julian Treasure és aquí per ajudar-vos. En aquesta conferència tan útil, l'expert en so ens dóna eines per aprendre a parlar d'una manera convincent: des d'uns quants exercicis de veu molt pràctics, fins a consells sobre com es pot parlar amb empatia. Una conferència que pot ajudar el món a tenir un so més bonic.
Julian Treasure - Sound consultant
Julian Treasure studies sound and advises businesses on how best to use it. Full bio
Julian Treasure studies sound and advises businesses on how best to use it. Full bio
Double-click the English transcript below to play the video.
00:14
The human voice:
0
1960
2110
La veu humana:
00:16
It's the instrument we all play.
1
4070
1922
és l'instrument que tots toquem.
00:18
It's the most powerful sound in the world, probably.
2
5992
2356
Probablement, és el so més poderós del món.
00:20
It's the only one that can start a war
3
8348
1768
És l’únic que pot començar una guerra
00:22
or say "I love you."
4
10116
1824
o dir “t’estimo”.
I, amb tot, a molta gent li passa que,
00:24
And yet many people have the experience
5
11940
1296
00:25
that when they speak, people don't listen to them.
6
13236
2974
quan parla, no els escolten.
00:28
And why is that?
7
16210
1136
I això, per què?
00:29
How can we speak powerfully
8
17346
1674
Com podem parlar de manera convincent
00:31
to make change in the world?
9
19020
2116
per canviar les coses?
00:33
What I'd like to suggest, there are
10
21136
1996
El que m’agradaria suggerir és
00:35
a number of habits that we need to move away from.
11
23132
1840
que ens hem de desempallegar d’uns certs costums.
00:37
I've assembled for your pleasure here
12
24972
2336
Us he reunit
set pecats capitals que cometem a l’hora de parlar.
00:39
seven deadly sins of speaking.
13
27308
2136
00:41
I'm not pretending this is an exhaustive list,
14
29444
2432
No pretenc pas fer-ne una llista exhaustiva,
00:43
but these seven, I think, are pretty large
15
31876
2632
però penso que aquests set són bastant comuns
00:46
habits that we can all fall into.
16
34508
2624
i que tots hi podem caure.
00:49
First, gossip,
17
37132
2857
El primer, criticar,
00:52
speaking ill of somebody who's not present.
18
39989
2711
parlar malament d’algú quan no hi és.
00:54
Not a nice habit, and we know perfectly well
19
42700
1668
No és un bon costum, i sabem perfectament
00:56
the person gossiping five minutes later
20
44368
2332
que la persona que critica, al cap d’uns quants minuts
00:58
will be gossiping about us.
21
46700
3071
ens criticarà a nosaltres.
01:01
Second, judging.
22
49771
1744
El segon, jutjar.
01:03
We know people who are like this in conversation,
23
51515
1808
Tots coneixem gent que és així quan parla,
01:05
and it's very hard to listen to somebody
24
53323
2056
i és molt difícil escoltar algú
01:07
if you know that you're being judged
25
55379
2200
quan saps que t’està jutjant
01:09
and found wanting at the same time.
26
57579
2450
i alhora sentir-te volgut .
01:12
Third, negativity.
27
60029
1900
El tercer, la negativitat.
01:14
You can fall into this.
28
61929
1730
És fàcil caure-hi.
La meva mare, durant els seus últims anys de vida,
01:15
My mother, in the last years of her life,
29
63659
1552
01:17
became very, very negative, and it's hard to listen.
30
65211
2155
es va tornar molt, molt negativa, i costava escoltar-la.
01:19
I remember one day, I said to her,
31
67366
1937
Recordo que un dia li vaig dir:
01:21
"It's October 1 today,"
32
69303
1013
“Avui és 1 d’octubre”,
01:22
and she said, "I know, isn't it dreadful?"
33
70316
2824
i ella va respondre, “Ja, quina cosa més horrible, oi?”
01:25
(Laughter)
34
73140
2122
(Riuen)
01:27
It's hard to listen when somebody's that negative.
35
75262
3178
Costa escoltar una persona tan negativa.
01:30
And another form of negativity, complaining.
36
78440
2841
Una altra cara de la negativitat: queixar-se.
01:33
Well, this is the national art of the U.K.
37
81281
4261
Bé, aquest és l’art nacional del Regne Unit.
És el nostre esport nacional. Ens queixem del temps,
01:37
It's our national sport. We
complain about the weather,
complain about the weather,
38
85542
2128
01:39
about sport, about politics, about everything,
39
87670
2465
dels esports, de la política, de tot,
01:42
but actually complaining is viral misery.
40
90135
2137
però, de fet, queixar-se és misèria vírica.
01:44
It's not spreading sunshine
and lightness in the world.
and lightness in the world.
41
92272
4020
No escampem alegria ni benevolència pel món.
01:48
Excuses. We've all met this guy.
42
96292
3004
Excuses. Tothom en coneix algú que es així.
01:51
Maybe we've all been this guy.
43
99296
1500
Potser nosaltres mateixos ho hem sigut.
01:52
Some people have a blamethrower.
44
100796
2694
Hi ha gent que sempre culpa els altres.
01:55
They just pass it on to everybody else
45
103490
2228
La culpa sempre la tenen els altres,
01:57
and don't take responsibility for their actions,
46
105718
1628
i no es fan responsables de les seves accions,
01:59
and again, hard to listen to
somebody who is being like that.
somebody who is being like that.
47
107346
2936
i repeteixo: costa escoltar la gent que es comporta així.
02:02
Penultimate, the sixth of the seven,
48
110282
2322
En penúltim lloc, el sisè dels set,
02:04
embroidery, exaggeration.
49
112604
3606
inflar els fets, exagerar.
02:08
It demeans our language, actually, sometimes.
50
116210
2428
De fet, de vegades deteriora la llengua.
02:10
For example, if I see something
51
118638
1302
Per exemple, si veig una cosa
02:12
that really is awesome,
52
119940
1990
que de debò és genial,
02:14
what do I call it?
53
121930
1896
com n'hi dic?
02:15
(Laughter)
54
123826
2014
(Riuen)
I aleshores, és clar, l'exageració es converteix en mentida,
02:17
And then of course this exaggeration becomes lying,
55
125840
2498
02:20
out and out lying, and we don't want to listen
56
128338
1568
una mentida rere una altra, i no volem escoltar
02:22
to people we know are lying to us.
57
129906
2317
la gent que sabem que ens diu mentides.
02:24
And finally, dogmatism,
58
132223
3221
I, finalment, el dogmatisme,
02:27
the confusion of facts with opinions.
59
135444
3879
confondre fets i opinions.
02:31
When those two things get conflated,
60
139323
1939
Quan es barregen aquestes dues coses,
02:33
you're listening into the wind.
61
141262
1125
sentim ploure.
02:34
You know, somebody is bombarding you
with their opinions as if they were true.
with their opinions as if they were true.
62
142387
3600
Ja m'enteneu, quan algú et bombardeja amb les seves opinions, com si fossin certes.
02:38
It's difficult to listen to that.
63
145987
2560
Costa escoltar-les.
02:40
So here they are, seven deadly sins of speaking.
64
148547
3041
Doncs aquí els teniu, els set pecats capitals a l'hora de parlar.
02:43
These are things I think we need to avoid.
65
151588
2433
Crec que els hem d'evitar.
02:46
But is there a positive way to think about this?
66
154021
2869
Però, hi ha cap manera positiva d'encarar-ho, tot això?
02:48
Yes, there is.
67
156890
1283
Sí.
02:50
I'd like to suggest that there are four
68
158173
2246
M'agradaria suggerir que hi ha quatre
02:52
really powerful cornerstones, foundations,
69
160419
3024
pilars, fonaments molt importants
02:55
that we can stand on if we want our speech
70
163443
2977
en què ens podem recolzar si volem que el nostre discurs
02:58
to be powerful and to make change in the world.
71
166420
3235
sigui convincent i canviar les coses.
03:01
Fortunately, these things spell a word.
72
169655
2868
Per sort, aquestes quatre coses conformen una paraula.
03:04
The word is "hail," and it has
a great definition as well.
a great definition as well.
73
172523
3096
Aquesta paraula és "HAIL", i té una bona definició.
03:07
I'm not talking about the stuff that falls from the sky
74
175619
1968
No em refereixo a això que baixa del cel
03:09
and hits you on the head.
75
177587
1288
i et cau al cap.
03:10
I'm talking about this definition,
76
178875
1465
Parlo de la definició de
03:12
to greet or acclaim enthusiastically,
77
180340
2500
saludar o aclamar amb entusiasme,
03:14
which is how I think our words will be received
78
182840
2267
que penso que és la manera com es rebran les nostres paraules
03:17
if we stand on these four things.
79
185107
1542
si ens recolzem en aquests quatre pilars.
03:18
So what do they stand for?
80
186649
1776
Què representen, doncs?
03:20
See if you can guess.
81
188425
1400
A veure si ho endevineu.
03:21
The H, honesty, of course,
82
189825
3458
La H, honestedat, és clar,
03:25
being true in what you say, being straight and clear.
83
193283
2971
dir la veritat, de manera directa i clara.
03:28
The A is authenticity, just being yourself.
84
196254
4041
La A és d'autenticitat, ser tu mateix.
03:32
A friend of mine described it as
85
200295
1574
Un amic meu la va descriure com
03:33
standing in your own truth,
86
201869
1636
quedar-se en la veritat pròpia,
03:35
which I think is a lovely way to put it.
87
203505
1938
que penso que és una manera molt bonica de dir-ho.
03:37
The I is integrity, being your word,
88
205443
2636
La I ve d'integritat, respectar les teves paraules,
03:40
actually doing what you say,
89
208079
1788
complir el que dius,
03:41
and being somebody people can trust.
90
209867
2080
i ser una persona amb qui es pot confiar.
03:44
And the L is love.
91
211947
3183
i la L és de "LOVE" (amor).
03:47
I don't mean romantic love,
92
215130
2121
No em refereixo a l'amor en el sentit romàntic,
03:49
but I do mean wishing people well, for two reasons.
93
217251
3409
sinó voler que a la gent li vagi bé, per dues raons.
03:52
First of all, I think absolute honesty
94
220660
2247
En primer lloc, penso que la honestedat absoluta
03:55
may not be what we want.
95
222907
1123
no és el que busquem.
03:56
I mean, my goodness, you look ugly this morning.
96
224030
2633
Vull dir: ostres, avui et veig lleig.
03:58
Perhaps that's not necessary.
97
226663
3358
Potser no cal.
04:02
Tempered with love, of course,
honesty is a great thing.
honesty is a great thing.
98
230021
3358
Moderada amb amor, és clar, l'honestedat és un gran què.
04:05
But also, if you're really wishing somebody well,
99
233379
3095
Però, a més, si realment desitges que a algú li vagin bé les coses,
04:08
it's very hard to judge them at the same time.
100
236474
2637
és molt difícil jutjar-lo a la vegada.
04:11
I'm not even sure you can do those two things
101
239111
2423
Ni tan sols estic segur que puguem fer aquestes dues coses
04:13
simultaneously.
102
241534
1776
a la vegada.
04:15
So hail.
103
243310
1600
Així, doncs, "HAIL".
04:17
Also, now that's what you say,
104
244910
1757
A més, és el que dieu,
04:18
and it's like the old song, it is what you say,
105
246667
1768
Ja ho deia la cançó, "és el que dius",
04:20
it's also the way that you say it.
106
248435
1903
però també és la manera com ho dius.
04:22
You have an amazing toolbox.
107
250338
2072
Tenim una caixa d'eines fantàstica.
04:24
This instrument is incredible,
108
252410
1860
Aquest instrument és increïble,
04:26
and yet this is a toolbox that very
few people have ever opened.
few people have ever opened.
109
254270
3540
i, amb tot, és una caixa d'eines que molt poca gent ha obert.
04:29
I'd like to have a little rummage in there
110
257810
1521
M'agradaria que hi féssim una ullada
04:31
with you now and just pull a few tools out
111
259331
1909
i que en traguéssim unes quantes eines
04:33
that you might like to take away and play with,
112
261240
1870
que potser us voldreu endur i explorar,
04:35
which will increase the power of your speaking.
113
263110
3132
perquè us ajudaran a parlar d'una manera més convincent.
04:38
Register, for example.
114
266242
1744
El registre, per exemple.
04:40
Now, falsetto register may not
be very useful most of the time,
be very useful most of the time,
115
267986
4194
El registre del falset potser no ens resultarà mai gaire útil,
04:44
but there's a register in between.
116
272180
2054
però hi ha un registre intermedi.
04:46
I'm not going to get very technical about this
117
274234
1385
No entraré gaire en la tècnica
04:47
for any of you who are voice coaches.
118
275619
1680
per si hi ha professors de cant per aquí.
04:49
You can locate your voice, however.
119
277299
1943
El cas és que la veu es pot col·locar.
04:51
So if I talk up here in my nose,
you can hear the difference.
you can hear the difference.
120
279242
2504
Si parlo així, amb el nas, noteu la diferència.
04:53
If I go down here in my throat,
121
281746
1608
Si baixo la veu aquí al coll,
04:55
which is where most of us
speak from most of the time.
speak from most of the time.
122
283354
3431
que és des d'on parlem la majoria tota l'estona.
04:58
But if you want weight,
123
286785
1857
Però si el que voleu és pes,
05:00
you need to go down here to the chest.
124
288642
2478
heu d'anar a buscar-lo aquí al pit.
05:03
You hear the difference?
125
291120
1610
Sentiu la diferència?
05:04
We vote for politicians with lower voices, it's true,
126
292730
4040
Votem els polítics amb veus més greus, és veritat,
05:08
because we associate depth with power
127
296770
2968
perquè associem el so greu amb el poder
05:11
and with authority.
128
299738
2707
i amb l'autoritat.
05:14
That's register.
129
302445
1689
Fins aquí el registre.
05:16
Then we have timbre.
130
304134
1367
I ara, parlem del timbre.
05:17
It's the way your voice feels.
131
305501
1769
És la manera com sona la veu.
05:19
Again, the research shows that we prefer voices
132
307270
1920
Els estudis també demostren que preferim les veus
05:21
which are rich, smooth, warm, like hot chocolate.
133
309190
5445
plenes, suaus, càlides, com la xocolata desfeta.
05:26
Well if that's not you, that's not the end of the world,
134
314635
3288
Si no és el vostre cas, bé, no patiu,
05:30
because you can train.
135
317923
1442
perquè us podeu entrenar.
05:31
Go and get a voice coach.
136
319365
1244
Feu classes de cant.
05:32
And there are amazing things you can do
137
320609
1576
Es poden fer moltíssimes coses increïbles
05:34
with breathing, with posture, and with exercises
138
322185
2736
amb la respiració, la postura, i exercicis
05:37
to improve the timbre of your voice.
139
324921
2514
per millorar el timbre de la veu.
05:39
Then prosody. I love prosody.
140
327435
1792
També hi ha la prosòdia. M'encanta, la prosòdia.
05:41
This is the sing-song, the meta-language
141
329227
2176
És la cantarella, el metallenguatge,
05:43
that we use in order to impart meaning.
142
331403
2074
que fem servir per transmetre significat.
05:45
It's root one for meaning in conversation.
143
333477
2838
És fonamental per transmetre el sentit.
05:48
People who speak all on one note
144
336315
2223
La gent que parla en la mateixa nota
05:50
are really quite hard to listen to
145
338538
1857
costa d'escoltar
05:52
if they don't have any prosody at all.
146
340395
2216
si no fan servir gens la prosòdia.
05:54
That's where the world monotonic comes from,
147
342611
2975
D'aquí ve la paraula "monotonia",
05:57
or monotonous, monotone.
148
345586
2720
o "monòton": "mono" i "ton".
06:00
Also we have repetitive prosody now coming in,
149
348306
3297
També tenim la prosòdia repetitiva,
06:03
where every sentence ends as if it were a question
150
351603
2720
quan acabem totes les frases com si fossin una pregunta?
06:06
when it's actually not a question, it's a statement.
151
354323
2048
quan no són una pregunta sinó una afirmació?
06:08
(Laughter)
152
356371
2783
(Riuen)
06:11
And if you repeat that one over and over,
153
359154
1586
I si ho repetim una vegada rere l'altra,
06:12
it's actually restricting your ability
154
360740
1867
limitem la nostra habilitat
06:14
to communicate through prosody,
155
362607
1288
de comunicar-nos mitjançant la prosòdia,
06:15
which I think is a shame,
156
363895
1925
la qual cosa penso que és una llàstima,
06:17
so let's try and break that habit.
157
365820
2921
per tant, mirem d'evitar aquest costum.
06:20
Pace. I can get very, very excited
158
368741
1990
El ritme. Em puc emocionar molt
06:22
by saying something really, really quickly,
159
370731
1552
i dir una cosa molt i molt de pressa,
06:24
or I can slow right down to emphasize,
160
372283
4296
o puc dir-la molt lentament per donar-hi èmfasi,
06:28
and at the end of that, of course, is our old friend
161
376579
2341
i al final hi ha el nostre vell amic, és clar:
06:31
silence.
162
378920
2439
el silenci.
06:34
There's nothing wrong with a bit of silence
163
382555
1871
Una mica de silenci en una conversa
06:36
in a talk, is there?
164
384426
2135
no fa mal, oi?
06:38
We don't have to fill it with ums and ahs.
165
386561
2864
No cal omplir-lo amb hmmms i aaahs.
06:41
It can be very powerful.
166
389425
2398
Pot tenir molta força.
06:43
Of course, pitch often goes along with pace
167
391823
2328
És clar, el to sovint va lligat amb el ritme
06:46
to indicate arousal, but you can do it just with pitch.
168
394151
2528
per indicar que t'emociones, però també ho podem fer només amb el to.
06:48
Where did you leave my keys?
169
396679
1704
On m'has deixat les claus?
06:50
Where did you leave my keys?
170
398383
1904
On m'has deixat les claus?
06:52
So slightly different meaning
171
400287
1903
Hi ha una lleugera diferència de significat
06:54
in those two deliveries.
172
402190
1966
entre aquestes dues maneres de dir-ho.
06:56
And finally, volume.
173
404156
2246
I, finalment, el volum.
06:58
I can get really excited by using volume.
174
406402
3401
Em puc emocionar molt i apujar el volum.
07:01
Sorry about that if I startled anybody.
175
409803
2177
Disculpeu si he espantat algú.
07:04
Or, I can have you really pay attention
176
411980
2311
O puc captar la vostra atenció
07:06
by getting very quiet.
177
414291
2051
si parlo fluixet.
07:08
Some people broadcast the whole time.
178
416342
2085
N'hi ha que parlen sempre perquè els sentin.
07:10
Try not to do that.
179
418427
1473
Procureu no fer-ho.
07:12
That's called sodcasting,
180
419900
3359
D'això se'n diu molestar,
07:15
imposing your sound on people around you
181
423259
2616
imposar la teva veu a la gent del teu voltant
07:17
carelessly and inconsiderately. Not nice.
182
425875
3040
sense miraments i inconsideradament. No ens agrada.
07:21
Of course, where this all comes into play most of all
183
428915
2656
És clar que tot això s'ha d'aplicar sobretot
07:23
is when you've got something really important to do.
184
431571
2328
quan has de fer alguna cosa molt important,
07:25
It might be standing on a stage like this
185
433899
1636
com, per exemple, pujar a l'escenari com jo
07:27
and giving a talk to people.
186
435535
1475
i fer un discurs.
07:29
It might be proposing marriage,
187
437010
2529
Pot ser demanar matrimoni,
07:31
asking for a raise, a wedding speech.
188
439539
3154
un augment de sou, fer un discurs en un casament.
07:34
Whatever it is, if it's really important,
189
442693
2006
Sigui el que sigui, si és important de debò,
07:36
you owe it to yourself to look at this toolbox
190
444699
3480
depen d'un mateix fixar-se en aquesta caixa d'eines
07:40
and the engine that it's going to work on,
191
448179
2330
i en el motor en què l'aplicarem,
07:42
and no engine works well without being warmed up.
192
450509
3095
i no hi ha motor que funcioni sense escalfament.
07:45
Warm up your voice.
193
453604
1976
Escalfeu la veu.
07:47
Actually, let me show you how to do that.
194
455580
1848
De fet, us ensenyaré com s'ha de fer.
07:49
Would you all like to stand up for a moment?
195
457428
3108
Que us faria res aixecar-vos un moment?
07:52
I'm going to show you the
six vocal warmup exercises
six vocal warmup exercises
196
460536
2916
Us ensenyaré els sis exercicis per escalfar la veu
07:55
that I do before every talk I ever do.
197
463452
3473
que faig abans de tots i cadascun dels meus discursos.
07:59
Anytime you're going to talk to
anybody important, do these.
anybody important, do these.
198
466925
2771
Cada cop que hàgiu de parlar amb algú important, feu-los.
08:01
First, arms up, deep breath in,
199
469696
2966
Primer de tot, aixequeu els braços, respireu profundament,
08:04
and sigh out, ahhhhh, like that.
200
472662
3102
i expireu, ahhh, així.
08:07
One more time.
201
475764
1628
Tornem-hi.
08:09
Ahhhh, very good.
202
477392
2998
Ahhhh, molt bé.
08:12
Now we're going to warm up our lips,
203
480390
1742
Ara escalfarem els llavis,
08:14
and we're going to go ba, ba, ba, ba,
204
482132
2352
i farem: ba, ba, ba, ba,
08:16
ba, ba, ba, ba. Very good.
205
484484
2952
ba, ba, ba, ba. Molt bé.
08:19
And now, brrrrrrrrrr,
206
487436
3440
I ara, brrrrrrrrrr,
08:22
just like when you were a kid.
207
490876
1450
com quan érem nens.
08:24
Brrrr. Now your lips should be coming alive.
208
492326
2527
Brrrrrrr. Els llavis se us haurien de despertar.
08:26
We're going to do the tongue next
209
494853
1575
Llavors escalfarem la llengua
08:28
with exaggerated la, la, la, la, la, la, la, la, la.
210
496428
4422
amb un exagerat la, la, la, la, la.
08:32
Beautiful. You're getting really good at this.
211
500850
1510
Perfecte. Cada cop us surt més bé.
08:34
And then, roll an R. Rrrrrrr.
212
502360
3595
I llavors, dieu una R. Rrrrrr.
08:38
That's like champagne for the tongue.
213
505955
2216
Per a llengua és com xampany.
08:40
Finally, and if I can only do one,
214
508171
2320
Finalment, i si només en puc fer un,
08:42
the pros call this the siren.
215
510491
1807
els professionals en diuen "la sirena".
08:44
It's really good. It starts with "we" and goes to "aw."
216
512298
2433
Va molt bé. Comencem fent "ui" i aleshores fem "uh".
08:46
The "we" is high, the "aw" is low.
217
514731
1260
El "ui" és agut, el "uh", greu.
08:48
So you go, weeeaawww, weeeaawww.
218
515991
6715
Hem de fer: uuuuiiiiiii, uuuhhhh.
08:54
Fantastic. Give yourselves a round of applause.
219
522706
2176
Fantàstic. Un fort aplaudiment per a tots vosaltres.
08:56
Take a seat, thank you. (Applause)
220
524882
2830
Ja podeu seure, gràcies. (Aplaudeixen)
08:59
Next time you speak, do those in advance.
221
527712
2624
El proper cop, abans de parlar, feu-los.
09:02
Now let me just put this in context to close.
222
530336
2640
I, ara, per acabar, permeteu-me que posi tot això en context.
09:05
This is a serious point here.
223
532976
2296
Això és seriós.
09:07
This is where we are now, right?
224
535272
1831
És el que ens passa, oi?
09:09
We speak not very well
225
537103
1665
No sabem parlar gaire
amb la gent que senzillament no ens escolta,
09:10
into people who simply aren't listening
226
538768
1368
09:12
in an environment that's all
about noise and bad acoustics.
about noise and bad acoustics.
227
540136
2919
en ambients plens de soroll i una mala acústica.
09:15
I have talked about that on this stage
228
543055
2065
Us n'he parlat en aquest escenari
en diferents fases.
09:17
in different phases.
229
545120
1678
Com seria, el món,
09:18
What would the world be like
230
546798
1634
si parléssim amb convicció
09:20
if we were speaking powerfully
231
548432
1720
amb la gent que escolta amb atenció
09:22
to people who were listening consciously
232
550152
2056
09:24
in environments which were actually fit for purpose?
233
552208
3394
en ambients adequats per a aquest fi?
09:27
Or to make that a bit larger,
234
555602
2983
O, per dir-ho de manera més general,
com seria, el món,
09:30
what would the world be like
235
558585
1097
09:31
if we were creating sound consciously
236
559682
2628
si creéssim so conscientment
i el consumíssim conscientment
09:34
and consuming sound consciously
237
562310
2033
i dissenyéssim els ambiens
09:36
and designing all our environments
238
564343
1627
09:38
consciously for sound?
239
565970
1477
conscientment per millorar el so?
09:39
That would be a world that does sound beautiful,
240
567447
3224
Seria un món amb un so bonic,
09:42
and one where understanding
241
570671
1896
un món en què entendre'ns
09:44
would be the norm,
242
572567
2015
seria la norma,
09:46
and that is an idea worth spreading.
243
574582
2673
i aquesta idea val la pena difondre-la.
09:49
Thank you.
244
577255
2408
Gràcies.
Gràcies. (L'aplaudeixen)
09:51
Thank you. (Applause)
245
579663
1300
ABOUT THE SPEAKER
Julian Treasure - Sound consultantJulian Treasure studies sound and advises businesses on how best to use it.
Why you should listen
Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, airports -- on how to design sound in their physical spaces and communication. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?
Treasure is the author of the book Sound Business, a manual for effective sound use in every aspect of business. His most recent book, How to be Heard: Secrets for Powerful Speaking and Listening, based on his TED Talk, offers practical exercises to improve communication skills and an inspiring vision for a sonorous world of effective speaking, conscious listening and understanding. He speaks globally on this topic.
Julian Treasure | Speaker | TED.com