Rachel Botsman: We've stopped trusting institutions and started trusting strangers
Rachel Botsman - Trust researcher
Rachel Botsman is a recognized expert on how collaboration and trust enabled by digital technologies will change the way we live, work, bank and consume. Full bio
a host or a guest on Airbnb.
if you've ever used Tinder
because you're kind of going like this.
unknown people, companies and ideas.
with a company, I should say --
drivers and passengers
long-distance journeys together.
to choose your fellow travelers wisely.
help people make a choice.
you can see what kind of music they like,
their dog along for the ride.
that the key social identifier
to talk in the car.
to stop talking the entire way
that this idea works at all,
most of us were taught as a child:
more than four million people
that's more passengers
or JetBlue airlines carry.
of how technology is enabling
to take a trust leap.
to do something new or different
with his eyes wide open.
there exists a gap
someone you've just met.
you've never tried before.
or something unknown,
for our lives to function.
to turn the lights out at night.
who flew me here to keep me safe.
about what it really means
contexts of our lives.
hundreds of definitions of trust,
to some kind of risk assessment
that things will go right.
sound rational and predictable,
to the human essence
relationship to the unknown.
through this lens,
why it has the unique capacity
you put your credit card details
secondhand Peugeot on eBay,
was "Invisible Wizard"
was not such a good idea.
focuses on how technology
the social glue of society,
so much we do not know.
trust differently in digital environments?
face-to-face translate online?
to trust finding a ride on BlaBlaCar?
of networks and marketplaces,
that people follow,
as an example to bring it to life.
is safe and worth trying.
confidence in the platform,
if something goes wrong.
using little bits of information
the other person is trustworthy.
we climb the trust stack,
where these ideas seem totally normal.
change and innovation.
and I'd like you to consider,
in individuals in society
that trust has only evolved
throughout the course of human history:
around tight-knit relationships.
he might lend it to me,
to do business with me in the future.
a tremendous amount of change.
such as London and San Francisco,
was replaced by large corporations
and regulation and insurance,
in institutions and many corporate brands
and continues to do so.
by major breaches of trust:
in the Catholic Church,
can exploit offshore tax regimes.
that institutional trust isn't working
of dishonest elites,
of the size and structure of institutions.
to have to rethink
with our customers, with our employees,
of a leading international hotel brand,
we got onto the topic of Airbnb.
that he was perplexed by their success.
of strangers to trust one another
that I had a confession to make,
do this as well --
as a guest on Airbnb.
as a guest on Airbnb
that they'll be rated by hosts,
are likely to impact their ability
online trust will change our behaviors
flows through society is changing,
is distributed amongst people
the way blockchain works
is it involves processing
and hash functions,
who verify transactions --
by this mysterious person
that hasn't happened yet.
eloquently described the blockchain
of being sure about things.
is imagine the blocks as spreadsheets,
such as the rights to a song.
to somewhere else,
for any kind of third party,
or maybe not a government intermediary
the other person
the doors to an age of information
trust on a global scale.
intentionally to mention Uber,
that it is a contentious
it's a great case study.
of distributed trust.
and it can go horribly wrong.
protests from taxi associations
based on claims that it is unsafe.
the day that these protests took place,
a British minister for business.
#Uber app everyone's talking about?
of the trust stack.
that they were trying to eliminate,
by 850 percent in 24 hours.
around a behavior or an entire sector,
will take a trust leap
the ride-sharing platform,
a cross-cultural phenomenon.
that both drivers and passengers report
and their rating
in the taxi cab.
but powerful examples
is creating trust between people
never possible before.
getting into cars driven by strangers.
we swiped right to be matched with.
with people we do not know.
understand this new era of trust
the opportunities to redesign systems
inclusive and accountable.
About the speaker:Rachel Botsman - Trust researcher
Rachel Botsman is a recognized expert on how collaboration and trust enabled by digital technologies will change the way we live, work, bank and consume.
Why you should listen
Rachel Botsman is the co-author, with Roo Rogers, of the book What's Mine Is Yours (2010). In it, they developed the concept of "collaborative consumption", which was recognized by Time magazine as one of the "10 ideas that will change the world" and by Thinkers 50 as a Breakthrough Idea. Her newest work focuses on trust, which is the topic of her next book. In 2015, she designed the world’s first MBA course on the collaborative economy, which she teaches at Oxford University’s Saïd School of Business.
Named a "Young Global Leader" by the World Economic Forum, Botsman examines the growth and challenges of startups such as Airbnb, Taskrabbit and Uber, with a focus on technology's impact on trust and relationships, providing context for how and why the world is changing and the broader implications of this new economy.
Rachel Botsman | Speaker | TED.com