Jeff Kirschner: This app makes it fun to pick up litter
Jeff Kirschner - Entrepreneur
Jeff Kirschner created a global community that's eradicating litter one piece at a time. Full bio
a plastic tub of cat litter in a creek.
it reminded me of summer camp.
parents come barreling through the gates,
five pieces of litter."
each picking up five pieces,
a much cleaner camp.
cleanup model to the entire planet?
a litter-free world.
I had 50 photos on my phone
I was having on the planet.
what I was doing,
than just pretty pictures;
that was collecting data.
where pieces were being picked up.
the community grew
right in that bullseye.
the background of our lives.
to the forefront?
what was on our streets,
to make a difference?
what percentage of litter was cigarettes.
in the streets
on all cigarette sales.
with pencils and clipboards
if our technology could help.
was my Instagram account --
if that's a Parliament or a Pall Mall.
is geotagged and time-stamped,
to not only defend but double the tax,
of four million dollars
I learned two things:
has a unique litter fingerprint,
both the source of the problem
the percentage of cigarettes,
well, how about Oakland
and economic interests?
that's covered in blight.
and picked up 1,500 pieces.
from a very well-known taco brand.
were their own hot sauce packets,
hadn't even been opened.
to the solution --
gives out hot sauce upon request
an environmental hazard,
than with our kids.
1,247 pieces of litter
common type of litter
from their own cafeteria.
to their principal and asked,
they could each make a difference,
if you're a student or a scientist,
in the Northern California woods,
About the speaker:Jeff Kirschner - Entrepreneur
Jeff Kirschner created a global community that's eradicating litter one piece at a time.
Why you should listen
When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff Kirschner realize that it would be the spark for creating Litterati -- a global movement that's "crowdsource-cleaning" the planet one piece of litter at a time.
Featured in National Geographic, Time Magazine, Fast Company and USA Today, Litterati has become a shining example of how communities are using technology and data to solve our world's most complex problems.
Kirschner has shared the Litterati story at Fortune 500 companies such as Google, Facebook and Uber, keynoted environmental summits at the Monterey Bay Aquarium and Keep America Beautiful, as well as leading schools including Stanford, MIT and the University of Michigan. He was recently a TED Resident, where he developed Litterati into an idea worth spreading.
Jeff Kirschner | Speaker | TED.com