Jeff Kirschner: This app makes it fun to pick up litter
Jeff Kirschner: Esta aplicação faz com que apanhar lixo seja divertido
Jeff Kirschner created a global community that's eradicating litter one piece at a time. Full bio
Double-click the English transcript below to play the video.
nos bosques de Oakland
a plastic tub of cat litter in a creek.
numa caixa plástica de areia de gato
it reminded me of summer camp.
dos campos de verão.
parents come barreling through the gates,
atravessar os portões,
em cinco pedaços de lixo."
five pieces of litter."
each picking up five pieces,
cada a pegar em cinco pedaços de lixo,
a much cleaner camp.
muito mais limpo.
cleanup model to the entire planet?
de limpeza em todo o planeta?"
for Litterati.
a litter-free world.
using Instagram.
uma foto de um cigarro.
and approachable;
artístico e acessível;
I had 50 photos on my phone
tinha 50 fotos no meu telefone
a manter um registo
I was having on the planet.
que eu estava a ter no planeta.
que vocês poderiam ver,
what I was doing,
o que estava a fazer,
than just pretty pictures;
apenas fotos bonitas;
that was collecting data.
uma comunidade que recolhe dados.
where pieces were being picked up.
onde o lixo estava a ser apanhado.
the community grew
a comunidade cresceu
right in that bullseye.
que fica naquele alvo.
the background of our lives.
com as nossas vidas.
to the forefront?
what was on our streets,
o que está nas nossas ruas,
to make a difference?
para fazer a diferença?
what percentage of litter was cigarettes.
percentagem do lixo eram os cigarros.
in the streets
on all cigarette sales.
sobre todas as vendas de cigarros.
with pencils and clipboards
de informações com lápis e blocos
se a nossa tecnologia os podia ajudar.
if our technology could help.
de que a nossa tecnologia
was my Instagram account --
if that's a Parliament or a Pall Mall.
um Parliament ou um Pall Mall.
marca geográfica e um selo de tempo,
is geotagged and time-stamped,
em tribunal não só para defender
to not only defend but double the tax,
of four million dollars
de quatro milhões de dólares
I learned two things:
não é a ferramenta certa.
has a unique litter fingerprint,
uma pegada ecológica única,
both the source of the problem
a fonte do problema
the percentage of cigarettes,
a percentagem de cigarros,
well, how about Oakland
então e Oakland?
and economic interests?
ambientais e económicos?
that's covered in blight.
que está coberto de lixo.
and picked up 1,500 pieces.
e, juntos, apanhámos 1500 pedaços.
from a very well-known taco brand.
de uma marca muito conhecida de tacos.
were their own hot sauce packets,
eram pacotes de molho piripiri,
hadn't even been opened.
to the solution --
gives out hot sauce upon request
mediante solicitação
sustainable packaging.
an environmental hazard,
assume um risco ambiental,
than with our kids.
do que pelos nossos filhos.
1,247 pieces of litter
apanhou 1247 pedaços de lixo
common type of litter
from their own cafeteria.
das palhinhas da cafetaria.
com o diretor e perguntaram:
to their principal and asked,
a comprar palhinhas?"
they could each make a difference,
cada um poderia fazer a diferença,
if you're a student or a scientist,
se são estudantes ou cientistas,
in the Northern California woods,
nos bosques do norte da Califórnia,
ABOUT THE SPEAKER
Jeff Kirschner - EntrepreneurJeff Kirschner created a global community that's eradicating litter one piece at a time.
Why you should listen
When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff Kirschner realize that it would be the spark for creating Litterati -- a global movement that's "crowdsource-cleaning" the planet one piece of litter at a time.
Featured in National Geographic, Time Magazine, Fast Company and USA Today, Litterati has become a shining example of how communities are using technology and data to solve our world's most complex problems.
Kirschner has shared the Litterati story at Fortune 500 companies such as Google, Facebook and Uber, keynoted environmental summits at the Monterey Bay Aquarium and Keep America Beautiful, as well as leading schools including Stanford, MIT and the University of Michigan. He was recently a TED Resident, where he developed Litterati into an idea worth spreading.
Jeff Kirschner | Speaker | TED.com