Jeff Kirschner: This app makes it fun to pick up litter
Jeff Kirschner: Este aplicativo deixa divertido pegar o lixo
Jeff Kirschner created a global community that's eradicating litter one piece at a time. Full bio
Double-click the English transcript below to play the video.
plástica para sujeira de gato num riacho.
a plastic tub of cat litter in a creek.
do acampamento de verão.
it reminded me of summer camp.
parents come barreling through the gates,
virem através dos portões,
Todos peguem cinco peças de lixo".
five pieces of litter."
each picking up five pieces,
cada uma pegando cinco peças,
a much cleaner camp.
muito mais limpo.
colaborativa para todo o planeta?
cleanup model to the entire planet?
for Litterati.
a litter-free world.
usando o Instagram.
using Instagram.
o lixo se torna artístico e acessível.
and approachable;
tinha 50 fotos no meu telefone
I had 50 photos on my phone
e percebi que estava mantendo um registro
I was having on the planet.
que eu estava tendo no planeta.
para você ver, ou para você pisar,
às pessoas o que estava fazendo,
what I was doing,
mais do que apenas belas fotos,
than just pretty pictures;
that was collecting data.
que estava coletando dados.
um "geotag" nos diz onde
where pieces were being picked up.
onde o lixo estava sendo pego.
the community grew
a comunidade cresceu
right in that bullseye.
bem naquele ponto.
the background of our lives.
com a história de nossas vidas,
para o primeiro plano?
to the forefront?
what was on our streets,
o que estava em nossas ruas,
to make a difference?
para fazer a diferença?
primeiro, com as cidades.
what percentage of litter was cigarettes.
qual porcentagem de lixo era cigarro.
in the streets
nas ruas com lápis e pranchetas,
on all cigarette sales.
sobre todas as vendas de cigarros.
with pencils and clipboards
de dados com lápis e pranchetas
if our technology could help.
se nossa tecnologia poderia ajudar.
que nossa tecnologia era meu Instagram.
was my Instagram account --
if that's a Parliament or a Pall Mall.
um Parliament ou um Pall Mall.
is geotagged and time-stamped,
geograficamente e tem registro da hora,
to not only defend but double the tax,
não apenas defender, mas dobrar o tributo,
of four million dollars
recorrente de US$ 4 milhões
I learned two things:
uma, o Instagram não é a ferramenta certa.
uma única impressão digital do lixo,
has a unique litter fingerprint,
both the source of the problem
tanto a fonte do problema
the percentage of cigarettes,
a porcentagem de cigarros,
well, how about Oakland
bem, que tal Oakland
and economic interests?
ambientais e econômicos?
that's covered in blight.
de Oakland coberto de pragas.
and picked up 1,500 pieces.
e recolheu 1,5 mil unidades.
from a very well-known taco brand.
de uma marca de taco muito conhecida.
were their own hot sauce packets,
eram os próprios sachês de molho picante,
hadn't even been opened.
nem sequer tinham sido abertos.
to the solution --
gives out hot sauce upon request
molho picante mediante solicitação,
sustainable packaging.
an environmental hazard,
than with our kids.
do que com nossos filhos.
1,247 pieces of litter
recolheu 1.247 unidades de lixo
common type of litter
mais comum de lixo
from their own cafeteria.
de plástico de sua própria cafeteria.
perguntaram para o diretor:
to their principal and asked,
they could each make a difference,
cada um poderia fazer a diferença,
estudante ou cientista,
if you're a student or a scientist,
in the Northern California woods,
nos bosques do norte da Califórnia,
ABOUT THE SPEAKER
Jeff Kirschner - EntrepreneurJeff Kirschner created a global community that's eradicating litter one piece at a time.
Why you should listen
When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff Kirschner realize that it would be the spark for creating Litterati -- a global movement that's "crowdsource-cleaning" the planet one piece of litter at a time.
Featured in National Geographic, Time Magazine, Fast Company and USA Today, Litterati has become a shining example of how communities are using technology and data to solve our world's most complex problems.
Kirschner has shared the Litterati story at Fortune 500 companies such as Google, Facebook and Uber, keynoted environmental summits at the Monterey Bay Aquarium and Keep America Beautiful, as well as leading schools including Stanford, MIT and the University of Michigan. He was recently a TED Resident, where he developed Litterati into an idea worth spreading.
Jeff Kirschner | Speaker | TED.com