Jeff Kirschner: This app makes it fun to pick up litter
Jeff Kirschner: Den här appen gör det roligt att plocka upp skräp
Jeff Kirschner created a global community that's eradicating litter one piece at a time. Full bio
Double-click the English transcript below to play the video.
a plastic tub of cat litter in a creek.
med kattsand i en bäck.
it reminded me of summer camp.
om sommarläger.
parents come barreling through the gates,
storma in genom grindarna,
five pieces of litter."
each picking up five pieces,
var och en plockar upp fem skräp,
a much cleaner camp.
cleanup model to the entire planet?
städningsmetoden på hela planeten?
for Litterati.
a litter-free world.
using Instagram.
and approachable;
och lättillgängligt;
hade jag 50 bilder i telefonen,
I had 50 photos on my phone
I was having on the planet.
jag hade på planeten.
what I was doing,
vad jag gjorde,
than just pretty pictures;
that was collecting data.
som samlade data.
where pieces were being picked up.
där skräp plockades upp.
the community grew
right in that bullseye.
the background of our lives.
to the forefront?
till förgrunden?
what was on our streets,
som finns på våra gator,
to make a difference?
för att göra skillnad?
what percentage of litter was cigarettes.
av skräpet som var cigaretter.
in the streets
on all cigarette sales.
på all cigarettförsäljning.
with pencils and clipboards
med pennor och block
if our technology could help.
om vår teknik kunde hjälpa dem.
was my Instagram account --
if that's a Parliament or a Pall Mall.
ifall det är Parliament eller Pall Mall.
is geotagged and time-stamped,
och tidsstämplas alla bilder,
to not only defend but double the tax,
inte bara försvara utan fördubbla skatten,
of four million dollars
på fyra miljoner dollar
för att städa sig själv.
I learned two things:
lärde jag mig två saker:
has a unique litter fingerprint,
ett unikt skräp-fingeravtryck,
both the source of the problem
både roten till problemet
the percentage of cigarettes,
well, how about Oakland
fingeravtryck, varför inte Oakland,
and economic interests?
och ekonomiska intressen?
that's covered in blight.
som är i förfall.
and picked up 1,500 pieces.
och plockade upp 1 500 skräp.
from a very well-known taco brand.
från ett välkänt tacomärke.
were their own hot sauce packets,
deras egna förpackningar med stark sås,
hadn't even been opened.
var inte ens öppnade.
to the solution --
gives out hot sauce upon request
bara delar ut stark sås
sustainable packaging.
an environmental hazard,
than with our kids.
än att börja med barnen.
1,247 pieces of litter
plockade upp 1 247 skräp
common type of litter
att det vanligaste skräpet
from their own cafeteria.
från deras egen matsal.
to their principal and asked,
they could each make a difference,
kan de göra skillnad,
if you're a student or a scientist,
om du är elev eller vetenskapsman,
in the Northern California woods,
i de nordkaliforniska skogarna,
över hela världen.
ABOUT THE SPEAKER
Jeff Kirschner - EntrepreneurJeff Kirschner created a global community that's eradicating litter one piece at a time.
Why you should listen
When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff Kirschner realize that it would be the spark for creating Litterati -- a global movement that's "crowdsource-cleaning" the planet one piece of litter at a time.
Featured in National Geographic, Time Magazine, Fast Company and USA Today, Litterati has become a shining example of how communities are using technology and data to solve our world's most complex problems.
Kirschner has shared the Litterati story at Fortune 500 companies such as Google, Facebook and Uber, keynoted environmental summits at the Monterey Bay Aquarium and Keep America Beautiful, as well as leading schools including Stanford, MIT and the University of Michigan. He was recently a TED Resident, where he developed Litterati into an idea worth spreading.
Jeff Kirschner | Speaker | TED.com