ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDGlobal 2010

Derek Sivers: Keep your goals to yourself

Derek Sivers: Ilihim muna ang iyong mga layunin

Filmed:
6,371,544 views

Tuwing tayo'y nakaka-isip ng bagong balak, madalas natin itong ibulalas sa ibang tao, ngunit sabi ni Derek Siver na mas mainam na ilihim muna natin ang mga layunin natin. Ayon sa pananaliksik na sinimulan noong 1920s pa, madalas daw na hindi natutupad ang mga ito kung ito'y ikinuwento sa iba.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
EveryoneLahat ng tao, please think
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Inaanyayahan ko ang lahat na isipin
00:17
of your biggestpinakamalaking personalpersonal goallayunin.
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ang pinakamalaking ninanais natin sa buhay.
00:20
For realtunay -- you can take a secondIkalawang. You've got to feel this to learnmatuto it.
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'Yong totoo ha. Kahit saglit lang. 'Yong tagos sa puso para maintindihan ito.
00:23
Take a fewilang secondssegundo and think of your personalpersonal biggestpinakamalaking goallayunin, okay?
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Isipin natin ng mabuti ang bagay na 'yon, okay?
00:26
ImagineKunwari decidingpagpapasiya right now
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Isiping nagpapasya ka ngayon mismo
00:28
that you're going to do it.
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na gagawin mo ito.
00:30
ImagineKunwari tellingsinasabi sa someoneisang tao that you meetmatugunan ang todayngayon what you're going to do.
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Isiping sinasabi mo sa taong nakilala mo lang ngayon ang bagay na ito.
00:33
ImagineKunwari theirkanilang congratulationsMaligayang Bati
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Ngayon, isipin mo na pinupuri ka niya
00:35
and theirkanilang highmataas imagelarawan of you.
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at ang mataas na tingin niya sa 'yo.
00:37
Doesn't it feel good to say it out loudmalakas?
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Masarap sa pakiramdam, hindi ba?
00:39
Don't you feel one stephakbang closermas malapit alreadyna,
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Malapit mo nang matupad ang mga layunin mo, tama?,
00:42
like it's alreadyna becomingpagiging partbahagi of your identitypagkakakilanlan?
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na para bang inaangkin mo na iyon?
00:45
Well, badmasamang newsbalita: you should have keptiningatan your mouthbibig shutkinulong,
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Masamang balita: hindi mo na dapat binukas ang bibig mo,
00:48
because that good feelingang damdaming
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at dahil sa magandang pakiramdam mo,
00:50
now will make you lessmas mababa likelymalamang to do it.
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mas malamang na hindi mo na magagawa ang bagay na iyon.
00:53
RepeatedPaulit-ulit na psychologysikolohiya testsmga pagsusuri have provennapatunayan
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Ayon sa mga pananaliksik sa sikolohiya,
00:55
that tellingsinasabi sa someoneisang tao your goallayunin
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mas malabong mangyari ang mga bagay na nais mo
00:57
makesgumagawa ng it lessmas mababa likelymalamang to happenmangyari.
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kapag ikinuwento mo sa ibang tao.
00:59
Any time you have a goallayunin,
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Sa bawat mithiin mo,
01:01
there are some stepshakbang that need to be donetapos, some work that needsmga pangangailangan to be donetapos
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may ilang mga hakbang na kailangang gawin, ilang trabaho na kailangang gawin
01:03
in orderkaayusan to achievemakamit ang it.
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upang makamit ito.
01:05
IdeallySa isip, you would not be satisfiednasiyahan untilhanggang sa you had actuallytalagang donetapos the work.
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Kailanman, hindi ka dapat nasisiyahan hangga't hindi pa ito natatapos.
01:08
But when you tell someoneisang tao your goallayunin and they acknowledgeKilalanin ang it,
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Ngunit kapag sinabi mo sa ibang tao ang mga nais mo, at sumang-ayon sila sa 'yo,
01:11
psychologistspsychologist have foundnatagpuan that it's calledtinatawag na a "socialpanlipunan realitykatotohanan."
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ito ang tinatawag ng mga sikologo na "social reality".
01:14
The mindisip is kinduri of trickedtricked into feelingang damdaming that it's alreadyna donetapos.
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Nalilinlang ang utak natin na nakamit na natin ang bagay na 'yon.
01:17
And then, because you feltnadama that satisfactionkasiyahan,
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Dahil d'yan, gumaganda ang pakiramdam natin,
01:19
you're lessmas mababa motivatedhumikayat to do
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nababawasan ang pagkagusto natin
01:21
the actualaktuwal hardmahirap work necessarykinakailangan. (LaughterTawanan)
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na pagtrabahuan ito lalo na kung mahirap.
01:24
So this goesnapupunta againstlaban sa the conventionalmaginoo wisdomkarunungan
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Taliwas ito sa nakaugalian natin
01:26
that we should tell our friendsmga kaibigan our goalsmithiin, right --
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na dapat kinukwento natin sa ating mga kaibigan, tama 'di ba? --
01:28
so they holdmagdaos ng us to it.
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na para bang nakatali tayo doon, tama.
01:31
So, let's look at the proofpatunay.
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Tingnan natin ang ilang ebidensiya.
01:33
1926, KurtKurt LewinLewin, foundertagapagtatag of socialpanlipunan psychologysikolohiya,
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1926, Kurt Lewin, ang nagtatag ng panlipunang sikolohiya,
01:35
calledtinatawag na this "substitutionna pagsasalin."
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tinawag niya itong "substitution."
01:37
1933, VeraVera MahlerMahler foundnatagpuan,
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1933, sabi ni Vera Mahler,
01:39
when it was acknowledgedkinilala by othersiba pa, it feltnadama realtunay in the mindisip.
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aakalain ng utak natin na tunay ang isang bagay kung sumasang-ayon ang ibang tao.
01:42
1982, PeterPedro GollwitzerGollwitzer wroteIsinulat a wholebuong bookAklat about this
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1982, nakapagsulat ng libro si Peter Gollwitzer tungkol dito,
01:45
and in 2009,
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at noong 2009,
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he did some newbagong testsmga pagsusuri that were publishedinilathala.
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nailathala ang mga bagong pananaliksik niya.
01:49
It goesnapupunta like this:
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Ganito 'yon:
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163 people acrosssa iba 't ibang fourapat na separatehiwalay testsmga pagsusuri --
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may 163 katao sa apat na hiwalay na grupo --
01:54
everyonelahat ng tao wroteIsinulat down theirkanilang personalpersonal goallayunin.
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lahat ay nagsulat ng kanilang personal na layunin.
01:57
Then halfkalahati of them announcedIbinalita theirkanilang commitmentkatapatan to this goallayunin to the roomkuwarto,
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Ang kalahati sa kanila,inanunsyo sa lahat ang kanilang sinulat,
02:00
and halfkalahati didn't.
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samantalang tahimik lang ang natirang kalahati.
02:02
Then everyonelahat ng tao was givenibinigay 45 minutesminuto of work
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Binigyan silang lahat ng 45 minuto upang trabahuin
02:04
that would directlydirektang leadpamunuan them towardspatungo sa theirkanilang goallayunin,
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at matupad ang sinulat nila sa papel,
02:07
but they were told that they could stop at any time.
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at malaya silang tumigil sa trabaho ng anumang oras.
02:09
Now, those who keptiningatan theirkanilang mouthsbibig shutkinulong
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'Yong mga taong hindi inanunsyo ang kanilang sinulat
02:11
workednagtrabaho the entirebuong 45 minutesminuto, on averageaverage na,
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nagtrabaho sila ng humigit-kumulang 45 minuto,
02:14
and when askedItinanong afterwardsPagkatapos,
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at nang tinanong,
02:16
said that they feltnadama that they had a long way to go still to achievemakamit ang theirkanilang goallayunin.
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pakiramdam nila, malayo pa bago nila makamit ang kanilang layunin.
02:19
But those who had announcedIbinalita it
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'Yung mga nagsalita naman
02:21
quittumigil after only 33 minutesminuto, on averageaverage na,
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tumigil sila matapos lang ang 33 minuto,
02:24
and when askedItinanong afterwardsPagkatapos,
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at nang tinanong,
02:26
said that they feltnadama much closermas malapit to achievingpagkamit ng theirkanilang goallayunin.
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pakiramdam nila, malapit na nilang matupad ang layunin.
02:28
So, if this is truetunay na,
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Kaya, kung totoo nga ito,
02:30
what can we do?
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ano ang pwede nating gawin?
02:32
Well, you could resistlabanan ang the temptationtukso
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Well, maaari nating labanan ang tukso
02:34
to announceibalita your goallayunin.
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na ikuwento ang mga nais natin.
02:36
You can delaypagpapaliban the gratificationkasiyahan
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Maaari nating ipagpaliban muna ang kasiyahang
02:38
that the socialpanlipunan acknowledgementpagkilala bringsay nagdudulot ng,
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dulot ng pagsang-ayon ng iba.
02:40
and you can understandmaunawaan that your mindisip
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Unawain nating nagkakamali din ang utak
02:42
mistakesmga pagkakamali the talkingpakikipag-usap for the doing.
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sa pag-aakalang tapos na ang trabaho.
02:45
But if you do need to talk about something,
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Kung gusto talaga natin ikuwento ang isang bagay,
02:47
you can stateestado it in a way
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maaring sa pamamaraan
02:49
that givesay nagbibigay you no satisfactionkasiyahan,
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na walang halong yabang,
02:51
suchgayong as, "I really want to runtumakbo this marathonmarathon,
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gaya ng, "gusto ko talagang sumali sa marathon,
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so I need to traintren fivelimang timesbeses a weekLinggo
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kaya kailangan kong mag-ensayo ng limang beses sa isang linggo,
02:55
and kicksipa my assasno if I don't, okay?"
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at kung hindi ko gagawin 'yon, sipain mo ako, ha?"
02:58
So audiencemambabasa, nextsusunod time you're temptedtuksuhin to tell someoneisang tao your goallayunin,
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Kaya sa susunod na naisip mong ikuwento ang iyong mga nais sa buhay,
03:01
what will you say? (SilenceKatahimikan)
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ano ang sasabihin mo?
03:03
ExactlyEksakto, well donetapos.
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Mismo. Mahusay.
03:06
(ApplausePalakpakan)
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(Palakpakan)
Translated by Schubert Malbas
Reviewed by Polimar Balatbat

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com