TEDGlobal 2010
Derek Sivers: Keep your goals to yourself
Derek Sivers: Držte svoje ciele v tajnosti
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Akonáhle sa rozhodneme zmeniť niečo v našom živote, tak náš prvý inštinkt je to niekomu povedať. Derek Sivers ale hovorí, že je lepšie držať naše ciele v tajnosti. Predstaví nám výskum siahajúci až do roku 1920, aby nám ukázal, prečo ľudia, ktorí hovoria o svojich ambíciách, môžu byť menej úspešní v ich dosiahnutí.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
Everyone, please think
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Poprosím každého, aby myslel
00:17
of your biggest personal goal.
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na svoj najväčší osobný cieľ.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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Vskutku. Doprajte si chvíľku. Musíte sa do toho vcítiť.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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Doprajte si tu chvíľku a myslite na váš najväčší osobný cieľ.
00:26
Imagine deciding right now
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Predstavte si ako sa práve rozhodujete,
00:28
that you're going to do it.
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že sa ho chystáte docieliť.
00:30
Imagine telling someone that you meet today what you're going to do.
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Predstavte si ako vravíte niekomu, koho ste dnes stretli, čo sa chystáte urobiť.
00:33
Imagine their congratulations
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Predstavte si ako vám gratulujú
00:35
and their high image of you.
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a akú vysokú mienku o vás zrazu majú.
00:37
Doesn't it feel good to say it out loud?
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Nemáte hneď lepší pocit, keď to môžete povedať svetu nahlas?
00:39
Don't you feel one step closer already,
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Necítite sa hneď o krok bližšie vášmu cieľu,
00:42
like it's already becoming part of your identity?
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ako keby sa ten už stával súčasťou vašeho ja?
00:45
Well, bad news: you should have kept your mouth shut,
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Nuž, zlá správa: mali ste držať jazyk za zubami,
00:48
because that good feeling
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pretože ten dobrý pocit,
00:50
now will make you less likely to do it.
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povedie k nižšej pravdepodobnosti, že svojho cieľa dosiahnete.
00:53
Repeated psychology tests have proven
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Opakované psychologické testy potvrdili,
00:55
that telling someone your goal
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že povedať niekomu o vašom cieli
00:57
makes it less likely to happen.
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má za následok, že je menej pravdepodobne, že sa vám to podarí.
00:59
Any time you have a goal,
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Zakaždým čo máte cieľ,
01:01
there are some steps that need to be done, some work that needs to be done
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tak sú nutné určité kroky k jeho dosiahnutiu, určitá práca, ktorú je treba vykonať,
01:03
in order to achieve it.
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aby ste ho dosiahli.
01:05
Ideally, you would not be satisfied until you had actually done the work.
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Teoreticky by ste nemali byť spokojní až pokiaľ ste nejakú tu prácu nevykonali.
01:08
But when you tell someone your goal and they acknowledge it,
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Keď ale niekomu o svojom cieli poviete a ten to zoberie na vedomie,
01:11
psychologists have found that it's called a "social reality."
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tak tomu psychológovia vravia sociálna realita.
01:14
The mind is kind of tricked into feeling that it's already done.
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Ide o to, že v tomto okamžiku mate pocit, ako keby ste svojho cieľa už dosiahli.
01:17
And then, because you felt that satisfaction,
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A preto, že už ste pocitli ake to je,
01:19
you're less motivated to do
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tak ste menej motivovaný vykonať všetku tu
01:21
the actual hard work necessary. (Laughter)
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tažku prácu, ktorá je k jeho dosiahnutiu nezbytná.
01:24
So this goes against the conventional wisdom
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Ako vidíte, dané zistenie búra všeobecne vžitú predstavu o tom,
01:26
that we should tell our friends our goals, right --
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že by sme o našich cieľoch mali povedať naším priateľom, či nie? --
01:28
so they hold us to it.
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a to len preto aby nás podporili.
01:31
So, let's look at the proof.
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Poďme sa pozrieť na dôkaz.
01:33
1926, Kurt Lewin, founder of social psychology,
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V roku 1926, Kurt Lewin, zakladateľ psychológie
01:35
called this "substitution."
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to nazval "substitúciou".
01:37
1933, Vera Mahler found,
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V roku 1933, Wera Mahler zistila,
01:39
when it was acknowledged by others, it felt real in the mind.
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že keď iný akceptujú vaše ciele, tak hneď mate pocit, ako keby ste ich už dosiahli.
01:42
1982, Peter Gollwitzer wrote a whole book about this
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V roku 1982, Peter Gollwitzes napísal o tom knihu,
01:45
and in 2009,
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a v roku 2009
01:47
he did some new tests that were published.
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spravil niekoľko nových testov, ktoré potom publikoval.
01:49
It goes like this:
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Napríklad:
01:51
163 people across four separate tests --
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Pozval si 163 ľudí na štyri testy -
01:54
everyone wrote down their personal goal.
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každý mal napísať o svojom osobnom cieli,
01:57
Then half of them announced their commitment to this goal to the room,
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následne polovina oznámila svoj zámer všetkým v miestnosti
02:00
and half didn't.
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a polovica nepovedala nič.
02:02
Then everyone was given 45 minutes of work
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Každému dal 45 minút na to, aby sa svojou prácou
02:04
that would directly lead them towards their goal,
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priblížili k ich cieli čo najbližšie,
02:07
but they were told that they could stop at any time.
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zároveň ale mohli kedykoľvek prestať, ak to tak cítia.
02:09
Now, those who kept their mouths shut
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Tí, čo držali jazyk za zubami,
02:11
worked the entire 45 minutes, on average,
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pracovali celých 45 minút, v priemere,
02:14
and when asked afterwards,
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a po skončení vraveli,
02:16
said that they felt that they had a long way to go still to achieve their goal.
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že ešte majú pred sebou dobrý kus práce aby svoj cieľ dosiahli.
02:19
But those who had announced it
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Ale tí, ktorí o svojom cieli dali vedieť,
02:21
quit after only 33 minutes, on average,
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tak tí skončili v priemere po 33 minutách,
02:24
and when asked afterwards,
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a po skončení vraveli,
02:26
said that they felt much closer to achieving their goal.
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že sa cítia už blízko svojho cieľa.
02:28
So, if this is true,
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Takže, ak toto je pravda,
02:30
what can we do?
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čo s tým môžeme spraviť?
02:32
Well, you could resist the temptation
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Nuž, mali by ste odolať pokušeniu
02:34
to announce your goal.
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dať o svojom cieli vedieť.
02:36
You can delay the gratification
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Môžete oddialiť dobrý pocit,
02:38
that the social acknowledgement brings,
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ktorý so sebou prináša uznanie od iných.
02:40
and you can understand that your mind
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A mali by ste už vedieť, že vaša myseľ
02:42
mistakes the talking for the doing.
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si mýli rozprávanie so skutočným robením.
02:45
But if you do need to talk about something,
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Ak by ste predsa len mali nutkanie rozprávať o niečom,
02:47
you can state it in a way
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mali by ste to obmedziť na témy,
02:49
that gives you no satisfaction,
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ktoré vám neprinášajú žiadne také uspokojenie,
02:51
such as, "I really want to run this marathon,
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ako napr.:"Počuj, naozaj by som chcel zabehnúť tento maratón",
02:53
so I need to train five times a week
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na to ale potrebujem trénovať 5-krát do týždňa,
02:55
and kick my ass if I don't, okay?"
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takže ak tomu tak nebude, tak ma nakop poriadne do prdele, okej?
02:58
So audience, next time you're tempted to tell someone your goal,
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A preto milé obecenstvo, až budete mať nabudúce nutkanie povedať niekomu o svojom cieli,
03:01
what will you say? (Silence)
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čo poviete?
03:03
Exactly, well done.
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Presne tak. Dobra práca..
03:06
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com