ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDGlobal 2010

Derek Sivers: Keep your goals to yourself

Derek Sivers: Zadržite svoje ciljeve za sebe

Filmed:
6,371,544 views

Čim smislimo fantastičan novi životni plan, odmah ga poželimo nekome reći, ali Derek Sivers kaže kako ga je bolje sačuvati za sebe. Upoznaje nas sa znanstvenim istraživanjima još od 1920-ih koja pokazuju kako ljudi koji govore o svojim namjerama rjeđe ih i ostvare.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
EveryoneSvi, please think
0
0
2000
Molim vas da svi razmislite
00:17
of your biggestnajveći personalosobni goalcilj.
1
2000
3000
o svojem najvećem osobnom cilju.
00:20
For realstvaran -- you can take a seconddrugi. You've got to feel this to learnnaučiti it.
2
5000
3000
Zbilja. Razmislite na trenutak. Morate to osjetiti kako biste naučili.
00:23
Take a fewnekoliko secondssekundi and think of your personalosobni biggestnajveći goalcilj, okay?
3
8000
3000
Uzmite par trenutaka i razmislite o svom najvećem osobnom cilju, može?
00:26
ImagineZamislite decidingodlučujući right now
4
11000
2000
Zamislite kako ste baš sada odlučili
00:28
that you're going to do it.
5
13000
2000
da ćete ga ostvariti.
00:30
ImagineZamislite tellingreći someonenetko that you meetsastati todaydanas what you're going to do.
6
15000
3000
Zamislite kako ćete nekome koga ćete danas sresti reći što ćete napraviti.
00:33
ImagineZamislite theirnjihov congratulationsČestitamo
7
18000
2000
Zamislite kako vam čestitaju
00:35
and theirnjihov highvisok imageslika of you.
8
20000
2000
i kako vas zbog toga cijene.
00:37
Doesn't it feel good to say it out loudglasno?
9
22000
2000
Zar nije dobar osjećaj reći to glasno?
00:39
Don't you feel one stepkorak closerbliže alreadyveć,
10
24000
3000
Zar se već ne osjećate kako ste jedan korak bliže ostvarenju,
00:42
like it's alreadyveć becomingpostaje partdio of your identityidentitet?
11
27000
3000
kao da je već postao dio vaše osobnosti?
00:45
Well, badloše newsvijesti: you should have keptčuva your mouthusta shutzatvoriti,
12
30000
3000
Dobro, loša vijest: trebali ste o tome šutjeti,
00:48
because that good feelingosjećaj
13
33000
2000
jer baš taj dobar osjećaj
00:50
now will make you lessmanje likelyVjerojatno to do it.
14
35000
3000
će vam smanjiti vjerojatnost da ćete to stvarno i napraviti.
00:53
RepeatedPonavlja psychologyPsihologija teststestovi have provendokazan
15
38000
2000
Više puta ponavljana psihološka ispitivanja dokazuju
00:55
that tellingreći someonenetko your goalcilj
16
40000
2000
kako kada nekome kažemo o svojim ciljevima
00:57
makesmarke it lessmanje likelyVjerojatno to happendogoditi se.
17
42000
2000
smanjujemo šansu da ih ostvarimo.
00:59
Any time you have a goalcilj,
18
44000
2000
Kady god si postavite cilj
01:01
there are some stepskoraci that need to be doneučinio, some work that needspotrebe to be doneučinio
19
46000
2000
postoje koraci koje trebate napraviti, posao kojeg treba obaviti
01:03
in ordernarudžba to achievepostići it.
20
48000
2000
kako bi se cilj ostvario.
01:05
IdeallyU idealnom slučaju, you would not be satisfiedzadovoljan untildo you had actuallyzapravo doneučinio the work.
21
50000
3000
U idealnom slučaju, nećete biti zadovoljni sve dok ne ostvarite zacrtano,
01:08
But when you tell someonenetko your goalcilj and they acknowledgepriznati it,
22
53000
3000
ali kad nekome kažete svoj cilj, i onim vam za tu ideju odaju priznanje,
01:11
psychologistspsiholozi have foundpronađeno that it's calledzvao a "socialsocijalni realitystvarnost."
23
56000
3000
psiholozi su otkrili kako se to zove "društvena stvarnost".
01:14
The mindum is kindljubazan of trickedPrevario into feelingosjećaj that it's alreadyveć doneučinio.
24
59000
3000
Um je na neki način prevaren i misli kako je cilj već ostvaren.
01:17
And then, because you feltosjećala that satisfactionzadovoljstvo,
25
62000
2000
I onda, jer ste već osjetili zadovoljstvo,
01:19
you're lessmanje motivatedmotivirani to do
26
64000
2000
manje ste motivirani da
01:21
the actualstvaran hardteško work necessarypotreban. (LaughterSmijeh)
27
66000
3000
odradite stvarno potreban posao do ostvarenja cilja.
01:24
So this goeside againstprotiv the conventionalkonvencionalne wisdommudrost
28
69000
2000
To je suprotno našem instinktu
01:26
that we should tell our friendsprijatelji our goalsciljevi, right --
29
71000
2000
kako trebamo reći prijateljima, točno? --
01:28
so they holddržati us to it.
30
73000
3000
tako da nas drže za riječ, zar ne?
01:31
So, let's look at the proofdokaz.
31
76000
2000
Dakle, pogledajmo dokaz.
01:33
1926, KurtKurt LewinLewin, founderosnivač of socialsocijalni psychologyPsihologija,
32
78000
2000
1926. Kurt Lewin, osnivač socijalne psihologije,
01:35
calledzvao this "substitutionzamjena."
33
80000
2000
nazvao je to "zamjenom".
01:37
1933, VeraVera MahlerMahler foundpronađeno,
34
82000
2000
1933. Wera Mahler je otkrila kako,
01:39
when it was acknowledgedpriznao by othersdrugi, it feltosjećala realstvaran in the mindum.
35
84000
3000
kada nam drugi odaju priznanje za ideju, umu se ona čini već ostvarenom.
01:42
1982, PeterPetar GollwitzerGollwitzer wrotenapisao a wholečitav bookrezervirati about this
36
87000
3000
1982. Peter Gollwitzer je napisao cijelu knjigu o tome,
01:45
and in 2009,
37
90000
2000
a 2009.
01:47
he did some newnovi teststestovi that were publishedObjavljeno.
38
92000
2000
je objavio rezultate nekih novih ispitivanja.
01:49
It goeside like this:
39
94000
2000
Evo što su otkrili:
01:51
163 people acrosspreko fourčetiri separateodvojen teststestovi --
40
96000
3000
163 ispitanika u četiri različita testa --
01:54
everyonesvatko wrotenapisao down theirnjihov personalosobni goalcilj.
41
99000
3000
svaki su zapisali svoj osobni cilj.
01:57
Then halfpola of them announcednajavio theirnjihov commitmentopredjeljenje to this goalcilj to the roomsoba,
42
102000
3000
Zatim je polovina objavila svoj cilj ostalima u sobi,
02:00
and halfpola didn't.
43
105000
2000
a polovina nije.
02:02
Then everyonesvatko was givendan 45 minutesminuta of work
44
107000
2000
I onda je svima dano 45 minuta da rade na onome
02:04
that would directlydirektno leaddovesti them towardsza theirnjihov goalcilj,
45
109000
3000
što će ih izravno dovesti do ostvarenja njihovog cilja,
02:07
but they were told that they could stop at any time.
46
112000
2000
ali im je rečeno kako mogu odustati kada god požele.
02:09
Now, those who keptčuva theirnjihov mouthsusta shutzatvoriti
47
114000
2000
Sada, oni koji su šutjeli o svom cilju
02:11
workedradio the entirečitav 45 minutesminuta, on averageprosječan,
48
116000
3000
su u prosjeku radili svih 45 minuta,
02:14
and when askedpitao afterwardsposlije,
49
119000
2000
i kad su ih poslije pitali
02:16
said that they feltosjećala that they had a long way to go still to achievepostići theirnjihov goalcilj.
50
121000
3000
rekli su kako misle da moraju još puno raditi ne bi li došli do cilja.
02:19
But those who had announcednajavio it
51
124000
2000
No, oni koji su objavili svoje ciljeve
02:21
quitprestati after only 33 minutesminuta, on averageprosječan,
52
126000
3000
prestali su raditi u prosjeku nakon samo 33 minute,
02:24
and when askedpitao afterwardsposlije,
53
129000
2000
i kad su ih poslije pitali,
02:26
said that they feltosjećala much closerbliže to achievingpostizanje theirnjihov goalcilj.
54
131000
2000
rekli su kako misle da su blizu cilju.
02:28
So, if this is truepravi,
55
133000
2000
Dakle, ako je to istina,
02:30
what can we do?
56
135000
2000
što možemo učiniti?
02:32
Well, you could resistodoljeti the temptationiskušenje
57
137000
2000
Pa, možemo odoljeti iskušenju
02:34
to announceobjaviti your goalcilj.
58
139000
2000
da obznanimo svoj cilj.
02:36
You can delayodgoditi the gratificationzadovoljenje
59
141000
2000
Možete odgoditi zadovoljstvo
02:38
that the socialsocijalni acknowledgementpriznanje bringsdonosi,
60
143000
2000
koje donosi priznanje okoline.
02:40
and you can understandrazumjeti that your mindum
61
145000
2000
I možete prihvatiti da vaš um
02:42
mistakesgreške the talkingkoji govori for the doing.
62
147000
3000
pobrka govorenje i činjenje.
02:45
But if you do need to talk about something,
63
150000
2000
Ali ako morate govoriti o nečemu,
02:47
you can statedržava it in a way
64
152000
2000
možete to reći na način
02:49
that givesdaje you no satisfactionzadovoljstvo,
65
154000
2000
koji vam ne donosi zadovoljstvo,
02:51
suchtakav as, "I really want to runtrčanje this marathonmaraton,
66
156000
2000
poput: "Zbilja želim trčati ovaj maraton
02:53
so I need to trainvlak fivepet timesputa a weektjedan
67
158000
2000
pa moram trenirati pet puta na tjedan
02:55
and kickudarac my assdupe if I don't, okay?"
68
160000
3000
i samog sebe kazniti ako neću, OK?"
02:58
So audiencepublika, nextSljedeći time you're temptediskušenje to tell someonenetko your goalcilj,
69
163000
3000
Dakle, moja publiko, idući put kada ste u iskušenju nekome reći svoje ciljeve
03:01
what will you say? (SilenceTišina)
70
166000
2000
što ćete reći?
03:03
ExactlyTočno, well doneučinio.
71
168000
3000
Točno. Dobro napravljeno.
03:06
(ApplausePljesak)
72
171000
4000
(Pljesak)
Translated by Predrag Pale
Reviewed by Mislav Ante Omazić - EFZG

▲Back to top

ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com