ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDGlobal 2010

Derek Sivers: Keep your goals to yourself

德雷克·西弗斯Derek Sivers:不要公开宣布你的个人目标

Filmed:
6,371,544 views

在制定了一个美好的新的人生规划后,人们本能第一反应是去告诉别人,但是德雷克·西弗斯却说最好不要泄露这个目标。这方面的研究可以追溯到20世纪20年代,研究表明为什么当人们谈论他们的雄心壮志后反而不可能实现它。
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
Everyone大家, please think
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请大家想想
00:17
of your biggest最大 personal个人 goal目标.
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你们最大的人生目标。
00:20
For real真实 -- you can take a second第二. You've got to feel this to learn学习 it.
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实际的人生目标。你得想一会儿。你有感觉知道你的目标。
00:23
Take a few少数 seconds and think of your personal个人 biggest最大 goal目标, okay?
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花几秒钟想想人生最大的目标,好么?
00:26
Imagine想像 deciding决定 right now
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想象一下,立马做出决定
00:28
that you're going to do it.
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你将要做的事情。
00:30
Imagine想像 telling告诉 someone有人 that you meet遇到 today今天 what you're going to do.
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想象一下,告诉你今天遇到的人你将要做什么
00:33
Imagine想像 their congratulations祝贺
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想象他们的祝贺
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and their high image图片 of you.
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和你在他们眼中的英伟形象。
00:37
Doesn't it feel good to say it out loud?
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大声说出来是不是十分爽?
00:39
Don't you feel one step closer接近 already已经,
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你是不是觉得更进一步了
00:42
like it's already已经 becoming变得 part部分 of your identity身分?
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貌似这已经成为你自己的一部分?
00:45
Well, bad news新闻: you should have kept不停 your mouth shut关闭,
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嗯,坏消息:你最好闭嘴,
00:48
because that good feeling感觉
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因为你的自我感觉良好,
00:50
now will make you less likely容易 to do it.
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在现实中反而使你不太容易实现目标。
00:53
Repeated重复 psychology心理学 tests测试 have proven证明
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许多心理测试已证明
00:55
that telling告诉 someone有人 your goal目标
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告诉别人你的目标
00:57
makes品牌 it less likely容易 to happen发生.
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反而使目标不能实现。
00:59
Any time you have a goal目标,
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任何时候在你有个目标时,
01:01
there are some steps脚步 that need to be doneDONE, some work that needs需求 to be doneDONE
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你得按计划做些工作
01:03
in order订购 to achieve实现 it.
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来实现这个目标。
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Ideally理想的情况下, you would not be satisfied满意 until直到 you had actually其实 doneDONE the work.
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理想状况下,除非你实际地做些工作,你才会满足,
01:08
But when you tell someone有人 your goal目标 and they acknowledge确认 it,
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但是当你告诉别人你的目标,大家也承认你的目标,
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psychologists心理学家 have found发现 that it's called a "social社会 reality现实."
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心理学家发现,这被称为一种社会现实。
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The mind心神 is kind of tricked被骗 into feeling感觉 that it's already已经 doneDONE.
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思维定势让你有种感觉到你的目标已经达到。
01:17
And then, because you felt that satisfaction满意,
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然后,因为你感到满足感,
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you're less motivated动机 to do
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你不那么积极地做
01:21
the actual实际 hard work necessary必要. (Laughter笑声)
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实际需要的艰苦工作。
01:24
So this goes against反对 the conventional常规 wisdom智慧
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这观点和传统观点背道而驰,
01:26
that we should tell our friends朋友 our goals目标, right --
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我们应该告诉我们朋友们关于我们的目标吗,对吗?
01:28
so they hold保持 us to it.
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他们鼓励我们实现目标,对。
01:31
So, let's look at the proof证明.
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我们来看看这个证明。
01:33
1926, Kurt库尔特 Lewin勒温, founder创办人 of social社会 psychology心理学,
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1926年,社会心理学的创始人库尔特·勒温
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called this "substitution代换."
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称这个为“替代”。
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1933, Vera维拉 Mahler马勒 found发现,
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1933年,伟拉马勒发现
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when it was acknowledged承认 by others其他, it felt real真实 in the mind心神.
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当你的目标被别人承认,在你脑子里就好比这已经实现了。
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1982, Peter彼得 GollwitzerGollwitzer wrote a whole整个 book about this
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1982年,皮特哥尔维策尔关于此写了一本书,
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and in 2009,
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在2009年,
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he did some new tests测试 that were published发表.
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他公布了一些新的实验证明。
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It goes like this:
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比如这个:
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163 people across横过 four separate分离 tests测试 --
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163个人进行4组不同测试--
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everyone大家 wrote down their personal个人 goal目标.
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每个人写下他们各自的目标,
01:57
Then half of them announced公布 their commitment承诺 to this goal目标 to the room房间,
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然后一半实验的人在房间里宣布他们的目标承诺,
02:00
and half didn't.
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另一半人保守目标。
02:02
Then everyone大家 was given特定 45 minutes分钟 of work
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接下来每个人有45分钟来工作,
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that would directly lead them towards their goal目标,
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他们可以努力工作直至实现他们的目标,
02:07
but they were told that they could stop at any time.
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但他们在任何时候也可以停下来工作。
02:09
Now, those who kept不停 their mouths嘴巴 shut关闭
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那些不泄漏目标的人
02:11
worked工作 the entire整个 45 minutes分钟, on average平均,
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平均工作了整整45分钟,
02:14
and when asked afterwards之后,
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在这之后的访问,
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said that they felt that they had a long way to go still to achieve实现 their goal目标.
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他们感到他们为了实现目标还有很长的一段路要走。
02:19
But those who had announced公布 it
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但是那些宣布目标的人们
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quit放弃 after only 33 minutes分钟, on average平均,
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平均工作大约33分钟后就放弃了,
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and when asked afterwards之后,
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当被问及时,
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said that they felt much closer接近 to achieving实现 their goal目标.
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他们感到快要接近目标了。
02:28
So, if this is true真正,
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所以如果这是事实,
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what can we do?
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我们会怎样做?
02:32
Well, you could resist the temptation诱惑
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好吧,大家可以抵制住
02:34
to announce宣布 your goal目标.
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宣布目标的诱惑。
02:36
You can delay延迟 the gratification享乐
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大家可以延迟这种
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that the social社会 acknowledgement承认 brings带来,
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社交承认带来的满足。
02:40
and you can understand理解 that your mind心神
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大家明白脑子会把
02:42
mistakes错误 the talking for the doing.
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说的当成做的来替代。
02:45
But if you do need to talk about something,
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但是如果你的确要谈论一些目标,
02:47
you can state it in a way
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你说到这些目标时
02:49
that gives you no satisfaction满意,
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不带有任何满足感,
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such这样 as, "I really want to run this marathon马拉松,
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例如,“我的确想要跑马拉松,
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so I need to train培养 five times a week
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所以我需要每周训练5次,
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and kick my ass屁股 if I don't, okay?"
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如果我做不到,就踢我的屁股吧?”
02:58
So audience听众, next下一个 time you're tempted动心 to tell someone有人 your goal目标,
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所以观众们,下一次当你试图告诉别人你的目标时,
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what will you say? (Silence安静)
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你会说什么?
03:03
Exactly究竟, well doneDONE.
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完全正确,做对了。(对你的目标缄默,闭住嘴。保守秘密。)
03:06
(Applause掌声)
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(掌声)
Translated by Angelia King
Reviewed by Xu (Jessica) Jiang

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com