TED2014
Tim Berners-Lee: A Magna Carta for the web
Tim Berners-Lee: Magna Carta Weba
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Sir Tim Berners-Lee izumio je World Wide Web prije 25 godina. Vrijedi, stoga, poslušati njegovo upozorenje: Bitka je pred nama. Nagrizanje neutralnosti Interneta, mjehur filtriranja i centralizirani korporativni nadzor; svi oni prijete širom otvorenim prostranstvima weba. Na korisnicima je da se bore za pravo pristupa i otvorenosti. Pitanje je: "Kakav Internet želimo?"
Tim Berners-Lee - Inventor
Tim Berners-Lee invented the World Wide Web. He leads the World Wide Web Consortium (W3C), overseeing the Web's standards and development. Full bio
Tim Berners-Lee invented the World Wide Web. He leads the World Wide Web Consortium (W3C), overseeing the Web's standards and development. Full bio
Double-click the English transcript below to play the video.
00:12
TED is 30.
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TED-u je 30 godina.
00:14
The world wide web is celebrating this month
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World Wide Web slavi ovoga mjeseca
00:17
its 25th anniversary.
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svoju 25. godišnjicu.
Stoga imam pitanje za vas.
00:19
So I've got a question for you.
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00:22
Let's talk about the journey, mainly about the future.
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Razgovarajmo o putovanju,
ponajviše o budućnosti.
ponajviše o budućnosti.
00:26
Let's talk about the state.
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Razgovarajmo o stanju.
Razgovarajmo o tome kakav web želimo.
00:28
Let's talk about what sort of a web we want.
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00:30
So 25 years ago, then, I was working at CERN.
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Dakle, prije 25 godina radio sam u CERN-u.
00:34
I got permission in the end after about a year
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Nakon oko godine dana dopušteno mi je
00:36
to basically do it as a side project.
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da na tome radim kao
na paralelnom projektu.
na paralelnom projektu.
00:39
I wrote the code.
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Napisao sam kod.
00:40
I was I suppose the first user.
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Pretpostavljam da sam bio prvi korisnik.
00:43
There was a lot of concern
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Bilo je dosta zabrinutosti
00:45
that people didn't want to pick it up
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da ga ljudi neće prihvatiti
00:47
because it would be too complicated.
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jer će biti suviše kompliciran.
00:49
A lot of persuasion, a lot of wonderful
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Mnogo uvjeravanja, mnogo čudesne
00:50
collaboration with other people,
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suradnje s drugim ljudima,
00:52
and bit by bit, it worked.
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i mic-po-mic, proradio je.
00:54
It took off. It was pretty cool.
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Lansirali smo ga. Bio je cool.
00:56
And in fact, a few years later in 2000,
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Ustvari, nekoliko godina kasnije, 2000.,
00:59
five percent of the world population
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pet posto svjetskog stanovništva
01:03
were using the world wide web.
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koristilo se webom.
01:05
In 2007, seven years later, 17 percent.
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Sedam godina kasnije, 2007. - 17%.
01:08
In 2008, we formed the World Wide Web Foundation
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2008. osnovali smo
Zakladu World Wide Web,
Zakladu World Wide Web,
01:11
partly to look at that
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da bismo pratili
01:13
and worry about that figure.
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i da bismo se brinuli
o toj brojci.
o toj brojci.
01:16
And now here we are in 2014,
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Danas smo u 2014.
01:18
and 40 percent of the world
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i 40 posto svijeta
01:20
are using the world wide web, and counting.
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koristi web, a mi i dalje brojimo.
01:24
Obviously it's increasing.
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Očigledno, web raste.
01:26
I want you to think about both sides of that.
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Želio bih da razmislite
o objema stranama te pojave.
o objema stranama te pojave.
01:29
Okay, obviously to anybody here at TED,
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Naravno, svima ovdje na TED-u jasno je
01:32
the first question you ask is, what can we do
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da je naše prvo pitanje:
Što možemo učiniti
Što možemo učiniti
01:35
to get the other 60 percent on board
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da privučemo ostalih 60 posto
01:37
as quickly as possible?
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što je prije moguće?
01:38
Lots of important things. Obviously
it's going to be around mobile.
it's going to be around mobile.
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Mnogo će stvari biti
vezano uz mobilnu tehnologiju.
vezano uz mobilnu tehnologiju.
01:40
But also, I want you to think about the 40 percent,
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Ali, želim da razmislite
i o ovih 40 posto,
i o ovih 40 posto,
01:42
because if you're sitting there yourself
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jer ako vi koji sjedite ovdje,
01:44
sort of with a web-enabled life,
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s čitavim svojim životima
podržanima webom,
podržanima webom,
01:47
you don't remember things anymore,
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ne pamtite više ništa
01:48
you just look them up,
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nego ih jednostavno potražite,
01:50
then you may feel that it's been a success
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možda imate osjećaj da je to uspjeh
01:54
and we can all sit back.
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i da se svi možemo opustiti.
01:56
But in fact, yeah, it's been a success,
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Zapravo, to jest bio uspjeh,
01:59
there's lots of things, Khan Academy
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mnogo je primjera - Akademija Khan,
02:01
for crying out loud, there's Wikipedia,
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za Boga miloga - Wikipedija,
02:03
there's a huge number of free e-books
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ogromne su količine svima
dostupnih e-knjiga
dostupnih e-knjiga
02:05
that you can read online,
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koje možete čitati,
02:06
lots of wonderful things for education,
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mnoštvo sjajnih obrazovnih sadržaja,
02:08
things in many areas.
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raznih stvari.
02:10
Online commerce has in some cases
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Trgovina na webu u nekim je slučajevima
02:12
completely turned upside down the
way commerce works altogether,
way commerce works altogether,
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naglavce okrenula načine
kako se dotad trgovalo,
kako se dotad trgovalo,
02:15
made types of commerce available
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omogućila neke oblike trgovine
02:17
which weren't available at all before.
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kakvi dotad nisu bili mogući.
02:19
Commerce has been almost universally affected.
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Trgovina je u gotovo
svakom smislu izmijenjena.
svakom smislu izmijenjena.
02:22
Government, not universally affected,
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Utjecaj na vlade nije univerzalan,
02:24
but very affected, and on a good day,
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ali one jesu pod utjecajem,
i za dobrih dana,
i za dobrih dana,
02:27
lots of open data, lots of e-government,
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mnoštvo je dostupnih
podataka, mnoštvo e-vlada,
podataka, mnoštvo e-vlada,
02:30
so lots of things which are visible
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pa se i mnoštvo toga vidljivog
02:32
happening on the web.
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zbiva na webu.
02:34
Also, lots of things which are less visible.
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Također, mnogo je toga manje vidljivo.
02:36
The healthcare, late at night when they're worried
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Zdravstvena skrb,
kasno noću, dok brinu o tome
kasno noću, dok brinu o tome
02:38
about what sort of cancer
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kakvu bi vrstu raka
02:40
somebody they care about might have,
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mogao imati netko njima drag,
02:42
when they just talk across the Internet to somebody
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kada samo pričaju preko Interneta s nekim
02:47
who they care about very much in another country.
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do koga im je stalo u drugoj zemlji.
02:52
Those sorts of things are not, they're not out there,
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Takve stvari nisu, nisu vani,
02:56
and in fact they've acquired
a certain amount of privacy.
a certain amount of privacy.
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i zapravo prikupile
su određenu količinu privatnosti.
su određenu količinu privatnosti.
02:59
So we cannot assume that part of the web,
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Tako da ne možemo preuzeti taj dio weba,
03:02
part of the deal with the web,
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dio dogovora s webom,
03:03
is when I use the web,
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je da kada koristim web,
03:05
it's just a transparent, neutral medium.
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to je samo transparentni, neutralni medij.
03:08
I can talk to you over it without worrying
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Mogu s vama pričati preko toga bez brige
03:10
about what we in fact now know is happening,
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o tome što zapravo znamo da se događa,
03:13
without worrying about the fact
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bez brige o činjenici
03:16
that not only will surveillance be happening
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da ne samo da će se nadzor dogoditi
03:18
but it'll be done by people who may abuse the data.
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nego će ga provoditi ljudi
koji mogu zlorabiti podatke.
koji mogu zlorabiti podatke.
03:21
So in fact, something we realized,
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Zapravo, shvatili smo,
03:22
we can't just use the web,
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ne možemo samo koristiti web,
03:23
we have to worry about
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moramo se brinuti o tome
03:25
what the underlying infrastructure of the whole thing,
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što je infrastruktura cijele stvari,
03:29
is it in fact of a quality that we need?
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je li doista kvalitete kakvu trebamo?
03:33
We revel in the fact that we
have this wonderful free speech.
have this wonderful free speech.
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Uživamo u činjenici
da imamo ovu prekrasnu slobodu govora.
da imamo ovu prekrasnu slobodu govora.
03:38
We can tweet, and oh, lots and lots of people
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Možemo tweetati, i da, mnoštvo ljudi
03:41
can see our tweets, except when they can't,
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može vidjeti tweetove, osim kada ne mogu,
03:44
except when actually Twitter
is blocked from their country,
is blocked from their country,
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osim kada je Twitter
zapravo blokiran u njihovoj zemlji,
zapravo blokiran u njihovoj zemlji,
03:47
or in some way the way we try to express ourselves
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ili je na neki način naše izražavanje
03:50
has put some information
about the state of ourselves,
about the state of ourselves,
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stavilo informacije o našem stanju,
03:53
the state of the country we live in,
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stanju države u kojoj živimo,
03:55
which isn't available to anybody else.
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koje nije dostupno nikom drugom.
03:57
So we must protest and make sure
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Moramo prosvjedovati i osigurati
04:00
that censorship is cut down,
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da je cenzura srezana,
04:02
that the web is opened up
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da web postane otvoren
04:04
where there is censorship.
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tamo gdje postoji cenzura.
04:06
We love the fact that the web is open.
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Volimo činjenicu da je web otvoren.
04:09
It allows us to talk. Anybody can talk to anybody.
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Dozvoljava nam da pričamo.
Svatko može pričati s bilo kim.
Svatko može pričati s bilo kim.
04:11
It doesn't matter who we are.
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Nije važno tko smo.
04:13
And then we join these big
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I onda se pridružimo ovim velikim
04:14
social networking companies
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tvrtkama za društveno umrežavanje
04:17
which are in fact effectively built as silos,
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koje su zapravo građene kao silosi,
04:20
so that it's much easier to talk to somebody
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tako da je puno jednostavnije pričati
04:22
in the same social network
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s nekim u istoj društvenoj mreži
04:24
than it is to talk to somebody in a different one,
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nego pričati s nekim u drugoj,
04:26
so in fact we're sometimes limiting ourselves.
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tako da se nekad ograničavamo.
04:31
And we also have, if you've read
the book about the filter bubble,
the book about the filter bubble,
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I također imamo, ako ste čitali
knjigu o mjehuru filtriranja,
knjigu o mjehuru filtriranja,
04:34
the filter bubble phenomenon is that
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što je fenomen da
04:36
we love to use machines
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volimo koristiti strojeve
04:37
which help us find stuff we like.
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koji nam pomažu naći stvari
koje nam se sviđaju
koje nam se sviđaju
04:40
So we love it when we're bathed in
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Tako da volimo biti preplavljeni
04:42
what things we like to click on,
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stvarima koje volimo klikati,
04:44
and so the machine automatically feeds us
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tako da nam stroj automatski pruža
04:46
the stuff that we like and we end up
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stvari koje nam se sviđaju i završimo
04:47
with this rose-colored spectacles view of the world
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sa ružičastim pogledom na svijet
04:52
called a filter bubble.
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koji se zove mjehur filtriranja.
04:54
So here are some of the things which maybe
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Evo nekih stvari koje možda
04:56
threaten the social web we have.
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prijete društvenom webu koji imamo.
04:59
What sort of web do you want?
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Kakav web želite?
05:01
I want one which is not
fragmented into lots of pieces,
fragmented into lots of pieces,
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Želim jedan koji nije
fragmentiran u puno dijelova,
fragmentiran u puno dijelova,
05:04
as some countries have been suggesting
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kako su neke zemlje predlagale
05:06
they should do in reaction to recent surveillance.
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da treba biti kao reakcija na nadzor.
05:09
I want a web which has got, for example,
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Želim web koji recimo ima,
05:13
is a really good basis for democracy.
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koji jest dobra osnova za demokraciju.
05:16
I want a web where I can use healthcare
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Želim web kojim mogu koristiti
zdravstvenu skrb
zdravstvenu skrb
05:21
with privacy and where there's a lot
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s privatnošću i gdje ima puno
05:22
of health data, clinical data is available
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zdravstvenih, kliničkih podataka
05:25
to scientists to do research.
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koje znanstvenici mogu istraživati.
05:27
I want a web where the other 60 percent
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Želim web u kojeg se ostalih 60 posto
05:30
get on board as fast as possible.
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uključuje što je prije moguće.
05:33
I want a web which is such
a powerful basis for innovation
a powerful basis for innovation
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Priželjkujem web koji je toliko
snažna osnova za inovacije,
snažna osnova za inovacije,
05:37
that when something nasty happens,
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da u slučaju neke nepogode,
05:39
some disaster strikes, that we can respond
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neke katastrofe,
omogućuje da odgovorimo na nju
omogućuje da odgovorimo na nju
05:41
by building stuff to respond to it very quickly.
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izgrađujući stvari za odgovor vrlo brzo.
05:45
So this is just some of the things that I want,
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Ovo su samo neke
od stvari koje priželjkujem,
od stvari koje priželjkujem,
05:48
from a big list, obviously it's longer.
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iz velike liste, očito je duža.
05:50
You have your list.
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Vi imate svoju listu.
05:51
I want us to use this 25th anniversary
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Želim da iskoristimo 25. godišnjicu
05:54
to think about what sort of a web we want.
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da razmislimo o tome kakav web želimo.
05:57
You can go to webat25.org
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Možete doći na webat25.org
05:59
and find some links.
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i naći neke linkove.
06:00
There are lots of sites where people
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Postoje stranice gdje su ljudi
06:01
have started to put together a Magna Carta,
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započeli sastavljati Magna Cartu,
06:04
a bill of rights for the web.
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povelju o pravima za web.
06:05
How about we do that?
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Što kažete da to učinimo?
06:07
How about we decide, these are, in a way,
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Da odlučimo, da ovo
06:11
becoming fundamental rights, the right
to communicate with whom I want.
to communicate with whom I want.
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postaju osnovna prava,
pravo na komunikaciju s kime god želim.
pravo na komunikaciju s kime god želim.
06:15
What would be on your list for that Magna Carta?
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Što bi bilo na vašoj listi
za Magnu Cartu weba?
za Magnu Cartu weba?
06:17
Let's crowdsource a Magna Carta
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Izradimo zajedno Magnu Cartu
06:20
for the web.
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za web.
06:22
Let's do that this year.
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Učinimo to ove godine.
06:24
Let's use the energy from the 25th anniversary
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Upotrijebimo energiju ove
25. godišnjice
25. godišnjice
06:27
to crowdsource a Magna Carta
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za 'crowdsourcing' Velike Povelje Weba
(Magna Carta, op.)
(Magna Carta, op.)
06:30
to the web. (Applause)
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(Pljesak)
06:31
Thank you. And do me a favor, will you?
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Hvala vam. Učinite mi uslugu, hoćete li?
06:36
Fight for it for me. Okay? Thanks.
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Borite se za to za mene. OK? Hvala.
06:38
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Tim Berners-Lee - InventorTim Berners-Lee invented the World Wide Web. He leads the World Wide Web Consortium (W3C), overseeing the Web's standards and development.
Why you should listen
In the 1980s, scientists at CERN were asking themselves how massive, complex, collaborative projects -- like the fledgling LHC -- could be orchestrated and tracked. Tim Berners-Lee, then a contractor, answered by inventing the World Wide Web. This global system of hypertext documents, linked through the Internet, brought about a massive cultural shift ushered in by the new tech and content it made possible: AOL, eBay, Wikipedia, TED.com...
Berners-Lee is now director of the World Wide Web Consortium (W3C), which maintains standards for the Web and continues to refine its design. Recently he has envisioned a "Semantic Web" -- an evolved version of the same system that recognizes the meaning of the information it carries. He's the 3Com Founders Professor of Engineering in the School of Engineering with a joint appointment in the Department of Electrical Engineering and Computer Science at the Laboratory for Computer Science and Artificial Intelligence (CSAIL) at the MIT, where he also heads the Decentralized Information Group (DIG). He is also a Professor in the Electronics and Computer Science Department at the University of Southampton, UK.
Tim Berners-Lee | Speaker | TED.com