Serious Play 2008
Philip Rosedale: Life in Second Life
Philip Rosedale o Second Life-u
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Zašto graditi virtualni svijet? Philip Rosedale govori o virtualnom društvu koje je osnovao, Second Life, s podlogom u ljudskoj kreativnosti. To je mjesto toliko različito da se je sve moglo dogoditi.
Philip Rosedale - Entrepreneur
Philip Rosedale (avatar "Philip Linden") is founder of Second Life, an online 3D virtual world inhabited by millions. He's chair of Linden Labs, the company behind the digital society. Full bio
Philip Rosedale (avatar "Philip Linden") is founder of Second Life, an online 3D virtual world inhabited by millions. He's chair of Linden Labs, the company behind the digital society. Full bio
Double-click the English transcript below to play the video.
00:16
You know, we're going to do things a little differently.
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Znate, mi ćemo obaviti stvari malo drugačije.
00:19
I'm not going to show you a presentation. I'm going to talk to you.
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Ja vam neću pokazati prezentaciju. Ja ću s vama razgovarati.
00:22
And at the same time, we're going to look at just images
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A u isto vrijeme, mi ćemo gledati samo slike
00:27
from a photo stream that is pretty close to live of things that --
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iz foto tijeka koji je prilično blizu živog od stvari koje --
00:32
snapshots from Second Life. So hopefully this will be fascinating.
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brze snimke iz Second Life-a. Dakle, nadam se kako će ovo biti fascinantno.
00:36
You can -- I can compete for your attention with the strange pictures
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Možete -- mogu se natjecati za pažnju sa čudnim slikama
00:40
that you see on screen that come from there.
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koje vidite na zaslonu koji dolaze od tamo.
00:42
I thought I'd talk a little bit about some just big ideas about this,
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Mislio sam kako bih mogao pričati malo o nekim velikim idejama o tome
00:47
and then get John back out here so we can talk interactively
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i onda vratiti Johna ovdje, kako bi mogli govoriti interaktivno
00:51
a little bit more and think and ask questions.
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mislim malo više i postavljati pitanja.
00:55
You know, I guess the first question is,
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Znate, mislim kako je prvo pitanje,
00:58
why build a virtual world at all?
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Zašto graditi uopće virtualni svijet?
01:03
And I think the answer to that is always going to be
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A mislim da će odgovor na to uvijek biti
01:07
at least driven to a certain extent by the people
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barem donekle vođen od strane ljudi
01:09
initially crazy enough to start the project, you know.
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u početku dovoljno ludih da započnu projekt, znate.
01:14
So I can give you a little bit of first background just on me
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Tako ja vam mogu malo ispričati o sebi
01:17
and what moved me as a -- really going back as far as a teenager
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i onome što me pokreće -- stvarno ću otići natrag još dok sam bio tinejdžer
01:22
and then an adult, to actually try and build this kind of thing.
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i onda odrasli, koji je zapravo pokušao izgraditi ovu vrstu stvari.
01:25
I was a very creative kid who read a lot, and got into electronics first,
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Bio sam vrlo kreativni klinac koji je pročitao mnogo, i ušao u prvo elektroniku,
01:34
and then later, programming computers, when I was really young.
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a onda kasnije, programiranje računala, kad sam bio stvarno mlad.
01:38
I was just always trying to make things.
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Uvijek sam želio napraviti stvari.
01:42
I was just obsessed with taking things apart and building things,
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Bio sam stvarno opsjednut rastavljanjem i izgradnjom stvari,
01:46
and just anything I could do with my hands or with wood
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i baš sve što sam mogao učiniti s rukama ili s drvetom
01:50
or electronics or metal or anything else.
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ili elektronikom ili metalom ili bilo čime drugim.
01:53
And so, for example -- and it's a great Second Life thing -- I had a bedroom.
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I tako, na primjer -- a to je velika stvar za Second Life -- imao sam spavaću sobu.
01:57
And every kid, you know, as a teenager, has got his bedroom he retreats to --
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A svako dijete, znate, kao tinejdžer, ima svoju spavaću sobu u koju se povlači --
02:00
but I wanted my door, I thought it would be cool if my door went up
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ali ja sam htio svoja vrata, mislio sam kako će biti cool ako moja vrata idu prema gore
02:05
rather than opened, like on Star Trek.
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umjesto da se otvaraju, kao u Star Trek-u.
02:07
I thought it would be neat to do that. And so I got up in the ceiling
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Mislio sam kako bi bilo lijepo da to napravim. I tako sam otišao na strop
02:10
and I cut through the ceiling joists, much to my parents' delight,
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i odrezao sam stropne grede, na veliki užitak mojih roditelja,
02:15
and put the door, you know, being pulled up through the ceiling.
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i stavio vrata, znate, tako da se mogu izvući iz stropa.
02:19
I built -- I put a garage-door opener up in the attic
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Gradio sam -- stavio sam otvarač za garažna vrata u potkrovlje
02:23
that would pull this door up.
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koji je vukao ta vrata prema gore.
02:25
You can imagine the amount of time that it took me to do this to the house
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Možete zamisliti količinu vremena koja mi je bila potrebna da to napravim u kući
02:30
and the displeasure of my parents.
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i nezadovoljstvo mojih roditelja.
02:32
The thing that was always striking to me was that we as people
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Stvar koja je uvijek bila frapantna jest da mi kao ljudi
02:35
could have so many really amazing ideas about things we'd like to do,
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možemo imati toliko stvarno nevjerojatnih ideja o stvarima koje bi željeli učiniti,
02:40
but are so often unable, in the real world, to actually do those things --
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ali smo u nemogućnosti, u stvarnom svijetu, zapravo raditi te stvari --
02:46
to actually cobble together the materials
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da stvarno posložimo zajedno materijale
02:49
and go through the actual execution phase of building something
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i prođemo kroz stvarnu fazu gradnje nečega
02:52
that you imagine from a design perspective.
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koju možete zamisliti iz dizajnerske perspektive.
02:54
And so for me, I know that when the Internet came around
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I tako za mene, znao sam kada je došao Internet
02:57
and I was doing computer programming and just, you know,
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a ja sam programirao na računalu i jednostavno, znate,
03:00
just generally trying to run my own little company
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općenito pokušavao voditi vlastito malo poduzeće
03:03
and figure out what to do with the Internet and with computers,
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i shvatiti što učiniti s Internetom i računalima,
03:06
I was just immediately struck by how the ultimate thing
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odmah sam se dosjetio kako bi vrhunska stvar
03:12
that you would really want to do with the Internet and with computers
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koju zaista želite učiniti s Internetom i računalima
03:15
would be to use the Internet and connected computers
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bila koristiti Internet i povezana računala
03:18
to simulate a world to sort of recreate the laws of physics
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za simulaciju svijeta u kojem sami možete stvoriti zakone fizike
03:25
and the rules of how things went together --
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i pravila kako stvari idu zajedno --
03:29
the sort of -- the idea of atoms and how to make things,
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neka vrsta -- ideja atoma i kako napraviti stvari,
03:32
and do that inside a computer so that we could all get in there and make stuff.
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i to unutar računala, tako da smo svi mogli doći tamo i napraviti tu stvar.
03:38
And so for me that was the thing that was so enticing.
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I tako je za mene to bila stvar koja je tako primamljiva.
03:42
I just wanted this place where you could build things.
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Samo sam htio ovo mjesto gdje se mogao graditi stvari.
03:45
And so I think you see that in the genesis
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I tako mislim da vidite nastanak
03:48
of what has happened with Second Life, and I think it's important.
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onoga što se dogodilo sa Second Life-om, a mislim da je važno.
03:52
I also think that more generally, the use of the Internet and technology
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Također mislim da je više općenito, korištenje interneta i tehnologije
03:58
as a kind of a space between us for creativity and design is a general trend.
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kao vrste prostora između kreativnosti i dizajna, opći trend.
04:04
It is a -- sort of a great human progress.
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To je -- vrsta velikog ljudskog napretka.
04:07
Technology is just generally being used to allow us to create
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Tehnologija se samo općenito koristi kako bi nam omogućila stvaranje
04:13
in as shared and social a way as possible.
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na kolaborativni i društveni način kada god je to moguće.
04:16
And I think that Second Life and virtual worlds more generally
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I mislim kako Second Life i virtualni svjetovi općenito
04:18
represent the best we can do to achieve that right now.
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predstavljaju najbolje što trenutno možemo učiniti.
04:23
You know, another way to look at that,
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Znate, drugi način gledanja na to,
04:25
and related to the content and, you know, thinking about space,
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se odnosi na sadržaj i, znate, misli o prostoru,
04:28
is to connect sort of virtual worlds to space.
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jest povezati te vrste virtualnih svjetova u svemir.
04:31
I thought that might be a fun thing to talk about for a second.
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Mislio sam kako bi moglo biti zabavno govoriti o tome na tren.
04:34
If you think about going into space, it's a fascinating thing.
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Ako ste razmišljati o odlasku u svemir, to je fascinantna stvar.
04:39
So many movies, so many kids, we all sort of
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Tako mnogo filmova, toliko djece, mi svi na neki način
04:42
dream about exploring space. Now, why is that?
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sanjamo o istraživanju svemira. Sada, zašto je to tako?
04:45
Stop for a moment and ask, why that conceit?
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Stanite na trenutak i zapitajte se, zašto je to taština?
04:47
Why do we as people want to do that?
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Zašto mi kao ljudi želimo to učiniti?
04:51
I think there's a couple of things. It's what we see in the movies --
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Mislim da postoji par stvari. To je ono što vidimo u filmovima --
04:53
you know, it's this dream that we all share.
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znate, to je taj san da svi dijelimo.
04:56
One is that if you went into space you'd be able to begin again.
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Jedan od njih je da ako odete u svemir biti ćete u mogućnosti ponovno započeti.
05:01
In some sense, you would become someone else in that journey,
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U stanovitom smislu, postali biste netko drugi na tom putovanju,
05:04
because there wouldn't be -- you'd leave society and life as you know it, behind.
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jer ne bi bilo -- ostavili biste društvo i život kakve znate, iza sebe.
05:09
And so inevitably, you would transform yourself --
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i tako neizbježno, transformirali biste se --
05:12
irreversibly, in all likelihood -- as you began this exploration.
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nepovratno, po svemu sudeći -- kao što ste započeli ovo istraživanje.
05:16
And then the second thing is that there's this tangible sense
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I onda druga stvar je da postoji taj opipljivi smisao
05:20
that if you travel far enough, you can find out there --
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da, ako putujete dovoljno daleko, možete saznati --
05:26
oh, yeah -- you have no idea what you're going to find
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oh, da -- nemate pojma što ćete naći
05:29
once you get there, into space.
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jednom kada dođete tamo, u svemir.
05:31
It's going to be different than here.
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Biti će drugačije nego ovdje.
05:33
And in fact, it's going to be so different than what we see here on earth
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A u stvari, to će biti toliko različito od onoga što vidimo ovdje na zemlji
05:38
that anything is going to be possible.
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da će biti gotovo sve moguće.
05:41
So that's kind of the idea -- we as humans crave the idea of
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To je neka vrsta ideje -- mi kao ljudi žudimo za idejom
05:44
creating a new identity and going into a place where anything is possible.
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stvaranja novog identiteta i odlaska na mjesto gdje je sve moguće.
05:49
And I think that if you really sit and think about it,
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I mislim da ako stvarno sjednete i razmislite o tome,
05:52
virtual worlds, and where we're going
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virtualni svjetovi, i gdje idemo
05:56
with more and more computing technology,
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sa sve više računalne tehnologije,
06:00
represent essentially the likely, really tactically possible
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predstavljaju vrlo vjerojatno, stvarno taktički moguću
06:06
version of space exploration.
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verziju istraživanja svemira.
06:08
We are moved by the idea of virtual worlds because, like space,
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Mi smo potaknuti idejom virtualnih svjetova jer, poput prostora,
06:13
they allow us to reinvent ourselves and they contain anything
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oni nam omogućavaju da se ponovno definiramo i sadrže sve
06:17
and everything, and probably anything could happen there.
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i sva, te je gotovo sve moguće tamo.
06:19
You know, to give you a size idea about scale, you know,
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Vi znate, kako bih vam dao ideju o veličini razmjera, znate,
06:22
comparing space to Second Life, most people don't realize, kind of --
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uspoređujući prostor sa Second Life-om, većina ljudi ne shvaća, vrstu --
06:26
and then this is just like the Internet in the early '90s.
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a to jednostavno poput Interneta u ranim 90-im.
06:29
In fact, Second Life virtual worlds are a lot like the Internet in the early '90s today:
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U stvari, virtualni svjetovi Second Life-a su poput Interneta u ranim 90-tim i danas
06:32
everybody's very excited,
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su svi jako uzbuđeni zbog njih,
06:34
there's a lot of hype and excitement about one idea or the next
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ima puno uzbuđenja i oduševljenja oko jedne ideje ili sljedeće
06:37
from moment to moment, and then there's despair
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iz trenutka u trenutak, a onda tu je i očaj
06:40
and everybody thinks the whole thing's not going to work.
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i svatko misli da cijela stvar neće funkcionirati.
06:42
Everything that's happening with Second Life
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Sve što se događa sa Second Life-om
06:44
and more broadly with virtual worlds, all happened in the early '90s.
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i šire s virtualnim svjetovima, sve se dogodilo u ranim 90-im.
06:47
We always play a game at the office where you can take any article
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U uredu se uvijek igramo tako da možete uzeti bilo koji članak
06:50
and find the same article where you just replace the words "Second Life"
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i pronaći isti članak, gdje se samo zamijenite riječi "Second Life"
06:54
with "Web," and "virtual reality" with "Internet."
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s "web" i "virtualna stvarnost" s "Internet".
06:59
You can find exactly the same articles
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Možete pronaći točno iste članke
07:01
written about everything that people are observing.
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pisane o svemu što ljudi promatraju.
07:05
To give you an idea of scale, Second Life is about 20,000 CPUs at this point.
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Kako bih vam dao ideju o razmjeru, Second Life trenutno pokreće 20.000 procesora.
07:12
It's about 20,000 computers connected together
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To je oko 20.000 računala povezanih zajedno
07:14
in three facilities in the United States right now,
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u tri objekta u SAD-u upravo sada,
07:18
that are simulating this virtual space. And the virtual space itself --
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koji simuliraju ovaj virtualni prostor. A virtualni prostor sam po sebi --
07:22
there's about 250,000 people a day that are wandering around in there,
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ima oko 250.000 ljudi koji dnevno lutaju naokolo po njemu,
07:26
so the kind of, active population is something like a smallish city.
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pa je veličina aktivnog stanovništva usporediva s omanjim gradom.
07:30
The space itself is about 10 times the size of San Francisco,
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Sam prostor je oko 10 puta veći od San Francisca,
07:34
and it's about as densely built out.
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i otprlike je jednako toliko izgrađen.
07:37
So it gives you an idea of scale. Now, it's expanding very rapidly --
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Dakle, to vam daje ideju o razmjeru. Širi se jako brzo --
07:40
about five percent a month or so right now, in terms of new servers being added.
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oko pet posto na mjesec, u smislu novih usluga koje se dodaju.
07:44
And so of course, radically unlike the real world,
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I tako, naravno, radikalno drugačije od stvarnog svijeta,
07:47
and like the Internet, the whole thing is expanding
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i poput Interneta, cijela stvar se širi
07:49
very, very quickly, and historically exponentially.
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vrlo, vrlo brzo, i povijesno eksponencijalno.
07:52
So that sort of space exploration thing is matched up here
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Tako da je ova vrsta istraživanja svemira usklađena ovdje
07:55
by the amount of content that's in there,
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za količinu sadržaja koji je tamo,
07:57
and I think that amount is critical.
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i mislim kako je ta količina kritična.
07:59
It was critical with the virtual world
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To je bilo kritično s virtualnim svijetom
08:01
that it be this space of truly infinite possibility.
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da bude prostor doista beskonačnih mogućnosti.
08:04
We're very sensitive to that as humans.
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Mi smo vrlo osjetljivi na to kako ljudi.
08:06
You know, you know when you see it. You know when you can do anything in a space
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Znate, znate kada ga vidite. Znate kada možete učiniti sve u prostoru
08:09
and you know when you can't.
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i znate kada ne možete.
08:11
Second Life today is this 20,000 machines,
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Second Life danas je 20.000 strojeva,
08:13
and it's about 100 million or so user-created objects where, you know,
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i to je otprilike 100 milijuna objekata kreiranih od korisnika gdje, znate,
08:17
an object would be something like this, possibly interactive.
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objekt bi biti nešto poput ovog, po mogućnosti interaktivan.
08:20
Tens of millions of them are thinking all the time;
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Deseci milijuna njih razmišljaju cijelo vrijeme:
08:22
they have code attached to them.
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oni imaju kod povezan s njima.
08:24
So it's a really large world already, in terms of the amount of stuff that's there
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Tako da je to stvarno veliki svijet, u smislu količine stvari koje su tamo
08:27
and that's very important.
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i to je vrlo važno.
08:29
If anybody plays, like, World of Warcraft,
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Ako netko igra, na primjer, World of Warcraft,
08:31
World of Warcraft comes on, like, four DVDs.
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World of Warcraft dolazi na četiri DVD-a.
08:34
Second Life, by comparison, has about 100 terabytes
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Second Life, u usporedbi, ima oko 100 terabajta
08:38
of user-created data, making it about 25,000 times larger.
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korisnički kreiranih podataka, što ga čini oko 25.000 puta većim.
08:43
So again, like the Internet compared to AOL,
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Pa opet, poput Interneta u odnosu na AOL,
08:47
and the sort of chat rooms and content on AOL at the time,
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i vrsta sobe za razgovor i sadržaja na AOL-u to vrijeme,
08:49
what's happening here is something very different,
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ono što se događa ovdje je nešto bitno drugačije,
08:51
because the sheer scale of what people can do
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jer obična mjera onoga što ljudi mogu učiniti
08:54
when they're enabled to do anything they want is pretty amazing.
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kada im se omogući da naprave što god žele je prilično nevjerojatna.
08:58
The last big thought is that it is almost certainly true
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Posljednja velika misao je da je gotovo sigurno istina
09:02
that whatever this is going to evolve into
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da u što god će se ovo razviti
09:05
is going to be bigger in total usage than the Web itself.
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da će biti veće u ukupnom korištenju od samog Web-a.
09:09
And let me justify that with two statements.
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I dozvolite mi da to potvrdim s dvije izjave.
09:12
Generically, what we use the Web for is to organize, exchange,
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Općenito, ono za što smo koristiti Web je za organiziranje, razmjenu,
09:16
create and consume information.
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stvaranje i konzumiranje informacija.
09:18
It's kind of like Irene talking about Google being data-driven.
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To je poput onoga što je Irene govorila o Google-u da je vođen podacima.
09:22
I'd say I kind of think about the world as being information.
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Rekao bih da ja mislim o svijetu kao o informaciji.
09:25
Everything that we interact with, all the experiences that we have,
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Sve ono s čime smo u interakciji, sva iskustava koja imamo,
09:28
is kind of us flowing through a sea of information
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na određeni način predstavljaju naš trag u moru informacija
09:30
and interacting with it in different ways.
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i interakciji su s njim na različite načine.
09:33
The Web puts information in the form of text and images.
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Web stavlja informacije u obliku teksta i slika.
09:39
The topology, the geography of the Web is text-to-text links for the most part.
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Topologija, geografija Web-a su uglavnom tekstualne veze.
09:44
That's one way of organizing information,
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To je jedan način organiziranja informacija,
09:47
but there are two things about the way you access information in a virtual world
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ali postoje dvije stvari o načinu na koji pristupate informacijama u virtualnom svijetu
09:52
that I think are the important ways that they're very different
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za koje mislim da su važni načini i da su oni vrlo različiti
09:55
and much better than what we've been able to do to date with the Web.
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i puno bolji nego što smo bili u mogućnosti to učiniti danas s Web-om.
09:59
The first is that, as I said, the --
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Prvi je da, kao što sam rekao --
10:03
well, the first difference for virtual worlds is that
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dobro, prva razlika virtualnih svijetova je da
10:06
information is presented to you in the virtual world
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se informacije predstavljaju vama u virtualnom svijetu
10:09
using the most powerful iconic symbols
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koristeći najmoćnije ikonske simbole
10:13
that you can possibly use with human beings.
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koji se eventualno mogu koristiti s ljudskim bićima.
10:15
So for example, C-H-A-I-R is the English word for that,
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Tako na primjer, stolica (CHAIR) je engleska riječ za taj objekt,
10:20
but a picture of this is a universal symbol.
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ali njezina slika je univerzalni simbol.
10:25
Everybody knows what it means. There's no need to translate it.
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Svatko zna što to znači. Nema potrebe prevesti ga.
10:28
It's also more memorable if I show you that picture,
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Također je bitno pamtljivije ako sam vam pokazao tu sliku,
10:31
and I show you C-H-A-I-R on a piece of paper.
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u usporedb da vam pokažem ispisano C-H-A-I-R na komad papira.
10:33
You can do tests that show that you'll remember
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Možete učiniti testove koji će vam pokazati da ćete bitno bolje zapamtiti
10:36
that I was talking about a chair a couple of days later a lot better.
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da sam govorio o stolici nakon par dana.
10:39
So when you organize information using the symbols of our memory,
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Dakle, kada organizirate informacije koristeći simbole našeg sjećanja,
10:43
using the most common symbols that we've been immersed in all our lives,
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koristeći najčešći simbol s kojim smo saživljeni,
10:47
you maximally both excite, stimulate,
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maksimalno se uzbudite, potaknete,
10:51
are able to remember, transfer and manipulate data.
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u mogućnosti ste zapamtiti, prenijeti i manipulirati s podacima.
10:53
And so virtual worlds are the best way
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I tako su virtualni svjetovi najbolji način
10:57
for us to essentially organize and experience information.
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da esencijalno organiziramo i iskusimo informaciju.
11:01
And I think that's something that people have talked about for 20 years --
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I mislim kako je nešto o čemu su ljudi govorili 20 godina --
11:04
you know, that 3D, that lifelike environments
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znate, da je 3D, da su okoliši koji simuliraju život
11:08
are really important in some magical way to us.
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doista važni za nas na neki čaroban način.
11:10
But the second thing -- and I think this one is less obvious --
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Ali druga stvar -- i mislim kako je ovo manje očito --
11:14
is that the experience of creating, consuming, exploring that information
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jest da je iskustvo stvaranja, konzumiranja, istraživanja informacija
11:22
is in the virtual world implicitly and inherently social.
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u virtualnom svijetu implicitno i inherentno socijalna.
11:27
You are always there with other people.
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Ti si uvijek tu s drugim ljudima.
11:30
And we as humans are social creatures and must, or are aided by,
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I mi kao ljudi smo društvena bića i trebamo, ili se pomažemo s,
11:36
or enjoy more, the consumption of information in the presence of others.
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ili više uživati u potrošnji informacija u prisustvu drugih.
11:41
It's essential to us. You can't escape it.
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To je bitno za nas. Ne možete od toga pobjeći.
11:44
When you're on Amazon.com and you're looking for digital cameras or whatever,
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Kada ste na Amazon.com i u potrazi ste za digitalnim kamerama ili bilo čime,
11:49
you're on there right now, when you're on the site, with like 5,000 other people,
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vi ste tamo upravo sada, kada ste na stranici slični ste 5.000 drugih ljudi,
11:55
but you can't talk to them.
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ali ne možete razgovarati s njima.
11:57
You can't just turn to the people that are browsing digital cameras
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Ne možete se jednostavno obratiti ljudima koji traže digitalne kamere
12:01
on the same page as you, and ask them,
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na istoj stranici kao i vi, i pitati ih,
12:04
"Hey, have you seen one of these before? Because I'm thinking about buying it."
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"Hej, jeste li isprobali jedan od ovih prije, jer razmišljam o tome da ga kupim."
12:07
That experience of like, shopping together, just as a simple example,
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To iskustvo kao što je zajednička kupovina, predstavlja jednostavan primjer,
12:11
is an example of how as social creatures
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toga kako kao društvena bića
12:13
we want to experience information in that way.
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želimo iskusiti informacije na taj način.
12:15
So that second point, that we inherently experience information together
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Tako je ta druga točka, da mi inherentno iskušavamo informacije zajedno
12:21
or want to experience it together,
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ili ih želimo iskusiti zajedno,
12:23
is critical to essentially, kind of,
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ključna u suštini, na neki način,
12:26
this trend of where we're going to use technology to connect us.
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za taj trend kako ćemo koristiti tehnologiju za naše spajanje.
12:31
And so I think, again, that it's likely that in the next decade or so
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I tako ja mislim, opet, da će vjerojatno u sljedećem desetljeću
12:36
these virtual worlds are going to be the most common way as human beings
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ti virtualni svjetovi biti najčešći način za ljudska bića
12:41
that we kind of use the electronics of the Internet, if you will,
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kako koristimo elektroniku na Internetu, ako hoćete,
12:46
to be together, to consume information.
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kako ćemo biti zajedno, kako konzumiramo informacije.
12:50
You know, mapping in India -- that's such a great example.
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Znate, mapiranje u Indiji -- to je tako dobar primjer.
12:52
Maybe the solution there involves talking to other people in real time.
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Možda rješenje uključuje razgovor s drugim ljudima u stvarnom vremenu.
12:57
Asking for advice, rather than any possible way
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Traženje savjeta, umjesto bilo kakavog drugog mogućeg načina
13:02
that you could just statically organize a map.
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za statičko organiziranje karte.
13:06
So I think that's another big point.
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Tako da mislim kako je to još jedan važan zaključak.
13:08
I think that wherever this is all going,
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Mislim gdjegod da to sve ide,
13:10
whether it's Second Life or its descendants, or something broader
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bilo da se radi o Second Life-u ili potomcima, ili nećem širem
13:15
that happens all around the world at a lot of different points --
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to što se događa širom svijeta na puno različitih razina --
13:18
this is what we're going to see the Internet used for,
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to je ono za što će se Internet koristi,
13:21
and total traffic and total unique users is going to invert,
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i ukupni promet i ukupni broj jedinstvenih korisnika će invertni,
13:25
so that the Web and its bibliographic set of text and graphical information
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tako da će Web i njegov bibliografski skup tekstova i grafičkih informacija
13:30
is going to become a tool or a part of that consumption pattern,
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postati alat ili dio uzorka potrošnje,
13:33
but the pattern itself is going to happen mostly in this type of an environment.
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ali sam uzorak će se dogoditi uglavnom u ovoj vrsti okruženja.
13:37
Big idea, but I think highly defensible.
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Velika ideja, ali mislim jako obranjiva.
13:41
So let me stop there and bring John back,
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Zato mi dopustite da se zaustavim ovdje i dovedem Johna natrag,
13:44
and maybe we can just have a longer conversation.
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i možda onda možemo imati duži razgovor.
13:47
Thank you. John. That's great.
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Hvala Vam. John. To je super.
13:49
(Applause)
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(Pljesak)
13:54
John Hockenberry: Why is the creation, the impulse to create Second Life,
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John Hockenberry: Zašto stvaranje, impuls za stvaranje Second Life-a,
13:58
not a utopian impulse?
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nije utopijski impuls?
14:01
Like for example, in the 19th century,
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Kao što su na primjer, u 19. stoljeću,
14:03
any number of works of literature that imagined alternative worlds
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bilo koji broj književnih djela koja su zamišljala alternativne svjetove
14:07
were explicitly utopian.
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bila izričito utopijska.
14:09
Philip Rosedale: I think that's great. That's such a deep question. Yeah.
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Philip Rosedale: Mislim da je to super. To je tako duboko pitanje. Da.
14:13
Is a virtual world likely to be a utopia, would be one way I'd say it.
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Hoće li virtualni svijet vjerojatno biti Utopija, je jedan način na koji se to može reći.
14:18
The answer is no, and I think the reason why is because
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Odgovor je ne, i mislim kako je razlog tome zbog
14:22
the Web itself as a good example is profoundly bottoms-up.
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Web-a koji je sam po sebi dobar primjer duboke strukture odozgo prema gore.
14:25
That idea of infinite possibility, that magic of anything can happen,
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Ta ideja o beskonačnoj mogućnosti, ta magija da se sve može dogoditi,
14:30
only happens in an environment
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se događa samo u okruženju
14:32
where you really know that there's a fundamental freedom
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gdje stvarno znate kako postoji temeljna sloboda
14:35
at the level of the individual actor, at the level of the Lego blocks,
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na razini pojedinog glumca, na razini od Lego kockica,
14:39
if you will, that make up the virtual world.
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ako hoćete, koji čine virtualni svijet.
14:41
You have to have that level of freedom, and so I'm often asked that,
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Morate imati taj stupanj slobode, i tako su me ćesto pitali da,
14:44
you know, is there a, kind of, utopian or,
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znate, postoji li neka vrsta utopije ili,
14:46
is there a utopian tendency to Second Life and things like it,
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postoji tendencija ka utopijskom Second Life-u i stvarima poput toga,
14:49
that you would create a world that has a grand scheme to it?
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kako bi se stvorio svijet koji ima velika shemu za to?
14:52
Those top-down schemes are alienating to just about everybody,
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Te odzgo prema dolje sheme su otuđujuće gotovo svima,
14:56
even if you mean well when you build them.
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čak i kada želite dobro dok ih graditi.
14:59
And what's more, human society, when it's controlled,
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Čak štoviše, ljudsko društvo, kada je pod kontrolom,
15:03
when you set out a grand scheme of rules,
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kada postavite grandioznu shema pravila,
15:05
a new way of people interacting, or a new way of laying out a city, or whatever,
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novi način interakcije ljudi, ili novi način polaganja grada, ili čega god,
15:09
that stuff historically has never scaled much beyond,
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te stvari povijesno nikada nisu imale veći utjecaj,
15:12
you know -- I always laughingly say -- the Mall of America, you know,
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znate -- ja uvijek kažem smijući se -- Mall of America, znate,
15:15
which is like, the largest piece of centrally designed architecture
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koji je, najveći komad centralno dizajnirane arhitekture
15:18
that, you know, has been built.
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kao što znate, bio sagrađen.
15:20
JH: The Kremlin was pretty big.
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JH: Kremlj je prilično velik.
15:22
PR: The Kremlin, yeah. That's true. The whole complex.
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PR: Kremlj, da. To je istina. Cijeli kompleks.
15:25
JH: Give me a story of a tool you created at the beginning
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JH: Daj mi priču o alatu koji ste stvorili na početku
15:29
in Second Life that you were pretty sure people would want to use
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u Second Life-u da ste bili prilično sigurni kako će ga ljudi željeti koristiti
15:32
in the creation of their avatars or in communicating
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u stvaranju svojih avatara, ili u komunikaciji
15:35
that people actually in practice said, no, I'm not interested in that at all,
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za koji su ljudi u praksi zapravo rekli ne, ne zanima me to uopće,
15:39
and name something that you didn't come up with
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i spomeni nešto do čega niste došli
15:44
that almost immediately people began to demand.
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a što su ljudi gotovo odmah počeli tražiti.
15:47
PR: I'm sure I can think of multiple examples of both of those.
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PR: Siguran sam kako se mogu sjetiti više primjera za oba slučaja.
15:50
One of my favorites. I had this feature that I built into Second Life --
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Jedan od mojih favorita. Imao sam tu značajku koju sam ugradio u Second Life --
15:53
I was really passionate about it.
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stvarno sam bio strastven o tome.
15:55
It was an ability to kind of walk up close to somebody
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To je bila sposobnost da se približite nekome
15:58
and have a more private conversation,
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i imate privatniji razgovor,
16:00
but it wasn't instant messaging because you had to sort of befriend somebody.
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ali to nije slanje instant poruka, jer ste se morali na neki način sprijateljiti s nekim.
16:03
It was just this idea that you could kind of have a private chat.
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To je bila ideja da možete imati neku vrstu privatnog razgovora.
16:06
I just remember it was one of those examples of data-driven design.
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Upravo sam se sjetio kako je to bio jedan od onih primjera podatcima vođenog dizajna.
16:09
I thought it was such a good idea from my perspective,
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Mislio sam kako je to tako dobra ideja iz moje perspektive,
16:11
and it was just absolutely never used, and we ultimately --
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i to se apsolutno nikada nije koristilo, a mi smo na kraju --
16:14
I think we've now turned it off, if I remember.
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mislim kako smo ga isključili sada, ako se dobro sjećam.
16:16
We finally gave up, took it out of the code.
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Napokon smo odustali, izvadili smo ga iz koda.
16:19
But more generally, you know, one other example I think about this,
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Ali općenito, znate, jedan drugi primjer o kojem razmišljam,
16:23
which is great relative to the utopian idea.
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je jedna velika relativnost u odnosu na utopijsku ideju.
16:26
Second Life originally had 16 simulators. It now has 20,000.
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Second Life je izvorno imao 16 simulatora. Sada ima 20.000.
16:31
So when it only had 16,
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Dakle, kada ih je imao samo 16,
16:33
it was only about as big as this college campus.
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to je bilo veliko kao ovaj kampus.
16:36
And we had -- we zoned it, you know: we put a nightclub,
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A mi smo imali - zonirali smo to, znate: postavili smo noćni klub,
16:40
we put a disco where you could dance,
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stavili smo disko gdje ste mogli plesati,
16:42
and then we had a place where you could fight with guns if you wanted to,
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i onda smo imali mjesto gdje ste se mogli boriti s puškama, ako ste htjeli,
16:46
and we had another place that was like a boardwalk, kind of a Coney Island.
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i imali smo još jedno mjesto koje je bilo poput šetališta, poput Coney Island-a.
16:50
And we laid out the zoning, but of course,
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I postavili smo zone, ali naravno,
16:53
people could build all around it however they wanted to.
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ljudi mogu graditi oko toga kako god žele.
16:56
And what was so amazing right from the start was that the idea
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I ono što je toliko nevjerojatno od samog početka je da je ta ideja
17:00
that we had put out in the zoning concept, basically,
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koju smo postavili u koncept zoniranja, u osnovi,
17:04
was instantly and thoroughly ignored,
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odmah i temeljito ignorirana,
17:06
and like, two months into the whole thing,
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i, dva mjeseca nakon cijele stvari,
17:09
-- which is really a small amount of time, even in Second Life time --
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-- što je zaista malo vremena, čak i u Second Life vremenu --
17:12
I remember the users, the people who were then using Second Life,
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sjećam se korisnika, ljudi koji su tada koristili Second Life,
17:16
the residents came to me and said, we want to buy the disco --
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stanovnika koji su došli do mene i rekli, želimo kupiti disko --
17:20
because I had built it -- we want to buy that land and raze it
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jer sam ga sagradio -- želimo kupiti tu zemlju i sravniti ga
17:24
and put houses on it. And I sold it to them --
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i staviti kuće na nju. I ja sam im je prodao --
17:27
I mean, we transferred ownership and they had a big party
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Mislim, prenijeli smo vlasništvo i održali su veliku zabavu
17:29
and blew up the entire building.
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i uništili cijelu zgradu.
17:31
And I remember that that was just so telling, you know,
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I sjećam se da je to bila samo priča, znate,
17:35
that you didn't know exactly what was going to happen.
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da niste znali točno što će se dogoditi.
17:37
When you think about stuff that people have built that's popular --
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Kada razmišljate o stvarima koje su ljudi gradili a koje su popularne --
17:40
JH: CBGB's has to close eventually, you know. That's the rule.
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JH: CBGB se mora zatvoriti na kraju, znate. Takvo je pravilo.
17:43
PR: Exactly. And it -- but it closed on day one, basically, in Internet time.
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PR: Točno. I to - ali to se zatvorilo prvi dan, u osnovi, po internetskom vremenu.
17:49
You know, an example of something -- pregnancy.
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Znate, primjer nečega - trudnoće.
17:52
You can have a baby in Second Life.
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Možete imati bebu u Second Life.
17:55
This is done entirely using, kind of, the tools that are built into Second Life,
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To je učinjeno u potpunosti koristeći, vrstu alata koji su ugrađeni u Second Life,
18:01
so the innate concept of becoming pregnant and having a baby, of course --
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pa je stoga urođeni koncept postajanja trudnim i imati dijete, naravno --
18:05
Second Life is, at the platform level, at the level of the company -- at Linden Lab --
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Second Life je, na razini platforme, na razini poduzeća -- u Linden laboratoriju --
18:10
Second Life has no game properties to it whatsoever.
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Second Life nema igraćih svojstava sam po sebi.
18:13
There is no attempt to structure the experience,
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Nema pokušaja da se strukturira iskustvo,
18:15
to make it utopian in that sense that we put into it.
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kako bi se učinilo utopijskim u smislu u kojem ga mi stavljamo unutra.
18:18
So of course, we never would have put a mechanism for having babies or, you know,
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Pa naravno, mi nikad ne bi stavili mehanizam za bebe ili za, znate,
18:21
taking two avatars and merging them, or something.
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uzimanje dva avatara i spajati ih, ili tako nešto.
18:24
But people built the ability to have babies and care for babies
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Ali ljudi grade mogućnost da imaju bebe i brinu o njima
18:29
as a purchasable experience that you can have in Second Life and so --
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kao kupovno iskustvo koje možete imati u Second Life-u i tako --
18:33
I mean, that's a pretty fascinating example of, you know,
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Mislim, to je prilično fascinantan primjer, znate,
18:36
what goes on in the overall economy.
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onoga što se događa u ukupnom gospodarstvu.
18:38
And of course, the existence of an economy is another idea.
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I naravno, postojanje gospodarstva je druga ideja.
18:40
I didn't talk about it, but it's a critical feature.
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Nisam pričao o tome, ali to je kritična značajka.
18:43
When people are given the opportunity to create in the world,
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Kad je ljudima dana prilika stvaranja u svijetu,
18:46
there's really two things they want.
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oni zapravo žele dvije stvari.
18:48
One is fair ownership of the things they create.
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Jedan od njih je pravedno vlasništvo nad stvarima koje oni stvaraju.
18:51
And then the second one is -- if they feel like it,
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A onda je druga -- ako se tako osjećaju,
18:53
and they're not going to do it in every case, but in many they are --
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a oni to neće učiniti u svakom slučaju, ali u mnogima hoće --
18:55
they want to actually be able to sell that creation
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žele biti u mogućnosti prodati tu kreaciju
18:59
as a way of providing for their own livelihood.
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kao način ostvarivanja prihoda za svoj život.
19:01
True on the Web -- also true in Second Life.
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Istinito na internetu -- također vrijedi i u Second Life-u.
19:04
And so the existence of an economy is critical.
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I stoga je postojanje gospodarstva kritično.
19:06
JH: Questions for Philip Rosedale? Right here.
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JH: Pitanja za Philip-a Rosedale-a? Upravo ovdje.
19:10
(Audience: Well, first an observation, which is that you look like a character.)
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(Publika: Pa, prvo opaska, a to je da izgledate poput lika.)
19:13
JH: The observation is, Philip has been accused of looking like a character,
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JH: Opaska je da je Philip optužen da izgleda poput lika,
19:18
an avatar, in Second Life.
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avatara, u Second Life-u.
19:20
Respond, and then we'll get the rest of your question.
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Odgovori, a zatim ćemo dobiti ostatak vašeg pitanja.
19:22
PR: But I don't look like my avatar.
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PR: Ali ja ne izgledam kao moj avatar.
19:24
(Laughter)
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(Smijeh)
19:26
How many people here know what my avatar looks like?
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Koliko ljudi ovdje zna kako moj avatar izgleda?
19:28
That's probably not very many.
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To vjerojatno nije jako mnogo.
19:30
JH: Are you ripping off somebody else's avatar with that, sort of --
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JH: Kradete li nečiji tuđi avatar s tim --
19:32
PR: No, no. I didn't. One of the other guys at work had a fantastic avatar --
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PR: Ne, ne. Nisam. Jedan od momaka na poslu je imao fantastičan avatar --
19:35
a female avatar -- that I used to be once in a while.
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ženski avatar -- koji sam ja znao biti s vremena na vrijeme.
19:38
But my avatar is a guy wearing chaps.
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No moj avatar je momak koji nosi čeljust.
19:45
Spiky hair -- spikier than this. Kind of orange hair.
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Šiljasta kosa - šiljastija od ovoga. Neka vrsta narančaste kose.
19:48
Handlebar mustache. Kind of a Village People sort of a character.
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Uvijeni brkovi. Neka vrsta lika iz Village People-a.
19:53
So, very cool.
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Dakle, vrlo cool.
19:55
JH: And your question?
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JH: A vaše pitanje?
19:57
(Audience: [Unclear].)
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(Publika: [Nejasno].)
20:00
JH: The question is, there appears to be a lack of cultural fine-tuning in Second Life.
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JH: Pitanje je, čini se nedostatak kulturalnog izglađivanja u Second Life-u.
20:06
It doesn't seem to have its own culture,
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Izgleda kao da nema vlastitu kulturu,
20:08
and the sort of differences that exist in the real world
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ia razlike koje postoje u stvarnom svijetu
20:10
aren't translated into the Second Life map.
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nisu prebačene na kartu Second Life-a.
20:13
PR: Well, first of all, we're very early,
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PR: Pa, prije svega, mi smo vrlo mladi,
20:15
so this has only been going on for a few years.
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pa to traje tek nekoliko godina.
20:18
And so part of what we see is the same evolution of human behavior
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I tako dio onoga što vidimo je ista evolucija ljudskog ponašanja
20:21
that you see in emerging societies.
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koju vidite u društvima u nastajanju.
20:23
So a fair criticism -- is what it is -- of Second Life today is that
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Dakle, pravedna kritika -- je ono što je -- Second Life-a danas je da
20:27
it's more like the Wild West than it is like Rome, from a cultural standpoint.
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je to više nalik Divljem zapadu nego Rimu, s kulturnog gledišta.
20:32
That said, the evolution of, and the nuanced interaction that creates culture,
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Sada kada je to rečeno, evolucija, i nijansirana interakcija koja stvara kulturu,
20:38
is happening at 10 times the speed of the real world,
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se događa 10 puta brže nego stvarni svijet,
20:41
and in an environment where, if you walk into a bar in Second Life,
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te u sredini u kojoj, ako uđete u bar u Second Life-u,
20:46
65 percent of the people there are not in the United States,
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65 posto ljudi su izvan Sjedinjenih Američkih Država,
20:49
and in fact are speaking their, you know, various and different languages.
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i zapravo govore svojim, znate, raznim i različitim jezicima.
20:54
In fact, one of the ways to make money in Second Life
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U stvari, jedan od načina da zaradite novac u Second Life-u
20:56
is to make really cool translators that you drag onto your body
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je da izradite stvarno cool prevoditelje koje dovučete na svoje tijelo
21:01
and they basically, kind of, pop up on your screen
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i oni u osnovi, iskoče na vašem zaslonu
21:03
and allow you to use Google or Babel Fish
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i omogućuju vam da koristite Google ili Babelfish
21:06
or one of the other online text translators to on-the-fly
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ili jedan od drugih tekst prevoditelja na internetu za prevođenje izgovorene riječi
21:09
translate spoken -- I'm sorry -- typed text between individuals.
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s nogu -- žao mi je -- tipkani tekst između pojedinaca.
21:14
And so, the multicultural nature and the sort of cultural melting pot
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I tako, multikulturalna priroda i svojevrsna kulturna zbrka
21:18
that's happening inside Second Life is quite --
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koja se događa unutar Second Life-a je prilično --
21:21
I think, quite remarkable relative to what in real human terms
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mislim, prilično izvanredna u odnosu na ono što smo u stvarnim ljudskim terminima
21:26
in the real world we've ever been able to achieve.
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u stvarnom svijetu ikada uspjeli postići.
21:28
So, I think that culture will fine-tune, it will emerge,
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Dakle, mislim da će kultura fino podešavanje, on će se pojaviti,
21:31
but we still have some years to wait while that happens,
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ali još uvijek imamo nekoliko godina čekati dok se to dogodi,
21:35
as you would naturally expect.
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kao što bi prirodno očekivati.
21:37
JH: Other questions? Right here.
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JH: Ostala pitanja? Upravo ovdje.
21:40
(Audience: What's your demographic?)
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(Publika: Što je tvoj demografski?
21:42
JH: What's your demographic?
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JH: Što je tvoj demografski?
21:44
PR: So, the question is, what's the demographic.
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PR: Dakle, pitanje je, što je demografski.
21:46
So, the average age of a person in Second Life is 32,
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Dakle, prosječna dob osobe u Second Life je 32,
21:51
however, the use of Second Life increases dramatically
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Međutim, korištenje Second Life dramatično povećava
21:56
as your physical age increases. So as you go from age 30 to age 60 --
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kao i svoje fizičko dobi povećava. Dakle, kao i ti ići u dobi od 30 do 60 godina -
22:01
and there are many people in their sixties using Second Life --
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a tu su i mnogi ljudi u njihovim šezdesetim godinama koristi Second Life -
22:03
this is also not a sharp curve -- it's very, very distributed --
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ovo također nije oštar krivulja - to je vrlo, vrlo distribuira -
22:08
usage goes up in terms of, like, hours per week by 40 percent
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korištenje ide gore u pogledu, kao što su, nekoliko sati tjedno za 40 posto
22:12
as you go from age 30 to age 60 in real life, so there's not --
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kao i ti ići u dobi od 30 do 60 godina u stvarnom životu, tako da se ne -
22:16
many people make the mistake of believing that Second Life
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mnogi ljudi čine pogrešku vjerujući da je Second Life
22:18
is some kind of an online game. Actually it's generally unappealing --
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neka vrsta on-line igre. Zapravo je to općenito neprivlačan --
22:23
I'm just speaking broadly and critically --
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ja sam samo govorim široko i kritički --
22:26
it's not very appealing to people that play online video games,
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nije jako privlačan za ljude koji igraju on-line video igre,
22:28
because the graphics are not yet equivalent to --
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jer grafika nije još uvijek jednako --
22:32
I mean, these are very nice pictures,
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mislim, to su vrlo lijepe slike,
22:33
but in general the graphics are not quite equivalent
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ali općenito grafike nisu sasvim jednake
22:35
to the fine-tuned graphics that you see in a Grand Theft Auto 4.
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finim grafikama koje vidite u Grand Theft Auto 4.
22:39
So average age: 32. I mentioned
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Dakle, prosječna starost: 32, koju sam spomenuo.
22:42
65 percent of the users are not in the United States.
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65 posto korisnika nisu u Sjedinjenim Državama.
22:44
The distribution amongst countries is extremely broad.
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Raspodjela među državama je izrazito široka.
22:47
There's users from, you know, virtually every country in the world now in Second Life.
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Postoje korisnici, znate, gotovo sve zemlje svijeta su sada u Second Life-u.
22:50
The dominant ones are -- if you take the UK and Europe,
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Dominantne su -- ako se uzmu Ujedinjeno Kraljevstvo i Europa,
22:54
together they make up about 55 percent of the usage base in Second Life.
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zajedno čine oko 55 posto korisničke baze u Second Life-u.
22:58
In terms of psychographic --
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U smislu psihografike --
23:00
oh, men and women: men and women are almost equally matched in Second Life,
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oh, muškarci i žene: muškarci i žene imaju gotovo jednaku distribuciju u Second Life-u,
23:05
so about 45 percent of the people online right now on Second Life are women.
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tako su oko 45 posto ljudi on-line upravo sada u Second Life-u, žene.
23:10
Women use Second Life, though,
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Žene koriste Second Life, ipak,
23:12
about 30 to 40 percent more, on an hours basis, than men do,
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oko 30 do 40 posto više, na osnovu provedenih sati, nego muškarci,
23:15
meaning that more men sign up than women,
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što znači da se više muškaraca prijavilo nego žena,
23:17
and more women stay and use it than men.
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ali više žena ostaje i koristi ga od muškaraca.
23:20
So that's another demographic fact.
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Tako to je još jedna demografska činjenica.
23:22
In terms of psychographic, you know, the people in Second Life
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U smislu psihografike, znate, ljudi u Second Life-u
23:27
are remarkably dissimilar relative to what you might think,
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su značajno različiti naspram onoga što ste možda zamišljali,
23:31
when you go in and talk to them and meet them, and I would, you know,
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kada dođete i razgovarate s njima i sretnete ih, i ja bih vas, znate,
23:33
challenge you to just do this and find out.
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izazvao da samo to napravite i sami saznate.
23:35
But it's not a bunch of programmers.
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Ali to nije hrpa programera.
23:38
It's not easy to describe as a demographic.
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To nije lako opisati kao demografski podatak.
23:42
If I had to just sort of paint a broad picture, I'd say, remember the people
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Kada bih trebao naslikati široku sliku, rekao bih, sjetite se ljudi
23:46
who were really getting into eBay in the first few years of eBay?
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koji su stvarno išli na eBay u prvih nekoliko godina eBay-a?
23:50
Maybe a little bit like that: in other words, people who are early adopters.
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Možda malo kao što je to: drugim riječima, ljudi koji su prvi kupci.
23:53
They tend to be creative. They tend to be entrepreneurial.
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Oni imaju tendenciju da budu kreativni. Oni imaju tendenciju da su poduzetnici.
23:56
A lot of them -- about 55,000 people so far -- are cash-flow positive:
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Puno njih -- oko 55.000 ljudi do sada -- imaju pozitivan novčani tok:
24:00
they're making money from what -- I mean, real-world money --
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oni su zarađuju novac od onoga što -- mislim, stvarni novac --
24:03
from what they're doing in Second Life, so it's a very build --
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od onoga što rade u Second Life-u, tako da je vrlo izgrađen --
24:07
still a creative, building things, build-your-own-business
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još uvijek kreativan, izgradnja stvari, izgradite-vaš-vlastiti-posao
24:10
type of an orientation. So, that's it.
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tip orijentacije. Dakle, to je to.
24:12
JH: You describe yourself, Philip, as someone who was really creative
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JH: Vi biste opisali sebe, Philip, kao nekoga tko je stvarno kreativan
24:14
when you were young and, you know, liked to make things.
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kada ste bili mladi i, znate, volio raditi stvari.
24:18
I mean, it's not often that you hear somebody
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Mislim, nemožete često čuti nekoga
24:21
describe themselves as really creative.
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tko sebe opisuju kao stvarno kreativnog.
24:23
I suspect that's possibly a euphemism for C student
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Čini mi se kako je to vjerojatno eufemizam za C studenta
24:27
who spent a lot of time in his room? Is it possible?
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koji je proveo puno vremena u svojoj sobi? Je li to moguće?
24:30
(Laughter)
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(Smijeh)
24:31
PR: I was a -- there were times I was a C student. You know, it's funny.
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PR: Bio sam -- bilo je trenutaka kada sam bio student C. Znate, to je smiješno.
24:35
When I got to college -- I studied physics in college --
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Kada sam došao na faks -- ja studirao fiziku na faksu --
24:37
and I got really -- it was funny,
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i dobio sam stvarno - to je smiješno,
24:39
because I was definitely a more antisocial kid. I read all the time.
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jer sam bio definitivno više antisocijalno dijete. Čitao sam svo vrijeme.
24:44
I was shy. I don't seem like it now, but I was very shy.
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Bio sam sramežljiv. Možda sada tako ne izgleda, ali sam bio vrlo stidljiv.
24:49
Moved around a bunch -- had that experience too.
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Selio se puno puta -- imao sam i to iskustvo.
24:51
So I did, kind of, I think, live in my own world,
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Tako sam, na neki način, živio u svom svijetu,
24:54
and obviously that helps, you know, engage your real interest in something.
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i očito je to pomoglo, znate, usmjeriti svoj pravi interes za nešto.
24:57
JH: So you're on your fifth life at this point?
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JH: Dakle, vi ste u svom petom životu u ovom trenutku?
25:00
PR: If you count, yeah, cities. So -- but I did --
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PR: Ako računate, da, gradove. Dakle -- ali sam --
25:06
and I didn't do -- I think I didn't do as well in school as I could have. I think you're right.
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i nisam -- mislim da nisam bio toliko dobar u školi koliko sam mogao biti. Mislim da ste u pravu.
25:10
I wasn't, like, an obsessed -- you know, get A's kind of guy.
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Nisam bio, opsjednut -- znate, dobivanjem najboljih ocjena.
25:14
I was going to say, I had a great social experience
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Htio sam reći, imao sam veliko socijalno iskustvo
25:16
when I went to college that I hadn't had before,
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kada sam otišao na fakultet, koje nisam imao prije,
25:18
a more fraternal experience, where I met six or seven other guys
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i više bratskog iskustva, gdje sam upoznao šest ili sedam drugih dečki
25:21
who I studied physics with, and I was very competitive with them,
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koji su studirali fiziku, a ja sam bio vrlo konkurentan s njima,
25:24
so then I started to get A's. But you're right: I wasn't an A student.
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i tada sam počeo dobivati najviše ocjene. Ali u pravu ste: nisam bio najbolji student.
25:28
JH: Last question. Right here.
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JH: Zadnje pitanje. Baš ovdje.
25:30
(Audience: In the pamphlet, there's a statement -- )
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(Publika: U brošuri, postoji izjava --)
25:33
JH: You want to paraphrase that?
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JH: Vi želite da parafraziram to?
25:35
PR: Yeah, so let me restate that.
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PR: Da, dozvolite mi da preformuliram to.
25:37
So, you're saying that in the pamphlet there's a statement
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Dakle, govorite kako u brošuri postoji izjava
25:40
that we may come to prefer our digital selves to our real ones --
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da možemo doći do toga da simpatiziramo naše digitalno ja više od našeg stvarnog ja --
25:44
our more malleable or manageable digital identities to our real identities --
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naše više iskovano ili upravljivo digitalno ja naspram našeg stvarnog identiteta --
25:48
and that in fact, much of human life and human experience
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i da u stvari, velik dio ljudskog života i ljudskog iskustva
25:51
may move into the digital realm.
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možemo premjestiti u digitalni svijet.
25:54
And then that's kind of a horrifying thought, of course.
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A onda je tu ta vrsta užasavajuće misli, naravno.
25:57
That's a frightening change, frightening disruption.
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To je zastrašujuća promjena, zastrašujući poremećaj.
26:01
I guess, and you're asking, what do I think about that? How do I --
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Mislim, i tu sie pitate, što mislim o tome? Kako ja --
26:04
JH: What's your response to the people who would say, that's horrifying?
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JH: Koji je vaš odgovor ljudima koji će reći, da je to užasavajuće?
26:06
(Audience: If someone would say to you, I find that disturbing,
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(Publika: Kada bi vam netko rekao, za mene je to uznemirujuće,
26:08
what would be your response?)
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što biste odgovorili?)
26:10
PR: Well, I'd say a couple of things.
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PR: Pa, ja bih rekao par stvari.
26:13
One is, it's disturbing like the Internet or electricity was.
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Jedan od njih je, to je uznemirujuće poput Interneta ili struje.
26:16
That is to say, it's a big change, but it isn't avoidable.
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To znači, to je velika promjena, ali to se nije moglo izbjeći.
26:20
So, no amount of backpedaling or intentional behavior
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Dakle, nema količine obrnutog pedaliranja ili namjernog ponašanja
26:25
or political behavior is going to keep these technology changes
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ili političkog ponašanja koji će te tehnološke promjene odvojiti
26:28
from connecting us together,
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od toga da nas povežu zajedno,
26:30
because the basic motive that people have --
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jer je osnovni motiv koji ljudi imaju --
26:32
to be creative and entrepreneurial -- is going to drive energy
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da budu kreativni i poduzetni -- upogoniti energiju
26:36
into these virtual worlds in the same way that it has with the Web.
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u te virtualne svjetove na isti način kao što je bilo s Web-om.
26:39
So this change, I believe, is a huge disruptive change.
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Dakle ta promjena, vjerujem, je ogromna disruptivna promjena.
26:44
Obviously, I'm the optimist and a big believer in what's going on here,
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Očito, ja sam optimist i veliki vjernik u ono što se događa ovdje,
26:48
but I think that as -- even a sober, you know, the most sober,
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ali mislim da je -- čak i trijezan, znate, potpuno trijezan,
26:52
disconnected thinker about this, looking at it from the side,
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nepovezan mislioc o ovome, koji gleda ovo izvana,
26:55
has to conclude, based on the data,
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mora zaključiti, na temelju podataka,
26:57
that with those kinds of economic forces at play,
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da je s one vrste ekonomskih sila u igri,
26:59
there is definitely going to be a sea change,
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kako će se zasigurno dogoditi more promjena,
27:02
and that change is going to be intensely disruptive
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i da kako će te promjene biti intenzivno disruptivne
27:05
relative to our concept of our very lives and being,
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u odnosu na naš koncept o životu i biću,
27:09
and our identities, as well.
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i naših identiteta, također.
27:11
I don't think we can get away from those changes.
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Ne mislim kako možemo pobjeći od tih promjena.
27:13
I think generally, we were talking about this --
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Mislim općenito, smo razgovarali o tome --
27:16
I think that generally being present in a virtual world and being challenged by it,
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mislim da biti generalno prisutan u tom virtualnom svijetu i biti izazvan od njega,
27:22
being -- surviving there, having a good life there, so to speak,
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se -- preživijeti tamo, imati dobar život tamo, da tako kažem,
27:26
is a challenge because of the multiculturality of it,
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je izazov zbog njegove multikulturalnosti,
27:29
because of the languages, because of the entrepreneurial richness of it,
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zbog jezika,
27:34
the sort of flea market nature, if you will, of the virtual world today.
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neke vrste prirode buvljaka, ako ćete, virtualnog svijeta danas.
27:37
It puts challenges on us to rise to. We must be better than ourselves, in many ways.
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On stavlja izazove na nas da se uzdignemo. Moramo biti bolji od sebe, na mnogo načina.
27:43
We must learn things and, you know, be more tolerant,
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Moramo naučiti stvari i, znate, biti tolerantniji,
27:46
and be smarter and learn faster and be more creative, perhaps,
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i biti pametniji i učiti brže i biti više kreativni, možda,
27:52
than we are typically in our real lives.
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nego što smo obično u našem stvarnim životima.
27:54
And I think that if that is true of virtual worlds,
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I mislim ako je to istina za naše virtualne svjetove,
27:56
then these changes, though scary -- and, I say, inevitable --
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tada te promjene, iako zastrašujuća -- i, kažem, neizbježne --
28:00
are ultimately for the better,
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su u konačnici za bolje,
28:02
and therefore something that we should ride out.
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i stoga nešto čemu bismo trebali stremiti.
28:05
But I would say that -- and many other authors and speakers about this,
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Ali ja bih rekao da -- i mnogi drugi autori i govornci o tome,
28:09
other than me, have said, you know, fasten your seat belts
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osim mene, rekli, znate, vežite pojaseve
28:12
because the change is coming. There are going to be big changes.
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zbog toga što dolaze promjene.Tu su idući u biti velika promjena.
28:15
JH: Philip Rosedale, thank you very much.
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JH: Philip Rosendale, hvala vam puno.
28:17
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Philip Rosedale - EntrepreneurPhilip Rosedale (avatar "Philip Linden") is founder of Second Life, an online 3D virtual world inhabited by millions. He's chair of Linden Labs, the company behind the digital society.
Why you should listen
A tinkerer since childhood and an entrepreneur since he was a teenager, Philip Rosedale was always captivated with the idea of simulated reality and imaginary environments. He worked as CTO of RealNetworks until computing technology caught up with his fancies. Then he founded Linden Labs and built a virtual civilization called Second Life. That environment now boasts milions of citizens and a buzzing economy (currency: Linden dollars) that represents over $10 million in real value.
Second Life may be artificial but it's hardly trivial, Rosedale says. Its appeal to human creativity is obvious, but beyond the thriving in-world industries and bustling social spaces, real-life businesses (and even some religious organizations) are using Second Life as a platform for meetings, services and collaboration.
"You can imagine New York City being kind of like a museum," Rosedale says. "Still an incredibly cool place to go, but with no one working in those towers. You are going to [work] in a virtual world."
Philip Rosedale | Speaker | TED.com