TEDxYYC
Ben Cameron: Why the live arts matter
Ben Cameron: Istinska moć umjetničke izvedbe
Filmed:
Readability: 5.9
568,130 views
Umjetnički menadžer i obožavatelj kazališta uživo Ben Cameron promatra stanje žive umjetnosti -- pitajući: Kako se može magija živog kazališta, žive muzike, živog plesa takmičiti sa stalno dostupnim Internetom? Na TEDxYYCu, on nam nudi odvažan pogled u budućnost.
Ben Cameron - Arts administrator
Ben Cameron runs the arts granting program at the Doris Duke Foundation, focusing on live theater, dance and jazz. Full bio
Ben Cameron runs the arts granting program at the Doris Duke Foundation, focusing on live theater, dance and jazz. Full bio
Double-click the English transcript below to play the video.
00:15
I am a cultural omnivore,
0
0
2000
Ja sam kulturni svejed,
00:17
one whose daily commute
1
2000
2000
čija je svakodnevna razmjena sadržaja
00:19
is made possible by attachment to an iPod --
2
4000
3000
omogućena povezanošću s iPodom,
00:22
an iPod that contains Wagner and Mozart,
3
7000
2000
iPod na kojem se nalaze Wagner i Mozart,
00:24
pop diva Christina Aguilera,
4
9000
2000
pop diva Christina Aquilera,
00:26
country singer Josh Turner,
5
11000
2000
country pjevač Josh Turner,
00:28
gangsta rap artist Kirk Franklin,
6
13000
2000
gangsta rap umjetnik Kirk Franklin,
00:30
concerti, symphonies and more and more.
7
15000
2000
koncerti, simfonije i puno, puno više.
00:32
I'm a voracious reader,
8
17000
2000
Ja sam proždrljivi čitač,
00:34
a reader who deals with Ian McEwan down to Stephanie Meyer.
9
19000
3000
čitač koji se bavi od Ian McEwana do Stephanie Meyer.
00:37
I have read the "Twilight" tetralogy.
10
22000
3000
Pročitao sam "Sumrak" tetralogiju.
00:40
And one who lives for my home theater,
11
25000
3000
I onaj sam koji živi za svoje kućno kino,
00:43
a home theater where I devour DVDs, video-on-demand
12
28000
2000
kućno kino gdje gutam DVDove, videe-na-zahtjev
00:45
and a lot of television.
13
30000
2000
i puno televizije.
00:47
For me, "Law and Order: SVU,"
14
32000
2000
Za mene, "Zakon i red: Odjel za posebne žrtve,"
00:49
Tine Fey and "30 Rock"
15
34000
2000
Tine Fey i "30 Rock"
00:51
and "Judge Judy" -- "The people are real, the cases are real,
16
36000
3000
te "Sutkinja Judy" -- "Ljudi su stvarni, slučajevi su stvarni,
00:54
the rulings are final."
17
39000
2000
presude su konačne."
00:56
Now, I'm convinced a lot of you
18
41000
2000
Uvjeren sam kako puno vas
00:58
probably share my passions,
19
43000
2000
vjerojatno dijeli moju strast,
01:00
especially my passion for Judge Judy,
20
45000
2000
posebno strast za "Sutkinjom Judy,"
01:02
and you'd fight anybody
21
47000
2000
i suprostaviti ćete se svakome
01:04
who attempted to take her away from us,
22
49000
2000
tko će nam je pokušati oduzeti,
01:06
but I'm a little less convinced that you share the central passion of my life,
23
51000
3000
ali manje sam uvjeren da dijelite središnju strast mog života,
01:09
a passion for the live professional performing arts,
24
54000
3000
strast za profesionalnom umjetničkom izvedbom uživo,
01:12
performing arts that represent the orchestral repertoire, yes,
25
57000
3000
umjetničkom izvedbom koja predstavlja orkestarski repertoar, da,
01:15
but jazz as well, modern dance, opera,
26
60000
3000
ali također i jazz, moderni ples, operu,
01:18
theater and more and more and more.
27
63000
2000
kazalište i još puno, puno, puno toga.
01:20
You know, frankly
28
65000
2000
Znate, iskreno,
01:22
it's a sector that many of us who work in the field worry
29
67000
2000
to je sektor za kojeg su mnogi od nas koji tu radimo zabrinuti
01:24
is being endangered and possibly dismantled
30
69000
2000
a on je ugrožen i moguće rastavljen
01:26
by technology.
31
71000
2000
tehnologijom.
01:28
While we initially heralded the Internet
32
73000
2000
Dok smo na početku hrlili prema Internetu
01:30
as the fantastic new marketing device
33
75000
2000
kao fantastičnom novom uređaju za marketing
01:32
that was going to solve all our problems,
34
77000
2000
koji će riješiti sve naše probleme,
01:34
we now realize that the Internet is, if anything,
35
79000
2000
sada shvaćamo kako je Internet, ako ništa drugo,
01:36
too effective in that regard.
36
81000
2000
previše učinkovit u tom smislu.
01:38
Depending on who you read, an arts organization
37
83000
3000
Ovisno o tome koga čitate, umjetnička organizacija,
01:41
or an artist, who tries to attract the attention
38
86000
2000
ili umjetnik, koji pokušava privući pažnju
01:43
of a potential single ticket buyer,
39
88000
2000
potencijalnog kupca karte,
01:45
now competes with between
40
90000
2000
sada se takmiči s između
01:47
three and 5,000
41
92000
2000
tri i 5.000
01:49
different marketing messages
42
94000
2000
različitih marketinških poruka
01:51
a typical citizen sees every single day.
43
96000
3000
koje tipični građanin vidi svaki dan.
01:54
We now know in fact
44
99000
2000
Sada u stvari znamo
01:56
that technology is our biggest competitor for leisure time.
45
101000
2000
kako je tehnologija naš najveći konkurent za slobodno vrijeme.
01:58
Five years ago,
46
103000
2000
Prije pet godina,
02:00
Gen-X'ers spent 20.7 hours online and TV,
47
105000
3000
generacija X je provodila 20,7 sati on-line i uz TV,
02:03
the majority on TV.
48
108000
2000
uglavnom uz TV.
02:05
Gen-Y'ers spent even more --
49
110000
2000
Generacija Y provodi čak više --
02:07
23.8 hours, the majority online.
50
112000
2000
23,8 sati, uglavnom on-line.
02:09
And now, a typical
51
114000
2000
A sada, tipični
02:11
university entering student
52
116000
2000
brucoš
02:13
arrives at college
53
118000
2000
koji dolazi na fakultet
02:15
already having spent
54
120000
2000
već sada je proveo
02:17
20,000 hours online
55
122000
2000
20.000 sati on-line
02:19
and an additional 10,000 hours
56
124000
2000
i dodatnih 10.000 sati
02:21
playing video games --
57
126000
2000
igrajući video igrice,
02:23
a stark reminder that we operate
58
128000
2000
snažan podsjetnik da djelujemo
02:25
in a cultural context
59
130000
2000
u kulturološkom kontekstu
02:27
where video games now outsell
60
132000
2000
u kojem su video igrice nadjačale
02:29
music and movie recordings combined.
61
134000
3000
muziku i filmove zajedno.
02:33
Moreover, we're afraid that technology
62
138000
2000
Čak štoviše, bojim se kako je tehnologija
02:35
has altered our very assumptions of cultural consumption.
63
140000
3000
izmijenila našu pretpostavku kulturne potrošnje.
02:38
Thanks to the Internet,
64
143000
2000
Zahvaljujući Internetu,
02:40
we believe we can get anything we want whenever we want it,
65
145000
3000
vjerujemo kako možemo dobiti sve što želimo kada god to poželimo,
02:43
delivered to our own doorstep.
66
148000
2000
isporučeno na naš kućni prag.
02:45
We can shop at three in the morning or eight at night,
67
150000
2000
Možemo kupovati u tri ujutro ili osam navečer,
02:47
ordering jeans tailor-made for our unique body-types.
68
152000
3000
naručujući traperice skrojene za jedinstvene oblike tijela.
02:50
Expectations of personalization
69
155000
2000
Očekivanja presonalizacije
02:52
and customization
70
157000
2000
i prilogađavanja
02:54
that the live performing arts --
71
159000
2000
koje umjetnost uživo --
02:56
which have set curtain times, set venues,
72
161000
3000
koja ima određeno vrijeme i određeno mjesto,
02:59
attendant inconveniences of travel, parking and the like --
73
164000
3000
gdje se posjetitelj susreće s neugodnostima putovanja, parkiranja i slično --
03:02
simply cannot meet.
74
167000
2000
jednostavno ne može ispuniti.
03:04
And we're all acutely aware:
75
169000
2000
I mi smo u stvari svjesni:
03:06
what's it going to mean in the future
76
171000
2000
što će to značiti u budućnosti
03:08
when we ask someone to pay a hundred dollars
77
173000
2000
kada ćemo pitati nekoga da plati stotine dolara
03:10
for a symphony, opera or ballet ticket,
78
175000
3000
za kartu za simfoniju, operu ili balet,
03:13
when that cultural consumer is used to downloading on the internet
79
178000
3000
kada je taj kupac kulture naučen na skidanje s Interneta
03:16
24 hours a day
80
181000
2000
24 sata na dan
03:18
for 99 cents a song or for free?
81
183000
2000
za 99 centi po pjesmi ili besplatno?
03:22
These are enormous questions
82
187000
2000
To su enormna pitanja
03:24
for those of us who work in this terrain.
83
189000
2000
za nas koji radimo na tom terenu.
03:26
But as particular as they feel to us,
84
191000
2000
Ali koliko se god čine posebnima za nas,
03:28
we know we're not alone.
85
193000
2000
znamo kako nismo sami.
03:30
All of us are engaged
86
195000
2000
Svi smo mi uključeni
03:32
in a seismic, fundamental
87
197000
2000
u seizmičko, fundamentalno
03:34
realignment of culture and communications,
88
199000
2000
prestrojavanje kulture i komunikacije,
03:36
a realignment that is shaking and decimating
89
201000
2000
prestrojavanje koje trese i desetkuje
03:38
the newspaper industry, the magazine industry,
90
203000
3000
industriju novina, industriju magazina,
03:41
the book and publishing industry and more.
91
206000
3000
indutriju izdavača knjiga i još više.
03:45
Saddled in the performing arts as we are, by antiquated union agreements
92
210000
3000
Ušuškani u živu umjetnost, kroz zastarjele sindikalne sporazume
03:48
that inhibit and often prohibit
93
213000
3000
koji su kočili i često spriječavali
03:51
mechanical reproduction and streaming,
94
216000
2000
mehaničku reprodukciju i protok,
03:53
locked into large facilities
95
218000
2000
zaključani u velike ustanove
03:55
that were designed to ossify
96
220000
2000
koje su dizajnirane kako bi okoštale
03:57
the ideal relationship
97
222000
2000
idealan odnos
03:59
between artist and audience
98
224000
2000
između umjetnika i publike
04:01
most appropriate to the 19th century
99
226000
2000
najprikladniji za 19. stoljeće
04:03
and locked into a business model dependent on high ticket revenues,
100
228000
3000
i zaključani u poslovni model koji ovisi o velikim prihodima od karata,
04:06
where we charge exorbitant prices.
101
231000
3000
gdje naplaćujemo astronomske cijene,
04:09
Many of us shudder in the wake of the collapse of Tower Records
102
234000
3000
mnoge od nas je uhvatila jeza u osvit kolapsa "Tower Recordsa"
04:12
and ask ourselves, "Are we next?"
103
237000
3000
i zapitali smo se, "Jesmo li mi slijedeći?"
04:16
Everyone I talk to in performing arts
104
241000
2000
Svi umjetnici s kojima sam pričao
04:18
resonates to the words of Adrienne Rich,
105
243000
3000
suglasni su s riječima Adrienne Rich,
04:21
who, in "Dreams of a Common Language," wrote,
106
246000
2000
koja je u "Snovima o zajedničkom jeziku" napisala,
04:23
"We are out in a country that has
107
248000
2000
"Mi se nalazimo u zemlji koja
04:25
no language, no laws.
108
250000
2000
nema jezik, nema zakone.
04:27
Whatever we do together is pure invention.
109
252000
2000
Što god radimo zajedno predstavlja čisti pronalazak.
04:29
The maps they gave us
110
254000
2000
Karte koje su nam dali
04:31
are out of date by years."
111
256000
3000
zastarjele su već godinama."
04:35
And for those of you who love the arts,
112
260000
2000
A za one od vas koji vole umjetnost,
04:37
aren't you glad you invited me here to brighten your day?
113
262000
3000
nije li vam drago što ste me pozvali da vam uljepšam dan?
04:40
(Laughter)
114
265000
2000
(Smijeh)
04:42
(Applause)
115
267000
2000
(Pljesak)
04:44
Now, rather than saying that we're on the brink of our own annihilation,
116
269000
3000
Umjesto da vam kažem kako smo na rubu vlastitog uništenja
04:47
I prefer to believe that we are engaged in a fundamental reformation,
117
272000
3000
rađe vjerujem kako smo uključeni u fundamentalnu reformu,
04:50
a reformation like the religious Reformation
118
275000
3000
preoblikovanje koje je poput religijske reforme
04:53
of the 16th century.
119
278000
2000
16. stoljeća.
04:55
The arts reformation, like the religious Reformation,
120
280000
3000
Umjetnička reforma, poput religijske reforme,
04:58
is spurred in part by technology,
121
283000
2000
je djelomično potaknuta tehnologijom,
05:00
with indeed, the printing press really leading the charge
122
285000
2000
gdje je, stvarno, štamparska presa vodila
05:02
on the religious Reformation.
123
287000
2000
religijsku reformu.
05:04
Both reformations were predicated on fractious discussion,
124
289000
3000
Obje reforme su zasnovane na svadljivoj raspravi,
05:07
internal self-doubt
125
292000
2000
unutrašnjoj dvojbi
05:09
and massive realignment of antiquated business models.
126
294000
3000
i masovnom prestrojavanju zastarjelih poslovnih modela.
05:12
And at heart, both reformations, I think
127
297000
2000
A u srcu, obje refrome
05:14
were asking the questions:
128
299000
2000
su postavljale pitanja:
05:16
who's entitled to practice?
129
301000
2000
tko ima pravo da se ovime bavi?
05:18
How are they entitled to practice?
130
303000
2000
Kako su oni dobili pravo da se time bave?
05:20
And indeed, do we need anyone
131
305000
2000
I u stvari, trebamo li ikoga
05:22
to intermediate for us
132
307000
2000
da posreduje za nas
05:24
in order to have an experience with a spiritual divine?
133
309000
3000
da osjetimo to prekrasno duhovno iskustvo?
05:29
Chris Anderson, someone I trust you all know,
134
314000
3000
Chris Anderson, netko za koga vjerujem da je svima poznat,
05:32
editor-in-chief of Wired magazine and author of "The Long Tail,"
135
317000
2000
glavni urednik i šef Wired magazina i autor "Dugog repa,"
05:34
really was the first -- for me -- to nail a lot of this.
136
319000
3000
je stvarno bio prvi, za mene, tko je obuhvatio puno toga.
05:37
He wrote a long time ago, you know,
137
322000
2000
On je davno napisao, znate,
05:39
thanks to the invention of the Internet,
138
324000
2000
da su zahvaljujući pronalasku Interneta,
05:41
web technology,
139
326000
2000
web tehnologije,
05:43
mini-cams and more,
140
328000
2000
mini kamera i još puno toga,
05:45
the means of artistic production
141
330000
2000
sredstva umjetničke produkcije
05:47
have been democratized
142
332000
2000
demokratizirana
05:49
for the first time in all of human history.
143
334000
3000
po prvi puta u cjelokupnoj ljudskoj povijesti.
05:52
In the 1930s, if any of you wanted to make a movie,
144
337000
2000
1930-ih ako je netko od vas htio napraviti film,
05:54
you had to work for Warner Brothers or RKO
145
339000
3000
trebali ste raditi za Warner Bros ili RKO
05:57
because who could afford a movie set
146
342000
2000
jer tko si je drugi mogao priuštiti filmski set
05:59
and lighting equipment and editing equipment
147
344000
2000
i opremu za osvjetljavanje, i opremu za montažu
06:01
and scoring and more?
148
346000
2000
i pozadinsku muziku i još puno toga?
06:03
And now who in this room doesn't know a 14 year-old
149
348000
3000
A danas tko u ovoj prostoriji nema četrnaestgodišnjaka
06:06
hard at work on her second, third, or fourth movie?
150
351000
2000
koji ne radi na svojem drugom, trećem, ili četvrtom filmu?
06:08
(Laughter)
151
353000
2000
(Smijeh)
06:10
Similarly, the means of artistic distribution
152
355000
3000
Slično, sredstva umjetničke distribucije
06:13
have been democratized for the first time in human history.
153
358000
3000
demokratizirana su po prvi puta u ljudskoj povijesti.
06:16
Again, in the '30s, Warner Brothers, RKO did that for you.
154
361000
3000
Opet, 1930-ih, Warner Bros, RKO su to činili za vas.
06:19
Now, go to YouTube, Facebook;
155
364000
2000
Sada odite na YouTube, Facebook;
06:21
you have worldwide distribution
156
366000
2000
imate globalnu distribuciju
06:23
without leaving the privacy of your own bedroom.
157
368000
3000
bez da napuštate privatnost svoje spavaće sobe.
06:27
This double impact is occasioning
158
372000
2000
Taj dvostruki utjecaj uvjetuje
06:29
a massive redefinition of the cultural market,
159
374000
3000
masivnu reformu kulturnog tržišta,
06:32
a time when anyone is a potential author.
160
377000
3000
vrijeme kada je svatko potencijalni autor.
06:36
Frankly, what we're seeing now in this environment
161
381000
2000
Iskreno, ono što vidimo sada u tom okruženju
06:38
is a massive time,
162
383000
2000
je važan trenutak,
06:40
when the entire world is changing
163
385000
2000
kada se cijeli svijet mijenja,
06:42
as we move from a time when audience numbers are plummeting.
164
387000
3000
dok se odmičemo od vremena kada se publika pecala.
06:45
But the number of arts participants,
165
390000
2000
Ali broj umjetničkih učesnika,
06:47
people who write poetry, who sing songs,
166
392000
3000
ljudi koji pišu poeziju, koji pjevaju pjesme,
06:50
who perform in church choirs,
167
395000
2000
koji izvode u crkvenim zborovima,
06:52
is exploding beyond our wildest imaginations.
168
397000
3000
eksplodirao je izvan naših najluđih snova.
06:55
This group, others have called the "pro ams,"
169
400000
3000
Ta grupa, koju drugi nazivaju "promateri,"
06:58
amateur artists doing work at a professional level.
170
403000
2000
umjetnici amateri koji imaju izvedbe na profesionalnoj razini.
07:00
You see them on YouTube, in dance competitions,
171
405000
2000
Vidite ih na YouTubeu, na plesnim natjecanjima,
07:02
film festivals and more.
172
407000
2000
filmskim festivalima, i tako dalje.
07:04
They are radically expanding
173
409000
2000
Oni radikalno šire
07:06
our notions of the potential of an aesthetic vocabulary,
174
411000
3000
naše shvaćanje potencijala estetskog vokabulara,
07:09
while they are challenging and undermining
175
414000
3000
dok izazivaju i podrivaju
07:12
the cultural autonomy of our traditional institutions.
176
417000
3000
kulturnu autonomiju tradicionalnih institucija.
07:15
Ultimately, we now live in a world
177
420000
2000
Ultimativno, danas živimo u svijetu
07:17
defined not by consumption,
178
422000
2000
koji definira, ne potrošnja,
07:19
but by participation.
179
424000
2000
već sudjelovanje.
07:22
But I want to be clear,
180
427000
2000
Ali želim naglasiti,
07:24
just as the religious Reformation did not spell the end
181
429000
2000
jednako kako religijska reforma nije objavila kraj
07:26
to the formal Church or to the priesthood;
182
431000
3000
formalnoj crkvi ili svečeništvu,
07:29
I believe that our artistic institutions
183
434000
2000
vjerujem kako će naše umjetničke institucije
07:31
will continue to have importance.
184
436000
2000
i dalje biti važne.
07:33
They currently are the best opportunities
185
438000
2000
One su trenutno najbolja prilika
07:35
for artists to have lives of economic dignity --
186
440000
2000
za umjetnike da imaju živote s ekonomskim dostojanstvom,
07:37
not opulence -- of dignity.
187
442000
3000
ne bogatstvom, već dostojanstvom.
07:40
And they are the places where artists
188
445000
2000
I one su mjesta gdje će umjetnici
07:42
who deserve and want to work at a certain scale of resources
189
447000
2000
koji to zasluže i žele raditi na određenoj razini resursa
07:44
will find a home.
190
449000
2000
pronaći dom.
07:46
But to view them as synonymous
191
451000
2000
Ali promatrati ih kao sinonim
07:48
with the entirety of the arts community
192
453000
2000
za cjelovitost umjetničke zajednice
07:50
is, by far, too short-sighted.
193
455000
3000
je prilično, kratkovidno.
07:53
And indeed, while we've tended to polarize
194
458000
2000
I zaista, dok pokušavamo razdvojiti
07:55
the amateur from the professional,
195
460000
2000
amatere od profesionalaca,
07:57
the single most exciting development
196
462000
2000
jedini najuzbudljiviji razvoj
07:59
in the last five to 10 years
197
464000
2000
u posljednjih pet do 10 godina
08:01
has been the rise
198
466000
2000
bio je uspon
08:03
of the professional hybrid artist,
199
468000
2000
hibridnih profesionalnih umjetnika,
08:05
the professional artist
200
470000
2000
profesionalnih umjetnika,
08:07
who works, not primarily in the concert hall or on the stage;
201
472000
2000
koji rade, ne primarno u koncertnim dvoranama ili na pozornici,
08:09
but most frequently around
202
474000
2000
već uglavnom oko
08:11
women's rights, or human rights,
203
476000
2000
ženskih pitanja, ili ljudskih pitanja,
08:13
or on global warming issues or AIDS relief for more --
204
478000
3000
ili pitanja globalnog zagrijavanja ili pomoći oko SIDE,
08:16
not out of economic necessity,
205
481000
2000
ne uslijed ekonomske nužnosti,
08:18
but out of a deep, organic conviction
206
483000
2000
već zbog dubokog, organskog uvjerenja
08:20
that the work that she or he, is called to do
207
485000
3000
da posao koji su ona, ili on, pozvani da naprave
08:23
cannot be accomplished in the traditional
208
488000
2000
ne može se napraviti tradicionalno u
08:25
hermetic arts environment.
209
490000
2000
hermetičkom umjetničkom okruženju.
08:27
Today's dance world is not defined solely
210
492000
3000
Današnji svijet plesa nije definiran isključivo
08:30
by the Royal Winnipeg Ballet or the National Ballet of Canada,
211
495000
3000
od strane kraljevskog Winnipeg baleta ili nacionalnog baleta Kanade,
08:33
but by Liz Lerman's Dance Exchange --
212
498000
3000
već od Liz Lermaninog "Plesa razmjene",
08:36
a multi-generational, professional dance company,
213
501000
3000
multigeneracijske, profesionalne plesne grupe,
08:39
whose dancers range in age from 18 to 82,
214
504000
3000
čiji plesači variraju od 18 godina do 82.,
08:42
and who work with genomic scientists
215
507000
2000
i koji rade s genetskim znanstvenicima
08:44
to embody the DNA strand
216
509000
2000
na otjelovljenju DNK mreže
08:46
and with nuclear physicists at CERN.
217
511000
3000
i sa nuklearnim fizičarima u CERN-u.
08:49
Today's professional theater community
218
514000
2000
Današnja profesionalna kazališna zajednica
08:51
is defined, not only the Shaw and Stratford Festivals,
219
516000
3000
je definirana, ne samo sa Shaw i Stratford festivalima,
08:54
but by the Cornerstone Theater of Los Angeles --
220
519000
3000
već s Cornerstone kazalištem iz Los Angelesa,
08:57
a collective of artists that after 9/11,
221
522000
3000
umjetničkim kolektivom koji je, nakon 11.09.,
09:00
brought together 10 different religious communities --
222
525000
3000
okupio zajedno 10 različitih religijskih zajednica --
09:03
the Bahia, the Catholic,
223
528000
2000
Bahia, Katolike,
09:05
the Muslim, the Jewish,
224
530000
2000
Muslimane, Židove,
09:07
even the Native American
225
532000
2000
čak i Indijance
09:09
and the gay and lesbian communities of faith,
226
534000
2000
te homoseksualnu i lezbijsku zajednicu u vjeri,
09:11
helping them create their own individual plays
227
536000
3000
pomažući im da naprave svoje vlastite predstave
09:14
and one massive play,
228
539000
2000
ili ogromnu predstavu,
09:16
where they explored the differences in their faith
229
541000
2000
gdje su istraživali razlike u svojim vjerama
09:18
and found commonality
230
543000
2000
i pronašli istovjetnost
09:20
as an important first step
231
545000
2000
kao važan prvi korak
09:22
toward cross-community healing.
232
547000
2000
prema izliječenju razlika koje ih obilježavaju.
09:25
Today's performers, like Rhodessa Jones,
233
550000
2000
Današnji izvođači, poput Rhodesse Jones
09:27
work in women's prisons,
234
552000
2000
rade u ženskim zatvorima,
09:29
helping women prisoners articulate the pain of incarceration,
235
554000
3000
pomažući ženskim zatvorenicama da artikuliraju bol zatočeništva,
09:32
while today's playwrights and directors work with youth gangs
236
557000
2000
dok današnji tekstopisci i režiseri rade s mladim bandama
09:34
to find alternate channels to violence
237
559000
3000
ne bi li pronašli alternative kanalima nasilja
09:37
and more and more and more.
238
562000
3000
i još puno, puno toga.
09:40
And indeed, I think, rather than being annihilated,
239
565000
3000
I zaista, mislim, umjesto da budu uništena,
09:43
the performing arts are posed on the brink of a time
240
568000
2000
umjetnost uživo je postavljena na ivicu vremena
09:45
when we will be more important
241
570000
2000
gdje ćemo mi biti važniji
09:47
than we have ever been.
242
572000
2000
nego što smo ikada bili.
09:49
You know, we've said for a long time,
243
574000
2000
Znate, davno smo rekli,
09:51
we are critical to the health of the economic communities in your town.
244
576000
3000
kako smo važni za ekonomsko zdravlje naših zajednica u gradu.
09:54
And absolutely --
245
579000
2000
I apsolutno.
09:56
I hope you know that every dollar spent on a performing arts ticket in a community
246
581000
3000
Nadam se da znate kako svaki dolar koji potrošite na kartu za umjetnost uživo
09:59
generates five to seven additional dollars for the local economy,
247
584000
3000
generira pet do sedam dodatnih dolara za lokalnu ekonomiju,
10:02
dollars spent in restaurants or on parking,
248
587000
2000
dolari potrošeni u restoranu ili na parkingu,
10:04
at the fabric stores where we buy fabric for costumes,
249
589000
3000
u dućanima tekstila gdje kupujemo tekstil za kostime,
10:07
the piano tuner who tunes the instruments and more.
250
592000
3000
štimači klavira koji namještaju instrumente i još puno toga.
10:10
But the arts are going to be more important to economies
251
595000
2000
Ali umjetnost će biti još važnija ekonomijama
10:12
as we go forward,
252
597000
2000
kako idemo naprijed,
10:14
especially in industries we can't even imagine yet,
253
599000
3000
posebno u industrijama koje još ne možemo niti zamisliti,
10:17
just as they have been central to the iPod
254
602000
2000
upravo kao što je bila centralna za iPod
10:19
and the computer game industries,
255
604000
2000
ili industriju računalnih igrica,
10:21
which few, if any of us
256
606000
2000
koje su neki, ako itko od nas,
10:23
come have foreseen 10 to 15 years ago.
257
608000
2000
predviđali prije 10 do 15 godina.
10:26
Business leadership will depend more and more
258
611000
2000
Poslovno vodstvo ovisiti će sve više i više
10:28
on emotional intelligence,
259
613000
2000
o emocionalnoj inteligenciji,
10:30
the ability to listen deeply,
260
615000
2000
sposobnosti dubokog slušanja,
10:32
to have empathy,
261
617000
2000
imanja empatije,
10:34
to articulate change, to motivate others --
262
619000
2000
artikuliranja promjena, motiviranja drugih --
10:36
the very capacities
263
621000
2000
kapaciteta
10:38
that the arts cultivate with every encounter.
264
623000
3000
koje umjetnost kultivira svaki puta.
10:41
Especially now,
265
626000
2000
Posebno sada,
10:43
as we all must confront
266
628000
2000
kada se svi moramo suočiti
10:45
the fallacy of a market-only orientation,
267
630000
3000
s lažnošću isključive tržišne orijentacije,
10:48
uninformed by social conscience;
268
633000
2000
neinformirane društvene svijesti,
10:50
we must seize and celebrate the power of the arts
269
635000
3000
moramo posegnuti i slaviti moć umjetnosti
10:53
to shape our individual and national characters,
270
638000
3000
koja će oblikovati pojedinačne i nacionalne karaktere,
10:56
and especially characters of the young people,
271
641000
3000
a posebno karaktere mladih ljudi,
10:59
who all too often, are subjected to bombardment of sensation,
272
644000
3000
koji su, prečesto, bombardirani senzacijom,
11:02
rather than digested experience.
273
647000
2000
umjesto da prožive iskustvo.
11:05
Ultimately, especially now in this world,
274
650000
3000
Ultimativno, posebno sada, u ovom svijetu,
11:08
where we live in a context
275
653000
2000
u kojem živimo u kontekstu
11:10
of regressive and onerous immigration laws,
276
655000
3000
regresivnih i tegobnih imigracijskih zakona,
11:13
in reality TV that thrives on humiliation,
277
658000
3000
u stvarnosti televizije koja potiče ponižavanje,
11:16
and in a context of analysis,
278
661000
2000
i kontekstu analize,
11:18
where the thing we hear most repeatedly,
279
663000
2000
gdje stvar koju najviše puta čujemo,
11:20
day-in, day-out in the United States,
280
665000
3000
iz dana u dan u SAD-u,
11:23
in every train station, every bus station, every plane station is,
281
668000
2000
na svakoj željezničkoj stanici, autobusnoj stanici, aerodromu je,
11:25
"Ladies and gentlemen,
282
670000
2000
"Dame i gospodo,
11:27
please report any suspicious behavior
283
672000
2000
molimo vas da prijavite svako sumnjivo ponašanje
11:29
or suspicious individuals
284
674000
2000
ili sumnjive pojedince
11:31
to the authorities nearest you,"
285
676000
2000
najbližim vlastima."
11:33
when all of these ways we are encouraged
286
678000
2000
kada smo na sve načine ohrabrivani,
11:35
to view our fellow human being with hostility
287
680000
2000
da gledamo na druge ljude s neprijateljstvom
11:37
and fear and contempt and suspicion.
288
682000
3000
i strahom i prijezirom i sumnjom.
11:41
The arts, whatever they do, whenever they call us together,
289
686000
3000
Umjetnost, što god radila, kada god nas okupila,
11:44
invite us to look at our fellow human being
290
689000
2000
poziva nas da gledamo na druge
11:46
with generosity and curiosity.
291
691000
3000
s velikodušnošću i zanimanjem.
11:50
God knows, if we ever needed
292
695000
2000
Bog zna, ako smo ikada trebali
11:52
that capacity in human history,
293
697000
2000
taj kapacitet u ljudskoj povijesti,
11:54
we need it now.
294
699000
3000
trebamo ga sada.
12:00
You know, we're bound together,
295
705000
2000
Znate, povezani smo zajedno,
12:02
not, I think by technology, entertainment and design,
296
707000
3000
ne, mislim, tehnologijom, zabavom i dizajnom,
12:05
but by common cause.
297
710000
2000
već zdravim razumom.
12:07
We work to promote healthy vibrant societies,
298
712000
3000
Radimo kako bismo promovirali zdrava vibrirajuća društva,
12:10
to ameliorate human suffering,
299
715000
3000
kako bismo smanjili ljudsku patnju,
12:13
to promote a more thoughtful,
300
718000
2000
promovirali obazriviji,
12:15
substantive, empathic world order.
301
720000
3000
nazavisniji, empatični svjetski poredak.
12:19
I salute all of you as activists in that quest
302
724000
3000
Pozdravljam vas sve kao aktiviste u tom pohodu
12:22
and urge you to embrace and hold dear the arts in your work,
303
727000
3000
i pozivam vas da zagrlite i zadržite umjetnost u svom poslu,
12:25
whatever your purpose may be.
304
730000
3000
koja god da je vaša svrha.
12:28
I promise you the hand of the Doris Duke Charitable Foundation
305
733000
3000
Obećajem vam da je ruka Doris Duke humanitarne fondacije
12:31
is stretched out in friendship for now and years to come.
306
736000
3000
ispružena u prijateljstvu sada i u godinama koje dolaze.
12:34
And I thank you for your kindness and your patience in listening to me this afternoon.
307
739000
2000
I zahvaljujem vam na ljubaznosti i strpljenju što ste me slušali ovo popodne.
12:36
Thank you, and godspeed.
308
741000
2000
Hvala vam i blagoslovljeni bili.
ABOUT THE SPEAKER
Ben Cameron - Arts administratorBen Cameron runs the arts granting program at the Doris Duke Foundation, focusing on live theater, dance and jazz.
Why you should listen
Ben Cameron is the Program Director, Arts, at the Doris Duke Charitable Foundation in New York, where he supervises a $13 million grants program aimed at the theatre, contemporary dance, jazz and presenting fields. Grants happen in three main areas: commissioning and distribution of new works; building strong arts organizations; and supporting national arts organizations.
During 13 seasons, Cameron has been a panelist on the opera quiz during the Live from the Metropolitan radio broadcasts from New York. He has also served as a member of the Tony Awards Nominating Committee.
Ben Cameron | Speaker | TED.com