ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com
TED2014

Uldus Bakhtiozina: Wry photos that turn stereotypes upside down

Uldus Baktiozina: Foto muram yang memutarbalikkan stereotipe

Filmed:
1,570,416 views

Seniman Uldus Bakhtiozina menggunakan foto untuk menyentuh norma sosial secara menyenangkan di tempat asalnya Rusia. Sekilas tentang budaya pemuda orang Rusia dan pengingat untuk tidak menganggapnya terlalu serius.
- Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness. Full bio

Double-click the English transcript below to play the video.

00:12
Good afternoonsore.
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Selamat sore.
00:14
My namenama is UldusDi dalam perut.
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Nama saya Uldus.
00:15
I am a photo-basedberbasis foto artistartis from RussiaRusia.
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Saya seorang seniman foto dari Rusia.
00:19
I starteddimulai my way around sixenam yearstahun agolalu
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Saya memulainya sekitar enam tahun lalu
00:22
with ironicironis self-portraitspotret diri
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dengan foto potret ironi
00:25
to layawam openBuka so manybanyak stereotypesstereotip
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untuk menguak banyak stereotipe
00:28
about nationalitieskebangsaan, gendersjenis kelamin,
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tentang kewarganegaraan, gender,
dan isu sosial —
00:32
and socialsosial issuesMasalah
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["Aku orang rusia. Aku menjual narkoba,
senjata, porno pada anak-anak!"]
00:33
["I am RussianRusia. I sellmenjual drugsnarkoba, gunssenjata, pornoporno with kidsanak-anak!"]
["VodkaVodka = waterair. I love vodkavodka!"] (LaughterTawa) —
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["Vodka = air. Aku suka vodka!"]
00:36
usingmenggunakan photographyfotografi as my toolalat to sendKirim a messagepesan.
["MarryMenikah me, I need a visaVisa."]
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menggunakan foto sebagai alat untuk
menyampaikan pesan.
["Nikahi aku, Aku butuh visa."]
00:41
TodayHari ini, I am still performingtampil in frontdepan of the camerakamera
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Saat ini, saya masih beraksi dengan kamera
dan berusaha berani seperti Wonder Woman.
00:44
and tryingmencoba to be braveberani like WonderBertanya-tanya WomanWanita.
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Saya fokus pada menyeimbangkan pesan
yang berarti,
00:48
I focusfokus on balancingmenyeimbangkan meaningfulberarti messagepesan,
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estetika, kecantikan, komposisi, ironi,
dan artefak.
00:51
aestheticestetis, beautykeindahan, compositionkomposisi,
some ironyironi, and artifactsartefak.
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00:57
TodayHari ini, I'm going to tell you about my projectproyek,
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Hari ini, saya akan bercerita
tentang projek saya,
01:01
whichyang is namedbernama DesperatePutus asa RomanticsRomantis.
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yang bernama Desperate Romantics.
Mereka adalah artefak, atau lukisan saya
01:04
They're my artifactsartefak, or paintingslukisan
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01:05
from pre-Raphaelitespra-Raphaelite BrotherhoodPersaudaraan EnglandInggris
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dari zaman pra persaudaraan
Inggris Raphaelites
01:10
mid-pertengahan-19thth centuryabad.
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pertengahan abad ke-19.
Saya mengambil lukisan itu
01:12
I tookmengambil the paintinglukisan
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dan memberikan makna kontemporer baru
01:14
and giftedberbakat newbaru, contemporarykontemporer meaningberarti
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berbicara tentang isu
yang ada di sekitar saya
01:18
talkingpembicaraan about issuesMasalah whichyang are surroundingsekitarnya me
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01:22
in RussiaRusia,
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di Rusia,
01:23
capturingmenangkap people who are non-modelsnon-Model
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memotret orang yang bukan model
01:26
but have an interestingmenarik storycerita.
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namun memiliki cerita yang menarik.
01:29
This boyanak laki-laki is a professionalprofesional dancerpenari,
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Anak ini adalah penari profesional,
01:31
only 12 yearstahun oldtua,
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masih 12 tahun,
01:33
but at secondarysekunder schoolsekolah, he hidesmenyembunyikan his dancingtarian classeskelas
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namun di sekolah dia menyembunyikan
kelas menarinya
01:37
and is wearingmemakai the masktopeng of brutalitykekejaman,
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dan menggunakan topeng,
01:39
tryingmencoba to be unitedserikat with the restberistirahat of his classmatesteman sekelas
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berusaha untuk membaur dengan
teman sekelasnya
seperti storm trooper yang
tidak memiliki kepribadian.
01:44
like a stormbadai trooperpolisi has no personalitykepribadian.
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Namun anak ini memiliki tujuan dan impian
01:46
But this boyanak laki-laki has goalstujuan and dreamsmimpi
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tapi disembunyikan agar
diterima lingkungan,
01:49
but hidesmenyembunyikan it to be sociallysecara sosial acceptedditerima,
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01:52
because beingmakhluk differentberbeda isn't easymudah,
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karena menjadi berbeda tidaklah mudah,
01:55
especiallyterutama in RussiaRusia.
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khususnya di Rusia.
01:57
NextBerikutnya portraitpotret interpretationinterpretasi is metaphoricmetaforik.
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Potret berikutnya adalah
sebuah metafora.
02:01
And this is NikitaNikita,
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Dan ini adalah Nikita,
02:03
a securitykeamanan guardmenjaga from one of the barsbar
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seorang penjaga keamanan dari sebuah bar
02:06
in StSt. PetersburgPetersburg.
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di St. Petersburg.
02:08
He likessuka to say, "You wouldn'ttidak akan like me when I'm angrymarah,"
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Dia senang berkata,
"Kamu tidak akan menyukaiku
saat aku marah,"
02:12
quotingmengutip HulkHulk from the moviefilm,
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mengutip Hulk dari film,
namun saya tidak pernah melihatnya marah.
02:14
but I've never seenterlihat him angrymarah.
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02:16
He hidesmenyembunyikan his sensitivitiesKepekaan and romanticromantis sidesisi,
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Dia menyembunyikan sisi sensitif
dan romantisnya,
02:19
because in RussiaRusia, amongantara guys,
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karena di Rusia, di antara para lelaki,
02:21
that's not coolkeren to be romanticromantis,
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tidak keren menjadi orang romantis,
02:23
but it's coolkeren to be surroundedterkepung with womenwanita
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tapi keren untuk di kelilingi wanita
02:26
and look like an aggressiveagresif hulkHulk.
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dan terlihat seperti Hulk yang agresif.
02:28
(LaughterTawa)
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(Tertawa)
02:31
SometimesKadang-kadang, in my projectproyek,
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Terkadang, di proyek saya,
saya akan memotret lukisan
02:33
I would take the paintinglukisan
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02:35
and give it newbaru meaningberarti
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dan memberikan makna yang baru
02:38
and newbaru temptationgodaan about it.
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dan hasrat yang baru.
02:41
SometimesKadang-kadang, I would comparemembandingkan facialwajah featuresfitur
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Kadang, saya akan membandingkan
bentuk wajah
02:44
and playingbermain with wordskata-kata:
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dan bermain dengan kata-kata:
02:46
ironyironi, IronBesi Man, ironingPenyetrikaan man.
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ironi, Iron Man, orang menyetrika
(ironing man)
(Tertawa)
02:51
(LaughterTawa)
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02:54
ThroughMelalui the artifactsartefak,
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Melalui artefak,
02:56
I bringmembawa socialsosial issuesMasalah
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saya membawa isu sosial
02:58
whichyang surroundmengelilingi me in RussiaRusia into the conversationpercakapan.
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di sekitar saya di Rusia ke perbincangan.
Fakta menarik tentang menikah di Rusia,
03:01
InterestingMenarik factfakta about marriagepernikahan in RussiaRusia,
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03:04
that mostpaling of the 18, 19-year-old-tahun girlsanak perempuan
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kebanyakan wanita berumur 18, 19 tahun
03:08
are alreadysudah readysiap, and dreammimpi to get marriedmenikah.
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sudah siap dan bermimpi untuk menikah.
Kami diajarkan sejak kecil,
03:11
We're taughtdiajarkan from childhoodmasa kecil,
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03:13
successfulsukses marriagepernikahan meanscara successfulsukses life,
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pernikahan yang sukses berarti
kesuksesan hidup,
03:16
so mostpaling of the girlsanak perempuan kindjenis of fightpertarungan
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jadi kebanyakan wanita berusaha
03:18
to get a good husbandSuami.
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untuk mendapatkan suami yang baik.
03:21
And what about me?
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Dan bagaimana dengan saya?
03:23
I'm 27 yearstahun oldtua.
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Saya 27 tahun.
03:25
For RussianRusia societymasyarakat, I'm an oldtua maidpembantu
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Untuk masyarakat Rusia, saya perawan tua
03:28
and hopelessputus asa to ever get marriedmenikah.
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dan putus asa agar bisa menikah.
03:31
That's why you see me in a MexicanMeksiko fighterpesawat tempur masktopeng,
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Itulah kenapa melihat saya dengan
topeng petarung Meksiko,
dalam gaun pernikahan, berputus asa
di taman.
03:34
in the weddingpernikahan dressgaun, all desperateputus asa in my gardentaman.
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Tapi ingat, ironilah kuncinya,
03:39
But rememberingat, ironyironi is the keykunci,
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03:41
and this is actuallysebenarnya to motivatemotivasi girlsanak perempuan
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dan sebenarnya untuk memotivasi wanita
03:44
to fightpertarungan for goalstujuan, for dreamsmimpi,
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untuk berjuang pada tujuan, untuk impian,
03:47
and changeperubahan stereotypesstereotip.
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dan mengubah stereotipe.
Beranilah. Jadilah ironi — itu membantu.
03:50
Be braveberani. Be ironicironis — it helpsmembantu.
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03:53
Be funnylucu and createmembuat some magicsihir.
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Jadilah lucu dan buatlah keajaiban.
(Tepuk tangan)
03:57
(ApplauseTepuk tangan)
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Translated by Bagus Ramadhan
Reviewed by Ade Indarta

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ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com