ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com
TED2014

Uldus Bakhtiozina: Wry photos that turn stereotypes upside down

Uldus Bakhtiozina: Iskrivljene slike koje izokreću stereotipe

Filmed:
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Umjetnica Uldus Bakhtiozina koristi fotografije kako bi ismijala društvene norme u svojoj rodnoj Rusiji. Uvid u kulturu Ruske mladež i kratak, šaljiv podsjetnik da se ne shvaćamo preozbiljno.
- Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness. Full bio

Double-click the English transcript below to play the video.

00:12
Good afternoonposlijepodne.
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Dobar dan.
00:14
My nameime is UldusUldus.
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Moje ime je Uldus.
00:15
I am a photo-basedna temelju fotografija artistumjetnik from RussiaRusija.
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Ja sam umjetnica fotograf iz Rusije.
00:19
I startedpočeo my way around sixšest yearsgodina agoprije
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Počela sam prije otprilike šest godina
00:22
with ironicIronično self-portraitsautoportreti
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sa ironičnim auto-portretima
00:25
to laypoložiti openotvoren so manymnogi stereotypesstereotipi
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da bih srušila puno stereotipa
00:28
about nationalitiesnacionalnosti, gendersspola,
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o nacionalnosti, spolu,
00:32
and socialsocijalni issuespitanja
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i socijalnim problemima —
00:33
["I am Russianruski. I sellprodavati drugslijekovi, gunstopovi, pornopornić with kidsdjeca!"]
["VodkaVotka = watervoda. I love vodkaVotka!"] (LaughterSmijeh) —
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["Ja sam Rus. Prodajem drogu, oružje, dječju pornografiju"]
["Votka = voda. Volim votku!"] (Smijeh)
00:36
usingkoristeći photographyfotografija as my toolalat to sendposlati a messageporuka.
["MarryOženiti me, I need a visaviza."]
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koristeći fotografiju kao
alat da pošaljem svoju poruku.
00:41
TodayDanas, I am still performingobavljanje in frontispred of the camerafotoaparat
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Danas, još uvijek nastupam ispred kamere
00:44
and tryingtežak to be bravehrabar like WonderPitam se WomanŽena.
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i pokušavam biti hrabra kao Wonder Woman.
00:48
I focusfokus on balancingbalansiranje meaningfulznačajan messageporuka,
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Pokušavam balansirati značajne poruke,
00:51
aestheticestetski, beautyljepota, compositionsastav,
some ironyironija, and artifactsartefakata.
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estetiku, ljepotu, kompoziciju,
ironiju i artefakte.
00:57
TodayDanas, I'm going to tell you about my projectprojekt,
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Danas ću vam pričati o svom projektu,
01:01
whichkoji is namedpod nazivom DesperateOčajan RomanticsRomantičari.
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koji se zove Očajna Romantika.
01:04
They're my artifactsartefakata, or paintingsslike
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To su moji artefakti, ili slike
01:05
from pre-Raphaelitespre-Raphaelites BrotherhoodBratstvo EnglandEngleska
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iz Engleske prije Rafaelićanskog Bratstva
01:10
mid-sredina19thth centurystoljeće.
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iz sredine 19. stoljeća.
01:12
I tookuzeo the paintingslika
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Uzela sam sliku
01:14
and giftednadareni newnovi, contemporarysuvremeni meaningznačenje
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i dala novo, suvremeno značenje
01:18
talkingkoji govori about issuespitanja whichkoji are surroundingokolni me
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progovarajući o problemima koji me okružuju
01:22
in RussiaRusija,
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u Rusiji,
01:23
capturinghvatanje people who are non-modelsmodeli
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fotografirajući ljude koji nisu modeli,
01:26
but have an interestingzanimljiv storypriča.
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ali imaju zanimljive priče.
01:29
This boydječak is a professionalprofesionalac dancerplesač,
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Ovaj dječak je profesionalni plesač,
01:31
only 12 yearsgodina oldstar,
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star samo 12 godina,
01:33
but at secondarysporedan schoolškola, he hidesskriva his dancingples classesklase
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ali u školi skriva svoje satove plesa
01:37
and is wearingnošenje the maskmaska of brutalitybrutalnost,
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i nosi masku brutalnosti,
01:39
tryingtežak to be unitedujedinjen with the restodmor of his classmateskolege
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pokušavajući biti ujedinjen
s ostatkom razreda
01:44
like a stormoluja trooperpolicajac has no personalityosoba.
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kao storm trooper koji nema osobnost.
01:46
But this boydječak has goalsciljevi and dreamssnovi
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Ali ovaj dječak ima snove i ciljeve
01:49
but hidesskriva it to be sociallydruštveno acceptedpriznat,
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ali ih sakriva kako bi bio prihvaćen u društvu,
01:52
because beingbiće differentdrugačiji isn't easylako,
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jer biti drugačiji nije lako,
01:55
especiallyposebno in RussiaRusija.
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osobito u Rusiji.
01:57
NextSljedeći portraitportret interpretationtumačenje is metaphoricmetaforičke.
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Sljedeća interpretacija
portreta je metaforična.
02:01
And this is NikitaNikita,
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I ovo je Nikita,
02:03
a securitysigurnosti guardstraža from one of the barsbarovi
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zaštitar iz jednog od barova
02:06
in StSt. PetersburgPetersburg.
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u St. Petersburga.
02:08
He likessviđa to say, "You wouldn'tne bi like me when I'm angryljut,"
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Voli reći, "Ne bi vam se svidio kad sam ljut",
02:12
quotingcitiranje HulkHulk from the moviefilm,
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citirajući Hulka iz filma,
02:14
but I've never seenvidio him angryljut.
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ali nikad ga nisam vidjela ljutitog.
02:16
He hidesskriva his sensitivitiesosjetljivosti and romanticromantičan sidestrana,
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Skriva svoju osjetljivost
i romantičnu stranu,
02:19
because in RussiaRusija, amongmeđu guys,
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jer u Rusiji, među muškima,
02:21
that's not coolsvjež to be romanticromantičan,
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nije cool biti romantičan,
02:23
but it's coolsvjež to be surroundedokružen with womenžene
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ali je cool biti okružen ženama
02:26
and look like an aggressiveagresivan hulkHulk.
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i izgledati kao agresivni Hulk.
02:28
(LaughterSmijeh)
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(Smijeh)
02:31
SometimesPonekad, in my projectprojekt,
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Ponekad, u svom projektu,
02:33
I would take the paintingslika
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uzela bih sliku
02:35
and give it newnovi meaningznačenje
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i dala joj novo značenje
02:38
and newnovi temptationiskušenje about it.
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i novu napast.
02:41
SometimesPonekad, I would compareusporediti faciallica featuresznačajke
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Ponekad, usporedila bih crte lica
02:44
and playingigranje with wordsriječi:
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i igrala se s riječima:
02:46
ironyironija, IronŽeljezo Man, ironingpeglanja man.
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Ironija, Iron Man,
Glačajući (Ironing) čovjek.
02:51
(LaughterSmijeh)
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(Smijeh)
02:54
ThroughKroz the artifactsartefakata,
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Kroz artefakte
02:56
I bringdonijeti socialsocijalni issuespitanja
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donosimsocijalne probleme
02:58
whichkoji surroundSurround me in RussiaRusija into the conversationrazgovor.
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koji me okružuju u Rusiji u razgovor.
03:01
InterestingZanimljivo factčinjenica about marriagebrak in RussiaRusija,
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Zanimljiva činjenica o braku u Rusiji
03:04
that mostnajviše of the 18, 19-year-old-godinu star girlsdjevojke
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je da djevojčice od 18, 19 godina
03:08
are alreadyveć readyspreman, and dreamsan to get marriedoženjen.
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smatraju da su spremne, i sanjaju o udaji.
03:11
We're taughtučio from childhooddjetinjstvo,
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Uče nas od djetinjstva
03:13
successfuluspješan marriagebrak meanssredstva successfuluspješan life,
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da uspješan brak znači uspješan život,
03:16
so mostnajviše of the girlsdjevojke kindljubazan of fightborba
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tako da se većina djevojaka
na neki način bori
03:18
to get a good husbandsuprug.
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da dobije dobrog supruga.
03:21
And what about me?
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A što je sa mnom?
03:23
I'm 27 yearsgodina oldstar.
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Imam 27 godina.
03:25
For Russianruski societydruštvo, I'm an oldstar maidsvakodnevna
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Za rusko društvo ja sam stara cura
03:28
and hopelessbeznadan to ever get marriedoženjen.
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i nema nade da ću se ikad udati.
03:31
That's why you see me in a MexicanMeksički fighterborac maskmaska,
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Zato me vidite u masci meksičkog borca,
03:34
in the weddingvjenčanje dresshaljina, all desperateočajan in my gardenvrt.
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u vjenčanici, očajnu u svom vrtu.
03:39
But rememberzapamtiti, ironyironija is the keyključ,
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Ali upamtite, ironija je ključ,
03:41
and this is actuallyzapravo to motivatemotivirati girlsdjevojke
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i to zapravo služi da motivira djevojčice
03:44
to fightborba for goalsciljevi, for dreamssnovi,
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da se bore za svoje ciljeve, za snove,
03:47
and changepromijeniti stereotypesstereotipi.
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i da promjene stereotipe.
03:50
Be bravehrabar. Be ironicIronično — it helpspomaže.
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Budite hrabri. Budite ironični — to pomaže.
03:53
Be funnysmiješno and createstvoriti some magicmagija.
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Budite šaljivi i stvorite malo magije.
03:57
(ApplausePljesak)
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(Pljesak)
Translated by Ivan Stamenkovic
Reviewed by Senzos Osijek

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ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com