TED2011
Amit Sood: Building a museum of museums on the web
Amit Sud: Izgradnja muzeja od muzeja na internetu
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Zamislite da ste u mogućnosti da vidite umetnička dela iz najvećih muzeja širom sveta, a da se pri tome ne pomerite sa stolice. Vođen svojom strašću prema umetnosti, Amit Sud nam priča o tome kako je razvio umetnički projekat koji omogućava ljudima da upravo to i urade.
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
Double-click the English transcript below to play the video.
00:15
My name is Amit.
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Zovem se Amit.
00:17
And 18 months ago, I had another job at Google,
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Pre osamnaest meseci, imao sam drugi posao u Guglu,
00:20
and I pitched this idea
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predstavio sam ideju
00:22
of doing something with museums and art
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da uradim nešto sa muzejima i umetnošću
00:25
to my boss who's actually here,
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svom šefu koji je ovde
00:27
and she allowed me to do it.
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i ona je dozvolila da to uradim.
00:29
And it took 18 months.
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Bilo je potrebno 18 meseci za to.
00:31
A lot of fun, negotiations and stories, I can tell you,
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Mogu vam reći da smo se dosta zabavili, pregovarali i čuli razne priče
00:33
with 17 very interesting museums from nine countries.
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od 17 veoma zanimljivih muzeja iz devet zemalja.
00:36
But I'm going to focus on the demo.
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Ali ja ću se usredsrediti na prezentaciju projekta.
00:39
There are a lot of stories about why we did this.
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Postoji mnogo razloga koji su nas inspirisali da uradimo ovo.
00:42
I think my personal story is explained very simply on the slide,
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Moju ličnu priču je lako objasniti na slajdu
00:45
and it's access.
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a to je dostupnost.
00:47
And I grew up in India.
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Odrastao sam u Indiji.
00:49
I had a great education -- I'm not complaining --
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Ne žalim se, pruženo mi je sjajno obrazovanje,
00:52
but I didn't have access to a lot of these museums and these artworks.
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ali mi mnogi ovi muzeji i umetnička dela nisu bili dostupni.
00:55
And so when I started traveling and going to these museums,
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Kada sam počeo da putujem i odlazim u ove muzeje,
00:58
I started learning a lot.
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mnogo sam naučio.
01:00
And while working at Google,
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Radeći u Guglu,
01:02
I tried to put this desire
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pokušao sam da iskombinujem tu svoju želju
01:04
to make it more accessible with technology together.
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sa tehnologijom i učinim sve to dostupnijim.
01:07
So we formed a team, a great team of people,
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Formirali smo tim, sjajnu grupu ljudi,
01:10
and we started doing this.
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i počeli da radimo na ovome.
01:12
I'm going to probably get into the demo
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Sada ću verovatno proći kroz demonstraciju toga
01:14
and then tell you a couple of the interesting things
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i ispričati nekoliko zanimljivih pojedinosti
01:16
we've had since launch.
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koje smo pustili u rad.
01:18
So, simple: you come to GoogleArtProject.com.
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Prosto se prijavite na sajtu GoogleArtProject.com.
01:22
You look around at all these museums here.
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Pogledate sve muzeje koje su tu izlistani.
01:24
You've got the Uffizi, you've got the MoMA,
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Tu je galerija Ufizi, tu je MoMA,
01:26
the Hermitage, the Rijks, the Van Gogh.
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Ermitaž, Rijks, Muzej Van Goga.
01:28
I'm going to actually get to one of my favorites,
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Sada ću vam pokazati jedan od mojih omiljenih,
01:31
the Metropolitan Museum of Art in New York.
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a to je Muzej Metropoliten u Njujorku.
01:34
Two ways of going in -- very simple.
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Postoje dva načina da uđete, veoma jednostavno.
01:37
Click and, bang, you're in this museum.
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Kliknete i bum, nalazite se u muzeju.
01:39
It doesn't matter where you are --
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Nije bitno gde se nalazite
01:41
Bombay, Mexico, it doesn't really matter.
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u Bombaju, u Meksiku, zaista nije važno.
01:43
You move around, you have fun.
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Krećete su uokolo i zabavljate.
01:45
You want to navigate around the museum?
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Želite da istražite malo muzej?
01:47
Open the plan up,
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Otvorite mapu,
01:49
and, in one click, jump.
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jedan klik i skočite.
01:51
You're in there, you want to go to the end of the corridor.
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Nalazite se tamo, želite da odete do kraja hodnika.
01:53
Keep going. Have fun.
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Nastavite. Zabavite se.
01:55
Explore.
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Istražujte.
01:57
(Applause)
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(aplauz)
02:03
Thanks. I haven't come to the best part.
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Hvala. Nisam stigao do najboljeg dela.
02:05
(Laughter)
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(smeh)
02:07
So now I'm in front of one of my favorite paintings,
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Sada se nalazim ispred moje omiljene slike,
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"The Harvesters" by Pieter Bruegel at the Met.
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a to je slika "Žetva" Pitera Brojgela u Metu.
02:12
I see this plus sign.
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Vidim ovaj znak plus.
02:14
If the museum has given us the image, you click on it.
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Ukoliko nam je muzej ustupio sliku, kliknete na nju.
02:16
Now this is one of the images.
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Ovo je sada jedna od slika.
02:18
So this is all of the meta-data information.
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Ovo su sve povezane informacije.
02:20
For those of you who are truly interested in art,
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Za sve vas koji ste zaista zainteresovani za umetnost,
02:22
you can click this -- but I'm going to click this off right now.
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možete kliknuti na ovo, ali ću sada ja to isključiti.
02:25
And this is one of these images that we captured
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Ovo je jedna od onih slika koju smo uslikali
02:27
in what we call gigapixel technology.
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u gigapiksel tehnologiji, kako mi to već zovemo.
02:29
So this image, for example,
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Ova slika, na primer,
02:31
has close to, I think, around 10 billion pixels.
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ima, čini mi se, oko 10 milijardi piksela.
02:33
And I get a lot of people asking me:
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Mnogo ljudi me je pitalo
02:35
"What do you get for 10 billion pixels?"
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"Šta dobiješ od tih 10 milijardi piksela?"
02:37
So I'm going to try and show you what you really get for 10 billion pixels.
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Pokušaću da vam pokažem šta dobijete od 10 milijardi piksela.
02:40
You can zoom around very simply.
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Možete veoma jednostavno uveličavati sve naokolo.
02:42
You see some fun stuff happening here.
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Vidite neke zanimljive stvari koje se ovde dešavaju.
02:44
I love this guy; his expression is priceless.
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Obožavam ovog tipa, njegov izraz lica je neprocenjiv.
02:47
But then you really want to go deep.
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Potom poželite da zaista detaljno analizirate.
02:49
And so I started playing around,
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Počeo sam to da istražujem,
02:51
and I found something going on over here.
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i pronašao sam da se nešto tamo dešava.
02:54
And I was like, "Hold on. That sounds interesting."
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Rekoh: "Sačekaj trenutak. To zvuči zanimljivo."
02:57
Went in, and I started noticing
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Uveličao sam to, i počeo da primećujem
02:59
that these kids were actually beating something.
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da ova deca ustvari tuku nešto.
03:02
I did a little research, spoke to a couple of my contacts at the Met,
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Malo sam istraživao, razovarao sa ljudima iz Meta koje poznajem,
03:05
and actually found out that this is a game
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i shvatio sam da je to igra
03:07
called squall,
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koje se naziva oluja,
03:09
which involves beating a goose with a stick
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u kojoj tučete gusku štapom
03:11
on Shrove Tuesday.
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na dan Pokladnog utorka.
03:13
And apparently it was quite popular.
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Očigledno je bila veoma popularna.
03:15
I don't know why they did it,
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Ne znam zašto su to radili,
03:17
but I learned something about it.
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ali sam naučio nešto o tome.
03:19
Now just to get really deep in, you can really get to the cracks.
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Ukoliko zaista uveličate dovoljno, dođete do detalja.
03:22
Now just to give you some perspective,
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Kako bih vam pružio osećaj gde se
03:24
I'm going to zoom out so you really see what you get.
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nalazimo na slici, smanjiću ovo na početnu rezoluciju.
03:27
Here is where we were,
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Ovo mi sada vidimo,
03:29
and this is the painting.
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a ovo je slika.
03:32
(Applause)
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(aplauz)
03:40
The best is yet to come -- so in a second.
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Najbolje tek dolazi, samo momenat.
03:43
So now let's just quickly
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Hajde sada na brzinu
03:45
jump into the MoMA, again in New York.
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da posetimo MoMA muzej, opet u Njujorku.
03:48
So another one of my favorites, "The Starry Night."
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Još jedna od mojih omiljenih, "Zvezdana noć".
03:50
Now the example I showed you was all about finding details.
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Ovaj primer se bavi pronalaženjem detalja.
03:53
But what if you want to see brush strokes?
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Šta ukoliko želite da vidite pokrete kičicom?
03:55
And what if you want to see
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Šta se dešava ako želite da vidite
03:57
how Van Gogh actually created this masterpiece?
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kako je Van Gog u stvari stvorio ovo delo?
03:59
You zoom in. You really go in.
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Povećate to. Zaista povećate.
04:01
I'm going to go to one of my favorite parts in this painting,
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Analiziraću jedan od mojih omiljenih delova ove slike,
04:04
and I'm really going to get to the cracks.
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i zaista ću doći do najsitnijih detalja.
04:07
This is "The Starry Night,"
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Ovo je "Zvezdana noć".
04:09
I think, never seen like this before.
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Smatram da u ovom svetlu još nije viđena.
04:12
I'm going to show you my other favorite feature.
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Pokazaću vam još jednu od mojih omiljenih karakteristika.
04:14
There's a lot of other stuff here, but I don't have time.
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Ima tu još dosta stvari, ali nemam vremena.
04:16
This is the real cool part. It's called Collections.
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Ovo je odličan deo. Nazvan je "Kolekcije".
04:19
Any one of you, anybody --
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Bilo kod od vas, bilo ko,
04:21
doesn't matter if you're rich, if you're poor,
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nebitno je da li ste bogati, siromašni,
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if you have a fancy house -- doesn't matter.
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da li imate prelepu kuću, to nije bitno.
04:26
You can go and create your own museum online --
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Možete uz pomoć ovoga stvoriti svoj muzej na internetu,
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create your own collection across all these images.
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možete napraviti svoju kolekciju od svih tih slika.
04:31
Very simply, you go in --
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Veoma jednostavno, odete na sajt,
04:33
and I've created this, called The Power of Zoom --
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napravio sam ovo, što nazivam "Moć uveličanja",
04:35
you can just zoom around.
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i možete da analizirate uokolo.
04:37
This is "The Ambassadors," based in the National Gallery.
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Ovu su "Ambasadori", slika se nalazi u Nacionalnoj galeriji.
04:39
You can annotate the stuff, send it to your friends
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Možete označiti stvari, poslati ih svojim prijateljima,
04:42
and really get a conversation going
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i razviti razgovor o tome
04:44
about what you're feeling
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kako se vi osećate dok
04:46
when you go through these masterpieces.
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posmatrate ova umetnička dela.
04:48
So I think, in conclusion,
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U samom zaključku, smatram
04:50
for me, the main thing
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da je za mene glavna stvar u tome
04:52
is that all the amazing stuff here does not really come from Google.
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da sve te fascinantne stvari koje sam pokazao u suštini ne pruža Gugl.
04:55
It doesn't, in my opinion, even come from the museums.
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Po mom mišljenju, to ne pružaju ni muzeji,
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I probably shouldn't say that.
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mada verovatno ne bi trebalo to da kažem.
04:59
It really comes from these artists.
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To dolazi od ovih umetnika.
05:01
And that's been my humbling experience in this.
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To je bilo moje skromno iskustvo u svemu tome.
05:04
I mean, I hope in this digital medium
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Nadam se da uz pomoć digitalnih tehnologija
05:06
that we do justice to their artwork
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verno prikazujemo njihova dela
05:08
and represent it properly online.
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i ne skrnavimo ih.
05:11
And the biggest question I get asked nowadays
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Najčešće pitanje koje mi ovih dana postavljaju je:
05:13
is, "Did you do this
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"Da li si uradio ovo
05:15
to replicate the experience of going to a museum?"
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kako bi preslikao iskustvo odlaska u muzej?"
05:17
And the answer is no.
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A odgovor je ne.
05:19
It's to supplement the experience.
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Ovo je dopuna tom iskustvu.
05:21
And that's it. Thank you.
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To bi bilo sve. Hvala vam.
05:23
(Applause)
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(aplauz)
05:25
Thank you.
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Hvala vam.
05:27
(Applause)
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( aplauz )
ABOUT THE SPEAKER
Amit Sood - TechnologistAs the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.
Why you should listen
Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.
Amit Sood | Speaker | TED.com