TED2011
Amit Sood: Building a museum of museums on the web
Amit Sood: Muzej muzejev na spletu
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Predstavljajte si, da bi si lahko iz udobja svojega naslonjača ogledali umetnine največjih muzejev sveta. Amit Sood pripoveduje, kako ga je njegova ljubezen do umetnosti pripeljala do razvoja spletne aplikacije Google Art Project, ki ljudem omogoča točno to.
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
Double-click the English transcript below to play the video.
00:15
My name is Amit.
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Moje ime je Amit.
00:17
And 18 months ago, I had another job at Google,
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Pred letom in pol sem med delom pri Googlu
00:20
and I pitched this idea
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mojo idejo projekta
00:22
of doing something with museums and art
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o muzejih in umetnosti
00:25
to my boss who's actually here,
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predstavil moji šefici, ki je danes z nami,
00:27
and she allowed me to do it.
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in ona ga je odobrila.
00:29
And it took 18 months.
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Delo je trajalo leto in pol.
00:31
A lot of fun, negotiations and stories, I can tell you,
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V tem času smo se pogovarjali in dogovarjali
00:33
with 17 very interesting museums from nine countries.
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s sedemnajstimi zelo zanimivimi muzeji v devetih državah.
00:36
But I'm going to focus on the demo.
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Danes pa vam bom prikazal način delovanja aplikacije.
00:39
There are a lot of stories about why we did this.
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Veliko je razlogov, da smo se tega lotili.
00:42
I think my personal story is explained very simply on the slide,
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Moj razlog je zelo preprosto razložen na sliki,
00:45
and it's access.
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gre pa za možnost dostopa.
00:47
And I grew up in India.
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Odrastel sem v Indiji.
00:49
I had a great education -- I'm not complaining --
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Imel sem odlično izobrazbo -- ni kaj reči --
00:52
but I didn't have access to a lot of these museums and these artworks.
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nisem pa imel dostopa do mnogih muzejev in umetnin.
00:55
And so when I started traveling and going to these museums,
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Ko sem začel potovati in obiskovati te muzeje,
00:58
I started learning a lot.
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sem se veliko naučil.
01:00
And while working at Google,
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Ko sem delal pri Googlu,
01:02
I tried to put this desire
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sem želel preko tehnologije
01:04
to make it more accessible with technology together.
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omogočiti boljši dostop do muzejev.
01:07
So we formed a team, a great team of people,
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Zbrali smo skupino izjemnih ljudi
01:10
and we started doing this.
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in se lotili projekta.
01:12
I'm going to probably get into the demo
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Prešel bom kar na prikaz delovanja
01:14
and then tell you a couple of the interesting things
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in ob tem pojasnil nekaj zanimivih možnosti,
01:16
we've had since launch.
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ki smo jih omogočili.
01:18
So, simple: you come to GoogleArtProject.com.
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Preprosto, vtipkate GoogleArtProject.com.
01:22
You look around at all these museums here.
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Izbirate med muzeji na seznamu.
01:24
You've got the Uffizi, you've got the MoMA,
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Tu so muzeji Uffizi, MoMA,
01:26
the Hermitage, the Rijks, the Van Gogh.
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Hermitage, Rijks, Van Goghov muzej.
01:28
I'm going to actually get to one of my favorites,
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Izbral bom enega mojih najljubših,
01:31
the Metropolitan Museum of Art in New York.
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Metropolitanski muzej umetnosti v New Yorku.
01:34
Two ways of going in -- very simple.
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Obstajata dva preprosta načina vstopa.
01:37
Click and, bang, you're in this museum.
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S klikom vstopite v muzej,
01:39
It doesn't matter where you are --
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ne glede na to, kje trenutno ste,
01:41
Bombay, Mexico, it doesn't really matter.
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v Mumbaju, Mehiki, kjerkoli.
01:43
You move around, you have fun.
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Sprehajate se in uživate.
01:45
You want to navigate around the museum?
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Si želite gibanja po muzeju?
01:47
Open the plan up,
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Odprite tloris muzeja
01:49
and, in one click, jump.
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in se z enim klikom prestavite.
01:51
You're in there, you want to go to the end of the corridor.
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Tu ste in želite priti do konca hodnika.
01:53
Keep going. Have fun.
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Pojdite. Zabavajte se.
01:55
Explore.
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Raziskujte.
01:57
(Applause)
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(Aplavz)
02:03
Thanks. I haven't come to the best part.
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Hvala. A to še ni vse.
02:05
(Laughter)
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(Smeh)
02:07
So now I'm in front of one of my favorite paintings,
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Sedaj stojim pred eno mojih najljubših slik,
02:10
"The Harvesters" by Pieter Bruegel at the Met.
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Žanjci slikarja Pietera Breugela v Metropolitanskem muzeju.
02:12
I see this plus sign.
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Tu vidimo znak plus.
02:14
If the museum has given us the image, you click on it.
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Če je muzej prispeval podobo slike, kliknite nanj.
02:16
Now this is one of the images.
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To je torej ena od slik.
02:18
So this is all of the meta-data information.
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Tu so podatki o sliki.
02:20
For those of you who are truly interested in art,
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Za vse, ki jih umetnost resnično zanima,
02:22
you can click this -- but I'm going to click this off right now.
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lahko to odprete, a zaenkrat naj ostane zaprto.
02:25
And this is one of these images that we captured
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Gre za eno od slik, ki smo jih posneli
02:27
in what we call gigapixel technology.
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s t.i. gigapikselno tehnologijo.
02:29
So this image, for example,
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Ta slika, na primer,
02:31
has close to, I think, around 10 billion pixels.
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ima okrog deset milijard pikslov.
02:33
And I get a lot of people asking me:
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Veliko ljudi sprašuje,
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"What do you get for 10 billion pixels?"
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"Kaj pravzaprav ujamemo z desetimi milijardami pikslov?"
02:37
So I'm going to try and show you what you really get for 10 billion pixels.
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To vam bom poskušal prikazati.
02:40
You can zoom around very simply.
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Sliko lahko zelo enostavno približate.
02:42
You see some fun stuff happening here.
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Tu se dogaja nekaj zanimivega.
02:44
I love this guy; his expression is priceless.
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Izraz na obrazu tega moškega mi je še posebej všeč.
02:47
But then you really want to go deep.
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A želite si iti še globlje.
02:49
And so I started playing around,
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Zato sem med gibanjem po sliki odkril,
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and I found something going on over here.
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da se tudi v ozadju nekaj dogaja.
02:54
And I was like, "Hold on. That sounds interesting."
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Mislil sem si, "Počakaj, to je videti zanimivo."
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Went in, and I started noticing
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Približal sem in opazil,
02:59
that these kids were actually beating something.
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da ti otroci pravzaprav nekaj tepejo.
03:02
I did a little research, spoke to a couple of my contacts at the Met,
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Malo sem raziskal, govoril z znanci v tem muzeju
03:05
and actually found out that this is a game
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in odkril, da gre za igro,
03:07
called squall,
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imenovano squail,
03:09
which involves beating a goose with a stick
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pri čemer se na pustni torek
03:11
on Shrove Tuesday.
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s palico tepe gos.
03:13
And apparently it was quite popular.
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Očitno je bila igra precej priljubljena.
03:15
I don't know why they did it,
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Ne vem, zakaj so to počeli,
03:17
but I learned something about it.
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a naučil sem se nekaj novega.
03:19
Now just to get really deep in, you can really get to the cracks.
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Če sliko približate še bolj, vidite celo razpoke.
03:22
Now just to give you some perspective,
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Da boste dobili vtis velikosti,
03:24
I'm going to zoom out so you really see what you get.
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bom sliko oddaljil nazaj na prvotni prikaz.
03:27
Here is where we were,
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Prej smo bili tukaj,
03:29
and this is the painting.
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to pa je slika.
03:32
(Applause)
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(Aplavz)
03:40
The best is yet to come -- so in a second.
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A najboljše šele pride, samo trenutek.
03:43
So now let's just quickly
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Vrnimo se sedaj
03:45
jump into the MoMA, again in New York.
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v Muzej sodobne umetnosti v New Yorku.
03:48
So another one of my favorites, "The Starry Night."
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Še ena mojih priljubljenih slik je Zvezdna noč.
03:50
Now the example I showed you was all about finding details.
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Prej sem vam pokazal primer iskanja podrobnosti.
03:53
But what if you want to see brush strokes?
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Kaj pa, če želimo videti poteze čopiča?
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And what if you want to see
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In kaj, če želimo videti,
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how Van Gogh actually created this masterpiece?
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kako je Van Gogh pravzaprav ustvaril to umetnino?
03:59
You zoom in. You really go in.
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Približate sliko do najmanjše podrobnosti.
04:01
I'm going to go to one of my favorite parts in this painting,
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Pokazal vam bom enega meni najljubših delčkov te slike
04:04
and I'm really going to get to the cracks.
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in ga približal do razpok v barvi.
04:07
This is "The Starry Night,"
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To je Zvezdna noč,
04:09
I think, never seen like this before.
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kot najverjetneje še ni bila prikazana.
04:12
I'm going to show you my other favorite feature.
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Pokazal vam bom le še eno zanimivo lastnost aplikacije.
04:14
There's a lot of other stuff here, but I don't have time.
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Za vse bi mi namreč zmanjkalo časa.
04:16
This is the real cool part. It's called Collections.
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Ta del je res super, imenuje pa se Zbirke.
04:19
Any one of you, anybody --
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Kdorkoli od vas,
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doesn't matter if you're rich, if you're poor,
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bogati, revni,
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if you have a fancy house -- doesn't matter.
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imate imenitno hišo ali ne -- ni pomembno --
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You can go and create your own museum online --
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lahko ustvari svoj lasten spletni muzej,
04:28
create your own collection across all these images.
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svojo lastno zbirko teh slik in podob.
04:31
Very simply, you go in --
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Zelo preprosto, vstopite,
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and I've created this, called The Power of Zoom --
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se z močjo približevanja
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you can just zoom around.
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sprehajate med slikami in se vanje poglobite.
04:37
This is "The Ambassadors," based in the National Gallery.
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To je slika Ambasadorja v Narodni Galeriji.
04:39
You can annotate the stuff, send it to your friends
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Lahko jo komentirate, pošljete prijatelju
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and really get a conversation going
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in tako spodbujate pogovor
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about what you're feeling
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o vaših vtisih in mislih
04:46
when you go through these masterpieces.
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ob teh umetninah.
04:48
So I think, in conclusion,
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Za konec naj povem,
04:50
for me, the main thing
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da je tu pomembno,
04:52
is that all the amazing stuff here does not really come from Google.
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da vse te čudovite stvari pravzaprav ne pridejo iz Googla.
04:55
It doesn't, in my opinion, even come from the museums.
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Prav tako, po mojem mnenju, niti ne pridejo iz muzejev.
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I probably shouldn't say that.
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Tega najbrž ne bi smel reči.
04:59
It really comes from these artists.
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Te umetnine so delo umetnikov.
05:01
And that's been my humbling experience in this.
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In to je bil del moje skromne izkušnje s tem.
05:04
I mean, I hope in this digital medium
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Upam, da bo ta digitalni medij
05:06
that we do justice to their artwork
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upravičil njihov sloves
05:08
and represent it properly online.
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in jih na spletu primerno prikazal.
05:11
And the biggest question I get asked nowadays
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Dandanes me največkrat vprašajo,
05:13
is, "Did you do this
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"Ste to naredili,
05:15
to replicate the experience of going to a museum?"
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da bi ponovili izkušnjo obiska muzeja?"
05:17
And the answer is no.
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Odgovor je ne.
05:19
It's to supplement the experience.
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Gre za obogatitev izkušnje.
05:21
And that's it. Thank you.
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In to je vse. Hvala vam.
05:23
(Applause)
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(Aplavz)
05:25
Thank you.
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Hvala vam.
05:27
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Amit Sood - TechnologistAs the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.
Why you should listen
Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.
Amit Sood | Speaker | TED.com