TED@New York
Jeff Smith: Lessons in business ... from prison
Džef Smit (Jeff Smith): Biznis lekcije … iz zatvora
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Džef Smit je proveo godinu dana u zatvoru. Ali ono što je otkrio unutra nije bilo ono što je očekivao - video je u ostalim zatvorenicima neograničenu domišljatost i poslovnu pronicljivost. On pita: "Zašto da ne iskoristimo ovaj preduzetnički potencijal u cilju pomaganja bivšim zatvorenicima da doprinesu društvu kada se ponovo nađu u njemu?" (Sa TED potrage za talentima: TED@NewYork. )
Jeff Smith - Recovering politician
Once an up-and-coming star in the Missouri State Senate, Jeff Smith went to prison for covering up an election law violation. Since his release, he's created a new space for himself as a professor, writer, political commentator and advocate for those he was locked up with. Full bio
Once an up-and-coming star in the Missouri State Senate, Jeff Smith went to prison for covering up an election law violation. Since his release, he's created a new space for himself as a professor, writer, political commentator and advocate for those he was locked up with. Full bio
Double-click the English transcript below to play the video.
00:16
B.J. was one of many fellow inmates
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B.Dž. je bio jedan od mnogih zatvorenika
00:19
who had big plans for the future.
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koji je imao velike planove za budućnost.
00:21
He had a vision. When he got out,
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Imao je viziju. Kad izađe napolje,
00:23
he was going to leave the dope game for good and fly straight,
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nameravao je da ostavi drogu zauvek
i nastavi sa normalnim životom
i nastavi sa normalnim životom
00:26
and he was actually working on merging his two passions into one vision.
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i zapravo radio je na tome da spoji
svoje dve strasti u jednu viziju.
svoje dve strasti u jednu viziju.
00:31
He'd spent 10,000 dollars
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Potrošio je 10.000 dolara
00:33
to buy a website that exclusively featured women
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da kupi veb sajt čiji su ekskluzivni sadržaj žene
00:36
having sex on top of or inside of luxury sports cars. (Laughter)
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koje upražnjavaju seks na luksuznim
sportskim automobilima ili u njima. (Smeh)
sportskim automobilima ili u njima. (Smeh)
00:42
It was my first week in federal prison,
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Bila je to moja prva nedelja
u federalnom zatvoru
u federalnom zatvoru
00:45
and I was learning quickly that it wasn't what you see on TV.
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i brzo sam shvatao da to nije
kao ono što vidimo na televiziji.
kao ono što vidimo na televiziji.
00:49
In fact, it was teeming with smart, ambitious men
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Zapravo, vrvio je od pametnih,
ambicioznih muškaraca
ambicioznih muškaraca
00:52
whose business instincts were in many cases
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čiji je osećaj za bisnis
u mnogim slučajevima bio
u mnogim slučajevima bio
00:55
as sharp as those of the CEOs
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izoštren kao kod generelnih direktora
00:58
who had wined and dined me six months earlier
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koji su me obrlaćivali šest meseci ranije
00:59
when I was a rising star in the Missouri Senate.
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kada sam bio zvezda u usponu
u Senatu države Misuri.
u Senatu države Misuri.
01:04
Now, 95 percent of the guys that I was locked up with
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E sad, 95 procenata momaka
sa kojima sam bio zatvoren
sa kojima sam bio zatvoren
01:07
had been drug dealers on the outside,
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bili su dileri droge van zatvorskih zidina,
01:10
but when they talked about what they did,
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ali kad su pričali o tome šta su radili,
01:13
they talked about it in a different jargon,
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pričali su to u potpuno drugačijem žargonu,
01:16
but the business concepts that they talked about
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ali biznis koncepti o kojima su pričali
01:17
weren't unlike those that you'd learn in a first year MBA class at Wharton:
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nisu se razlikovali od onih koje biste učili
na prvoj godini MBA studija u Vartonu:
na prvoj godini MBA studija u Vartonu:
01:21
promotional incentives, you never charge a first-time user,
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promotivni podsticaji, nikad ne naplaćuješ
novom korisniku,
novom korisniku,
01:26
focus-grouping new product launches,
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fokusno-grupisanje lansiranja novih proizvoda,
01:29
territorial expansion.
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teritorijalna ekspanzija.
01:31
But they didn't spend a lot of time reliving the glory days.
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Međutim nisu trošili mnogo vremena
na ponovno proživljavanje vremena slave.
na ponovno proživljavanje vremena slave.
01:35
For the most part, everyone was just trying to survive.
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Većinu vremena,
svi su se samo trudili da prežive.
svi su se samo trudili da prežive.
01:38
It's a lot harder than you might think.
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To je mnogo teže nego što možete zamisliti.
01:40
Contrary to what most people think,
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Nasuprot onome što većina ljudi misli,
01:43
people don't pay, taxpayers don't pay, for your life
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ljudi ne plaćaju, poreski obveznici ne plaćaju,
za tvoj život
za tvoj život
01:46
when you're in prison. You've got to pay for your own life.
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dok si u zatvoru.
Ti moraš da plaćaš za svoj život.
Ti moraš da plaćaš za svoj život.
01:48
You've got to pay for your soap, your deodorant,
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Moraš da platiš za svoj sapun,
svoj dezodorans
svoj dezodorans
01:50
toothbrush, toothpaste, all of it.
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četkicu za zube, pastu za zube i sve ostalo.
01:53
And it's hard for a couple of reasons.
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I teško je iz nekoliko razloga.
01:54
First, everything's marked up 30 to 50 percent
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Prvo, sve je procenjeno
za 30 do 50 procenata više
za 30 do 50 procenata više
01:56
from what you'd pay on the street,
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od onog što bi na ulici platio
01:58
and second, you don't make a lot of money.
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i drugo, ti ne zarađuješ mnogo para.
02:00
I unloaded trucks. That was my full-time job,
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Ja sam istovarao kamione.
To je bio moj posao sa punim radnim vremenom,
To je bio moj posao sa punim radnim vremenom,
02:03
unloading trucks at a food warehouse,
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istovaranje kamiona
u skladištu za hranu,
u skladištu za hranu,
02:05
for $5.25, not an hour, but per month.
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za 5.25 dolara, ne po satu,
nego za ceo mesec.
nego za ceo mesec.
02:09
So how do you survive?
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Kako da preživiš?
02:11
Well, you learn to hustle, all kinds of hustles.
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Pa, naučiš da posluješ,
sve načine poslovanja.
sve načine poslovanja.
02:15
There's legal hustles.
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Postoji legalan način poslovanja.
02:17
You pay everything in stamps. Those are the currency.
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Sve plaćaš u markicama.
One predstavljaju valutu.
One predstavljaju valutu.
02:19
You charge another inmate to clean his cell.
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Naplaćuješ drugom zatvoreniku
što ćeš mu očistiti ćeliju.
što ćeš mu očistiti ćeliju.
02:21
There's sort of illegal hustles, like you run a barbershop out of your cell.
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Postoje donekle ilegalni poslovi,
kao što je vođenje berbernice u svojoj ćeliji.
kao što je vođenje berbernice u svojoj ćeliji.
02:26
There's pretty illegal hustles: You run a tattoo parlor out of your own cell.
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Postoje i prilično ilegalna poslovanja:
od svoje ćelije napraviš prostoriju za tetoviranje.
od svoje ćelije napraviš prostoriju za tetoviranje.
02:30
And there's very illegal hustles, which you smuggle in,
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I tu su i nelegalni načini poslovanja najgore vrste,
koje možeš prošvercovati unutra,
koje možeš prošvercovati unutra,
02:34
you get smuggled in, drugs, pornography,
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možeš prokrijumčariti drogu,
pornografiju,
pornografiju,
02:38
cell phones, and just as in the outer world,
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mobilne telefone
i kao u svetu van zatvorskih zidina,
i kao u svetu van zatvorskih zidina,
02:41
there's a risk-reward tradeoff, so the riskier the enterprise,
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rizičnost trgovine se nagrađuje,
znači što je poslovanje rizičnije,
znači što je poslovanje rizičnije,
02:45
the more profitable it can potentially be.
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s tim će biti i profitabilnije.
02:47
You want a cigarette in prison? Three to five dollars.
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Želiš cigaretu u zatvoru?
Od 3 do 5 dolara.
Od 3 do 5 dolara.
02:51
You want an old-fashioned cell phone that you flip open
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Želiš staromodan mobilni telefon
na preklapanje
na preklapanje
02:55
and is about as big as your head? Three hundred bucks.
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koji je velik kao tvoja glava?
Tri stotine dolara.
Tri stotine dolara.
02:58
You want a dirty magazine?
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Želiš pornografske časopise?
03:01
Well, it can be as much as 1,000 dollars.
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Pa, to bi moglo biti i do 1.000 dolara.
03:04
So as you can probably tell, one of the defining aspects
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Kao što možete zaključiti,
jedno od glavnih obeležja
jedno od glavnih obeležja
03:07
of prison life is ingenuity.
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zatvorskog života je snalažljivost.
03:11
Whether it was concocting delicious meals
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Bez obzira da li su to ukusno smućkana jela
03:13
from stolen scraps from the warehouse,
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od ukradenih ostataka iz skladišta,
03:17
sculpting people's hair with toenail clippers,
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oblikovanje ljudske kose
sa makazama za nokte na nogama
sa makazama za nokte na nogama
03:21
or constructing weights from boulders in laundry bags
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ili konstruisanje tegova od šljunka
u vreći za prljavu odeću
u vreći za prljavu odeću
03:26
tied on to tree limbs, prisoners learn how to make do with less,
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vezanoj za grane drveta, zatvorenici nauče
kako napraviti nešto od ničega
kako napraviti nešto od ničega
03:31
and many of them want to take this ingenuity
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i mnogi od njih žele da prenesu ovu snalažljivost
03:34
that they've learned to the outside
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koju su naučili u život van zatvora
03:36
and start restaurants, barber shops,
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i otvore restorane, berbernice,
03:38
personal training businesses.
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započnu poslove ličnih trenera.
03:40
But there's no training, nothing to prepare them for that,
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Međutim ne postoji obuka, nema ničega
što bi ih pripremilo za to,
što bi ih pripremilo za to,
03:44
no rehabilitation at all in prison,
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nema nikakve rehabilitacije u zatvoru,
03:46
no one to help them write a business plan,
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nema nikog ko bi im pomogao
da napišu biznis plan,
da napišu biznis plan,
03:48
figure out a way to translate the business concepts
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osmisle način da prenesu koncept biznisa
03:52
they intuitively grasp into legal enterprises,
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koji intuitivno zamisle u legalno poslovanje,
03:55
no access to the Internet, even.
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nema čak ni pristupa internetu.
03:57
And then, when they come out, most states
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I onda, kad izađu, mnoge države
04:00
don't even have a law prohibiting employers
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čak nemaju ni zakon koji bi
zabranio poslodavcima da
zabranio poslodavcima da
04:02
from discriminating against people with a background.
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vrše diskriminaciju nad ljudima
sa takvom pozadinom.
sa takvom pozadinom.
04:06
So none of us should be surprised
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Dakle niko od nas
ne bi trebalo da se iznenadi
ne bi trebalo da se iznenadi
04:08
that two out of three ex-offenders re-offend
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kad dva od tri bivša prestupnika
ponovo izvrše zločin
ponovo izvrše zločin
04:11
within five years.
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u roku od pet godina.
04:14
Look, I lied to the Feds. I lost a year of my life from it.
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Vidite, ja sam lagao Federalcima.
Izgubio sam godinu dana svog života zbog toga.
Izgubio sam godinu dana svog života zbog toga.
04:19
But when I came out, I vowed that I was going to do
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Ali kad sam izašao,
zakleo sam se da ću uraditi
zakleo sam se da ću uraditi
04:23
whatever I could to make sure
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sve što mogu da bih bio siguran
04:24
that guys like the ones I was locked up with
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da momci kao oni s kojima sam bio zatvoren
04:27
didn't have to waste any more of their life than they already had.
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ne moraju da protraće više vremena
od onoga koje su već protraćili.
od onoga koje su već protraćili.
04:31
So I hope that you'll think about helping in some way.
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Nadam se da ćete razmišlajti o tome
da na neki način pomognete.
da na neki način pomognete.
04:35
The best thing we can do is figure out ways
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Nabolja stvar koju možemo učiniti
je da smislimo načine
je da smislimo načine
04:37
to nurture the entrepreneurial spirit
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kako da negujemo preduzetnički duh
04:40
and the tremendous untapped potential in our prisons,
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i ogroman neiskorišćeni potencijal
u našim zatvorima,
u našim zatvorima,
04:43
because if we don't, they're not going to learn any new skills
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jer ako mi to ne učinimo,
oni neće naučiti nove veštine
oni neće naučiti nove veštine
04:46
that's going to help them, and they'll be right back.
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koje bi im pomogle
i vratiće se u zatvor.
i vratiće se u zatvor.
04:49
All they'll learn on the inside is new hustles.
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I sve što će ponovo naučiti u zatvoru
su nove muljaže.
su nove muljaže.
04:52
Thank you. (Applause)
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Hvala vam. (Aplauz)
ABOUT THE SPEAKER
Jeff Smith - Recovering politicianOnce an up-and-coming star in the Missouri State Senate, Jeff Smith went to prison for covering up an election law violation. Since his release, he's created a new space for himself as a professor, writer, political commentator and advocate for those he was locked up with.
Why you should listen
In 2004, Jeff Smith ran for the U.S. Congressional seat vacated by Dick Gephardt, and came this close to defeating Republican Russ Carnahan. His inspiring, but ultimately unsuccessful, campaign was documented in the award-winning documentary, Can Mr. Smith Get to Washington Anymore?.
A year later, Smith ran for the Missouri State Senate and won in a hotly contested election. He quickly became a rising star in the legislative body, focusing on education reform and tax credits among other things. However, in 2009, the FBI opened a criminal investigation into whether Smith had lied about a violation in his 2004 campaign. He ultimately plead guilty and spent a year in jail. It’s a story he has told on This American Life.
Since being released from prison, Smith accepted a position as an assistant professor at The New School's Milano Graduate School of Management and Urban Policy in New York City. His research focuses on political campaigns, the role of race in urban politics and the legislative process. At the same time, he writes for The Recovering Politician, City & State NY and Politico's The Arena, and is working on an memoir.
Jeff Smith | Speaker | TED.com