ABOUT THE SPEAKER
Mundano - Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby.

Why you should listen

Mundano is a Brazilian street artist and activist whose work makes people stop and think about the issues swirling around them everyday. In 2007, he began using his graffiti skills to paint "carroças," the wooden and metal carts used by the trash collectors throughout Brazil who haul off junk and recyclables. He painted 200 carroças and in the process made these invisible superheroes visible—not only in the streets, but also in the media. The effort led to "Pimp My Carroça," which made this initiative do-it-yourself, crowdfunded and global. It has brought in 170 trash collectors in cities around the world, teaming them up with 200 street artists and 800 volunteers. It is quickly becoming a movement.

At home in Brazil, Mundano works on other projects too. Since 2008, he has used the posters and banners that plaster Brazilian cities during elections to create thought-provoking art. For the election in 2014, he turned these enormous plastic banners into a giant voting booth filled with waste in a square in Rio de Janeiro. "I use these ads to get people to reflect on the corrupted political system. On all the false promises, and all the awful waste," he explains.

More profile about the speaker
Mundano | Speaker | TED.com
TEDGlobal 2014

Mundano: Trash cart superheroes

Mundano: Nabudži mi... kolica za smeće?

Filmed:
1,044,495 views

U Brazilu, "katadoresi" skupljaju smeće i materijal za reciklažu. Ali iako pružaju bitnu uslugu koja svima koristi, skoro su nevidljivi dok lutaju ulicama. Tu nastupa grafiti umetnik Mundano, učesnik TED Fellows programa. U vatrenom govoru, opisuje svoj projekat "Nabudži mi karosu", koji je karose ovih herojski radnika pretvorio u prelepe objekte i dao im osećaj humora. Ovo je pokret koji se širi svetom.
- Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby. Full bio

Double-click the English transcript below to play the video.

00:13
Our worldсвет has manyмноги superheroessuperheroji.
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Naš svet ima mnogo superheroja.
00:16
But they have the worstнајгоре of
all superpowersSuper sile: invisibilitynevidljivost.
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Ali imaju najgoru od svih supermoći:
nevidljivost.
00:22
For exampleпример, the catadorescatadores,
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Na primer, katadoresi,
00:24
workersрадници who collectсакупити recyclablereciklirati
materialsматеријали for a livingживи.
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radnici koji skupljaju materijal
za reciklažu kako bi preživeli.
00:28
CatadoresCatadores emergedпојавио се from
socialсоцијално inequalityнеједнакост, unemploymentstopa nezaposlenosti,
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Katadoresi su nastali zbog
društvene nejednakosti, nezaposlenosti
00:33
and the abundanceзаступљеност of solidчврст wasteгубљење
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i velike količine čvrstog otpada
00:36
from the deficiencyNedostatak vitamina of the
wasteгубљење collectionколекција systemсистем.
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kao posledice nedostataka
sistema skupljanja otpada.
00:40
CatadoresCatadores provideпружити a heavyтежак,
honestпоштен and essentialесенцијално work
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Katadoresi pružaju težak,
pošten i bitan posao
00:46
that benefitsПредности the entireцео populationпопулација.
But they are not acknowledgedpriznao je for it.
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koji koristi svom stanovništvu.
Ali im niko ne odaje priznanje.
00:51
Here in BrazilBrazil, they collectсакупити 90 percentпроценат
of all the wasteгубљење that's actuallyзаправо recycledрециклирано.
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Ovde u Brazilu, oni skupljaju
90% sveg otpada koji se reciklira.
00:59
MostVećina of the catadorescatadores work independentlynezavisno,
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Većina katadoresa radi nezavisno,
01:02
pickingбирање wasteгубљење from the streetsулице and
sellingпродаја to junkђубре yardsдворишта at very lowниско pricesцене.
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skupljaju otpad sa ulica i prodaju ga
smetlištima po niskim cenama.
01:07
They mayможе collectсакупити over 300 kiloskila
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Mogu da skupe preko 300 kilograma
01:10
in theirњихова bagsторбе, shoppingшопинг cartsколица,
bicyclesбицикли and carroKaroças.
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u svojim torbama, kolicima iz samoposluge,
biciklima i karosama.
01:16
CarroKaroças are cartsколица
builtизграђен from woodдрво or metalметал
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Karose su kolica od drveta ili metala
01:19
and foundнашао in severalнеколико streetsулице in BrazilBrazil,
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i mogu se naći
u nekoliko ulica u Brazilu,
01:22
much like graffitigrafiti and streetулица artуметност.
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poput grafita i ulične umetnosti.
01:24
And this is how I first metиспуњен these
marginalizedobezvrijedili superheroessuperheroji.
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Tako sam se prvi put sreo
sa ovim superherojima s margina.
01:29
I am a graffitigrafiti artistуметник and activistактивиста
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Ja sam grafiti umetnik i aktivista
01:32
and my artуметност is socialсоцијално, environmentalеколошки
and politicalполитички in natureприрода.
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i moja umetnost je po prirodi
društvena, ekološka i politička.
01:38
In 2007, I tookузела my work beyondизван wallsзидови
and ontoна the carroKaroças,
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2007. sam svoje radove skinuo
sa zidova na karose,
01:43
as a newново urbanурбано supportподршка for my messageпорука.
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kao novu urbanu podršku
za moju poruku.
01:46
But at this time,
givingдавање voiceглас to the catadorescatadores.
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Ali ovog puta, glas sam podario
katadoresima.
01:50
By addingдодавање artуметност and humorхумор to the causeузрок,
it becameпостао more appealingPozivajući,
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Kada sam povodu dodao umetnost i humor,
postao je privlačniji,
01:55
whichкоја helpedпомогао call attentionпажњу
to the catadorescatadores
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što je pomoglo da se
privuče pažnja na katadorese
01:58
and improveпобољшати theirњихова self-esteemsamopoštovanje.
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i poveća njihovo samopouzdanje.
01:59
And alsoтакође, they are famousпознат now
on the streetsулице, on massмаса mediaмедији and socialсоцијално.
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Sada su i poznati na ulicama,
masovnim i društvenim medijima.
02:05
So, the thing is,
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Stvar je u ovome -
02:07
I plungedutonula into this universeуниверзум
and have not stoppedпрестала workingрад sinceОд.
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upustio sam se u ovaj univerzum
i od tada nisam prestao s radom.
02:11
I have paintedобојен over 200
carroKaroças in manyмноги citiesградова
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Oslikao sam preko 200 karosa
u mnogim gradovima
02:15
and have been invitedпозвани to do exhibitionsizložbe
and tripsпутовања worldwideширом света.
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i pozivan sam na izložbe
i putovanja širom sveta.
02:19
And then I realizedреализован that catadorescatadores,
in theirњихова invisibilitynevidljivost,
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Onda sam shvatio da katadoresi
u svojoj nevidljivosti
02:23
are not exclusiveексклузивно to BrazilBrazil.
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nisu jedinstveni za Brazil.
02:25
I metиспуњен them in ArgentinaArgentina, ChileČile,
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Sreo sam ih u Argentini, Čileu,
02:30
BoliviaBolivija, SouthJug AfricaAfrika, TurkeyTurska
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Boliviji, Južnoj Africi, Turskoj,
02:35
and even in developedразвијен countriesземље suchтаква
as the UnitedUjedinjeni StatesDržava and JapanJapan.
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i čak i u razvijenim zemljama
poput SAD i Japana.
02:40
And this was when I realizedреализован that I neededпотребно
to have more people joinпридружити the causeузрок
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Tada sam shvatio da je potrebno
da se još ljudi pridruži ovom povodu
02:44
because it's a bigвелики challengeизазов.
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jer je to veliki izazov.
02:46
And then, I createdстворено a collaborativeсарадња
movementпокрет calledпозвани PimpMakro My CarroKaroça --
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Onda sam stvorio pokret u saradnji
pod nazivom "Nabudži mi karosu" -
02:52
(LaughterSmeh) -- whichкоја is
a largeвелики crowdfundedcrowdfunded eventдогађај.
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(Smeh) - što je veliki događaj
kojeg finansiraju mase.
02:56
Thank you.
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Hvala vam.
02:57
(ApplauseAplauz).
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(Aplauz)
03:00
So PimpMakro My CarroKaroça is a largeвелики
crowdfundedcrowdfunded eventдогађај
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"Nabudži mi karosu" je veliki događaj
kojeg finansiraju mase
03:04
to help catadorescatadores and theirњихова carroKaroças.
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kako bi pomogli katadoresima
i njihovim karosama.
03:07
CatadoresCatadores are assisteduz pomoć by well-beingблагостање
professionalsпрофесионалци and healthcareздравствена заштита,
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Katadoresima pomažu profesionalci
za negu i medicinu,
03:11
like physiciansлекари, dentistsstomatolozi, podiatristsnas,
hairкоса stylistsstilisti, massagemasaža therapiststerapeuti
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poput lekara, zubara, pedijatara,
frizera, masera
03:18
and much more.
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i mnogih drugih.
03:19
But alsoтакође, they alsoтакође receiveпримити safetyбезбедност shirtsмајице,
glovesrukavice, raincoatskiљne kabanice and eyeglassesнаочаре
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Ali takođe dobijaju bezbednosne majice,
rukavice, kabanice i naočare
03:24
to see in high-definitionvisoke definicije the cityград,
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kako bi grad videli kristalno jasno
03:26
while theirњихова carroKaroças are renovatedrenovirana
by our incredibleневероватан volunteersволонтери.
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dok njihove karose renoviraju
naši neverovatni volonteri.
03:31
And then they receiveпримити safetyбезбедност itemsставке, too:
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Onda dobijaju i bezbednosnu opremu:
03:34
reflectiveрефлектујуће tapesтраке, hornsrogovi and mirrorsогледала.
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trake, trube i ogledala
koji odbijaju svetlost.
03:36
Then, finallyконачно, paintedобојен by a streetулица artistуметник
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Onda konačno dolazi oslikavanje
uličnog umetnika
03:39
and becomeпостати partдео of partдео of this hugeогромно,
amazingНевероватно mobileмобилни artуметност exhibitionИзложба.
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i oni postaju deo ove velike, pokretne,
neverovatne umetničke izložbe.
03:44
PimpMakro My CarroKaroça tookузела to the streetsулице
of São PauloPaulo, RioRio deде JaneiroJaneiro and CuritibaCuritiba.
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"Nabudži mi karosu" je krenuo do ulica
Sao Paula, Rio de Žaneira i Kurićibe.
03:50
But to meetсусрет the demandпотражња in other citiesградова,
includingукључујући outsideспоља of BrazilBrazil,
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Ali kako bismo zadovoljili potrebe drugih
gradova, uključujući i one van Brazila,
03:54
we have createdстворено PimpxPimpx,
whichкоја is inspiredинспирирано by TEDxTEDx,
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stvorili smo Pimpx, po uzoru na TEDx,
04:00
and it's a simplifiedпоједностављено, do-it-yourself"uradi sam",
crowdfundedcrowdfunded editionizdanje of PimpMakro My CarroKaroça.
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i to je pojednostavljena verzija
"Nabudži mi karosu", u stilu "uradi sam".
04:06
So now everybodyсвима can joinпридружити.
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Sada svako može da se pridruži.
04:09
In two yearsгодине, over 170 catadorescatadores,
800 volunteersволонтери and 200 streetулица artistsуметници
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Za dve godine, u pokretu
"Nabudži mi karosu" učestvovalo je
preko 170 katadoresa, 800 volontera
04:17
and more than 1,000 donorsdonatori
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1976
04:19
have been involvedукључени in the
PimpMakro My CarroKaroça movementпокрет,
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i 200 uličnih umetnika,
kao i preko 1000 donatora,
04:22
whoseчије actionsакције have even been used
in teachingУчити recyclingРециклажа at a localлокално schoolшкола.
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čija dela su korišćena čak i da se predaje
recikliranje u lokalnoj školi.
04:28
So catadorescatadores are leavingодлазак
invisibilitynevidljivost behindиза
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Katadoresi ostavljaju
nevidljivost za sobom
04:32
and becomingпостаје increasinglyсве више
respectedпоштован and valuedвреднован.
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i postaju sve poštovaniji i cenjeniji.
04:35
Because of theirњихова pimpedbio makro carroKaroças,
they are ableу могуцности to fightборба back to prejudicepredrasude,
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Zbog svojih nabudženih karosa,
mogu da se bore protiv predrasuda,
04:40
increaseповећати theirњихова incomeприход and
theirњихова interactionинтеракција with societyдруштво.
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povećaju svoju zaradu
i svoj kontakt s društvom.
04:44
So now, I'd like to challengeизазов you
to startпочетак looking at and acknowledgingPriznajući
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Sada bih želeo da vas izazovem
da počnete da gledate i uvažavate
04:49
the catadorescatadores and other
invisibleневидљив superheroessuperheroji from your cityград.
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katadorese i druge nevidljive
superheroje iz vašeg grada.
04:53
Try to see the worldсвет as one,
withoutбез boundariesгранице or frontiers"granice".
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Pokušajte da svet vidite kao jedinstven,
bez granica.
04:58
Believe it or not,
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Verovali ili ne,
04:59
there are over 20 millionмилиона
catadorescatadores worldwideширом света.
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u svetu ima preko 20 miliona katadoresa.
05:05
So nextследећи time you see one,
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Sledeći put kada vidite jednog od njih,
05:08
recognizeпрепознати them as a vitalвитално partдео
of our societyдруштво.
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prepoznajte ga
kao ključni deo našeg društva.
05:13
MuitoMuito obrigadoObrigado, thank you.
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Muito obrigado, hvala vam.
05:15
(ApplauseAplauz).
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(Aplauz)
Translated by Mile Živković
Reviewed by Anja Saric

▲Back to top

ABOUT THE SPEAKER
Mundano - Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby.

Why you should listen

Mundano is a Brazilian street artist and activist whose work makes people stop and think about the issues swirling around them everyday. In 2007, he began using his graffiti skills to paint "carroças," the wooden and metal carts used by the trash collectors throughout Brazil who haul off junk and recyclables. He painted 200 carroças and in the process made these invisible superheroes visible—not only in the streets, but also in the media. The effort led to "Pimp My Carroça," which made this initiative do-it-yourself, crowdfunded and global. It has brought in 170 trash collectors in cities around the world, teaming them up with 200 street artists and 800 volunteers. It is quickly becoming a movement.

At home in Brazil, Mundano works on other projects too. Since 2008, he has used the posters and banners that plaster Brazilian cities during elections to create thought-provoking art. For the election in 2014, he turned these enormous plastic banners into a giant voting booth filled with waste in a square in Rio de Janeiro. "I use these ads to get people to reflect on the corrupted political system. On all the false promises, and all the awful waste," he explains.

More profile about the speaker
Mundano | Speaker | TED.com

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