ABOUT THE SPEAKER
Mundano - Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby.

Why you should listen

Mundano is a Brazilian street artist and activist whose work makes people stop and think about the issues swirling around them everyday. In 2007, he began using his graffiti skills to paint "carroças," the wooden and metal carts used by the trash collectors throughout Brazil who haul off junk and recyclables. He painted 200 carroças and in the process made these invisible superheroes visible—not only in the streets, but also in the media. The effort led to "Pimp My Carroça," which made this initiative do-it-yourself, crowdfunded and global. It has brought in 170 trash collectors in cities around the world, teaming them up with 200 street artists and 800 volunteers. It is quickly becoming a movement.

At home in Brazil, Mundano works on other projects too. Since 2008, he has used the posters and banners that plaster Brazilian cities during elections to create thought-provoking art. For the election in 2014, he turned these enormous plastic banners into a giant voting booth filled with waste in a square in Rio de Janeiro. "I use these ads to get people to reflect on the corrupted political system. On all the false promises, and all the awful waste," he explains.

More profile about the speaker
Mundano | Speaker | TED.com
TEDGlobal 2014

Mundano: Trash cart superheroes

Mundano: Mundano: Sredite moja kolica?

Filmed:
1,044,495 views

U Brazilu, "katadoresi" sakupljaju smeće i recikliraju. Dok oni obavljaju tu vitalnu uslugu od koje imaju korist svi, dok se skiću ulicama oni su gotovo nevidljivi. Tu nastupa grafiti umjetnik, Mundano, učesnik TEDFellows programa. U žustrom govoru, on opisuje svoj projekt "Sredi mi kolica", gdje je kolica ovih herojskih radnika pretvorio u prelijepe objekte i dao im dašak humora. Ovo je pokret koji postaje globalan.
- Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby. Full bio

Double-click the English transcript below to play the video.

00:13
Our worldsvijet has manymnogi superheroessuperheroji.
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Naš svijet ima puno superheroja.
00:16
But they have the worstnajgori of
all superpowerssuper moći: invisibilitynevidljivost.
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Ali ima i najgoru od svih supermoći:
nevidljivost.
00:22
For exampleprimjer, the catadorescatadores,
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Na primjer, "catadores", skupljači,
00:24
workersradnici who collectprikupiti recyclablereciklirati
materialsmaterijali for a livingživot.
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radnici koji sakupljaju reciklažne
materijale kako bi preživjeli.
00:28
CatadoresCatadores emergedpojavila from
socialsocijalni inequalitynejednakost, unemploymentnezaposlenosti,
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Skupljači su nastali zbog
društvene nejednakosti, nezaposlenosti
00:33
and the abundanceobilje of solidsolidan wastegubljenje
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i velike količine čvrstog otpada
00:36
from the deficiencynedostatak of the
wastegubljenje collectionkolekcija systemsistem.
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kao posljedice nedostataka
sustava za sakupljanja otpada.
00:40
CatadoresCatadores providepružiti a heavyteško,
honestpošten and essentialosnovni work
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Skupljači osiguravaju težak,
pošten i bitan posao
00:46
that benefitsprednosti the entirečitav populationpopulacija.
But they are not acknowledgedpriznao for it.
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koji koristi svom stanovništvu.
Ali im nitko za to ne odaje priznanje.
00:51
Here in BrazilBrazil, they collectprikupiti 90 percentposto
of all the wastegubljenje that's actuallyzapravo recycledrecikliran.
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Ovdje u Barzilu, oni sakupljaju 90 posto
svog otpada koji se reciklira.
00:59
MostVećina of the catadorescatadores work independentlysamostalno,
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Većina skupljača radi neovisno,
01:02
pickingbranje wastegubljenje from the streetsulice and
sellingprodaja to junkstarudija yardsdvorišta at very lownizak pricescijene.
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sakupljajući otpad s ulica i prodaju ga
reciklažnim dvorištima jako jeftino.
01:07
They maysvibanj collectprikupiti over 300 kiloskilograma
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Oni mogu skupiti preko 300 kilograma
01:10
in theirnjihov bagsvrećice, shoppingkupovina cartskolica,
bicyclesbicikli and carroCarroças.
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u svojim torbama, kolicima iz trgovine,
biciklima i kolicima.
01:16
CarroCarroças are cartskolica
builtizgrađen from wooddrvo or metalmetal
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"Carroças" su kolica koja su napravljena
od drveta i metala
01:19
and foundpronađeno in severalnekoliko streetsulice in BrazilBrazil,
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te se mogu pronaći na ulicama Brazila,
01:22
much like graffitigrafiti and streetulica artumjetnost.
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poput grafita i ulične umjetnosti.
01:24
And this is how I first metsastali these
marginalizedmarginalizirane superheroessuperheroji.
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A ovako sam se prvi puta susreo s
ovim marginaliziranim superherojima.
01:29
I am a graffitigrafiti artistumjetnik and activistaktivista
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Ja sam grafiti umjetnik i aktivist
01:32
and my artumjetnost is socialsocijalni, environmentalekološki
and politicalpolitički in naturepriroda.
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a moja umjetnost je po prirodi socijalna,
ekološka i politička.
01:38
In 2007, I tookuzeo my work beyondIznad wallszidovi
and ontona the carroCarroças,
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2007. sam svoje radove skinuo sa zidova
i stavio ih na "carroças",
01:43
as a newnovi urbanurbani supportpodrška for my messageporuka.
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kao novu urbanu podršku za moju poruku.
01:46
But at this time,
givingdavanje voiceglas to the catadorescatadores.
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Ali tog puta,
dajući glas skupljačima.
01:50
By addingdodajući artumjetnost and humorhumor to the causeuzrok,
it becamepostao more appealingprivlačan,
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Dodajući umjetnost i humor svrsi,
postalo je privlačnije.
01:55
whichkoji helpedpomogao call attentionpažnja
to the catadorescatadores
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što je pomoglo privući pažnju
na skupljače
01:58
and improvepoboljšati theirnjihov self-esteemsamopoštovanje.
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i osnažilo njihovo samopouzdanje.
01:59
And alsotakođer, they are famouspoznat now
on the streetsulice, on massmasa mediamedia and socialsocijalni.
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Također, sada su i oni poznati na
ulicama, u masovnim i društvenim medijima.
02:05
So, the thing is,
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Stvar je u ovome,
02:07
I plungedumočen into this universesvemir
and have not stoppedprestao workingrad sinceod.
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ušao sam se u taj univerzum
i od tada nisam prestao s radom.
02:11
I have paintedobojen over 200
carroCarroças in manymnogi citiesgradovi
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Oslikao sam preko 200 "carroças"
u mnogim gradovima
02:15
and have been invitedpozvan to do exhibitionsizložbe
and tripsputovanja worldwideširom svijeta.
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te sam pozvan na izložbe i putovanja
širom svijeta.
02:19
And then I realizedshvatio that catadorescatadores,
in theirnjihov invisibilitynevidljivost,
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I onda sam shvatio kako skupljači,
u svojoj nenametljivosti
02:23
are not exclusiveekskluzivan to BrazilBrazil.
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nisu ekskluzivni za Brazil.
02:25
I metsastali them in ArgentinaArgentina, ChileČile,
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Susreo sam ih u Argentini, Čileu,
02:30
BoliviaBolovija, SouthJug AfricaAfrika, TurkeyTurska
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Boliviji, Južnoj Africi, Turskoj
02:35
and even in developedrazvijen countrieszemlje suchtakav
as the UnitedUjedinjeni StatesDržava and JapanJapan.
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pa čak i u razvijenim zemljama
poput SAD-a i Japana.
02:40
And this was when I realizedshvatio that I neededpotreban
to have more people joinpridružiti the causeuzrok
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I onda sam shvatio kako trebam više ljudi
koji će se priključiti svrsi
02:44
because it's a bigvelika challengeizazov.
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jer je to veliki izazov.
02:46
And then, I createdstvorio a collaborativekolaborativni
movementpokret calledzvao PimpSvodnik My CarroCarroça --
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I onda, sam kreirao kolaborativni
pokret nazvan "Sredi moja kolica" --
02:52
(LaughterSmijeh) -- whichkoji is
a largeveliki crowdfundedcrowdfunded eventdogađaj.
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(Smijeh) -- što je veliko
događanje financirano od strane sudionika.
02:56
Thank you.
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Hvala vam.
02:57
(ApplausePljesak).
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(Pljesak)
03:00
So PimpSvodnik My CarroCarroça is a largeveliki
crowdfundedcrowdfunded eventdogađaj
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Dakle "Sredi moja kolica" je veliko
crowdfunding događanje
03:04
to help catadorescatadores and theirnjihov carroCarroças.
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koje pomaže skupljačima
i njihovim kolicima.
03:07
CatadoresCatadores are assisteduz pomoć by well-beingblagostanje
professionalsprofesionalci and healthcarezdravstvo,
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Skupljačima pomažu profesionalci
za njegu i medicinu,
03:11
like physiciansliječnici, dentistsstomatolozi, podiatristspodiatrists,
hairdlaka stylistsstilista, massagemasaža therapiststerapeuti
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poput liječnika, stomatologa, pedijatara,
frizera, masera
03:18
and much more.
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i mnogih drugih.
03:19
But alsotakođer, they alsotakođer receivedobiti safetysigurnosni shirtsmajice,
glovesrukavice, raincoatskapute and eyeglassesnaočale
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Također oni dobijaju sigurnosne majice,
rukavice, kabanice i naočale
03:24
to see in high-definitionpovisok-definicija the cityGrad,
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kako bi grad vidjeli kristalno jasno,
03:26
while theirnjihov carroCarroças are renovatedobnovljen
by our incrediblenevjerojatan volunteersvolonteri.
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dok njihove "carroças" renoviraju
naši nevjerojatni volonteri.
03:31
And then they receivedobiti safetysigurnosni itemsstavke, too:
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Onda dobiju i sigurnosnu opremu:
03:34
reflectivezamišljen tapesvrpce, hornsrogovi and mirrorsogledala.
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reflektirajuće trake, trube i ogledala.
03:36
Then, finallykonačno, paintedobojen by a streetulica artistumjetnik
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Onda konačno dolazi
oslikavanje uličnog umjetnika
03:39
and becomepostati partdio of partdio of this hugeogroman,
amazingnevjerojatan mobilemobilni artumjetnost exhibitionizložba.
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i oni postaju dijelom ove velike,
pokretne, nevjerojatne umjetničke izložbe.
"Sredi moja kolica" se događao na ulicama
São Paula, Rio de Janeira i Curitibe.
03:44
PimpSvodnik My CarroCarroça tookuzeo to the streetsulice
of São PauloPaulo, RioRio dede JaneiroJaneiru and CuritibaCuritiba.
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03:50
But to meetsastati the demandzahtijevajte in other citiesgradovi,
includinguključujući outsideizvan of BrazilBrazil,
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Ali kako bismo zadovoljili potrebe drugih
gradova, uključujući i one izvan Brazila,
03:54
we have createdstvorio PimpxPimpx,
whichkoji is inspirednadahnut by TEDxTEDx,
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stvorili smo 'Sredix',
koji je inspiriran TEDx-om,
i to je pojednostavljena verzija,
u stilu 'uradi sam'
04:00
and it's a simplifiedpojednostavljen, do-it-yourselfUradi sam,
crowdfundedcrowdfunded editionizdanje of PimpSvodnik My CarroCarroça.
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crowdfunded edicija
"Sredi moja kolica".
04:06
So now everybodysvi can joinpridružiti.
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Tako da se svi mogu pridružiti.
04:09
In two yearsgodina, over 170 catadorescatadores,
800 volunteersvolonteri and 200 streetulica artistsizvođači
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U dvije godine, preko 170 skupljača,
800 volontera i 200 uličnih umjetnika
04:17
and more than 1,000 donorsdonatori
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te preko 1.000 donatora
04:19
have been involvedumiješan in the
PimpSvodnik My CarroCarroça movementpokret,
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je bilo uključeno u "Sredi moja kolica"
pokret,
04:22
whosečije actionsakcije have even been used
in teachingnastava recyclingrecikliranje at a locallokalne schoolškola.
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čije akcije su korištene u lokalnim školama
kako bi se podučavalo recikliranje.
04:28
So catadorescatadores are leavingnapuštanje
invisibilitynevidljivost behindiza
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Skupljači ostavljaju nevidljivost
iza sebe
04:32
and becomingpostaje increasinglysve
respectedugledan and valuedcijenjena.
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i bivaju sve više cijenjeni i vrednovani.
04:35
Because of theirnjihov pimpedprostituiranih carroCarroças,
they are ableu stanju to fightborba back to prejudicedovodeći u pitanje,
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Zbog svojih sređenih kolica,
mogu se boriti protiv predrasuda,
04:40
increasepovećati theirnjihov incomeprihod and
theirnjihov interactioninterakcija with societydruštvo.
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povećati svoju zaradu
i svoj kontakt s društvom.
04:44
So now, I'd like to challengeizazov you
to startpočetak looking at and acknowledgingPriznajući
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Sada bih želio izazvati vas
da počnete gledati i uvažavati
04:49
the catadorescatadores and other
invisiblenevidljiv superheroessuperheroji from your cityGrad.
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skupljače i druge nevidljive superheroje
iz vašeg grada.
04:53
Try to see the worldsvijet as one,
withoutbez boundariesgranice or frontiersgranica.
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Pokušajte svijet vidjeti kao jedinstven,
bez granica.
Vjerovali ili ne,
04:58
Believe it or not,
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04:59
there are over 20 millionmilijuna
catadorescatadores worldwideširom svijeta.
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u svijetu ima
preko 20 milijuna skupljača.
05:05
So nextSljedeći time you see one,
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Kada slijedeći put vidite jednog od njih,
05:08
recognizeprepoznati them as a vitalbitan partdio
of our societydruštvo.
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prepoznajte ga kao ključan dio
našeg društva.
05:13
MuitoMuito obrigadoHvala, thank you.
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Muito orbigado, hvala vam.
(Pljesak)
05:15
(ApplausePljesak).
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▲Back to top

ABOUT THE SPEAKER
Mundano - Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby.

Why you should listen

Mundano is a Brazilian street artist and activist whose work makes people stop and think about the issues swirling around them everyday. In 2007, he began using his graffiti skills to paint "carroças," the wooden and metal carts used by the trash collectors throughout Brazil who haul off junk and recyclables. He painted 200 carroças and in the process made these invisible superheroes visible—not only in the streets, but also in the media. The effort led to "Pimp My Carroça," which made this initiative do-it-yourself, crowdfunded and global. It has brought in 170 trash collectors in cities around the world, teaming them up with 200 street artists and 800 volunteers. It is quickly becoming a movement.

At home in Brazil, Mundano works on other projects too. Since 2008, he has used the posters and banners that plaster Brazilian cities during elections to create thought-provoking art. For the election in 2014, he turned these enormous plastic banners into a giant voting booth filled with waste in a square in Rio de Janeiro. "I use these ads to get people to reflect on the corrupted political system. On all the false promises, and all the awful waste," he explains.

More profile about the speaker
Mundano | Speaker | TED.com

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