Tina Seelig: The little risks you can take to increase your luck
蒂娜 · 齐莉格: 承担风险,方能提升运气
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio
Double-click the English transcript below to play the video.
luckier than others
increase their luck.
新企业均以失败告终,
that most new ventures fail,
所有可以得到的运气。
need all the luck they can get.
apparently caused by chance.
偶然原因导致的成功或失败。
that come into play to make people lucky.
因素同时作用而产生好运。
that you didn't even imagine.
根本想不到的方向吹来。
人人知晓其中的奥妙。
three things with you
你们可以做到的事情,
to capture the winds of luck.
以捕捉幸运之风。
with yourself.
that get you out of your comfort zone.
走出自己的舒适区,
we do this all the time.
to learn how to walk or talk
who doesn't ride a bike
这周还不会骑自行车呢,
out of our comfort zone
the sense of who we are
giving them encouragement
and take some risks.
fill out a risk-o-meter.
we developed in our class
开展的一项有趣的活动,
they're willing to take.
and physical risks and financial risks
and ethical risks and political risks.
道德风险和政治风险。
their risk profiles with others,
他们会将风险表与他人的比较,
that they're all really different.
大家的风险表竟然截然不同。
out of their comfort zone.
使自己走出舒适区。
to do an intellectual risk
冒一下智力风险,
they haven't tried before;
从没尝试过的问题;
sitting next to them on the train;
与邻座的旅客交谈;
they really care about how they feel.
自己对他们的感受。
I was on an airplane,
on my way to Ecuador.
去往厄瓜多尔的飞机上。
put on my headphones
with the man sitting next to me.
得知他是一个出版商。
and I learned that he was a publisher.
a fascinating conversation.
of the publishing industry.
进行到大约四分之三时,
of the way through the flight,
and I shared with him a book proposal
我整理的一本书的提案,
I was doing in my class.
我们这样做不太合适,
this isn't right for us,
we exchanged contact information.
我们互留了联系方式。
I reached out to him,
like to come to my class?
on reinventing the book,
我们相处得非常愉快。
We had a great experience.
a bunch of video clips
做的另一个项目。
the students had done,
I was a little bit hurt.
出版一本书,而不是和我,
with my students and not with me,
and he and his colleagues came to Stanford
他和同事们来到斯坦福,
and afterwards, we had lunch together.
随后我们共进了午餐。
considered writing a book?"
over a million copies around the world.
销售了超过一百万本。
from a series of small risks I took,
我承担的一系列小风险,
you're the most unlucky person,
that get you out of your comfort zone.
把自己带出舒适区,
with other people.
who helps you on your journey
在旅途中帮助过你的人,
in getting you to your goals.
都起了非常重要作用。
他们互动交流的问题,
on themselves or someone else,
花在了你身上,
what they're doing.
programs at Stanford,
三个奖学金项目,
没有入围的学生时,
to those students who don't get in,
people who are disappointed.
send me notes, complaining.
才能让自己下次更成功?
more successful next time around?
thanking me for the opportunity.
感谢我给他们的机会。
sent me a beautiful note saying,
我寄来一封感人的信,他说:
from this program twice,
for the opportunity.
through the process of applying."
我学到了很多东西。”
the graciousness of his message
极大地触动了我,
and cooked up an idea
"自主学习项目"的主意。
on looking at leadership in that context.
关于领导力的项目。
incredibly well through that quarter,
我们很好地了解了彼此,
that he started working on
into a company called Play for Tomorrow,
叫做 "为明天而战" 的公司,
from disadvantaged backgrounds
状况不佳的孩子们,
craft the lives they dream to live.
他们梦想的生活。
the winds of luck
that we didn't expect in the first place.
of the last couple of years,
some tactics for my own life
of every single day,
and I review all the people I met with,
我(今天)见过的人,
to every single person.
and appreciative,
it has increased my luck.
这个过程增加了我的好运。
and get out of your comfort zone.
走出你的舒适区。
your relationship with ideas.
that come there way and they judge them.
并对其进行评判,
or "That's a terrible idea."
或 "这个想法很糟糕"。
are often something truly remarkable.
往往才是真正了不起的东西。
in my classes on creativity
关于创新的练习之一,
of looking at terrible ideas
以可能性的视角
for a brand new restaurant.
with the best ideas for a new restaurant
a restaurant on a mountaintop
with a gorgeous view.
垃圾堆里的餐馆,
a restaurant in a garbage dump,
that's really dirty,
cockroach sushi.
and throw them away.
and redistribute them.
点子重新分配给他们。
另一队认为很糟糕的点子,
that another team thought was horrible,
into something brilliant.
让这些点子化腐朽为神奇。
"This is a fabulous idea."
"这真是个绝妙的主意。"
before they pitch the idea to the class.
然后向全班兜售他们的点子。
What does that turn into?
from Michelin star restaurants
at a much lower price,
with terrible service?
that's a training ground
how to avoid all the pitfalls.
如何避免所有的隐患。
and exotic ingredients.
有趣而富有异国情调的元素。
really innovative around you,
that have changed our life,
改变我们生活的公司和企业,
that when they pitched to other people,
他们就开始实施想法了,
it will never work."
根本行不通的。”
were born into terrible circumstances,
出生在糟糕的环境中,
or something terrible.
and show appreciation
并心怀感激之情,
even if they're crazy,
即使这些想法很疯狂,
to catch the winds of luck.
去捕捉幸运之风。
ABOUT THE SPEAKER
Tina Seelig - EducatorTina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.
Why you should listen
Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.
Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.
After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20, inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.
Tina Seelig | Speaker | TED.com