ABOUT THE SPEAKER
Tina Seelig - Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.

Why you should listen

Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.

Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.

After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.

More profile about the speaker
Tina Seelig | Speaker | TED.com
TED Salon Brightline Initiative

Tina Seelig: The little risks you can take to increase your luck

蒂娜 · 齐莉格: 承担风险,方能提升运气

Filmed:
2,927,453 views

运气很少像闪电那样,孤立和戏剧性地来临 —— 它更像风,一直不断地吹。捕捉更多运气很容易,但并非人人都清楚如何做到。在这场鞭辟入里的演讲中,斯坦福理工学院教授蒂娜 · 齐莉格分享了三种意想不到的方法来提升你的运气—— 以及你看到和抓住机会的能力。
- Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio

Double-click the English transcript below to play the video.

00:12
I've spent花费 nearly几乎 two decades几十年
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我花了近二十年的时间,
00:15
observing观察 what makes品牌 people
luckier幸运 than others其他
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观察是什么使有些人比他人更幸运,
00:18
and trying to help people
increase增加 their luck运气.
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并试图帮助人们提升运气。
00:22
You see, I teach entrepreneurship创业,
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我教授创业学,
大家都知道,多数
新企业均以失败告终,
00:25
and we all know
that most new ventures企业 fail失败,
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创新者和企业家需要
所有可以得到的运气。
00:29
and innovators创新 and entrepreneurs企业家
need all the luck运气 they can get.
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00:34
So what is luck运气?
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那么,运气是什么呢?
00:35
Luck运气 is defined定义 as success成功 or failure失败
apparently显然地 caused造成 by chance机会.
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运气,被定义为显然由
偶然原因导致的成功或失败。
00:42
Apparently显然地.
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‘’显然‘’,
00:43
That's the operative手术 word.
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是其中的关键词。
00:46
It looks容貌 like it's chance机会
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看起来运气具有偶然性,
00:48
because we rarely很少 see all the levers杠杆
that come into play to make people lucky幸运.
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是因为我们极少看到所有的
因素同时作用而产生好运。
但通过长期的观察,我发现,
00:53
But I've realized实现, by watching观看 so long,
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00:56
that luck运气 is rarely很少 a lightning闪电 strike罢工,
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运气很少像闪电那样,
01:00
isolated孤立 and dramatic戏剧性.
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孤立而戏剧性地降临。
01:02
It's much more like the wind,
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它更像风,
01:04
blowing constantly经常.
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不断地吹,
01:06
Sometimes有时 it's calm冷静,
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有时静止不动,
01:08
and sometimes有时 it blows打击 in gusts阵风,
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有时,则阵阵袭来,
01:10
and sometimes有时 it comes from directions方向
that you didn't even imagine想像.
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有时,它会从你
根本想不到的方向吹来。
01:14
So how do you catch抓住 the winds of luck运气?
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那么,如何捕捉幸运之风呢?
01:17
It's easy简单, but it's not obvious明显.
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做起来很简单,却并非
人人知晓其中的奥妙。
01:20
So I'm going to share分享
three things with you
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所以,我要分享三件
你们可以做到的事情,
01:23
that you can do to build建立 a sail
to capture捕获 the winds of luck运气.
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去创建一面风帆,
以捕捉幸运之风。
01:29
The first thing you want to do
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你要做的第一件事,
01:31
is to change更改 your relationship关系
with yourself你自己.
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就是改变你与自己的关系,
01:34
Be willing愿意 to take small risks风险
that get you out of your comfort安慰 zone.
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去承担小小的风险,
走出自己的舒适区,
01:38
Now, when we're children孩子,
we do this all the time.
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这是我们儿时常做的事。
01:42
We have to do this if we're going
to learn学习 how to walk步行 or talk
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如果要学走路、学说话、
01:45
or ride a bike自行车
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学骑自行车、甚至量子力学,
01:47
or even quantum量子 mechanics机械学. Right?
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就必须走出舒适区。
01:49
We need to go from someone有人 one week
who doesn't ride a bike自行车
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我们必须经历
这周还不会骑自行车呢,
01:52
to, next下一个 week, someone有人 who does.
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下周就会骑的过程。
01:53
And this requires要求 us to get
out of our comfort安慰 zone
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这需要我们走出舒适区,
01:56
and take some risks风险.
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并承担一些风险。
01:58
The problem问题 is, as we get older旧的,
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问题是,随着年龄的增长,
我们就很少这样做了。
02:00
we rarely很少 do this.
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我们变得喜欢固步自封,
02:02
We sort分类 of lock down
the sense of who we are
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02:04
and don't stretch伸展 anymore.
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不再拓展自己的能力。
02:06
Now, with my students学生们,
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对于我的学生,
02:07
I spend a lot of time
giving them encouragement鼓励
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我花了很多时间鼓励他们
02:10
to get out of their comfort安慰 zone
and take some risks风险.
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走出舒适区,并承担一些风险。
02:13
How do I do this?
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我怎么做的呢?
02:15
Well, I start开始 out by having them
fill out a risk-o-meter风险 o 型表.
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我先让他们填写风险承受表,
02:19
Now, it's basically基本上 a fun开玩笑 thing
we developed发达 in our class
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这其实就是我们在课堂
开展的一项有趣的活动,
02:21
where they map地图 out what risks风险
they're willing愿意 to take.
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让他们标出愿意承担的风险。
02:24
And it becomes clear明确 very quickly很快 to them
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他们很快就会明白,
02:27
that risk-taking冒险 is not binary二进制.
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承担风险可不是非零即一那么简单,
02:30
There are intellectual知识分子 risks风险
and physical物理 risks风险 and financial金融 risks风险
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有智力风险、物理风险、金融风险、
02:34
and emotional情绪化 risks风险 and social社会 risks风险
and ethical合乎道德的 risks风险 and political政治 risks风险.
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情感风险、社会风险、
道德风险和政治风险。
02:38
And once一旦 they do this, they compare比较
their risk风险 profiles型材 with others其他,
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一旦确定自己肯承担的风险后,
他们会将风险表与他人的比较,
02:41
and they quickly很快 realize实现
that they're all really different不同.
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然后很快就意识到,
大家的风险表竟然截然不同。
02:46
I then encourage鼓励 them to stretch伸展,
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然后我鼓励他们挑战一下,
02:48
to take some risks风险 that get them
out of their comfort安慰 zone.
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承担一些风险,
使自己走出舒适区。
02:51
For example, I might威力 ask them
to do an intellectual知识分子 risk风险
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例如,我可能会要求他们
冒一下智力风险,
02:55
and try to tackle滑车 a problem问题
they haven't没有 tried试着 before;
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设法解决一个他们以前
从没尝试过的问题;
02:58
or a social社会 risk风险, talking to someone有人
sitting坐在 next下一个 to them on the train培养;
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或社会风险,在火车上
与邻座的旅客交谈;
03:02
or an emotional情绪化 risk风险,
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或者是情绪上的风险,
03:04
maybe telling告诉 someone有人
they really care关心 about how they feel.
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比如告诉真正在乎的人
自己对他们的感受。
03:08
I do this myself all the time.
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我自己一直这样做。
03:11
About a dozen years年份 ago,
I was on an airplane飞机,
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大约 12 年前,我在
03:13
early, early morning早上 flight飞行
on my way to Ecuador厄瓜多尔.
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很早的一班
去往厄瓜多尔的飞机上。
03:16
And normally一般, I would just
put on my headphones头戴耳机
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通常情况下,我会戴上耳机,
03:22
and go to sleep睡觉, wake唤醒 up, do some work,
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先睡一觉,睡醒再工作一会儿,
03:24
but I decided决定 to take a little risk风险,
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但我决定冒点儿风险,
03:26
and I started开始 a conversation会话
with the man sitting坐在 next下一个 to me.
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我开始和旁边的人聊天。
我介绍了自己,随后
得知他是一个出版商。
03:29
I introduced介绍 myself,
and I learned学到了 that he was a publisher出版者.
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03:33
Interesting有趣.
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还真是巧啊。
由此我们有了一段精彩的谈话,
03:35
We ended结束 up having
a fascinating迷人 conversation会话.
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我了解到了出版业的未来。
03:37
I learned学到了 all about the future未来
of the publishing出版 industry行业.
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因此,当飞行旅程
进行到大约四分之三时,
03:40
So about three quarters住处
of the way through通过 the flight飞行,
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03:43
I decided决定 to take another另一个 risk风险,
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我决定再冒一次险,
03:45
and I opened打开 up my laptop笔记本电脑
and I shared共享 with him a book proposal提案
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我打开笔记本电脑,和他分享
我整理的一本书的提案,
03:49
I put together一起 for something
I was doing in my class.
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这些东西是我上课使用的。
他很有礼貌,读完以后,
03:53
And he was very polite有礼貌, he read it,
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他说, “知道吗,蒂娜,
我们这样做不太合适,
03:54
and he said, "You know what, Tina蒂娜,
this isn't right for us,
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但是,很感谢你的分享”。
03:57
but thank you so much for sharing分享."
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这次冒险没有成功,不过没关系。
03:59
It's OK. That risk风险 didn't work out.
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04:01
I shut关闭 my laptop笔记本电脑.
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我关上了笔记本电脑。
04:03
At the end结束 of the flight飞行,
we exchanged交换 contact联系 information信息.
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在飞行结束时,
我们互留了联系方式。
04:07
A couple一对 of months个月 later后来,
I reached到达 out to him,
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几个月后,我又联系他,
04:10
and I said, "Mark标记, would you
like to come to my class?
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说:"马克,你愿意来我的课堂吗?
我在做一个有关‘重塑书本’的项目,
04:12
I'm doing a project项目
on reinventing重塑 the book,
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04:15
the future未来 of publishing出版."
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有关出版业的未来。”
他说:"好极了。我很乐意去。”
04:16
And he said, "Great. I'd love to come."
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所以他来到我的课堂,
我们相处得非常愉快。
04:18
So he came来了 to my class.
We had a great experience经验.
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04:21
A few少数 months个月 later后来, I wrote to him again.
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几个月后,我又写信给他,
04:23
This time, I sent发送 him
a bunch of video视频 clips剪辑
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这次,我发给他一组视频剪辑,
04:26
from another另一个 project项目 my students学生们 had doneDONE.
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这些剪辑来自学生们
做的另一个项目。
04:29
He was so intrigued好奇
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学生们做的项目中,
04:31
by one of the projects项目
the students学生们 had doneDONE,
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有一个引起了他极大的兴趣,
04:33
he thought there might威力 be a book in it,
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他认为可以出一本相关的书,
04:35
and he wanted to meet遇到 those students学生们.
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而且,他想面见那些学生。
04:38
I have to tell you,
I was a little bit hurt伤害.
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实话说,我有点小小的受伤。
04:40
(Laughter笑声)
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(笑声)
我是说,他想和我的学生们
出版一本书,而不是和我,
04:41
I mean, he wanted to do a book
with my students学生们 and not with me,
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不过,没啥大不了。
04:44
but OK, it's all right.
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04:45
So I invited邀请 him to come down,
and he and his colleagues同事 came来了 to Stanford斯坦福
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因此我邀请他过来,
他和同事们来到斯坦福,
04:49
and met会见 with the students学生们,
and afterwards之后, we had lunch午餐 together一起.
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和同学们见了面,
随后我们共进了午餐。
他的一位编辑问我,
04:53
And one of his editors编者 said to me,
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04:55
"Hey, have you ever
considered考虑 writing写作 a book?"
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“嘿,你有没有想过要写一本书啊?”
04:59
I said, "Funny滑稽 you should ask."
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我说,“你问得真巧,”
05:00
And I pulled out the exact精确 same相同 proposal提案
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于是我拿出一本书的提案给他,
05:04
that I had showed显示 his boss老板 a year earlier.
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就是一年前给他老板看的那本。
05:07
Within two weeks, I had a contract合同,
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两周内,我们就签了合同,
05:09
and within two years年份, the book had sold出售
over a million百万 copies副本 around the world世界.
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两年内,这本书在全球
销售了超过一百万本。
05:14
(Applause掌声)
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(掌声)
05:16
Now, you might威力 say,
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现在,你可能会说,
05:18
"Oh, you're so lucky幸运."
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“噢,你太幸运了。”
05:19
But of course课程 I was lucky幸运,
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当然,我是幸运的呀,
05:21
but that luck运气 resulted导致
from a series系列 of small risks风险 I took,
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但幸运来自
我承担的一系列小风险,
05:25
starting开始 with saying hello你好.
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而这一切,都是从打招呼开始的。
05:27
And anyone任何人 can do this,
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谁都能做到这一点,
05:30
no matter where you are in your life,
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无论你在人生的哪个阶段,
05:31
no matter where you are in the world世界 --
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无论你身在何处,
05:33
even if you think
you're the most unlucky不幸的 person,
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即使你认为自己是最倒霉的人,
05:37
you can do this by taking服用 little risks风险
that get you out of your comfort安慰 zone.
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也可以通过承担小风险,
把自己带出舒适区,
05:41
You start开始 building建造 a sail to capture捕获 luck运气.
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开始打造那一叶捕捉好运的帆。
05:44
The second第二 thing you want to do
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第二件要做的事情,
05:46
is to change更改 your relationship关系
with other people.
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就是改善与他人的关系。
05:49
You need to understand理解 that everyone大家
who helps帮助 you on your journey旅程
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要明白,每个
在旅途中帮助过你的人,
05:54
is playing播放 a huge巨大 role角色
in getting得到 you to your goals目标.
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在你实现目标的过程中,
都起了非常重要作用。
05:58
And if you don't show显示 appreciation升值,
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若你没有心怀感激之情,
06:01
not only are you not closing关闭 the loop循环,
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这不仅仅是你没与
他们互动交流的问题,
06:03
but you're missing失踪 an opportunity机会.
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而是让你错过了一次机会。
06:06
When someone有人 does something for you,
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当有人为你做某件事时,
06:08
they're taking服用 that time
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他们把本可以花在
06:09
that they could be spending开支
on themselves他们自己 or someone有人 else其他,
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自己或别人身上的时间
花在了你身上,
06:13
and you need to acknowledge确认
what they're doing.
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你要对他们的行为表示感谢。
06:16
Now, I run three fellowship奖学金
programs程式 at Stanford斯坦福,
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目前,我管理着斯坦福的
三个奖学金项目,
06:20
and they are very competitive竞争的 to get into,
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这三个项目的竞争都很激烈,
当我寄信给那些
没有入围的学生时,
06:23
and when I send发送 out the letters
to those students学生们 who don't get in,
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我知道有人会很失望。
06:26
I always know there are going to be
people who are disappointed失望.
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有些失望的人给我写信,抱怨。
06:29
Some of the people who are disappointed失望
send发送 me notes笔记, complaining抱怨的.
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06:32
Some of them send发送 notes笔记
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有的人写信问我,
自己该如何做,
才能让自己下次更成功?
06:34
saying what could I do to make myself
more successful成功 next下一个 time around?
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06:37
And every一切 once一旦 in a while,
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时不时地,
06:39
someone有人 sends发送 me a note注意
thanking表达感谢 me for the opportunity机会.
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也有人写信来,
感谢我给他们的机会。
06:43
This happened发生 about seven years年份 ago.
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有一件大概七年前发生的事,
06:44
A young年轻 man named命名 Brian布赖恩
sent发送 me a beautiful美丽 note注意 saying,
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一个叫布莱恩的年轻人给
我寄来一封感人的信,他说:
06:47
"I know I've been rejected拒绝
from this program程序 twice两次,
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“我已经被该项目拒绝了两次,
06:50
but I want to thank you
for the opportunity机会.
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但我很想感谢您给的机会,
06:52
I learned学到了 so much
through通过 the process处理 of applying应用."
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在申请奖学金的过程中,
我学到了很多东西。”
06:56
I was so taken采取 by
the graciousness of his message信息
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他信中的感恩话语
极大地触动了我,
07:00
that I invited邀请 him to come and meet遇到 me.
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因此,我邀请他来见我。
07:02
And we spent花费 some time chatting聊天的
and cooked up an idea理念
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我们一起聊了一会儿,
07:05
for an independent独立 study研究 project项目 together一起.
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共同想出了一个
"自主学习项目"的主意。
07:08
He was on the football足球 team球队 at Stanford斯坦福,
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他当时是斯坦福的足球队成员,
07:10
and he decided决定 to do a project项目
on looking at leadership领导 in that context上下文.
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他决定做一个这方面
关于领导力的项目。
07:14
We got to know each other
incredibly令人难以置信 well through通过 that quarter25美分硬币,
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那半个学期里,
我们很好地了解了彼此,
07:18
and he took the project项目
that he started开始 working加工 on
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他拿到了自己着手准备的
07:20
in the independent独立 study研究
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“自主学习项目",
07:21
and turned转身 it, ultimately最终,
into a company公司 called Play for Tomorrow明天,
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最终,把它变成了一个
叫做 "为明天而战" 的公司,
07:26
where he teaches kids孩子
from disadvantaged劣势 backgrounds背景
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在那里,他教那些家庭
状况不佳的孩子们,
07:29
how to, essentially实质上,
craft手艺 the lives生活 they dream梦想 to live生活.
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如何从根本上精心规划
他们梦想的生活。
07:33
Now, the important重要 thing about this story故事
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这个故事的重点是,
07:36
is that we both ended结束 up catching
the winds of luck运气
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我俩都抓住了幸运之风,
07:39
as a result结果 of his thank-you谢谢-你 note注意.
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一切都源于他的感谢信,
07:41
But it was the winds
that we didn't expect期望 in the first place地点.
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这是我们俩起初根本预料不到的。
07:46
Over the course课程
of the last couple一对 of years年份,
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在过去的几年里,
07:48
I've come up with
some tactics策略 for my own拥有 life
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我为自己的生活制定了一些策略,
07:51
to help me really foster培育 appreciation升值.
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来帮助我真正地培养感激之心。
07:54
My favorite喜爱 is that at the end结束
of every一切 single day,
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我最喜欢在每天晚上,
07:57
I look at my calendar日历
and I review评论 all the people I met会见 with,
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看着日历,回想所有
我(今天)见过的人,
08:01
and I send发送 thank-you谢谢-你 notes笔记
to every一切 single person.
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并给每个人发一封感谢信、
08:04
It only takes a few少数 minutes分钟,
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只需要几分钟的时间,
08:06
but at the end结束 of every一切 day,
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但在每一天的结束时,
08:08
I feel incredibly令人难以置信 grateful感激
and appreciative欣赏的,
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我都感到特别感恩和感激,
08:12
and I promise诺言 you
it has increased增加 my luck运气.
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我向各位担保,
这个过程增加了我的好运。
08:15
So first, you need to take some risks风险
and get out of your comfort安慰 zone.
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因此,首先你需要冒一下险,
走出你的舒适区。
08:19
Second第二, you need to show显示 appreciation升值.
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其次,你需要心怀感激。
08:21
And third第三, you want to change更改
your relationship关系 with ideas思路.
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第三,你需要改变与想法的关系。
08:26
Most people look at new ideas思路
that come there way and they judge法官 them.
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大多数的人会面对新想法,
并对其进行评判,
08:29
"That's a great idea理念"
or "That's a terrible可怕 idea理念."
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"这是一个很好的主意 "
或 "这个想法很糟糕"。
08:32
But it's actually其实 much more nuanced细致入微.
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但这个过程实际上很微妙。
08:36
Ideas思路 are neither也不 good or bad.
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主意并没有好坏之分。
08:38
And in fact事实, the seeds种子 of terrible可怕 ideas思路
are often经常 something truly remarkable卓越.
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事实上,糟糕的想法产生的结果
往往才是真正了不起的东西。
08:44
One of my favorite喜爱 exercises演习
in my classes on creativity创造力
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在课堂上,我最喜欢的
关于创新的练习之一,
08:47
is to help students学生们 foster培育 an attitude态度
of looking at terrible可怕 ideas思路
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是帮助学生培养一种
以可能性的视角
08:51
through通过 the lens镜片 of possibilities可能性.
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来看待糟糕想法的态度。
08:55
So I give them a challenge挑战:
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所以,我给了他们一个挑战:
08:57
to create创建 an idea理念
for a brand new restaurant餐厅.
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为一家全新的餐厅想点子。
09:01
They have to come up
with the best最好 ideas思路 for a new restaurant餐厅
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他们必须为新餐馆想出金点子
和最坏的点子。
09:04
and the worst最差 ideas思路 for a new restaurant餐厅.
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金点子,如欣赏美丽日落的
09:06
So the best最好 ideas思路 are things like
a restaurant餐厅 on a mountaintop山顶
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山顶餐厅,
09:10
with a beautiful美丽 sunset日落,
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09:11
or a restaurant餐厅 on a boat
with a gorgeous华丽 view视图.
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2896
或能观赏靓丽景色的船上餐厅;
糟糕的点子,如建在
垃圾堆里的餐馆,
09:14
And the terrible可怕 ideas思路 are things like
a restaurant餐厅 in a garbage垃圾 dump倾倒,
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4786
09:19
or a restaurant餐厅 with terrible可怕 service服务
that's really dirty,
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或一家服务差、环境脏的餐馆,
09:23
or a restaurant餐厅 that serves供应
cockroach蟑螂 sushi寿司.
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或是一家供应蟑螂寿司的餐馆。
09:27
(Laughter笑声)
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(笑声)
09:28
So they hand all the ideas思路 to me,
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他们把所有的点子交给我,
09:30
I read the great ideas思路 out loud,
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我大声读出那些金点子,
09:33
and then I rip安息 them up
and throw them away.
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然后把它们撕毁、扔掉;
09:36
I then take the horrible可怕 ideas思路
and redistribute重新分配 them.
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接下来,我把糟糕的
点子重新分配给他们。
现在,每个队都有一个
另一队认为很糟糕的点子,
09:40
Each team球队 now has an idea理念
that another另一个 team球队 thought was horrible可怕,
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09:44
and their challenge挑战 is to turn it
into something brilliant辉煌.
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他们的挑战就是
让这些点子化腐朽为神奇。
09:49
Here's这里的 what happens发生.
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接下来,奇妙的事情发生了:
09:51
Within about 10 seconds, someone有人 says,
"This is a fabulous极好 idea理念."
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在大约10秒内,有人说,
"这真是个绝妙的主意。"
09:56
And they have about three minutes分钟
before they pitch沥青 the idea理念 to the class.
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他们约有三分钟的准备时间,
然后向全班兜售他们的点子。
10:00
So the restaurant餐厅 in the garbage垃圾 dump倾倒?
What does that turn into?
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那个垃圾堆里的餐馆会变成什么呢?
10:03
Well, they collect搜集 all the extra额外 food餐饮
from Michelin米其林 star restaurants餐馆
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他们从米其林星级餐厅收集那些
将被白白扔掉的多余食物,
10:08
that was going to get thrown抛出 out,
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10:10
and they have another另一个 restaurant餐厅
at a much lower降低 price价钱,
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他们还有另一家价格更低的餐馆,
供应的都是剩饭。
10:13
with all the leftovers残羹剩饭.
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10:14
Pretty漂亮 cool?
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棒不棒?
那服务不好、环境肮脏的餐厅呢?
10:15
Or the restaurant餐厅 that's dirty
with terrible可怕 service服务?
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10:18
Well, that turns into a restaurant餐厅
that's a training训练 ground地面
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它变成了一家餐厅训练场,
10:22
for future未来 restauranteursrestauranteurs to figure数字 out
how to avoid避免 all the pitfalls陷阱.
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供未来餐厅老板找出
如何避免所有的隐患。
10:27
And the restaurant餐厅 with cockroach蟑螂 sushi寿司?
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卖蟑螂寿司的餐厅呢?
10:29
It turns into a sushi寿司 bar酒吧
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它变成了一个寿司酒吧,
10:31
with all sorts排序 of really interesting有趣
and exotic异国情调 ingredients配料.
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里面融入了各种真正
有趣而富有异国情调的元素。
10:36
If you look around at the companies公司,
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如果你环顾四周的公司,
10:39
the ventures企业 that are
really innovative创新 around you,
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你周围那些真正创新的企业,
10:42
the ones那些 that we now take for granted理所当然
that have changed our life,
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那些我们坦然接受的
改变我们生活的公司和企业,
10:45
well, you know what?
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噢,你知道吗?
10:47
They all started开始 out as crazy ideas思路.
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他们都是从疯狂的想法开始的。
10:50
They started开始 ideas思路
that when they pitched倾斜的 to other people,
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在向其他人推销时,
他们就开始实施想法了,
10:52
most people said, "That's crazy,
it will never work."
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多数人说"这太离谱了,
根本行不通的。”
10:58
So, yes, sometimes有时 people
were born天生 into terrible可怕 circumstances情况,
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是的,有时人们
出生在糟糕的环境中,
11:04
and sometimes有时, luck运气 is a lightning闪电 bolt螺栓
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有时,运气像一道闪电,
11:06
that hits点击 us with something wonderful精彩
or something terrible可怕.
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用奇妙或可怕的东西击中我们。
11:10
But the winds of luck运气 are always there,
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但幸运之风总是在那里,
11:14
and if you're willing愿意 to take some risks风险,
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如果你愿意承担一些风险,
11:17
if you're willing愿意 to really go out
and show显示 appreciation升值
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如果你愿意真正走出去,
并心怀感激之情,
11:20
and willing愿意 to really look at ideas思路,
even if they're crazy,
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愿意真正去正视各种想法,
即使这些想法很疯狂,
11:25
through通过 the lens镜片 of possibilities可能性,
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通过可能性的视角,
11:27
you can build建立 a bigger and bigger sail
to catch抓住 the winds of luck运气.
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你仍然可以打造一面更大的帆,
去捕捉幸运之风。
11:31
Thank you.
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谢谢!
11:33
(Applause掌声)
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(掌声)
Translated by Carol Wang

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ABOUT THE SPEAKER
Tina Seelig - Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.

Why you should listen

Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.

Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.

After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.

More profile about the speaker
Tina Seelig | Speaker | TED.com

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