ABOUT THE SPEAKER
Chip Conley - CEO, author
Chip Conley creates joyful hotels, where he hopes his employees, customers and investors alike can realize their full potential. His books share that philosophy with the wider world.

Why you should listen

In 1987, at the age of 26 and seeking a little "joy of life," Chip Conley founded Joie de Vivre Hospitality by transforming a small motel in San Francisco’s seedy Tenderloin district into the now-legendary Phoenix. Today, Joie de Vivre operates nearly 40 unique hotels across California, each built on an innovative design formula that inspires guests to experience an "identity refreshment" during their visits.

During the dotcom bust in 2001, Conley found himself in the self-help section of the bookstore, where he became reacquainted with one of the most famous theories of human behavior -- Maslow’s hierarchy of needs, which separates human desires into five ascending levels, from base needs such as eating to the highest goal of self-actualization, characterized by the full realization and achievement of one’s potential. Influenced by Maslow's pyramid, Conley revamped his business model to focus on the intangible, higher needs of his company's three main constituencies -- employees, customers and investors. He credits this shift for helping Joie de Vivre triple its annual revenues between 2001 and 2008.

Conley has written three books, including his most recent, PEAK: How Great Companies Get Their Mojo from Maslow, and is at work on two new ones, Emotional Equations and PEAK Leadership. He consults widely on transformative enterprises, corporate social responsibility and creative business development. He traveled to Bhutan last year to study its Gross National Happiness index, the country's unique method of measuring success and its citizens' quality of life. 

More profile about the speaker
Chip Conley | Speaker | TED.com
TED2010

Chip Conley: Measuring what makes life worthwhile

奇普.康利:衡量生命中有价值的东西

Filmed:
3,205,596 views

当互联网泡沫爆发时,酒店主奇普.康利开始探寻一种基于快乐的商业模式。从一个和长期共事的员工和一个佛教国家的国王身上,他学到了成功来源于你所看重的东西。
- CEO, author
Chip Conley creates joyful hotels, where he hopes his employees, customers and investors alike can realize their full potential. His books share that philosophy with the wider world. Full bio

Double-click the English transcript below to play the video.

00:16
I'm going to talk about the simple简单 truth真相 in leadership领导
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我要讲述的是在21世纪中关于领导力的一个
00:18
in the 21stST century世纪.
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简单的道理。
00:20
In the 21stST century世纪, we need to actually其实 look at --
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在21世纪,实际上我们需要看重的--
00:23
and what I'm actually其实 going to encourage鼓励 you to consider考虑 today今天 --
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也是我今天鼓励你们考虑的--
00:26
is to go back to our school学校 days
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回到我们上学的日子,
00:28
when we learned学到了 how to count计数.
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在那时我们学习了如何算数。
00:30
But I think it's time for us to think about what we count计数.
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但实际上我认为,是时候考虑下我们要算些什么。
00:33
Because what we actually其实 count计数
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因为那些我们被我们算的东西
00:35
truly counts计数.
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才是真正有价值的。
00:37
Let me start开始 by telling告诉 you a little story故事.
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先让我给你们讲一个小故事吧。
00:39
This is Van面包车 QuachQuach.
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这是温.果奇。
00:41
She came来了 to this country国家 in 1986 from Vietnam越南.
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她在1986年从越南来到美国。
00:44
She changed her name名称 to Vivian维维安
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她改了个新名字,薇薇安
00:46
because she wanted to fit适合 in here in America美国.
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因为这样她想更好地融入美国社会。
00:48
Her first job工作 was at an inner-city内城 motel汽车旅馆
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她的第一份工作是在三藩市市中心的一个汽车旅馆
00:50
in San Francisco弗朗西斯科 as a maid女佣.
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当女佣。
00:52
I happened发生 to buy购买 that motel汽车旅馆
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在薇薇安在那儿工作了大约三个月后,
00:54
about three months个月 after Vivian维维安 started开始 working加工 there.
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我恰巧买下了那个汽车旅馆。
00:57
So Vivian维维安 and I have been working加工 together一起 for 23 years年份.
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也就是说实际上,我和她一起工作了23年之久。
01:01
With the youthful青春的 idealism唯心主义 of a 26-year-old-岁,
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我26岁,正是年轻、充满理想主义情怀的时候
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in 1987,
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1987年,
01:05
I started开始 my company公司 and I called it Joie de Vivre生活乐趣,
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我创办了我的第一间公司,取名为joie de vivre (法语:生活的乐趣),
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a very impractical不切实际的 name名称,
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一个花哨但并不实用的名字,
01:10
because I actually其实 was looking to create创建 joy喜悦 of life.
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因为我的本意是想去创造生活的乐趣。
01:13
And this first hotel旅馆 that I bought, motel汽车旅馆,
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我买下的第一个酒店,是个汽车旅馆,
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was a pay-by-the-hour支付按飞行小时, no-tell没有告诉 motel汽车旅馆
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是一个计时付费的,人人都愿意住宿的旅馆。
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in the inner-city内城 of San Francisco弗朗西斯科.
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坐落在三藩市的市中心。
01:21
As I spent花费 time with Vivian维维安,
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在我和薇薇安交往的过程中
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I saw that she had sort分类 of a joie龙城 de vivre生活乐趣
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我发现她总能从她的工作中
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in how she did her work.
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找到生活的乐趣。
01:28
It made制作 me question and curious好奇:
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这使我很好奇并且困惑:
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How could someone有人 actually其实 find joy喜悦
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一个人怎么能在清洁厕所这种工作中
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in cleaning清洁的 toilets洗手间 for a living活的?
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找到乐趣呢?
01:35
So I spent花费 time with Vivian维维安, and I saw that
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因此我与薇薇安呆在一起,后来我发现
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she didn't find joy喜悦 in cleaning清洁的 toilets洗手间.
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她并不是在清洁厕所时找到乐趣。
01:40
Her job工作, her goal目标 and her calling调用
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她所追求的目标和价值
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was not to become成为 the world's世界 greatest最大 toilet厕所 scrubber净气器.
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并不是成为这世界上最成功的厕所刷洗工。
01:45
What counts计数 for Vivian维维安 was the emotional情绪化 connection连接
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对薇薇安来说意义在于
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she created创建 with her fellow同伴 employees雇员 and our guests宾客.
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与她的同事和客户之间的情感交流。
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And what gave her inspiration灵感 and meaning含义
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给予她鼓励和内涵的
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was the fact事实 that she was taking服用 care关心 of people
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实际上是,她所照顾的
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who were far away from home.
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那些身在异乡的人们。
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Because Vivian维维安 knew知道 what it was like to be far away from home.
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因为她深知远离家乡是怎样的一种感觉。
02:00
That very human人的 lesson,
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这非常感人的一课,
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more than 20 years年份 ago,
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在超过二十年里,
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served提供服务 me well during the last
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在这次经济危机中,
02:06
economic经济 downturn低迷 we had.
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更是让我受益良多。
02:09
In the wake唤醒 of the dotcom网络公司 crash紧急 and 9/11,
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在从互联网泡沫和911事件觉醒过来之后,
02:11
San Francisco弗朗西斯科 Bay Area hotels酒店
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三藩市海湾地区的酒店业
02:13
went through通过 the largest最大 percentage百分比 revenue收入 drop下降
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经历了在美国酒店业历史上
02:15
in the history历史 of American美国 hotels酒店.
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最惨重的的收入暴跌。
02:17
We were the largest最大 operator操作者 of hotels酒店 in the Bay Area,
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我们曾经是海湾地区最大的酒店运营商
02:20
so we were particularly尤其 vulnerable弱势.
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因此我们的损失尤其惨重。
02:22
But also back then,
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更糟糕的是,
02:24
remember记得 we stopped停止 eating French法国 fries薯条 in this country国家.
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我们从那时起停止使用法国薯片.
02:26
Well, not exactly究竟, of course课程 not.
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而,准确说来,它不是法国的.。
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We started开始 eating "freedom自由 fries薯条,"
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我们开始吃“自由薯片”
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and we started开始 boycotting抵制 anything that was French法国.
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我们开始抵制一切来自法国的东西
02:35
Well, my name名称 of my company公司, Joie de Vivre生活乐趣 --
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而,我公司的名字,joie de vivre,
02:38
so I started开始 getting得到 these letters
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所以我开始收到许多来
02:40
from places地方 like Alabama阿拉巴马 and Orange橙子 County
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自阿拉巴马和橘郡的信件,
02:43
saying to me that they were going to boycott抵制 my company公司
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通知我他们即将要抵制我的公司,
02:45
because they thought we were a French法国 company公司.
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原因在于他们以为我们是一家法国公司。
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And I'd write them back, and I'd say, "What a minute分钟. We're not French法国.
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然后我给他们回信说,“等等,我们不是法国公司。
02:50
We're an American美国 company公司. We're based基于 in San Francisco弗朗西斯科."
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我们是美国公司,我们的公司总部在三藩市。“
02:53
And I'd get a terse简洁 response响应: "Oh, that's worse更差."
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然后我接到一个精炼的回答:那更糟糕!
02:55
(Laughter笑声)
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(笑声)
02:58
So one particular特定 day
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在一个特别的日子,
03:00
when I was feeling感觉 a little depressed郁闷 and not a lot of joie龙城 de vivre生活乐趣,
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我感觉异常沮丧甚至找不到生活的乐趣时,
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I ended结束 up in the local本地 bookstore书店 around the corner from our offices办事处.
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我走进了一间坐落在我们办公室楼边的本地书店。
03:05
And I initially原来 ended结束 up in the business商业 section部分 of the bookstore书店
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我先去看了和经商有关的书籍,
03:08
looking for a business商业 solution.
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寻找一个商业解决方案。
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But given特定 my befuddled喝醉了的 state of mind心神, I ended结束 up
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可是我感觉到头昏脑胀,
03:12
in the self-help自救 section部分 very quickly很快.
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我快速浏览了有关自助的书籍。
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That's where I got reacquainted重新认识 with
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在那儿,我重新认识了
03:16
Abraham亚伯拉罕 Maslow's马斯洛 "hierarchy等级制度 of needs需求."
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亚伯拉罕.马斯洛的人类需求等级的理论。
03:19
I took one psychology心理学 class in college学院,
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我在大学里上过一门心理学的课程,
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and I learned学到了 about this guy, Abraham亚伯拉罕 Maslow马斯洛,
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正如你们很多人一样,
03:23
as many许多 of us are familiar with his hierarchy等级制度 of needs需求.
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我从亚伯拉罕.马斯洛那儿学到了“需求层次理论”。
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But as I satSAT there for four hours小时,
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我在那里坐了四个小时,
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the full充分 afternoon下午, reading Maslow马斯洛,
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整个下午都在阅读读马斯洛的经典,
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I recognized认可 something
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我确实意识到一些
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that is true真正 of most leaders领导者.
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适用于多数领导者的东西。
03:35
One of the simplest简单 facts事实 in business商业
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而商业中最简单的事实之一是
03:37
is something that we often经常 neglect忽略,
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一些通常被我们忽略的东西。
03:39
and that is that we're all human人的.
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我们都是人。
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Each of us, no matter what our role角色 is in business商业,
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我们每个人,无论我们在商场上扮演着怎样的角色,
03:44
has some hierarchy等级制度 of needs需求
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在工作岗位上,我们都有着
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in the workplace职场.
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一些不同层次的需求。
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So as I started开始 reading more Maslow马斯洛,
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所以当我更多阅读马斯洛的著作时,
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what I started开始 to realize实现 is that
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我开始意识到
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Maslow马斯洛, later后来 in his life,
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马斯洛在晚年的时候
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wanted to take this hierarchy等级制度 for the individual个人
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尝试着将这种个人的需求的不同层级
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and apply应用 it to the collective集体,
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应用在集体层面,
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to organizations组织 and specifically特别 to business商业.
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应用在组织中,尤其在商业企业中。
04:01
But unfortunately不幸, he died死亡 prematurely过早 in 1970,
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但不幸的是,他在1970年早逝了
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and so he wasn't really able能够 to live生活 that dream梦想 completely全然.
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所以他不能见证这一梦想的实现。
04:06
So I realized实现 in that dotcom网络公司 crash紧急
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所以我意识到在互联网爆炸后,
04:09
that my role角色 in life was to channel渠道 Abe安倍晋三 Maslow马斯洛.
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传承马斯洛的理论,成了我生命中的一项重要的任务。
04:12
And that's what I did a few少数 years年份 ago
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这我几年前开始
04:14
when I took that five-level五级 hierarchy等级制度 of needs需求 pyramid金字塔
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把他的五级需求金字塔
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and turned转身 it into what I call the transformation转型 pyramid金字塔,
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转变成了我的三级转变金字塔——
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which哪一个 is survival生存, success成功 and transformation转型.
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生存,成功和转变
04:23
It's not just fundamental基本的 in business商业, it's fundamental基本的 in life.
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这不只是商业的根本,它也是生活的根本。
04:26
And we started开始 asking ourselves我们自己 the questions问题
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我们开始问自己,
04:28
about how we were actually其实 addressing解决
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如何才能真正的解决
04:30
the higher更高 needs需求, these transformational转型 needs需求
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更高级的需求,我们公司核心
04:32
for our key employees雇员 in the company公司.
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员工的转变的需求。
04:35
These three levels水平 of the hierarchy等级制度 needs需求
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需求层级中的这三个层次
04:37
relate涉及 to the five levels水平
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实际上与马斯洛的五级需求
04:39
of Maslow's马斯洛 hierarchy等级制度 of needs需求.
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紧密联系。
04:41
But as we started开始 asking ourselves我们自己 about how we were addressing解决
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但当我们开始问自己如何解决
04:43
the higher更高 needs需求 of our employees雇员 and our customers顾客,
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我们公司员工和客户的更高层次需求时,
04:46
I realized实现 we had no metrics指标.
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我意识到我们没有任何衡量标准
04:48
We had nothing that actually其实 could tell us whether是否 we were actually其实 getting得到 it right.
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我们不知道我们怎样做才是对的。
04:51
So we started开始 asking ourselves我们自己:
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因此我们开始自问:
04:53
What kind of less obvious明显 metrics指标
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什么样的不明显的衡量标准
04:55
could we use to actually其实 evaluate评估
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能被我们用来评估
04:58
our employees'雇员' sense of meaning含义,
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我们的雇员的归属感,
05:00
or our customers'顾客' sense of emotional情绪化 connection连接 with us?
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或我们的客户与我们公司的情感维系程度?
05:03
For example, we actually其实 started开始 asking our employees雇员,
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例如,我们开始询问问我们的员工,
05:05
do they understand理解 the mission任务 of our company公司,
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是否理解我们公司的目标,
05:07
and do they feel like they believe in it,
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他们是否对此表示认同,
05:09
can they actually其实 influence影响 it,
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他们能否确实的影响到它,
05:11
and do they feel that their work actually其实 has an impact碰撞 on it?
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他们能否感到他们的工作能够实实在在地实现着为这些目标。
05:14
We started开始 asking our customers顾客,
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我们开始问我们的客户,
05:16
did they feel an emotional情绪化 connection连接 with us,
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问他们是否感觉到与我们之间的情感联系,
05:18
in one of seven different不同 kinds of ways方法.
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七种不同情感联系方式之一。
05:21
Miraculously奇迹般地, as we asked these questions问题
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出乎意料的是,当我们问这些问题,
05:23
and started开始 giving attention注意 higher更高 up the pyramid金字塔,
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并开始关注我们的金字塔顶端的更高层次需求时,
05:26
what we found发现 is we created创建 more loyalty忠诚.
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我们发现我们我们拥有了更多的忠诚。
05:28
Our customer顾客 loyalty忠诚 skyrocketed暴涨.
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我们客户的忠诚度暴涨。
05:30
Our employee雇员 turnover周转 dropped下降
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我们的员工离职率降至
05:32
to one-third三分之一 of the industry行业 average平均,
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酒店行业平均职工流动率的三分之一。
05:34
and during that five year dotcom网络公司 bust胸围,
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在五年的互联网危机中,
05:36
we tripled三倍 in size尺寸.
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我们的企业规模翻了三倍。
05:38
As I went out and started开始 spending开支 time with other leaders领导者 out there
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现在,我走出来,花时间与其他领导者交流
05:41
and asking them how they were getting得到 through通过 that time,
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问他们是如何度过这个困难时期的时候,
05:43
what they told me over and over again
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他们一次又一次的告诉我
05:45
was that they just manage管理 what they can measure测量.
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他们只是管理那些他们可以衡量的东西,
05:47
What we can measure测量 is that tangible有形 stuff东东
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而那些位于金字塔底部
05:49
at the bottom底部 of the pyramid金字塔.
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可以衡量的有形的东西。
05:51
They didn't even see the intangible无形 stuff东东
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他们甚至不看金字塔中
05:53
higher更高 up the pyramid金字塔.
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更高层的那些无形的东西。
05:55
So I started开始 asking myself the question:
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所以我开始问自己:
05:57
How can we get leaders领导者 to start开始 valuing价值评估 the intangible无形?
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如何我们才能让领导者开始重视无形的的东西?
05:59
If we're taught as leaders领导者 to just manage管理 what we can measure测量,
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如果领导者们只是被教育去管理那些可以衡量的,
06:02
and all we can measure测量 is the tangible有形 in life,
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并且所有我们所能衡量的是生命中有形的东西,
06:05
we're missing失踪 a whole整个 lot of things at the top最佳 of the pyramid金字塔.
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我们就失去了位于金字塔顶部的整个部分。
06:08
So I went out and studied研究 a bunch of things,
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所以我又去学习一些事情。
06:10
and I found发现 a survey调查 that showed显示
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我发现在一份报告,其中显示
06:12
that 94 percent百分
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世界上百分之九十四的
06:14
of business商业 leaders领导者 worldwide全世界
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商业领袖
06:16
believe that the intangibles无形资产 are important重要 in their business商业,
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相信无形资产对于他们企业至关重要,
06:18
things like intellectual知识分子 property属性,
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例如知识产权、
06:20
their corporate企业 culture文化, their brand loyalty忠诚,
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企业文化、品牌忠诚度等。
06:22
and yet然而, only five percent百分 of those same相同 leaders领导者
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然而这些领袖中只有5%的人
06:25
actually其实 had a means手段 of measuring测量 the intangibles无形资产 in their business商业.
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有办法衡量这些在企业中的无形资产.
06:28
So as leaders领导者, we understand理解
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所以我们作为领袖,我们明白
06:30
that intangibles无形资产 are important重要,
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无形资产的重要性,
06:32
but we don't have a clue线索 how to measure测量 them.
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但是如何实际的去衡量它们,我们没有什么头绪。
06:35
So here's这里的 another另一个 Einstein爱因斯坦 quote引用:
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在此我想引用爱因斯坦的一句话:
06:37
"Not everything that can be counted counts计数,
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不是所有有价值的都能被计算,
06:40
and not everything that counts计数 can be counted."
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并且,不是所有能计算的都有价值。“
06:44
I hate讨厌 to argue争论 with Einstein爱因斯坦,
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我并不想与爱因斯坦争论,
06:46
but if that which哪一个 is most valuable有价值
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但是如果那些在我们
06:49
in our life and our business商业
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生命和商业中最有价值的
06:51
actually其实 can't be counted or valued价值,
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实际上并不能被计数或估价,
06:54
aren't we going to spend our lives生活
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我们是否要让我们的一生
06:56
just mired深陷 in measuring测量 the mundane平凡?
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深陷于衡量那些平淡和不重要的事情呢?
06:59
It was that sort分类 of heady风头正劲 question about what counts计数
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正是这类关于什么才有价值的难题
07:02
that led me to take my CEOCEO hat帽子 off for a week
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使我撇下CEO的身份在一星期内
07:05
and fly off to the Himalayan喜马拉雅 peaks.
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飞向喜马拉雅山脉的顶端
07:08
I flew off to a place地点 that's been shrouded笼罩 in mystery神秘 for centuries百年,
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我飞向了一个几个世纪以来一直充满了无限迷团的地方,
07:11
a place地点 some folks乡亲 call Shangri-La香格里拉.
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一个叫做香格里拉的地方
07:14
It's actually其实 moved移动 from the survival生存 base基础 of the pyramid金字塔
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这实际上是一个从金字塔的的生存基础
07:17
to becoming变得 a transformational转型
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成为一个世界的
07:19
role角色 model模型 for the world世界.
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角色转换模型。
07:21
I went to Bhutan不丹.
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我去了不丹
07:23
The teenage青少年 king国王 of Bhutan不丹 was also a curious好奇 man,
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那个年轻的国王也是个有好奇心的人,
07:25
but this was back in 1972,
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但这要回到1972年,
07:28
when he ascended登高 to the throne王座
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他在他父亲去世两天后
07:30
two days after his father父亲 passed通过 away.
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登上国王的宝座。
07:32
At age年龄 17, he started开始 asking the kinds of questions问题
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在他17岁的时,他开始问这样一些问题:
07:35
that you'd expect期望 of someone有人 with a beginner's初学者 mind心神.
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一些你也许认为幼稚的问题。
07:37
On a trip through通过 India印度,
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在去印度的旅途中,
07:39
early in his reign统治 as king国王,
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在他称帝的早期,
07:42
he was asked by an Indian印度人 journalist记者
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他被一个印度记者问到
07:44
about the Bhutanese不丹 GDPGDP,
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关于不丹的GDP,
07:46
the size尺寸 of the Bhutanese不丹 GDPGDP.
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不丹GDP的大小的问题。
07:49
The king国王 responded回应 in a fashion时尚
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这位国王的回答方式
07:51
that actually其实 has transformed改造 us four decades几十年 later后来.
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在四十年之后的今天仍然让我们受益匪浅。
07:54
He said the following以下, he said: "Why are we so obsessed痴迷
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他这样说:“我们为什么要如此痴迷
07:57
and focused重点 with gross domestic国内 product产品?
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于国内生产总值呢?
07:59
Why don't we care关心 more about
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为什么我们不多关注一下
08:01
gross national国民 happiness幸福?"
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一个国家国民的快乐呢?”
08:03
Now, in essence本质, the king国王 was asking us to consider考虑
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现在,从本质上来说,这位国王是在让我们去考虑
08:06
an alternative替代 definition定义 of success成功,
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对成功的另外一种定义
08:08
what has come to be known已知 as
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这是就是
08:10
GNHGNH, or gross national国民 happiness幸福.
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GNH, 国民幸福总值
08:13
Most world世界 leaders领导者 didn't take notice注意,
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这个世界上的多少领导者对此并不关心
08:15
and those that did thought this was just "Buddhist佛教徒 economics经济学."
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那些有考虑过这些的人认为这些只是“佛教经济学”
08:19
But the king国王 was serious严重.
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但是那位国王是认真的
08:21
This was a notable显着 moment时刻,
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这其实是一个值得关注的时刻,
08:23
because this was the first time a world世界 leader领导
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因为这是近两百年来第一次
08:25
in almost几乎 200 years年份
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有一个世界的领导者
08:27
had suggested建议
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提出
08:29
that intangible无形 of happiness幸福 --
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这种不可见的快乐——
08:31
that leader领导 200 years年份 ago,
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再次提出,200年前
08:33
Thomas托马斯 Jefferson杰斐逊 with the Declaration宣言 of Independence独立 --
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汤马斯.杰佛逊在他的独立宣言中
08:36
200 years年份 later后来,
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200年之后
08:38
this king国王 was suggesting提示 that intangible无形 of happiness幸福
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这位国王提出了这种无形的快乐
08:40
is something that we should measure测量,
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是我们应该衡量的,
08:42
and it's something we should actually其实 value
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也是作为政府领导人真正
08:44
as government政府 officials官员.
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应该重视的。
08:46
For the next下一个 three dozen years年份 as king国王,
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在接下来他当国王的36年中,
08:49
this king国王 actually其实 started开始 measuring测量
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这位国王甚至开始衡量
08:52
and managing管理的 around happiness幸福 in Bhutan不丹 --
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和管理不丹的快乐。
08:55
including包含, just recently最近, taking服用 his country国家
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也包括最近,把这个国家
08:57
from being存在 an absolute绝对 monarchy帝制 to a constitutional构成 monarchy帝制
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从一个完全的君主专政政体转变为了一个君主立宪政体
09:00
with no bloodshed流血, no coup政变.
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没有流血,没有屠杀。
09:02
Bhutan不丹, for those of you who don't know it,
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不丹,对那些不了解这个国家的人来说
09:04
is the newest最新 democracy民主 in the world世界, just two years年份 ago.
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是一个新型的民主政体,仅仅始于两年前。
09:07
So as I spent花费 time with leaders领导者 in the GNHGNH movement运动,
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所以当我与这些提倡国民幸福总值运动的领袖们交流,
09:10
I got to really understand理解 what they're doing.
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我才逐渐明白他们在做些什么。
09:12
And I got to spend some time with the prime主要 minister部长.
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当我与这位总理相处时,
09:14
Over dinner晚餐, I asked him an impertinent鲁莽 question.
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在一次晚饭时,我问了他一个毫不相干的问题。
09:18
I asked him,
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我问他,
09:20
"How can you create创建 and measure测量
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”你是怎样创造和度量
09:23
something which哪一个 evaporates蒸发 --
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一些空泛易蒸发的东西,
09:25
in other words, happiness幸福?"
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换句话来说,快乐?“
09:27
And he's a very wise明智的 man, and he said,
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他是充满智慧的人,他回答说:
09:29
"Listen, Bhutan's不丹 goal目标 is not to create创建 happiness幸福.
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“佛祖的目的并不是去创造快乐,
09:32
We create创建 the conditions条件 for happiness幸福 to occur发生.
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我们创造那些让快乐能够存在的条件。
09:35
In other words, we create创建 a habitat栖息地 of happiness幸福."
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也就是说,我们创造了快乐的栖息地。”
09:37
Wow, that's interesting有趣.
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哇,这真是有趣。
09:39
He said that they have a science科学 behind背后 that art艺术,
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而且他说他们在这种艺术的背后有一种科学
09:42
and they've他们已经 actually其实 created创建 four essential必要 pillars支柱,
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他们实际上创造了四个重要的支柱,
09:44
nine key indicators指标
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9个核心指标
09:46
and 72 different不同 metrics指标
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和72个不同的度量标准
09:48
that help them to measure测量 their GNHGNH.
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这些能够帮助测量GNH。
09:51
One of those key indicators指标 is:
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实际上,其中一个核心指标是
09:54
How do the Bhutanese不丹 feel about
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如何让不丹人感觉到
09:56
how they spend their time each day?
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他们是如何度过他们的每一天的呢?
09:58
It's a good question. How do you feel about
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这是一个不错的问题。如何感觉
10:00
how you spend your time each day?
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你的每一天是如何度过的呢?
10:02
Time is one of the scarcest稀缺 resources资源
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在现代社会社会中,时间是一种
10:04
in the modern现代 world世界.
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最稀缺的资源。
10:06
And yet然而, of course课程,
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可是,诚然
10:08
that little intangible无形 piece of data数据
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这微小的不可见的数据
10:10
doesn't factor因子 into our GDPGDP calculations计算.
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并不影响我们对GDP的计算。
10:12
As I spent花费 my week up in the Himalayas喜马拉雅山,
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所以当我把时间花在喜马拉雅山脉的时候,
10:14
I started开始 to imagine想像
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我开始想象
10:16
what I call an emotional情绪化 equation方程.
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我所谓的一种情感方程式。
10:19
And it focuses重点 on something I read long ago
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这是很久以前我从拉比. 海曼. 斯佳特尔
10:22
from a guy named命名 Rabbi拉比 Hyman海曼 SchachtelSchachtel.
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读到的。
10:24
How many许多 know him? Anybody任何人?
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有多少人知道他?有人知道么?
10:26
1954, he wrote a book called "The Real真实 Enjoyment享受 of Living活的,"
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在1954年,他写过一本书,叫做《生活的真正乐趣》
10:29
and he suggested建议 that happiness幸福
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他提出快乐
10:31
is not about having what you want;
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并不在于得到你所想要的。
10:34
instead代替, it's about wanting希望 what you have.
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而在于你想往你所拥有的。
10:37
Or in other words, I think the Bhutanese不丹 believe
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也就是说,我认为不丹人相信
10:40
happiness幸福 equals等于 wanting希望 what you have --
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快乐等同于想往你所拥有的东西
10:42
imagine想像 gratitude感谢 --
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想象一下感恩
10:44
divided分为 by having what you want --
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分割成拥有你所想要的东西
10:47
gratification享乐.
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满足感。
10:49
The Bhutanese不丹 aren't on some aspirational抱负 treadmill跑步机,
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不丹人的志趣不至于一些有抱负但枯燥无趣的工作上
10:52
constantly经常 focused重点 on what they don't have.
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持续关注与那些他们没有的事物。
10:55
Their religion宗教, their isolation隔离,
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他们的宗教,他们的与世隔离,
10:57
their deep respect尊重 for their culture文化
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他们深深的对自己文化的尊重
10:59
and now the principles原则 of their GNHGNH movement运动
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以及现在GNH运动的原则,
11:01
all have fostered培育 a sense of gratitude感谢
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这所有的一切都培养了一种对他们所拥有的
11:03
about what they do have.
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感恩的情结。
11:05
How many许多 of us here, as TEDstersTEDsters in the audience听众,
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我们之中有多少人,作为TED的拥护者,
11:08
spend more of our time
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把更多的时间花在
11:10
in the bottom底部 half of this equation方程, in the denominator分母?
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这个方程式的底端,分母上呢?
11:13
We are a bottom-heavy底部重 culture文化
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我们总是一种底端受重文化所逼迫
11:15
in more ways方法 than one.
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在很多方面都是如此
11:17
(Laughter笑声)
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(笑声)
11:19
The reality现实 is, in Western西 countries国家,
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事实上是,在西方国家,
11:22
quite相当 often经常 we do focus焦点 on the pursuit追求 of happiness幸福
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通常我们注重对快乐的追求
11:25
as if happiness幸福 is something that we have to go out --
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正如快乐是一种我们必须非常从外部才能得到的
11:28
an object目的 that we're supposed应该 to get, or maybe many许多 objects对象.
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一种我们我们理应得到的东西,和很多其他的东西一样
11:31
Actually其实, in fact事实, if you look in the dictionary字典,
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而事实上,如果你查查字典看一下的话,
11:33
many许多 dictionaries字典 define确定 pursuit追求
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许多字典把这种追求定义为
11:37
as to "chase with hostility敌意."
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“带着敌意的追逐”。
11:40
Do we pursue追求 happiness幸福 with hostility敌意?
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我们是带着对抗的情绪追求快乐的么?
11:43
Good question. But back to Bhutan不丹.
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问的好。再回到不丹。
11:46
Bhutan's不丹 bordered镶上 on its north and south
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实际上,在不丹南边和北边的边境
11:49
by 38 percent百分 of the world's世界 population人口.
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生存着这个世界百分之38的人口。
11:51
Could this little country国家,
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这个小国
11:54
like a startup启动 in a mature成熟 industry行业,
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在一个成熟的工业社会中刚刚起步,
11:56
be the spark火花 plug插头 that influences影响
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就放出万丈光芒,影响了
11:59
a 21stST century世纪
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整个二十一世纪
12:01
of middle-class中产阶级 in China中国 and India印度?
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的中国和印度的中产阶级?
12:03
Bhutan's不丹 created创建 the ultimate最终 export出口,
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不丹实际上创造了一种终极的输出,
12:06
a new global全球 currency货币 of well-being福利,
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一种新的全球通用的福祉。
12:09
and there are 40 countries国家 around the world世界 today今天
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这个世界上有40个国家
12:11
that are studying研究 their own拥有 GNHGNH.
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正在研究他们自己的GNH。
12:13
You may可能 have heard听说, this last fall秋季
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你也许听过,去年的秋天
12:15
Nicolas萨科 Sarkozy萨科齐 in France法国
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法国的尼古拉·萨科齐,
12:17
announcing宣布 the results结果 of an 18-month-月 study研究
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宣布了获得了诺贝尔奖的经济学家一项
12:20
by two Nobel诺贝尔 economists经济学家,
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18个月研究的研究结果,
12:22
focusing调焦 on happiness幸福 and wellness健康 in France法国.
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这项研究关注于法国的快乐和幸福。
12:24
Sarkozy萨科齐 suggested建议 that
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萨科奇提出
12:26
world世界 leaders领导者 should stop
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世界的领导人应该停止
12:28
myopically短视 focusing调焦 on GDPGDP
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目光短浅地只关注GDP
12:30
and consider考虑 a new index指数,
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关注一种新的指数,
12:32
what some French法国 are calling调用 a "joie龙城 de vivre生活乐趣 index指数."
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法国人称之为“幸福指数”
12:35
I like it.
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我喜欢这个提法。
12:37
Co-branding联合品牌 opportunities机会.
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一个品牌合作的机会。
12:39
Just three days ago, three days ago here at TEDTED,
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就在三天前,在我来的TED的三天前,
12:41
we had a simulcast同播 of David大卫 Cameron卡梅伦,
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我们和大卫.喀麦隆有一个同时联播节目,
12:43
potentially可能 the next下一个 prime主要 minister部长 of the UK联合王国,
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他可能是下任英国首相,
12:46
quoting引用 one of my favorite喜爱 speeches演讲 of all-time整天,
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引用了一个我最爱的一句演讲,
12:49
Robert罗伯特 Kennedy's肯尼迪 poetic诗意 speech言语 from 1968
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罗伯特 肯尼迪在1968年的诗歌演讲
12:52
when he suggested建议 that we're
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当时他提出我们
12:54
myopically短视 focused重点 on the wrong错误 thing
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只把目光放在那些错误的事情上
12:56
and that GDPGDP is a misplaced放错地方 metric.
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GDP是一个错位的度量标准。
12:59
So it suggests提示 that the momentum动量 is shifting.
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这预示着动机发生了转变。
13:02
I've taken采取 that Robert罗伯特 Kennedy肯尼迪 quote引用,
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我也曾经用过罗伯特 肯尼迪的这句话,
13:04
and I've turned转身 it into a new balance平衡 sheet for just a moment时刻 here.
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我也曾经把它转变成一种新的衡量收支平衡的办法。
13:07
This is a collection采集 of things
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这实际上是事物的一种结合
13:09
that Robert罗伯特 Kennedy肯尼迪 said in that quote引用.
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罗伯特 肯尼迪在他的
13:11
GDPGDP counts计数 everything from air空气 pollution污染
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GDP可以计算空气污染
13:13
to the destruction毁坏 of our redwoods红杉.
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红木的污染
13:16
But it doesn't count计数 the health健康 of our children孩子
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但它并没儿童的健康考虑在内,
13:18
or the integrity廉正 of our public上市 officials官员.
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没把公务员的正直程度考虑在内。
13:21
As you look at these two columns here,
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当你看在这两栏的时候
13:24
doesn't it make you feel like it's time for us
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难道你不觉得这正是我们
13:26
to start开始 figuring盘算 out a new way to count计数,
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应该开始从新创造一种新的方式去衡量么
13:28
a new way to imagine想像
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一种方式去真正地想象
13:30
what's important重要 to us in life?
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什么才是生活中最重要的东西?
13:32
(Applause掌声)
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(掌声)
13:36
Certainly当然 Robert罗伯特 Kennedy肯尼迪 suggested建议 at the end结束 of the speech言语 exactly究竟 that.
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诚然,罗伯特肯尼迪在他的演讲的末尾提出了完全一致的号召。
13:39
He said GDPGDP "measures措施 everything in short,
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他说,GDP计算了一切短暂的东西
13:42
except that which哪一个 makes品牌 life worthwhile合算."
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而没有包涵那些使生命变得有价值的东西
13:45
Wow.
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哇。
13:47
So how do we do that?
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那么我们怎么办呢?
13:49
Let me say one thing we can just start开始 doing
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在我们开始这么做之前,让我先告诉大家一件事
13:51
ten years年份 from now, at least最小 in this country国家.
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两年前的今天,至少是在这个国家,
13:53
Why in the heck赫克 in America美国
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为什么在美国
13:55
are we doing a census人口调查 in 2010?
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我们做了2010年的人口普查
13:57
We're spending开支 10 billion十亿 dollars美元 on the census人口调查.
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我们花了10亿美元在这个人口普查上面
14:00
We're asking 10 simple简单 questions问题 -- it is simplicity简单.
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我们只是问了10个非常简单的问题
14:02
But all of those questions问题 are tangible有形.
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但是所有的这些问题都是可以触摸的
14:05
They're about demographics人口统计学.
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他们都是关于人口统计学特征的
14:07
They're about where you live生活, how many许多 people you live生活 with,
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他们是关于你在哪里居住,你和多少人一起住
14:09
and whether是否 you own拥有 your home or not.
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还有你是否拥有你所居住的房子。
14:11
That's about it.
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也就是这些
14:13
We're not asking meaningful富有意义的 metrics指标.
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我们并不被问及有意义的度量
14:15
We're not asking important重要 questions问题.
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我们并不被问及重要的问题
14:17
We're not asking anything that's intangible无形.
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我们没有问及任何不可见的事物。
14:19
Abe安倍晋三 Maslow马斯洛 said long ago
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马斯洛很久以前说过的
14:21
something you've heard听说 before, but you didn't realize实现 it was him.
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一些我们以前听说过的,但是你以前并不意识到是他说的
14:24
He said, "If the only tool工具 you have is a hammer锤子,
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他说,“手里拿着个锤子
14:27
everything starts启动 to look like a nail."
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看什么都像是钉子。“
14:30
We've我们已经 been fooled上当 by our tool工具.
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我们被我们的工具所愚弄。
14:32
Excuse借口 that expression表达.
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这个表述或许不恰当
14:34
(Laughter笑声)
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(笑声)
14:36
We've我们已经 been fooled上当 by our tool工具.
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我们被我们的工具所愚弄
14:38
GDPGDP has been our hammer锤子.
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GDP就像是我们的锤子。
14:41
And our nail has been a 19th-TH- and 20th-centuryTH-世纪
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我们的钉子是从19世纪到20世纪的
14:44
industrial-era工业时代 model模型 of success成功.
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工业时代的成功模型。
14:47
And yet然而, 64 percent百分
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可是,当今世界
14:49
of the world's世界 GDPGDP today今天
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百分之六十四的GDP
14:51
is in that intangible无形 industry行业 we call service服务,
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是来自于不可见的,称之为服务业的行业
14:53
the service服务 industry行业, the industry行业 I'm in.
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服务业,我所在的行业。
14:56
And only 36 percent百分 is in the tangible有形 industries行业
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只有百分之三十六来自于可见的行业,
14:58
of manufacturing制造业 and agriculture农业.
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制造业和农业。
15:00
So maybe it's time that we get a bigger toolbox工具箱, right?
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所以是时候我们换一个大一点的工具盒了,对吧。
15:03
Maybe it's time we get a toolbox工具箱 that
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或者是时候我们事实上需要一个工具盒
15:05
doesn't just count计数 what's easily容易 counted, the tangible有形 in life,
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并不只能量那些很容易被量的,在生活中具体的、可以的触摸的东西,
15:08
but actually其实 counts计数 what we most value,
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事实上能够量度那些我们最重视的
15:11
the things that are intangible无形.
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那些不可度量的东西
15:13
I guess猜测 I'm sort分类 of a curious好奇 CEOCEO.
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我想我是个有好奇心的CEO。
15:15
I was also a curious好奇 economics经济学 major重大的 as an undergrad本科生.
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我过去也只是个对充满好奇心的经济学专业本科生。
15:18
I learned学到了 that economists经济学家 measure测量 everything
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我学到了经济学衡量一切
15:21
in tangible有形 units单位 of production生产 and consumption消费
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可以具体化的单位生产和消费
15:24
as if each of those tangible有形 units单位
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好像那些可以被具体化的单位
15:26
is exactly究竟 the same相同.
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是完全等同的一样
15:28
They aren't the same相同.
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他们是不一样的
15:30
In fact事实, as leaders领导者, what we need to learn学习
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事实上,作为领导者,我们需要了解的是
15:32
is that we can influence影响
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我们其实可以影响
15:34
the quality质量 of that unit单元 of production生产
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每个单位产量的质量
15:37
by creating创建 the conditions条件
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通过从实际中创造条件
15:39
for our employees雇员 to live生活 their calling调用.
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给我们的员工去找到他们的价值
15:41
In Vivian'sVivian的 case案件,
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2000
从薇薇安的例子中,
15:43
her unit单元 of production生产
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她的单位产量
15:45
isn't the tangible有形 hours小时 she works作品,
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并不是可以计算的她工作的每个小时
15:47
it's the intangible无形 difference区别 she makes品牌
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而是她所做到的那些不可触摸的区别
15:49
during that one hour小时 of work.
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2000
在那一小时的工作中
15:51
This is Dave戴夫 ArringdaleArringdale who's谁是 actually其实
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这也是为什么大卫.亚玲达尔
15:53
been a longtime长时间 guest客人 at Vivian'sVivian的 motel汽车旅馆.
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变成来薇薇安的旅馆的常客的原因
15:55
He stayed there a hundred times
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他在那里呆了数百次
15:57
in the last 20 years年份,
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在近20年中
15:59
and he's loyal忠诚 to the property属性 because of the relationship关系
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他对这个旅馆的忠诚来自于这层关系
16:02
that Vivian维维安 and her fellow同伴 employees雇员 have created创建 with him.
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薇薇安和她的同事所创造的与他的这层关系
16:05
They've他们已经 created创建 a habitat栖息地 of happiness幸福 for Dave戴夫.
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他们创造了一个快乐的栖息地给大卫
16:08
He tells告诉 me that he can always count计数
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他告诉我他总是可以依赖于
16:11
on Vivian维维安 and the staff员工 there
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薇薇安和那里的所有员工
16:13
to make him feel at home.
401
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他们让他感受到了家的感觉
16:16
Why is it that
402
961000
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为什么
16:18
business商业 leaders领导者 and investors投资者
403
963000
2000
企业领袖、投资者
16:20
quite相当 often经常 don't see the connection连接
404
965000
3000
通常看不到这层关系
16:23
between之间 creating创建 the intangible无形
405
968000
2000
创造的不可触摸的
16:25
of employee雇员 happiness幸福
406
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2000
员工们的快乐
16:27
with creating创建 the tangible有形
407
972000
2000
以及
16:29
of financial金融 profits利润 in their business商业?
408
974000
3000
商业中的财政利润
16:32
We don't have to choose选择 between之间
409
977000
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我们并不一定要从中选择
16:34
inspired启发 employees雇员 and sizable可观 profits利润,
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3000
或是有受激励的员工或巨大的经济利润。
16:37
we can have both.
411
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我们可以同时拥有这两者
16:39
In fact事实, inspired启发 employees雇员 quite相当 often经常
412
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事实上,受到鼓舞的员工,很多时候
16:41
help make sizable可观 profits利润, right?
413
986000
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对获得巨大的利润很有帮助
16:44
So what the world世界 needs需求 now,
414
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所有,当今我们所需要的,
16:46
in my opinion意见,
415
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我的观点
16:48
is business商业 leaders领导者 and political政治 leaders领导者
416
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是商界领袖和政界领袖,
16:51
who know what to count计数.
417
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那些知道去衡量些什么的人
16:53
We count计数 numbers数字.
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我们计算数字,
16:55
We count计数 on people.
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我们依靠人,
16:58
What really counts计数 is when we actually其实 use our numbers数字
420
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我们真正看重的是当我们可以用数字
17:01
to truly take into account帐户 our people.
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去真正使我们的顾客收益
17:04
I learned学到了 that from a maid女佣 in a motel汽车旅馆
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我从一个汽车旅馆的女仆和一个国家的国王那里
17:07
and a king国王 of a country国家.
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学到了这个道理。
17:09
What can you
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什么是你
17:11
start开始 counting数数 today今天?
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从今天开始就计算的呢?
17:13
What one thing can you start开始 counting数数 today今天
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有一样东西,你今天就可以开始计算
17:16
that actually其实 would be meaningful富有意义的 in your life,
427
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会使你一生受用,
17:18
whether是否 it's your work life or your business商业 life?
428
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不管这是为你的工作,还是为了你的生意
17:21
Thank you very much.
429
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非常感谢。
17:23
(Applause掌声)
430
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(掌声)
Translated by tintin luo
Reviewed by Felix Chen

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ABOUT THE SPEAKER
Chip Conley - CEO, author
Chip Conley creates joyful hotels, where he hopes his employees, customers and investors alike can realize their full potential. His books share that philosophy with the wider world.

Why you should listen

In 1987, at the age of 26 and seeking a little "joy of life," Chip Conley founded Joie de Vivre Hospitality by transforming a small motel in San Francisco’s seedy Tenderloin district into the now-legendary Phoenix. Today, Joie de Vivre operates nearly 40 unique hotels across California, each built on an innovative design formula that inspires guests to experience an "identity refreshment" during their visits.

During the dotcom bust in 2001, Conley found himself in the self-help section of the bookstore, where he became reacquainted with one of the most famous theories of human behavior -- Maslow’s hierarchy of needs, which separates human desires into five ascending levels, from base needs such as eating to the highest goal of self-actualization, characterized by the full realization and achievement of one’s potential. Influenced by Maslow's pyramid, Conley revamped his business model to focus on the intangible, higher needs of his company's three main constituencies -- employees, customers and investors. He credits this shift for helping Joie de Vivre triple its annual revenues between 2001 and 2008.

Conley has written three books, including his most recent, PEAK: How Great Companies Get Their Mojo from Maslow, and is at work on two new ones, Emotional Equations and PEAK Leadership. He consults widely on transformative enterprises, corporate social responsibility and creative business development. He traveled to Bhutan last year to study its Gross National Happiness index, the country's unique method of measuring success and its citizens' quality of life. 

More profile about the speaker
Chip Conley | Speaker | TED.com