ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Dereks Saiverss: Dīvaini vai vienkārši citādāk?

Filmed:
3,629,976 views

Ir sakāmvārds: „Katram kokam ir divi gali,” un 2 minūtēs Dereks Saiverss dažos tev negaidītos veidos pierādīs, ka tā patiešām ir taisnība.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagineiedomājieties you're standingstāvot on a streetiela anywherevisur in AmericaAmerika
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Tā, iedomājieties, ka stāvat kaut kur Amerikā uz ielas,
00:19
and a JapaneseJapāņu man comesnāk up to you and sayssaka,
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un pie jums pienāk japānis un jautā:
00:22
"ExcuseAttaisnojums me, what is the namevārds of this blockbloķēt?"
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„Atvainojiet, kā sauc šo kvartālu?”
00:24
And you say, "I'm sorry, well, this is OakOzols StreetIela, that's ElmGoba StreetIela.
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Jūs atbildat, „Atvainojiet.
Nu, šī ir Oukstrīta, tā ir Elmstrīta.
00:28
This is 26thth, that's 27thth."
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Tā ir 26. māja, tā — 27.”
00:30
He sayssaka, "OK, but what is the namevārds of that blockbloķēt?"
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„Labi,” viņš atbild, „bet kā sauc to kvartālu?”
00:32
You say, "Well, blocksbloki don't have namesvārdi.
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Jūs atbildat: „Nu, kvartāliem nav nosaukumu.
00:35
StreetsIelas have namesvārdi; blocksbloki are just the
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nosaukumi ir ielām; kvartāli ir tikai
00:37
unnamednenosaukts spacestelpas in betweenstarp streetsielās."
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vietas bez nosaukumiem starp ielām.”
00:39
He leaveslapas, a little confusedsajaukt and disappointedvīlušies.
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Viņš aiziet, nedaudz apjucis un vīlies.
00:43
So, now imagineiedomājieties you're standingstāvot on a streetiela, anywherevisur in JapanJapāna,
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Tagad iedomājies, ka stāvat uz ielas kaut kur Japānā,
00:46
you turnpagriezties to a personpersona nextnākamais to you and say,
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jūs pagriežaties pret blakus cilvēku un jautājat:
00:48
"ExcuseAttaisnojums me, what is the namevārds of this streetiela?"
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„Atvainojiet, kā sauc šo ielu?”
00:50
They say, "Oh, well that's BlockBlock 17 and this is BlockBlock 16."
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Viņi atbild: „Nu, tas ir 17. kvartāls, šis — 16. kvartāls.”
00:54
And you say, "OK, but what is the namevārds of this streetiela?"
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Un jūs atbildat: „Labi, un kā sauc šo ielu?”
00:57
And they say, "Well, streetsielās don't have namesvārdi.
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Un viņi atbild, „Nu, ielām nav nosaukumu.
00:59
BlocksBloki have namesvārdi.
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Nosaukumi ir kvartāliem.
01:01
Just look at GoogleGoogle MapsKartes here. There's BlockBlock 14, 15, 16, 17, 18, 19.
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Paskatieties Google Maps.
Lūk, 14.,15., 16., 17., 18., 19. kvartāls.
01:05
All of these blocksbloki have namesvārdi,
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Visiem kvartāliem ir nosaukumi.
01:07
and the streetsielās are just the unnamednenosaukts spacestelpas in betweenstarp the blocksbloki.
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Ielas ir tikai vietas bez nosaukumiem starp kvartāliem.
01:11
And you say then, "OK, then how do you know your home addressadrese?"
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Un tad jūs jautājat: „Labi,
bet kā tad jūs zināt savu mājas adresi?”
01:14
He said, "Well, easyviegli, this is DistrictRajona EightAstoņi.
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„Vienkārši,” viņš atbild, „šis ir astotais kvartāls.
01:17
There's BlockBlock 17, housemāja numbernumurs one."
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Es dzīvoju 17. kvartālā, mājā numur viens.”
01:20
You say, "OK, but walkingejot around the neighborhoodapkārtne,
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Jūs sakāt, „Labi. Bet, staigājot pa apkaimi,
01:22
I noticedpamanīju that the housemāja numberscipari don't go in orderkārtībā."
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es ievēroju, ka māju numuri nav secīgi.”
01:24
He sayssaka, "Of courseprotams they do. They go in the orderkārtībā in whichkas they were builtuzcelta.
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Viņš atbild, „Protams, ka ir.
Tās ir numurētas pēc to uzcelšanas secības.
01:27
The first housemāja ever builtuzcelta on a blockbloķēt is housemāja numbernumurs one.
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Pirmā kvartālā uzceltā māja ir māja numur viens.
01:30
The secondotrais housemāja ever builtuzcelta is housemāja numbernumurs two.
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Otrā uzceltā māja ir māja numur divi.
01:33
ThirdTrešais is housemāja numbernumurs threetrīs. It's easyviegli. It's obviousacīmredzams."
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Trešā ir māja numur trīs. Viegli. Loģiski.”
01:35
So, I love that sometimesdažreiz we need to
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Tāpēc man patīk, ka dažreiz mums ir
01:38
go to the oppositepretī sidepusē of the worldpasaule
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jādodas uz otru pasaules malu,
01:40
to realizesaprast assumptionspieņēmumi we didn't even know we had,
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lai atskārstu pieņēmumus,
par kuriem mēs agrāk nezinājām
01:42
and realizesaprast that the oppositepretī of them mayvar alsoarī be truetaisnība.
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un saprastu, ka arī pretstats var būt pareizs.
01:45
So, for examplepiemērs, there are doctorsārsti in ChinaĶīna
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Tā, piemēram, Ķīnā ārsti uzskata,
01:47
who believe that it's theirviņu jobdarbs to keep you healthyveselīgs.
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ka viņu darbs ir rūpēties, lai tu būtu vesels.
01:50
So, any monthmēnesis you are healthyveselīgs you paymaksāt them,
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Tāpēc katru mēnesi, kuru esat vesels, jūs viņiem maksājat,
01:52
and when you're sickslims you don't have to paymaksāt them because they failedneizdevās
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un, kad esat slims, jums viņiem nav jāmaksā,
jo viņi nav kārtīgi darījuši
01:54
at theirviņu jobdarbs. They get richbagāts when you're healthyveselīgs, not sickslims.
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savu darbu. Viņi kļūst bagāti,
jums esot veselam, nevis slimam.
01:56
(ApplauseAplausi)
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(Aplausi)
01:59
In mostlielākā daļa musicmūzika, we think of the "one"
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Lielākajā daļā mūzikas, mēs uzskatam „viens”
02:01
as the downbeatdownbeat, the beginningsākums of the musicalmūzikas phrasefrāze: one, two, threetrīs, fourčetri.
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kā pirmo sitienu, muzikālās frāzes sākumu.
Viens, divi, trīs, četri.
02:05
But in WestRietumi AfricanĀfrikas musicmūzika, the "one"
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Bet Rietumāfrikas mūzikā „viens”
02:07
is thought of as the endbeigas of the phrasefrāze,
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uzskata par frāzes beigām,
02:09
like the periodperiods at the endbeigas of a sentenceteikums.
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kā atstarpi pirms teikuma beigām.
02:11
So, you can heardzirdēt it not just in the phrasingformulējums, but the way they countskaits off theirviņu musicmūzika:
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To var dzirdēt ne tikai frāzējumā,
bet arī tajā kā viņi skaita ritmu.
02:13
two, threetrīs, fourčetri, one.
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Divi, trīs, četri, viens.
02:16
And this mapkarte is alsoarī accurateprecīza.
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Arī šī karte ir precīza.
02:19
(LaughterSmiekli)
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(Smiekli)
02:21
There's a sayingsakot that whateverneatkarīgi no tā truetaisnība thing you can say about IndiaIndija,
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Ir sakāmvārds, ka vienalga kādu patiesu lietu
jūs pateiktu par Indiju,
02:24
the oppositepretī is alsoarī truetaisnība.
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arī pretstats ir patiesība.
02:26
So, let's never forgetaizmirst, whethervai at TEDTED, or anywherevisur elsecits,
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Tāpēc, neaizmirsīsim, vienalga — TED vai visur citur,
02:28
that whateverneatkarīgi no tā brilliantizcili ideasidejas you have or heardzirdēt,
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kur var dzirdēt ģeniālas idejas,
02:31
that the oppositepretī mayvar alsoarī be truetaisnība.
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arī pretējais var būt patiesība.
02:33
DomoDomo arigatoArigato gozaimashitaGozaimashita.
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Domo arigato gozaimašita!
Translated by Kristaps Kadiķis
Reviewed by Inguna Draudina

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com