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TEDIndia 2009

Derek Sivers: Weird, or just different?

デレク・シヴァーズ 「変? それとも違うだけ?」

November 6, 2009

「あらゆるものは別な見方ができる」とよく言いますが、それが思わぬところで当たっていることを、デレク・シヴァーズが2分間で示して見せてくれます。

Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

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Double-click the English subtitles below to play the video.
So, imagine you're standing on a street anywhere in America
アメリカで道に立っていたとしましょう
00:15
and a Japanese man comes up to you and says,
そこへ日本人がやってきて質問をします
00:19
"Excuse me, what is the name of this block?"
「すいません この区画は何という名前ですか?」
00:22
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
「何? ああ こっちがオーク通りで あっちがエルム通り
00:24
This is 26th, that's 27th."
これが26番通りで 向こうが27番通りです」
00:28
He says, "OK, but what is the name of that block?"
「それで この区画の名前は?」
00:30
You say, "Well, blocks don't have names.
「区画に名前なんてないですよ
00:32
Streets have names; blocks are just the
名前は道についていて
00:35
unnamed spaces in between streets."
道の間にある名前のない部分が区画です」
00:37
He leaves, a little confused and disappointed.
彼は頭を混乱させ がっかりしながら歩き去るでしょう
00:39
So, now imagine you're standing on a street, anywhere in Japan,
今度は逆に日本のどこかの道に立っていて
00:43
you turn to a person next to you and say,
誰か近くにいる人に聞いたとしましょう
00:46
"Excuse me, what is the name of this street?"
「すいません この道は何という名前でしょう?」
00:48
They say, "Oh, well that's Block 17 and this is Block 16."
「はい 向こうが17番地で こっちが16番地です」
00:50
And you say, "OK, but what is the name of this street?"
「じゃなくて この道の名前を知りたいんですが?」
00:54
And they say, "Well, streets don't have names.
「道の名前なんてありませんよ
00:57
Blocks have names.
名前は区画についています
00:59
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
Google Mapsを見てください これが14番 15番 16番 17番 18番 19番地です
01:01
All of these blocks have names,
区画にはみんな名前があります
01:05
and the streets are just the unnamed spaces in between the blocks.
区画の間の名前のない部分が道です」
01:07
And you say then, "OK, then how do you know your home address?"
「それだと家の住所はどうやってわかるんですか?」と聞くと
01:11
He said, "Well, easy, this is District Eight.
「簡単ですよ ここが8丁目でしょ
01:14
There's Block 17, house number one."
その17番地の 1号の家です」
01:17
You say, "OK, but walking around the neighborhood,
「少し歩き回ってみたけど
01:20
I noticed that the house numbers don't go in order."
家の番地が順番になってませんでしたよ」
01:22
He says, "Of course they do. They go in the order in which they were built.
「そりゃそうです 建てられた順に番号は付きますから
01:24
The first house ever built on a block is house number one.
この区画で最初に建った家が1号になります
01:27
The second house ever built is house number two.
2番目に建てられたのが2号
01:30
Third is house number three. It's easy. It's obvious."
3番目の家が3号 簡単です わかりきったことでしょう?」
01:33
So, I love that sometimes we need to
これだから私は時々地球の反対側を
01:35
go to the opposite side of the world
訪れるのが好きなんです
01:38
to realize assumptions we didn't even know we had,
自分たちが意識せずに仮定していることや
01:40
and realize that the opposite of them may also be true.
その逆だって正しいものでありうることに 気付かせてくれます
01:42
So, for example, there are doctors in China
たとえば中国の医者は
01:45
who believe that it's their job to keep you healthy.
人を健康に保つことが仕事と考えられています
01:47
So, any month you are healthy you pay them,
だから健康なら医者にお金を払います
01:50
and when you're sick you don't have to pay them because they failed
病気になったらお金は取られません
01:52
at their job. They get rich when you're healthy, not sick.
医者は病気でなく健康で儲けるんです
01:54
(Applause)
(拍手)
01:56
In most music, we think of the "one"
私たちは音楽で「1」を
01:59
as the downbeat, the beginning of the musical phrase: one, two, three, four.
ダウンビート 音楽の初めに使います 1 - 2 - 3 - 4
02:01
But in West African music, the "one"
しかし西アフリカの音楽では
02:05
is thought of as the end of the phrase,
「1」はフレーズの終わりです
02:07
like the period at the end of a sentence.
文章の終わりのピリオドのようなものです
02:09
So, you can hear it not just in the phrasing, but the way they count off their music:
フレーズの中ではなく 区切りとして聞くのです
02:11
two, three, four, one.
2 - 3 - 4 - 1
02:13
And this map is also accurate.
そして これもまた正確な地図なのです
02:16
(Laughter)
(笑)
02:19
There's a saying that whatever true thing you can say about India,
「何であれ正しいことの逆はまた正しい」という言葉が
02:21
the opposite is also true.
インドにはあります
02:24
So, let's never forget, whether at TED, or anywhere else,
だからTEDやその他の場所で
02:26
that whatever brilliant ideas you have or hear,
素晴らしいアイデアを耳にしたら 思い出してください
02:28
that the opposite may also be true.
その逆もまた正しいかもしれないと
02:31
Domo arigato gozaimashita.
ドウモ アリガトウ ゴザイマシタ
02:33
Translator:Yasushi Aoki
Reviewer:Takahiro Shimpo

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Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

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