Jack Dorsey: How Twitter needs to change
چاك دورسي: كيف يحتاج تويتر إلى التغيير
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bioWhitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional. Full bio
Double-click the English transcript below to play the video.
What worries you right now?
about lots of issues on Twitter.
الكثير من المشاكل فى تويتر.
the health of the conversation.
هو صحة المحادثات.
the public conversation,
a number of attacks on it.
misinformation.
that we were not expecting
starting the company.
is just our ability to address it
قدرتنا على معالجة هذا
of how we're taking action,
لكيفية اتخاذنا للإجراءات،
of how we're taking action
for when we're wrong,
I'm really glad to hear
الكثير من الكلام عن أناس
a lot written about people
and harassed on Twitter,
than women and women of color
أكثر من النساء والنساء من غير البيض
a report a few months ago
of active black female Twitter users
النشِطات من أصحاب البشرة السوداء
one in 10 of their tweets
for the community on Twitter,
"health for everyone,"
to make Twitter a safe space
كيف تنوي أن تجعل تويتر مكانًا آمنًا
for women of color and black women?
والبشرة السوداء؟
something about the world,
شيئًا ما عن العالم،
reporting abuse, receiving abuse,
عن الإساءة، وتتعرض للإساءة،
is just the incentives
and the service provides.
makes it super-easy to harass
في نفس الخدمة،
of our system in the past
reporting harassment and abuse.
عن المضايقة والإساءة.
we decided that we were going to apply
قررنا أننا سنطبّق
a lot more deep learning to the problem,
من التعلم العميق لحل المشكلة،
around where abuse is happening,
مكان الإساءة ومنعها قبل حدوثها
off the victim completely.
are now proactively identified
يتم التعرف عليها استباقيًا
have to report them.
are still reviewed by humans,
يتم مراجعتها من قبل بشر
without a human actually reviewing it.
قبل أن يراجعها بشري.
just a year ago.
كان عليه أن يبلغ عنها بنفسه،
had to actually report it,
a lot of work for us
وبالنسبة لنا أيضًا،
is making sure that we, as a company,
that we're trying to serve.
التي نحاول خدمتها.
that is successful
of perspective inside of our walls
الموظفين داخل شركتنا
every single day.
that's doing the work,
for what people are experiencing
مع ما يختبره الناس،
a much better and easier approach
that they're seeing.
is around technology,
يتمحور حول التكنولوجيا،
the incentives on the service:
في هذه الخدمة:
when you first open it up?
بمجرد الدخول إليه؟
it's incented a lot of mob behavior,
والسلوك الغوغائي،
at some of the fundamentals
في بعض أساسيات
to make the bigger shifts.
around technology, as I just described,
في التكنولوجيا كما ذكرت توًا،
at the dynamics in the network itself,
في التغيرات في الشبكة نفسها،
that you might be able to change
fundamentally shift behavior?
with this concept of following an account,
لمتابعة حساب ما،
people actually come to Twitter.
سبب استخدام الناس لتويتر.
as an interest-based network.
على الاهتمامات المشتركة.
to find and follow the related accounts
لإيجاد ومتابعة حسابات
is allow you to follow an interest,
خيار متابعة اهتمام ما،
to show all of the accounts,
all the hashtags
particular topic and interest,
the perspective that you see.
away from just an account bias
عن متابعة حساب معين
so much content on there
الكبير من المحتوى هناك
of people around the world
contest with each other
of people who just read Twitter,
everyone's out there saying,
هذا المحتوى، فكل واحد منهم يقول:
a few more 'likes,' followers, retweets."
والمتابعين وإعادة التغريد."
is that the number one path to do that
لتحقيق ذلك
are a dream on Twitter,
process of driving outrage.
من الغضب العارم.
we made in the early days was
في الأيام الأولى كان
how many people follow you.
should be big and bold,
وبالخط العريض،
that's big and bold has importance,
فهو مهم،
that you want to drive.
the follower count as much.
the "like" count as much.
create "like" in the first place,
زر الإعجاب في المقام الأول؛
to be the most important thing,
back to the network
that we thought of 13 years ago,
نفكر فيها قبل 13 عامًا،
important right now.
how we display the follower count,
عدد المتابعين،
that we want people to drive up?
من الناس أن يضاعفوه؟
when you open Twitter,
I need to increase?"
الذي أحتاج لزيادته؟"
that's the case right now.
some of the tweets
in from the audience as well.
of the amazing things about Twitter
الرائعة بخصوص تويتر
الحكمة بين الجموع،
more questions, more points of view
وأسئلة، ووجهات نظر
are really healthy.
passed already quickly down here,
foreign meddling in the 2020 US election?"
في انتخابات الولايات المتحدة 2020؟"
that's an issue we're seeing
automated activity happening.
الآلي الخبيث يحدث.
in fact, we have some work
لدينا بعض العمل في الحقيقة
at Zignal Labs,
to give us an example
malicious account activity,
things like elections.
مثل الانتخابات.
from Zignal which they've shared with us
they have from Twitter,
human accounts, each dot is an account.
حيث أن كل نقطة هي حساب.
a few humans interacting with bots.
يتفاعلون مع الروبوتات
to the election in Israel
about Benny Gantz,
that was an election
in some case influenced by this.
that happening on Twitter,
that you're doing, specifically,
like this spreading in this way,
المضللة بهذه الدرجة
that could affect democracy?
أن تؤثر على الديمقراطية؟
the health of a conversation,
that you have indicators
in terms of are we healthy or not,
حيث هل نحن أصحاء أم لا
the flushness of your face,
the indicators of conversational health.
مؤشرات لصحة المحادثة.
called Cortico at MIT
في معهد ماساتشوستس للتكنولوجيا
measure on the system.
what we're calling shared attention.
of the conversation is attentive
of the conversation
are truthful or not,
the same facts as we converse?
بينما نتحدث؟
is receptive or civil
بالتقبل والتحضر؟
is variety of perspective.
or echo chambers,
أو غرفة الصدى؟
a variety of opinions
متنوعة من الآراء
is the understanding that,
gets healthier and healthier.
تصبح المحادثة صحية أكثر وأكثر.
if we can measure these online,
بإمكاننا قياس هذا على الإنترنت،
around receptivity.
a toxicity model, on our system
whether you are likely to walk away
that you're having on Twitter
trend over time
مع مرور الوقت
that these are balanced,
you might decrease another.
النقص في أخرى.
shared reality.
of the questions flooding in here.
of Nazis from Twitter?
من النازيين على تويتر؟
around violent extremist groups,
المتطرفة العنيفة،
and our terms of service
harass someone,
that we act on immediately.
where that term is used fairly loosely,
بشكل فضفاض،
any one mention of that word
should be removed from the platform.
حذفه من المنصة.
are based around, number one:
أولاً:
with a violent extremist group?
and the American Nazi Party and others.
والحزب النازي الأمريكي وآخرين.
imagery or conduct
working on content moderation
على ضمان الاعتدال في المحتوى
that we're, number one,
رقم واحد:
hiring massive amounts of people,
توظيف أعداد هائلة من الناس،
that this is scalable,
that can actually scale this.
يستطيعون حقًا قياس ذلك.
around proactive detection of abuse
استباقيًا عن إساءة المعاملة،
scouring every single tweet
interesting ones to the top
to whether we should take action or not,
كان علينا أن نتخذ إجراءًا أم لا،
of people that are scalable,
monitoring these accounts,
هذه الحسابات؟
مع الرسائل المزعجة.
with abuse and harassment.
مع الإساءة والمضايقة.
we have flexibility in our people
at what is most needed.
نحو الجهات الأكثر احتياجًا،
in Mexico, one coming up in India,
في المكسيك، وواحدة قادمة في الهند،
the midterm election,
وانتخابات التجديد النصفي،
with our resources.
to our current terms of service
إلى شروط خدمتنا الحالية
and harassment that you just received
التي تعرضت لها للتو
our terms of service to report it,
خدمتنا للإبلاغ عنها،
when you open that page
property protection.
abuse, harassment
عناوين الإساءة والمضايقة
that you might be experiencing.
over the company's history,
على مر تاريخ الشركة،
the thing that people want
من المعلومات عنه واتخاذ رد فعل ضده.
and to actually act on.
what we believed was important.
ما كنا نعتقد أنه مهم.
so that they're human-readable
بحيث يسهل قراءتها،
understand themselves
and when something is not.
the burden of work from the victims.
على إزالة عبء العمل عن الضحايا.
towards technology,
having to review that work.
that's super, super negative,
between the technology
بين التكنولوجيا
بتحديد الانتهاكات والإبلاغ عنها.
of finding and reporting them.
about what you said.
you are looking for ways
design of the system
behavior, and perhaps --
to that "like" button be?
is that I believe fundamentally
هو أنني أؤمن بشكل أساسي
facing the world
not any one particular nation-state,
dynamics of Twitter,
الفريدة في تويتر،
and participate in it.
أن يرى أي محادثة أخرى ويشارك فيها.
like climate change.
like the displacement in the work
like economic disparity.
في المستوى الاقتصادي.
to solve the problem alone.
Twitter can play a part.
يمكن أن يلعب دورًا فيه.
right now, when you go to it,
عندما تذهب إليه،
feeling like you learned something.
تشعر أنك تعلمت شيئًا،
a very, very rich network,
that they learn from every single day.
and a lot of time to build up to that.
من الوقت للوصول إلى ذلك.
to those topics and those interests
المواضيع وتلك الاهتمامات
they're finding something that,
they spend on Twitter --
the time on Twitter,
what they actually take away from it
that a lot of people want to know.
الذي يريد الكثير من الناس أن يعرفوا إجابته
to a huge extent,
is from advertising --
هي من خلال الإعلانات
user time, if need be,
بوقت المستخدم -إذا لزم الأمر-
less time on the service,
تعني تقضية وقت أقل على الخدمة،
that, like, you're coming to Twitter,
that you learn from and that you push.
any more time to see more.
من الوقت لرؤية المزيد.
daily active usage,
الاستخدام النشط اليومي...
that doesn't necessarily mean things
هذا لا يعني بالضرورة أشياءً
like a moth to the flame, every day.
كالعثة إلى اللهب.
something that pisses us off,
على بعضنا البعض.
dangerous term to be optimizing.
وكأنه مصطلح خطير حقًا لتعزيزه.
finish the other metric,
healthy contribution back to the network,
الصحية إلى الشبكة،
is actually participating in conversation
في المحادثات الصحية
I articulated earlier.
التي أوضحتها سابقًا.
around one metric.
a healthy contribution to the network
"Hey, I learned something from Twitter,
لقد تعلمت شيئًا من تويتر،
with something valuable."
مع مرور الوقت،
I think to me, as this enigma.
وكذلك الحال مع هذه المعضلة.
but I woke up the other night
لكني استيقظت الليلة الماضية
thinking about you and the situation,
on this ship called the "Twittanic" --
على هذه السفينة المسماة "تويتانيك،"
في منصة القيادة
listen to me, I want to hear."
استمعوا إليّ، أريد أن أسمع."
"We're worried about the iceberg ahead."
بشأن جبل الجليد أمامنا."
that is a powerful point,
hasn't been built properly
this extraordinary calm,
بذلك الهدوء غير العادي،
saying, "Jack, turn the fucking wheel!"
أدر العجلة اللعينة!"
It's our world at stake.
إنه عالمنا على المحك.
of the other platforms,
كبعض المنصات الأخرى،
to set the agenda,
important role in the world than to ...
في العالم من أن...
of listening, Jack, and hearing people,
يا چاك وسماع الناس،
and move on this stuff --
والمضي قدمًا في هذه الأمور،
moving substantially.
a few dynamics in Twitter's history.
في تاريخ تويتر.
in terms of our future,
were using the platform,
استخدام الناس للمنصة،
a bunch of the foundation,
for what we were doing,
the public conversation.
بخدمة الحوار الاجتماعي.
with the fundamentals.
to address what you're talking about,
لمعالجة ما تتحدث عنه،
إلى حد بعيد حقًا،
to what we started 13 years ago
and how the framework works
and how people are using it.
يتحرك بسرعة، وكيفية استخدام الناس له.
but quickness will not get the job done.
ولكن ليست السرعة هي ما ستحقق المطلوب،
the fundamentals of the network
and being transparent about where are
وأن نكون شفافين حول وضعنا حاليًا،
that we've put in place.
of stupid stuff we were doing in the past.
الغبية التي كنا نفعلها في الماضي.
who, if given the chance,
الذين -إذا حظوا بالفرصة-
on this change-making agenda you're on,
التغيير التي أنت بصددها،
and speaking so openly.
وتحدثك بهذه الصراحة.
and good luck with your mission.
وحظًا موفقًا في مهمتك.
Thanks for having me.
شكرًا لاستضافتكم لي.
ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmerJack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.
Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.
Why you should listen
Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.
Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.
Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.
Whitney Pennington Rodgers | Speaker | TED.com