Jack Dorsey: How Twitter needs to change
杰克 · 多西: 推特需要改进的地方
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bioWhitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional. Full bio
Double-click the English transcript below to play the video.
What worries you right now?
你现在担心什么?
about lots of issues on Twitter.
推特上的问题。
the health of the conversation.
现在我最担心的是谈话的质量。
the public conversation,
a number of attacks on it.
很多攻击性言论。
misinformation.
that we were not expecting
starting the company.
没有想到的。
is just our ability to address it
解决这个问题,
of how we're taking action,
of how we're taking action
for when we're wrong,
有一个而严格的上诉机制,
I'm really glad to hear
我非常高兴
a lot written about people
and harassed on Twitter,
than women and women of color
a report a few months ago
of active black female Twitter users
one in 10 of their tweets
for the community on Twitter,
塑造健康环境的时候,
"health for everyone,"
to make Twitter a safe space
为女性、为非白人女性和黑人女性
for women of color and black women?
something about the world,
reporting abuse, receiving abuse,
和受到侮辱信息,
is just the incentives
and the service provides.
makes it super-easy to harass
of our system in the past
reporting harassment and abuse.
we decided that we were going to apply
a lot more deep learning to the problem,
around where abuse is happening,
off the victim completely.
are now proactively identified
have to report them.
are still reviewed by humans,
也还需要人来审查,
without a human actually reviewing it.
我们不会删除任何评论或账号。
just a year ago.
had to actually report it,
a lot of work for us
is making sure that we, as a company,
是确保在公司里
that we're trying to serve.
我们服务的所有群体。
that is successful
of perspective inside of our walls
every single day.
that's doing the work,
for what people are experiencing
同情人们的遭遇的同时,
a much better and easier approach
that they're seeing.
is around technology,
围绕科技展开的,
the incentives on the service:
when you first open it up?
推特鼓励你做了什么事?
it's incented a lot of mob behavior,
催生了许多暴徒行为,
at some of the fundamentals
to make the bigger shifts.
around technology, as I just described,
我们可以在科技方面做出许多小的改变,
at the dynamics in the network itself,
网络本身的动态性,
that you might be able to change
fundamentally shift behavior?
with this concept of following an account,
people actually come to Twitter.
as an interest-based network.
才能找到志同道合的人,
to find and follow the related accounts
is allow you to follow an interest,
让你关注一项兴趣爱好,
to show all of the accounts,
与你兴趣有关的
all the hashtags
particular topic and interest,
the perspective that you see.
话题和兴趣爱好,
away from just an account bias
so much content on there
of people around the world
在“角斗场”中相互竞争,
contest with each other
of people who just read Twitter,
everyone's out there saying,
更多的粉丝和转发,”
a few more 'likes,' followers, retweets."
is that the number one path to do that
最有效方法,
are a dream on Twitter,
process of driving outrage.
自然不断地蔓延到其他人。
we made in the early days was
how many people follow you.
should be big and bold,
that's big and bold has importance,
that you want to drive.
the follower count as much.
the "like" count as much.
create "like" in the first place,
to be the most important thing,
back to the network
that we thought of 13 years ago,
important right now.
how we display the follower count,
that we want people to drive up?
when you open Twitter,
I need to increase?"
that's the case right now.
some of the tweets
in from the audience as well.
of the amazing things about Twitter
推特的特点之一
more questions, more points of view
are really healthy.
passed already quickly down here,
foreign meddling in the 2020 US election?"
推特准备采取什么措施对抗外国干涉?”
that's an issue we're seeing
automated activity happening.
in fact, we have some work
给了我们一些资料,
at Zignal Labs,
to give us an example
malicious account activity,
things like elections.
from Zignal which they've shared with us
they have from Twitter,
每个点代表一个账号,
human accounts, each dot is an account.
a few humans interacting with bots.
to the election in Israel
以色列选举的,
本尼·甘茨的虚假信息,
about Benny Gantz,
that was an election
in some case influenced by this.
that happening on Twitter,
that you're doing, specifically,
like this spreading in this way,
that could affect democracy?
the health of a conversation,
that you have indicators
in terms of are we healthy or not,
我们健不健康的指标,
the flushness of your face,
谈话健康程度的指标。
the indicators of conversational health.
called Cortico at MIT
一个名叫匡提科的实验室合作,
measure on the system.
what we're calling shared attention.
人们多大程度集中于
of the conversation is attentive
of the conversation
are truthful or not,
the same facts as we converse?
is receptive or civil
让人容易接受的,
is variety of perspective.
or echo chambers,
人云亦云,
a variety of opinions
is the understanding that,
gets healthier and healthier.
if we can measure these online,
检测这些指标,
around receptivity.
a toxicity model, on our system
一个反感模型,
whether you are likely to walk away
that you're having on Twitter
trend over time
that these are balanced,
you might decrease another.
另一个的降低。
shared reality.
of the questions flooding in here.
一些问题提问。
of Nazis from Twitter?
around violent extremist groups,
and our terms of service
harass someone,
that we act on immediately.
where that term is used fairly loosely,
用词不严谨,
any one mention of that word
should be removed from the platform.
要检测的第一件事是:
are based around, number one:
with a violent extremist group?
有联系?
那我们可以采取措施。
and the American Nazi Party and others.
以及其他组织就采取了措施。
imagery or conduct
与上述组织有关的图片,
working on content moderation
that we're, number one,
hiring massive amounts of people,
that this is scalable,
that can actually scale this.
around proactive detection of abuse
能积极检测辱骂信息的系统,
scouring every single tweet
interesting ones to the top
to whether we should take action or not,
永远不够,
of people that are scalable,
monitoring these accounts,
来监控账号?
骚扰信息。
with abuse and harassment.
we have flexibility in our people
最有需要的地方。
at what is most needed.
in Mexico, one coming up in India,
马上在印度也会成立一个小组。
the midterm election,
with our resources.
to our current terms of service
我们的服务条款,
and harassment that you just received
侮辱和骚扰,
our terms of service to report it,
是否要举报,
when you open that page
property protection.
abuse, harassment
that you might be experiencing.
over the company's history,
推特上会出现这些问题,
the thing that people want
最需要的信息,
and to actually act on.
what we believed was important.
代表了我们对其的重视程度。
so that they're human-readable
使其简单易懂,
understand themselves
and when something is not.
the burden of work from the victims.
是减少受害者的操作压力。
towards technology,
having to review that work.
that's super, super negative,
between the technology
of finding and reporting them.
about what you said.
you are looking for ways
你在寻求方法
design of the system
behavior, and perhaps --
to that "like" button be?
来代替“喜欢”功能?
is that I believe fundamentally
facing the world
not any one particular nation-state,
全世界都面临这些问题,
有助于解决这些问题。
dynamics of Twitter,
and participate in it.
like climate change.
like the displacement in the work
like economic disparity.
to solve the problem alone.
Twitter can play a part.
right now, when you go to it,
也许你觉得没什么收获,
feeling like you learned something.
a very, very rich network,
that they learn from every single day.
每天都可以学习到新的知识。
and a lot of time to build up to that.
需要大量的精力和时间。
to those topics and those interests
they're finding something that,
they spend on Twitter --
the time on Twitter,
what they actually take away from it
that a lot of people want to know.
to a huge extent,
is from advertising --
user time, if need be,
你是否愿意牺牲用户参与度,
less time on the service,
用户使用时间的减少,
that, like, you're coming to Twitter,
想学的东西。
that you learn from and that you push.
看更多的东西。
any more time to see more.
daily active usage,
是你追求的东西的话,
that doesn't necessarily mean things
每天参与了兴趣相关的事务。
like a moth to the flame, every day.
看到一些惹怒我们的东西,
something that pisses us off,
似乎是一件危险的事。
dangerous term to be optimizing.
讨论这个数值的话,
finish the other metric,
healthy contribution back to the network,
is actually participating in conversation
I articulated earlier.
提到的四个指标来测量。
around one metric.
a healthy contribution to the network
"Hey, I learned something from Twitter,
学到了一些东西,
with something valuable."
I think to me, as this enigma.
我也这样觉得。
but I woke up the other night
但当我之前某天醒来的时候,
thinking about you and the situation,
on this ship called the "Twittanic" --
的巨轮上前进...
listen to me, I want to hear."
我想知道你们的意见。”
"We're worried about the iceberg ahead."
“我们担心前方的冰山。”
那是一个巨大的挑战,
that is a powerful point,
hasn't been built properly
它看上去的那样
this extraordinary calm,
saying, "Jack, turn the fucking wheel!"
喊着:“杰克,求你快点转向!”
It's our world at stake.
of the other platforms,
to set the agenda,
important role in the world than to ...
of listening, Jack, and hearing people,
听取他人意见,你做得很好,
and move on this stuff --
moving substantially.
一些实质性的进展。
a few dynamics in Twitter's history.
有着一些巨大变化。
in terms of our future,
were using the platform,
a bunch of the foundation,
for what we were doing,
the public conversation.
with the fundamentals.
to address what you're talking about,
我们可以采取一系列浅层措施,
to what we started 13 years ago
and how the framework works
这个框架是怎样工作的,
and how people are using it.
人们使用它的方法。
but quickness will not get the job done.
但速度无法帮我们完成任务。
the fundamentals of the network
and being transparent about where are
that we've put in place.
of stupid stuff we were doing in the past.
who, if given the chance,
在场的很多人
on this change-making agenda you're on,
and speaking so openly.
开诚布公地讨论。
and good luck with your mission.
祝你好运完成任务。
Thanks for having me.
ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmerJack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.
Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.
Why you should listen
Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.
Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.
Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.
Whitney Pennington Rodgers | Speaker | TED.com