Jack Dorsey: How Twitter needs to change
Jack Dorsey: Come Twitter deve cambiare
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bioWhitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional. Full bio
Double-click the English transcript below to play the video.
What worries you right now?
su molti problemi di Twitter.
about lots of issues on Twitter.
the health of the conversation.
lo stato di salute del dialogo.
il dialogo pubblico,
the public conversation,
a number of attacks on it.
coordinamento umano.
misinformation.
that we were not expecting
che non ci aspettavamo
l'azienda, 13 anni fa.
starting the company.
è la nostra capacità di gestirli
is just our ability to address it
of how we're taking action,
di come stiamo intervenendo,
di come stiamo intervenendo
of how we're taking action
per quando faremo sbagli.
for when we're wrong,
sono felice di sentire
I'm really glad to hear
scritto molto di gente
a lot written about people
e molestata su Twitter,
and harassed on Twitter,
e delle donne di colore
than women and women of color
un rapporto qualche mese fa
a report a few months ago
of active black female Twitter users
di donne di colore attive su Twitter,
in risposta a un tweet su dieci,
one in 10 of their tweets
della comunità su Twitter,
for the community on Twitter,
"salute per tutti".
"health for everyone,"
Twitter un luogo più sicuro
to make Twitter a safe space
for women of color and black women?
vuoi imparare qualcosa del mondo,
something about the world,
a segnalare e ricevere molestie,
reporting abuse, receiving abuse,
is just the incentives
di approfondire sono gli incentivi
forniscono naturalmente.
and the service provides.
makes it super-easy to harass
attraverso il servizio.
gran parte del sistema
of our system in the past
sulla segnalazione di molestie e insulti.
reporting harassment and abuse.
abbiamo deciso che avremmo applicato
we decided that we were going to apply
nel trattare la questione,
a lot more deep learning to the problem,
molto più proattivi sulle molestie,
around where abuse is happening,
del problema della vittima.
off the victim completely.
è ora correttamente identificato
are now proactively identified
have to report them.
vengono comunque controllati da persone,
are still reviewed by humans,
without a human actually reviewing it.
o account senza prima controllare.
just a year ago.
doveva segnalarlo,
had to actually report it,
e molto lavoro per noi,
a lot of work for us
is making sure that we, as a company,
è assicurarci che in quanto azienda,
che cerchiamo di servire.
that we're trying to serve.
un'azienda di successo
that is successful
nel nostro ufficio,
of perspective inside of our walls
every single day.
that's doing the work,
in quello che la gente vive
for what people are experiencing
un approccio migliore e più facile
a much better and easier approach
that they're seeing.
è tecnologico,
is around technology,
gli incentivi del servizio:
the incentives on the service:
la prima volta che lo apri?
when you first open it up?
it's incented a lot of mob behavior,
ha alimentato movimenti di massa,
at some of the fundamentals
per i grandi cambiamenti.
to make the bigger shifts.
cambiamenti tecnologici, come ho detto;
around technology, as I just described,
le dinamiche della rete stessa,
at the dynamics in the network itself,
that you might be able to change
fundamentally shift behavior?
con il concetto di seguire un account,
with this concept of following an account,
per cui la gente arriva su Twitter.
people actually come to Twitter.
come rete basata sugli interessi.
as an interest-based network.
con un particolare interesse.
e seguire gli account giusti
to find and follow the related accounts
di seguire un argomento,
is allow you to follow an interest,
di mostrare tutti gli account,
to show all of the accounts,
all the hashtags
o a quell'argomento,
particular topic and interest,
the perspective that you see.
dal principio di un solo account
away from just an account bias
so much content on there
avete tanto contenuto
milioni di persone nel mondo
of people around the world
in questa specie di arena di gladiatori
contest with each other
che leggono solo Twitter,
of people who just read Twitter,
everyone's out there saying,
più 'like', 'follower', 'retweet'."
a few more 'likes,' followers, retweets."
is that the number one path to do that
eloquentemente molesti,
are a dream on Twitter,
sono un sogno su Twitter,
che si auto-alimenta.
process of driving outrage.
che abbiamo fatto agli inizi
we made in the early days was
how many people follow you.
doveva essere bello grande,
should be big and bold,
sulla pagina è importante,
that's big and bold has importance,
that you want to drive.
non enfatizzerei così tanto i follower.
the follower count as much.
il conteggio dei 'like'.
the "like" count as much.
create "like" in the first place,
sia la cosa più importante,
to be the most important thing,
back to the network
13 anni fa, avevamo pensato
that we thought of 13 years ago,
important right now.
come mostriamo i follower,
how we display the follower count,
che vogliamo far aumentare?
that we want people to drive up?
è questo il punto centrale:
when you open Twitter,
I need to increase?"
that's the case right now.
analizzare alcuni tweet
some of the tweets
in from the audience as well.
of the amazing things about Twitter
il contributo del pubblico,
più punti di vista
more questions, more points of view
are really healthy.
passed already quickly down here,
l'ingerenza straniera alle elezioni 2020?"
foreign meddling in the 2020 US election?"
that's an issue we're seeing
automated activity happening.
in fact, we have some work
at Zignal Labs,
un esempio di quel che dico.
to give us an example
automatizzata e coordinata
malicious account activity,
per influenzare cose come le elezioni.
things like elections.
from Zignal which they've shared with us
they have from Twitter,
ogni punto è un account.
human accounts, each dot is an account.
è automatizzata.
a few humans interacting with bots.
interagiscono con i bot.
alle elezioni in Israele
to the election in Israel
su Benny Gantz,
about Benny Gantz,
that was an election
in some case influenced by this.
che succede su Twitter,
that happening on Twitter,
that you're doing, specifically,
disinformazione come questa,
like this spreading in this way,
compromettendo la democrazia?
that could affect democracy?
della conversazione politica,
the health of a conversation,
that you have indicators
dello stato di salute,
in terms of are we healthy or not,
the flushness of your face,
dello stato di salute della conversazione.
the indicators of conversational health.
di nome Cortico all'MIT
called Cortico at MIT
measure on the system.
what we're calling shared attention.
attenzione condivisa.
è concentrata la conversazione
of the conversation is attentive
piuttosto che dispersa.
of the conversation
are truthful or not,
mentre dialoghiamo.
the same facts as we converse?
è aperta e civile
is receptive or civil
is variety of perspective.
o in echo-chamber,
or echo chambers,
a una varietà di opinioni,
a variety of opinions
is the understanding that,
più la conversazione è sana.
gets healthier and healthier.
se possiamo misurarle online,
if we can measure these online,
around receptivity.
di tossicità, nel nostro sistema
a toxicity model, on our system
dalla conversazione su Twitter
whether you are likely to walk away
that you're having on Twitter
alla misurazione del resto.
mentre cerchiamo nuove soluzioni,
queste misure nel tempo
trend over time
che siano equilibrate,
that these are balanced,
potresti ridurre l'altra.
you might decrease another.
shared reality.
delle domande che stanno arrivando.
of the questions flooding in here.
perché mai sia così difficile
of Nazis from Twitter?
around violent extremist groups,
violenti ed estremisti,
e i termini del servizio
and our terms of service
non sul contenuto.
usare questo servizio
ripetutamente o episodicamente,
harass someone,
interveniamo immediatamente.
that we act on immediately.
where that term is used fairly loosely,
il termine viene usato liberamente,
ad ogni uso della parola
any one mention of that word
dalla piattaforma.
should be removed from the platform.
are based around, number one:
a un gruppo estremista violento?
with a violent extremist group?
sul Partito Nazista Americano e altri.
and the American Nazi Party and others.
imagery or conduct
alla moderazione dei contenuti?
working on content moderation
di costruire algoritmi
that we're, number one,
in modo indiscriminato,
hiring massive amounts of people,
che sia scalabile,
that this is scalable,
che lo possa fare su larga scala.
that can actually scale this.
sulla rilevazione proattiva degli abusi
around proactive detection of abuse
in continuazione ogni singolo tweet
scouring every single tweet
interesting ones to the top
se prendere provvedimenti o no,
to whether we should take action or not,
of people that are scalable,
funziona su larga scala,
sul controllo degli account,
monitoring these accounts,
la gente allo spam.
all'abuso e alla molestia.
with abuse and harassment.
flessibilità nelle persone
we have flexibility in our people
dove sono necessarie.
at what is most needed.
tra poco ci saranno in India,
in Mexico, one coming up in India,
quelle di metà mandato;
the midterm election,
con le risorse.
with our resources.
i termini del servizio
to our current terms of service
and harassment that you just received
ai termini del servizio per segnalarli,
our terms of service to report it,
aprendo quella pagina
when you open that page
della proprietà intellettuale.
property protection.
abuse, harassment
that you might be experiencing.
nella storia dell'azienda,
over the company's history,
su cui la gente vuole più informazioni
the thing that people want
and to actually act on.
mostra le nostre priorità di allora.
what we believed was important.
in modo che siano comprensibili
so that they're human-readable
understand themselves
ai termini di servizio e quando non lo è.
and when something is not.
del carico di lavoro dalle vittime.
the burden of work from the victims.
verso la tecnologia,
towards technology,
having to review that work.
that's super, super negative,
between the technology
e la creatività delle persone,
del trovare e segnalare.
of finding and reporting them.
quel che hai detto.
about what you said.
you are looking for ways
design of the system
reazionari, e forse --
behavior, and perhaps --
a quel tasto 'like'?
to that "like" button be?
è che credo sostanzialmente
is that I believe fundamentally
facing the world
not any one particular nation-state,
uniche di Twitter:
dynamics of Twitter,
a qualunque altra conversazione.
and participate in it.
sul cambiamento climatico.
like climate change.
come la distruzione del lavoro
like the displacement in the work
la diseguaglianza economica.
like economic disparity.
di risolvere il problema da sola.
to solve the problem alone.
ed è qui che entra in gioco Twitter.
Twitter can play a part.
oggi, quando entrate,
right now, when you go to it,
avendo imparato qualcosa.
feeling like you learned something.
a very, very rich network,
da cui imparano ogni giorno.
that they learn from every single day.
e tempo per costruirle.
and a lot of time to build up to that.
a questi argomenti e interessi
to those topics and those interests
they're finding something that,
they spend on Twitter --
passano su Twitter --
the time on Twitter,
il tempo su Twitter,
what they actually take away from it
che si pongono tutti.
that a lot of people want to know.
to a huge extent,
con la pubblicità --
is from advertising --
dal coinvolgimento degli utenti.
il tempo che trascorrono gli utenti,
user time, if need be,
significa meno tempo sul Twitter.
less time on the service,
che quando arrivate su Twitter,
that, like, you're coming to Twitter,
da cui imparare immediatamente,
that you learn from and that you push.
una pubblicità.
passare più tempo e vedere di più.
any more time to see more.
il tempo giornaliero trascorso,
daily active usage,
that doesn't necessarily mean things
non significa necessariamente
da cosa la gente è attirata ogni giorno.
like a moth to the flame, every day.
che ci fanno arrabbiare,
something that pisses us off,
e gettiamo benzina su fuoco,
un termine pericoloso da ottimizzare.
dangerous term to be optimizing.
l'altro indicatore,
finish the other metric,
i contributi sani alla rete,
healthy contribution back to the network,
partecipare a un dialogo "sano",
is actually participating in conversation
che ho citato prima,
I articulated earlier.
around one metric.
e osservare in continuazione
a creare un dialogo sano della rete
a healthy contribution to the network
per cui la gente possa dire,
"Hey, I learned something from Twitter,
e mi porto via preziose conoscenze."
with something valuable."
ma ci vorrà del tempo.
sembri un enigma.
I think to me, as this enigma.
ma mi sono svegliato la scorsa notte
but I woke up the other night
di come vedo la situazione,
thinking about you and the situation,
on this ship called the "Twittanic" --
su questa nave chiamata "Twittanic" --
ascoltatemi, voglio ascoltare."
listen to me, I want to hear."
per l'iceberg che abbiamo di fronte."
"We're worried about the iceberg ahead."
that is a powerful point,
non è stata progettata
hasn't been built properly
this extraordinary calm,
"Jack, gira quel fottuto timone!"
saying, "Jack, turn the fucking wheel!"
Il mondo, è in gioco.
It's our world at stake.
of the other platforms,
per stabilire le priorità,
to set the agenda,
important role in the world than to ...
un ruolo più importante al mondo -
ascoltando la gente,
of listening, Jack, and hearing people,
e andare avanti --
and move on this stuff --
moving substantially.
nella storia di Twitter.
a few dynamics in Twitter's history.
in terms of our future,
usava la piattaforma,
were using the platform,
di narrativa aziendale.
a bunch of the foundation,
per quel che facevamo.
for what we were doing,
the public conversation.
alcuni problemi alla base.
with the fundamentals.
to address what you're talking about,
per sistemare ciò di cui parli,
a quel che abbiamo creato 13 anni fa
to what we started 13 years ago
and how the framework works
cambia velocemente
and how people are using it.
ma la velocità non è sufficiente.
but quickness will not get the job done.
the fundamentals of the network
and being transparent about where are
that we've put in place.
che abbiamo messo in piedi.
of stupid stuff we were doing in the past.
che facevamo in passato.
avendone la possibilità,
who, if given the chance,
on this change-making agenda you're on,
a parlare apertamente.
and speaking so openly.
e buona fortuna nella tua missione.
and good luck with your mission.
Thanks for having me.
Grazie per avermi invitato.
ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmerJack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.
Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.
Why you should listen
Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.
Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.
Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.
Whitney Pennington Rodgers | Speaker | TED.com