Jack Dorsey: How Twitter needs to change
Jack Dorsey: Cómo Twitter necesita cambiar
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bioWhitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional. Full bio
Double-click the English transcript below to play the video.
What worries you right now?
¿Qué les preocupa ahora?
about lots of issues on Twitter.
muchos problemas en Twitter.
the health of the conversation.
es la salud de la conversación.
the public conversation,
la conversación pública,
a number of attacks on it.
misinformation.
y desinformación.
that we were not expecting
starting the company.
is just our ability to address it
nuestra habilidad para abordarlos
of how we're taking action,
la forma en la que actuamos,
of how we're taking action
la forma en la que actuamos,
for when we're wrong,
para cuando nos equivoquemos,
I'm really glad to hear
Me alegra mucho saber
a lot written about people
and harassed on Twitter,
las mujeres de color
than women and women of color
Internacional hace unos meses
a report a few months ago
of active black female Twitter users
usuarias activas afroamericanas en Twitter
one in 10 of their tweets
en uno de cada 10 tuits,
for the community on Twitter,
para la comunidad en Twitter,
"health for everyone,"
que habrá salud para todos
to make Twitter a safe space
sea un lugar seguro
for women of color and black women?
y las mujeres afroamericanas?
something about the world,
quieren aprender algo del mundo,
reporting abuse, receiving abuse,
reportan abuso, reciben abuso
is just the incentives
los incentivos
and the service provides.
y el servicio que ofrece.
makes it super-easy to harass
hace que sea muy fácil acosar
of our system in the past
la mayor parte de nuestro sistema
reporting harassment and abuse.
las personas reportaran el acoso y abuso.
we decided that we were going to apply
decidimos aplicarle
a lot more deep learning to the problem,
más aprendizaje profundo al problema,
around where abuse is happening,
en donde sucede el abuso
off the victim completely.
a la víctima.
are now proactively identified
abusivos se identifican proactivamente
have to report them.
no tengan que reportarlos.
are still reviewed by humans,
revisando los tuits identificados,
without a human actually reviewing it.
o cuentas sin que alguien las revise.
just a year ago.
had to actually report it,
tenía que reportarlo,
a lot of work for us
mucho trabajo para nosotros
is making sure that we, as a company,
que nosotros, como compañía,
that we're trying to serve.
de las comunidades a las que servimos.
that is successful
of perspective inside of our walls
una perspectiva interna diversa
every single day.
that's doing the work,
que realiza ese trabajo,
for what people are experiencing
empatía por lo que viven las personas
para defenderse,
a much better and easier approach
un acercamiento mejor y más sencillo
that they're seeing.
de las cosas que ven.
is around technology,
se centra en la tecnología,
the incentives on the service:
en los incentivos del servicio:
when you first open it up?
a hacer cuando lo abren por primera vez?
it's incented a lot of mob behavior,
comportamiento gregario,
at some of the fundamentals
algunos de los fundamentos
to make the bigger shifts.
para hacer cambios grandes.
around technology, as I just described,
con tecnología, como describí,
at the dynamics in the network itself,
observar a fondo las dinámicas en la red,
para modificar ese comportamiento?
that you might be able to change
fundamentally shift behavior?
con el concepto de seguir una cuenta,
with this concept of following an account,
people actually come to Twitter.
por la cual las personas entran a Twitter.
as an interest-based network.
como una red basada en intereses.
con un interés particular.
to find and follow the related accounts
y seguir cuentas relacionadas
is allow you to follow an interest,
que sigan un interés,
to show all of the accounts,
de mostrar todas las cuentas,
all the hashtags
todos los hashtags
particular topic and interest,
e interés en particular,
the perspective that you see.
de lo que pueden ver.
muy grande
away from just an account bias
una inclinación hacia las cuentas
hacia temas e intereses.
so much content on there
tienen tanto contenido
of people around the world
de personas de todo el mundo
contest with each other
de contienda entre gladiadores
of people who just read Twitter,
personas que solo leen Twitter,
everyone's out there saying,
a few more 'likes,' followers, retweets."
más seguidores y más retuits.
están experimentando
is that the number one path to do that
que la principal forma para lograrlo
are a dream on Twitter,
process of driving outrage.
que fomenta indignación.
we made in the early days was
al principio fue
how many people follow you.
cuántas personas te seguían.
should be big and bold,
grande y estaría en negritas,
that's big and bold has importance,
y está en negritas es importante,
that you want to drive.
the follower count as much.
el número de seguidores.
the "like" count as much.
el número de "me gusta".
create "like" in the first place,
los "me gusta" en primer lugar,
to be the most important thing,
que es lo más importante,
back to the network
hacia la red
that we thought of 13 years ago,
important right now.
son aspectos muy importantes.
how we display the follower count,
cómo mostramos el contador de seguidores,
that we want people to drive up?
incrementen este número?
when you open Twitter,
cuando abran Twitter,
I need to increase?"
that's the case right now.
en estos momentos.
some of the tweets
ver algunos de los tuits
in from the audience as well.
of the amazing things about Twitter
para la sabiduría de las masas,
more questions, more points of view
y más puntos de vista
are really healthy.
passed already quickly down here,
foreign meddling in the 2020 US election?"
extranjera en las elecciones del 2020?".
that's an issue we're seeing
automated activity happening.
automática maliciosa.
in fact, we have some work
tenemos algunos reportes
at Zignal Labs,
to give us an example
para darnos una idea
malicious account activity,
de cuentas maliciosas automatizadas
things like elections.
tales como las elecciones.
from Zignal which they've shared with us
compartió con nosotros
they have from Twitter,
human accounts, each dot is an account.
cada punto es una cuenta.
a few humans interacting with bots.
humanos interactuando con bots.
to the election in Israel
con la elección en Israel
about Benny Gantz,
sobre Benny Gantz,
that was an election
in some case influenced by this.
sido influenciado por esto.
that happening on Twitter,
está sucediendo en Twitter,
that you're doing, specifically,
like this spreading in this way,
divulgándose de esta forma,
that could affect democracy?
que puedan afectar la democracia?
the health of a conversation,
la salud de la conversación
that you have indicators
tienen indicadores
in terms of are we healthy or not,
que nos dicen si estamos sanos,
the flushness of your face,
el rubor en nuestro rostro,
the indicators of conversational health.
indicadores de la salud conversacional.
called Cortico at MIT
llamado Cortico en el MIT
indicadores de entrada
measure on the system.
que podemos medir en el sistema.
what we're calling shared attention.
of the conversation is attentive
de la conversación es atenta
of the conversation
are truthful or not,
the same facts as we converse?
los mismos hechos al conversar?
is receptive or civil
que es receptiva o civil,
is variety of perspective.
de perspectivas.
or echo chambers,
cámaras de eco,
a variety of opinions
una variedad de opiniones
is the understanding that,
los cuatro indicadores que,
gets healthier and healthier.
se hace cada vez más sana.
if we can measure these online,
si podemos medirlos en línea,
around receptivity.
a toxicity model, on our system
un modelo de toxicidad, en el sistema
whether you are likely to walk away
la probabilidad de que abandonen
that you're having on Twitter
trend over time
de estos indicadores con el tiempo
that these are balanced,
de que estén balanceados,
you might decrease another.
otro puede disminuir.
shared reality.
of the questions flooding in here.
el torrente de preguntas aquí.
of Nazis from Twitter?
de los nazis en Twitter?
around violent extremist groups,
los grupos extremistas violentos,
and our terms of service
y términos del servicio
harass someone,
de forma repetida o episódica
that we act on immediately.
inmediatamente.
where that term is used fairly loosely,
ese término se usa a la ligera
any one mention of that word
cualquier mención de esa palabra
should be removed from the platform.
eliminarlos de la plataforma.
are based around, number one:
se basan en, número uno:
with a violent extremist group?
con un grupo violento extremista?
and the American Nazi Party and others.
el Partido Nazi Americano y otros.
imagery or conduct
imágenes o conductas
working on content moderation
están moderando el contenido
that we're, number one,
de que estamos, número uno,
hiring massive amounts of people,
cantidades masivas de personas
that this is scalable,
de que esto pueda escalarse
that can actually scale this.
around proactive detection of abuse
en la detección proactiva del abuso
una persona.
scouring every single tweet
analicen constantemente cada tuit
interesting ones to the top
to whether we should take action or not,
si debemos intervenir o no
of people that are scalable,
de personas escalable,
monitoring these accounts,
tienen monitorizando estas cuentas
a las personas con spam.
with abuse and harassment.
con abuso y acoso.
de que nuestras personas sean flexibles
we have flexibility in our people
sean más necesarias.
at what is most needed.
en México, habrá una en la India,
in Mexico, one coming up in India,
the midterm election,
la de mitad del periodo,
with our resources.
con nuestros recursos.
to our current terms of service
nuestros términos del servicio actuales,
and harassment that you just received
que acaban de recibir
our terms of service to report it,
los términos del servicio para reportarlo,
when you open that page
property protection.
abuse, harassment
llegarán al abuso, acoso
that you might be experiencing.
que tal vez estén experimentando.
over the company's history,
en la historia de la compañía,
the thing that people want
aquello que las personas
and to actually act on.
y formas de actuar.
what we believed was important.
lo que creíamos que era importante.
de forma correcta,
so that they're human-readable
para que puedan ser legibles
understand themselves
puedan entender por sí mismas
and when something is not.
de nuestros términos y cuando no.
the burden of work from the victims.
ese trabajo de encima a las víctimas.
towards technology,
más en la tecnología
having to review that work.
that's super, super negative,
between the technology
un buen balance entre la tecnología
puedan ser creativas,
of finding and reporting them.
cosas mecánicamente.
about what you said.
you are looking for ways
design of the system
del sistema
behavior, and perhaps --
del comportamiento reactivo, y tal vez
de Tristan Harris,
reflexivo de las personas.
to that "like" button be?
a ese botón de "me gusta"?
is that I believe fundamentally
es que realmente considero
facing the world
not any one particular nation-state,
y no solo en una nación en particular,
conversación pública global.
dynamics of Twitter,
únicas de Twitter,
público y fluido
and participate in it.
y participar en ellas.
like climate change.
sobre el cambio climático,
like the displacement in the work
debido a la inteligencia artificial,
like economic disparity.
por su cuenta sin importar lo que haga.
to solve the problem alone.
Twitter can play a part.
Twitter puede actuar.
right now, when you go to it,
cuando entran a Twitter,
feeling like you learned something.
a very, very rich network,
that they learn from every single day.
de la que aprenden a diario.
and a lot of time to build up to that.
y mucho tiempo construir algo así.
to those topics and those interests
lleguen a esos temas e intereses
they're finding something that,
they spend on Twitter --
estén en Twitter...
the time on Twitter,
el tiempo en Twitter,
what they actually take away from it
lo que se llevan de ahí,
that a lot of people want to know.
lo que la gente quiere saber.
to a huge extent,
una compañía pública,
is from advertising --
es por medio de publicidad
de los usuarios.
user time, if need be,
de usuario, si fuera necesario,
less time on the service,
menos tiempo en el servicio,
that, like, you're coming to Twitter,
de que entren a Twitter,
that you learn from and that you push.
de lo que aprendan y que lo promuevan.
any more time to see more.
pasar más tiempo ahí para ver más.
de uso diario activo,
daily active usage,
that doesn't necessarily mean things
no significa necesariamente algo
like a moth to the flame, every day.
como polilla a las llamas.
something that pisses us off,
algo que nos molesta,
dangerous term to be optimizing.
peligroso para optimizar.
finish the other metric,
terminar la otra métrica,
healthy contribution back to the network,
las contribuciones sanas hacia la red
is actually participating in conversation
participar en una conversación
I articulated earlier.
que formulé anteriormente.
around one metric.
se puede optimizar una métrica.
y tenemos que buscar constantemente
a healthy contribution to the network
una contribución sana en la red
"Hey, I learned something from Twitter,
que aprendieron algo de Twitter
with something valuable."
I think to me, as this enigma.
y para mí también.
but I woke up the other night
pero la otra noche desperté
thinking about you and the situation,
pensaba en ti y en esta situación,
on this ship called the "Twittanic" --
en un barco llamado "El Twittanic" --
listen to me, I want to hear."
escúchame, quiero escuchar".
"We're worried about the iceberg ahead."
el iceberg que está adelante".
that is a powerful point,
hasn't been built properly
se construyó correctamente
this extraordinary calm,
extremadamente calmado,
saying, "Jack, turn the fucking wheel!"
"¡Jack, mueve el maldito timón!".
It's our world at stake.
Nuestro mundo está en juego.
of the other platforms,
to set the agenda,
para impulsar sus agendas,
important role in the world than to ...
más importante en el mundo que...
of listening, Jack, and hearing people,
escuchando, Jack, escuchando a la gente,
and move on this stuff --
y abordar estas cosas...
moving substantially.
considerablemente.
a few dynamics in Twitter's history.
en la historia de Twitter.
in terms of our future,
en cuanto a nuestro futuro,
were using the platform,
las personas usaban la plataforma,
una narrativa corporativa.
a bunch of the foundation,
muchos de los fundamentos,
for what we were doing,
para lo que estábamos haciendo,
the public conversation.
la conversación pública.
with the fundamentals.
problemas con nuestros fundamentos.
to address what you're talking about,
para resolver lo que mencionas,
que los cambios duren
to what we started 13 years ago
iniciamos hace 13 años
and how the framework works
y cómo funciona la estructura
and how people are using it.
se mueve y cómo lo usa la gente.
but quickness will not get the job done.
pero ser rápidos no es suficiente.
the fundamentals of the network
and being transparent about where are
sobre dónde nos encontramos
that we've put in place.
que hemos implementado.
of stupid stuff we were doing in the past.
de cosas estúpidas que estábamos haciendo.
who, if given the chance,
si tuvieran la oportunidad,
on this change-making agenda you're on,
con esta agenda de cambios,
and speaking so openly.
de forma tan abierta, Jack.
and good luck with your mission.
y buena suerte con tu misión.
Thanks for having me.
Gracias por invitarme.
ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmerJack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.
Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.
Why you should listen
Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.
Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.
Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.
Whitney Pennington Rodgers | Speaker | TED.com