ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmer
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.

Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

Why you should listen

Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.

Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.

Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.

Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.

This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.

He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.

In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.

Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.

More profile about the speaker
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.

Why you should listen

Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.

Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.

Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.

More profile about the speaker
Whitney Pennington Rodgers | Speaker | TED.com
TED2019

Jack Dorsey: How Twitter needs to change

Filmed:
2,089,470 views

Can Twitter be saved? In a wide-ranging conversation with TED's Chris Anderson and Whitney Pennington Rodgers, Twitter CEO Jack Dorsey discusses the future of the platform -- acknowledging problems with harassment and moderation and proposing some fundamental changes that he hopes will encourage healthy, respectful conversations. "Are we actually delivering something that people value every single day?" Dorsey asks.
- Entrepreneur, programmer
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both. Full bio - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional. Full bio

Double-click the English transcript below to play the video.

00:13
Chris Anderson:
What worries you right now?
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You've been very open
about lots of issues on Twitter.
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What would be your top worry
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about where things are right now?
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Jack Dorsey: Right now,
the health of the conversation.
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So, our purpose is to serve
the public conversation,
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and we have seen
a number of attacks on it.
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We've seen abuse, we've seen harassment,
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we've seen manipulation,
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automation, human coordination,
misinformation.
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So these are all dynamics
that we were not expecting
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13 years ago when we were
starting the company.
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But we do now see them at scale,
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and what worries me most
is just our ability to address it
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in a systemic way that is scalable,
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that has a rigorous understanding
of how we're taking action,
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a transparent understanding
of how we're taking action
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and a rigorous appeals process
for when we're wrong,
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because we will be wrong.
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Whitney Pennington Rodgers:
I'm really glad to hear
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that that's something that concerns you,
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because I think there's been
a lot written about people
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who feel they've been abused
and harassed on Twitter,
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and I think no one more so
than women and women of color
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and black women.
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And there's been data that's come out --
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Amnesty International put out
a report a few months ago
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where they showed that a subset
of active black female Twitter users
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were receiving, on average,
one in 10 of their tweets
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were some form of harassment.
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And so when you think about health
for the community on Twitter,
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I'm interested to hear,
"health for everyone,"
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but specifically: How are you looking
to make Twitter a safe space
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for that subset, for women,
for women of color and black women?
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JD: Yeah.
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So it's a pretty terrible situation
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when you're coming to a service
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that, ideally, you want to learn
something about the world,
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and you spend the majority of your time
reporting abuse, receiving abuse,
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receiving harassment.
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So what we're looking most deeply at
is just the incentives
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that the platform naturally provides
and the service provides.
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Right now, the dynamic of the system
makes it super-easy to harass
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and to abuse others through the service,
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and unfortunately, the majority
of our system in the past
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worked entirely based on people
reporting harassment and abuse.
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So about midway last year,
we decided that we were going to apply
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a lot more machine learning,
a lot more deep learning to the problem,
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and try to be a lot more proactive
around where abuse is happening,
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so that we can take the burden
off the victim completely.
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And we've made some progress recently.
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About 38 percent of abusive tweets
are now proactively identified
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by machine learning algorithms
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so that people don't actually
have to report them.
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But those that are identified
are still reviewed by humans,
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so we do not take down content or accounts
without a human actually reviewing it.
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But that was from zero percent
just a year ago.
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So that meant, at that zero percent,
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every single person who received abuse
had to actually report it,
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which was a lot of work for them,
a lot of work for us
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and just ultimately unfair.
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The other thing that we're doing
is making sure that we, as a company,
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have representation of all the communities
that we're trying to serve.
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We can't build a business
that is successful
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unless we have a diversity
of perspective inside of our walls
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that actually feel these issues
every single day.
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And that's not just with the team
that's doing the work,
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it's also within our leadership as well.
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So we need to continue to build empathy
for what people are experiencing
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and give them better tools to act on it
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and also give our customers
a much better and easier approach
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to handle some of the things
that they're seeing.
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So a lot of what we're doing
is around technology,
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but we're also looking at
the incentives on the service:
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What does Twitter incentivize you to do
when you first open it up?
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And in the past,
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it's incented a lot of outrage,
it's incented a lot of mob behavior,
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it's incented a lot of group harassment.
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And we have to look a lot deeper
at some of the fundamentals
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of what the service is doing
to make the bigger shifts.
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We can make a bunch of small shifts
around technology, as I just described,
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but ultimately, we have to look deeply
at the dynamics in the network itself,
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and that's what we're doing.
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CA: But what's your sense --
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what is the kind of thing
that you might be able to change
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that would actually
fundamentally shift behavior?
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05:15
JD: Well, one of the things --
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we started the service
with this concept of following an account,
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as an example,
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and I don't believe that's why
people actually come to Twitter.
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I believe Twitter is best
as an interest-based network.
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People come with a particular interest.
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They have to do a ton of work
to find and follow the related accounts
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around those interests.
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What we could do instead
is allow you to follow an interest,
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follow a hashtag, follow a trend,
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follow a community,
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which gives us the opportunity
to show all of the accounts,
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all the topics, all the moments,
all the hashtags
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that are associated with that
particular topic and interest,
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which really opens up
the perspective that you see.
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But that is a huge fundamental shift
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to bias the entire network
away from just an account bias
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towards a topics and interest bias.
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CA: Because isn't it the case
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that one reason why you have
so much content on there
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is a result of putting millions
of people around the world
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in this kind of gladiatorial
contest with each other
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for followers, for attention?
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Like, from the point of view
of people who just read Twitter,
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that's not an issue,
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but for the people who actually create it,
everyone's out there saying,
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"You know, I wish I had
a few more 'likes,' followers, retweets."
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And so they're constantly experimenting,
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trying to find the path to do that.
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And what we've all discovered
is that the number one path to do that
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is to be some form of provocative,
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obnoxious, eloquently obnoxious,
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like, eloquent insults
are a dream on Twitter,
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where you rapidly pile up --
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and it becomes this self-fueling
process of driving outrage.
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How do you defuse that?
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JD: Yeah, I mean, I think you're spot on,
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but that goes back to the incentives.
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Like, one of the choices
we made in the early days was
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we had this number that showed
how many people follow you.
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We decided that number
should be big and bold,
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and anything that's on the page
that's big and bold has importance,
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and those are the things
that you want to drive.
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Was that the right decision at the time?
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Probably not.
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If I had to start the service again,
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I would not emphasize
the follower count as much.
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I would not emphasize
the "like" count as much.
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I don't think I would even
create "like" in the first place,
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because it doesn't actually push
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what we believe now
to be the most important thing,
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which is healthy contribution
back to the network
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and conversation to the network,
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participation within conversation,
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learning something from the conversation.
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Those are not things
that we thought of 13 years ago,
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and we believe are extremely
important right now.
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So we have to look at
how we display the follower count,
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how we display retweet count,
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how we display "likes,"
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and just ask the deep question:
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Is this really the number
that we want people to drive up?
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Is this the thing that,
when you open Twitter,
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you see, "That's the thing
I need to increase?"
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And I don't believe
that's the case right now.
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(Applause)
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WPR: I think we should look at
some of the tweets
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that are coming
in from the audience as well.
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CA: Let's see what you guys are asking.
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I mean, this is -- generally, one
of the amazing things about Twitter
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is how you can use it for crowd wisdom,
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you know, that more knowledge,
more questions, more points of view
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than you can imagine,
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and sometimes, many of them
are really healthy.
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WPR: I think one I saw that
passed already quickly down here,
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"What's Twitter's plan to combat
foreign meddling in the 2020 US election?"
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I think that's something
that's an issue we're seeing
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on the internet in general,
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that we have a lot of malicious
automated activity happening.
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And on Twitter, for example,
in fact, we have some work
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that's come from our friends
at Zignal Labs,
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and maybe we can even see that
to give us an example
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of what exactly I'm talking about,
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where you have these bots, if you will,
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or coordinated automated
malicious account activity,
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that is being used to influence
things like elections.
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And in this example we have
from Zignal which they've shared with us
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using the data that
they have from Twitter,
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you actually see that in this case,
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white represents the humans --
human accounts, each dot is an account.
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The pinker it is,
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the more automated the activity is.
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And you can see how you have
a few humans interacting with bots.
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In this case, it's related
to the election in Israel
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and spreading misinformation
about Benny Gantz,
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and as we know, in the end,
that was an election
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that Netanyahu won by a slim margin,
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and that may have been
in some case influenced by this.
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And when you think about
that happening on Twitter,
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what are the things
that you're doing, specifically,
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to ensure you don't have misinformation
like this spreading in this way,
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influencing people in ways
that could affect democracy?
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JD: Just to back up a bit,
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we asked ourselves a question:
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Can we actually measure
the health of a conversation,
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and what does that mean?
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And in the same way
that you have indicators
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and we have indicators as humans
in terms of are we healthy or not,
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such as temperature,
the flushness of your face,
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we believe that we could find
the indicators of conversational health.
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And we worked with a lab
called Cortico at MIT
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to propose four starter indicators
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that we believe we could ultimately
measure on the system.
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And the first one is
what we're calling shared attention.
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It's a measure of how much
of the conversation is attentive
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on the same topic versus disparate.
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The second one is called shared reality,
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and this is what percentage
of the conversation
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shares the same facts --
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not whether those facts
are truthful or not,
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but are we sharing
the same facts as we converse?
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The third is receptivity:
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How much of the conversation
is receptive or civil
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or the inverse, toxic?
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And then the fourth
is variety of perspective.
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So, are we seeing filter bubbles
or echo chambers,
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or are we actually getting
a variety of opinions
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within the conversation?
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And implicit in all four of these
is the understanding that,
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as they increase, the conversation
gets healthier and healthier.
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So our first step is to see
if we can measure these online,
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which we believe we can.
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We have the most momentum
around receptivity.
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We have a toxicity score,
a toxicity model, on our system
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that can actually measure
whether you are likely to walk away
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from a conversation
that you're having on Twitter
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because you feel it's toxic,
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with some pretty high degree.
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We're working to measure the rest,
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and the next step is,
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as we build up solutions,
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to watch how these measurements
trend over time
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and continue to experiment.
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And our goal is to make sure
that these are balanced,
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because if you increase one,
you might decrease another.
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If you increase variety of perspective,
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you might actually decrease
shared reality.
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CA: Just picking up on some
of the questions flooding in here.
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JD: Constant questioning.
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CA: A lot of people are puzzled why,
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13:02
like, how hard is it to get rid
of Nazis from Twitter?
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JD: (Laughs)
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So we have policies
around violent extremist groups,
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13:16
and the majority of our work
and our terms of service
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works on conduct, not content.
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13:24
So we're actually looking for conduct.
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Conduct being using the service
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13:30
to repeatedly or episodically
harass someone,
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using hateful imagery
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that might be associated with the KKK
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13:39
or the American Nazi Party.
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Those are all things
that we act on immediately.
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13:47
We're in a situation right now
where that term is used fairly loosely,
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13:52
and we just cannot take
any one mention of that word
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13:57
accusing someone else
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13:59
as a factual indication that they
should be removed from the platform.
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14:03
So a lot of our models
are based around, number one:
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Is this account associated
with a violent extremist group?
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14:09
And if so, we can take action.
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And we have done so on the KKK
and the American Nazi Party and others.
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14:15
And number two: Are they using
imagery or conduct
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14:19
that would associate them as such as well?
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14:22
CA: How many people do you have
working on content moderation
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to look at this?
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14:26
JD: It varies.
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We want to be flexible on this,
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14:29
because we want to make sure
that we're, number one,
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building algorithms instead of just
hiring massive amounts of people,
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14:36
because we need to make sure
that this is scalable,
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14:39
and there are no amount of people
that can actually scale this.
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14:43
So this is why we've done so much work
around proactive detection of abuse
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14:49
that humans can then review.
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14:51
We want to have a situation
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14:54
where algorithms are constantly
scouring every single tweet
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14:57
and bringing the most
interesting ones to the top
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15:00
so that humans can bring their judgment
to whether we should take action or not,
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15:04
based on our terms of service.
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15:05
WPR: But there's not an amount
of people that are scalable,
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15:08
but how many people do you currently have
monitoring these accounts,
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15:12
and how do you figure out what's enough?
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15:14
JD: They're completely flexible.
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15:17
Sometimes we associate folks with spam.
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15:19
Sometimes we associate folks
with abuse and harassment.
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15:23
We're going to make sure that
we have flexibility in our people
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15:26
so that we can direct them
at what is most needed.
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Sometimes, the elections.
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15:30
We've had a string of elections
in Mexico, one coming up in India,
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15:35
obviously, the election last year,
the midterm election,
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15:39
so we just want to be flexible
with our resources.
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15:42
So when people --
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15:44
just as an example, if you go
to our current terms of service
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15:51
and you bring the page up,
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15:52
and you're wondering about abuse
and harassment that you just received
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15:56
and whether it was against
our terms of service to report it,
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16:00
the first thing you see
when you open that page
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16:02
is around intellectual
property protection.
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You scroll down and you get to
abuse, harassment
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16:11
and everything else
that you might be experiencing.
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16:14
So I don't know how that happened
over the company's history,
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16:17
but we put that above
the thing that people want
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16:24
the most information on
and to actually act on.
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16:27
And just our ordering shows the world
what we believed was important.
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16:32
So we're changing all that.
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16:35
We're ordering it the right way,
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16:37
but we're also simplifying the rules
so that they're human-readable
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16:40
so that people can actually
understand themselves
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16:44
when something is against our terms
and when something is not.
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16:48
And then we're making --
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16:50
again, our big focus is on removing
the burden of work from the victims.
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16:55
So that means push more
towards technology,
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16:59
rather than humans doing the work --
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17:01
that means the humans receiving the abuse
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17:03
and also the humans
having to review that work.
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17:06
So we want to make sure
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17:08
that we're not just encouraging more work
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2841
17:11
around something
that's super, super negative,
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2629
17:13
and we want to have a good balance
between the technology
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17:16
and where humans can actually be creative,
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17:19
which is the judgment of the rules,
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3090
17:22
and not just all the mechanical stuff
of finding and reporting them.
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17:25
So that's how we think about it.
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1530
17:27
CA: I'm curious to dig in more
about what you said.
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17:29
I mean, I love that you said
you are looking for ways
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2605
17:32
to re-tweak the fundamental
design of the system
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3462
17:36
to discourage some of the reactive
behavior, and perhaps --
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4875
17:40
to use Tristan Harris-type language --
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2705
17:43
engage people's more reflective thinking.
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4288
17:47
How far advanced is that?
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17:49
What would alternatives
to that "like" button be?
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4305
17:55
JD: Well, first and foremost,
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3575
17:59
my personal goal with the service
is that I believe fundamentally
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5753
18:04
that public conversation is critical.
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2702
18:07
There are existential problems
facing the world
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18:10
that are facing the entire world,
not any one particular nation-state,
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4163
18:14
that global public conversation benefits.
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2649
18:17
And that is one of the unique
dynamics of Twitter,
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2372
18:19
that it is completely open,
332
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1814
18:21
it is completely public,
333
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18:23
it is completely fluid,
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1399
18:24
and anyone can see any other conversation
and participate in it.
335
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4038
18:28
So there are conversations
like climate change.
336
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2206
18:30
There are conversations
like the displacement in the work
337
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2682
18:33
through artificial intelligence.
338
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2000
18:35
There are conversations
like economic disparity.
339
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3006
18:38
No matter what any one nation-state does,
340
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2765
18:41
they will not be able
to solve the problem alone.
341
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2421
18:43
It takes coordination around the world,
342
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2643
18:46
and that's where I think
Twitter can play a part.
343
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3047
18:49
The second thing is that Twitter,
right now, when you go to it,
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5642
18:55
you don't necessarily walk away
feeling like you learned something.
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3746
18:58
Some people do.
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1276
19:00
Some people have
a very, very rich network,
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3107
19:03
a very rich community
that they learn from every single day.
348
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3117
19:06
But it takes a lot of work
and a lot of time to build up to that.
349
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3691
19:10
So we want to get people
to those topics and those interests
350
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3448
19:13
much, much faster
351
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1579
19:15
and make sure that
they're finding something that,
352
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2566
19:18
no matter how much time
they spend on Twitter --
353
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2360
19:21
and I don't want to maximize
the time on Twitter,
354
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2358
19:23
I want to maximize
what they actually take away from it
355
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2910
19:26
and what they learn from it, and --
356
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2030
19:29
CA: Well, do you, though?
357
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1328
19:30
Because that's the core question
that a lot of people want to know.
358
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3244
19:34
Surely, Jack, you're constrained,
to a huge extent,
359
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3638
19:37
by the fact that you're a public company,
360
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2007
19:39
you've got investors pressing on you,
361
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1774
19:41
the number one way you make your money
is from advertising --
362
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3559
19:45
that depends on user engagement.
363
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2772
19:48
Are you willing to sacrifice
user time, if need be,
364
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4700
19:52
to go for a more reflective conversation?
365
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3729
19:56
JD: Yeah; more relevance means
less time on the service,
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3111
19:59
and that's perfectly fine,
367
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1937
20:01
because we want to make sure
that, like, you're coming to Twitter,
368
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3099
20:04
and you see something immediately
that you learn from and that you push.
369
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4520
20:09
We can still serve an ad against that.
370
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3420
20:12
That doesn't mean you need to spend
any more time to see more.
371
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2921
20:15
The second thing we're looking at --
372
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1733
20:17
CA: But just -- on that goal,
daily active usage,
373
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2698
20:20
if you're measuring that,
that doesn't necessarily mean things
374
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3245
20:23
that people value every day.
375
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1738
20:25
It may well mean
376
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1161
20:26
things that people are drawn to
like a moth to the flame, every day.
377
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3306
20:29
We are addicted, because we see
something that pisses us off,
378
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3022
20:32
so we go in and add fuel to the fire,
379
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3178
20:35
and the daily active usage goes up,
380
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1927
20:37
and there's more ad revenue there,
381
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1715
20:39
but we all get angrier with each other.
382
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2752
20:42
How do you define ...
383
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2509
20:44
"Daily active usage" seems like a really
dangerous term to be optimizing.
384
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4126
20:49
(Applause)
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5057
20:54
JD: Taken alone, it is,
386
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1268
20:55
but you didn't let me
finish the other metric,
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2346
20:57
which is, we're watching for conversations
388
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3727
21:01
and conversation chains.
389
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2129
21:03
So we want to incentivize
healthy contribution back to the network,
390
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5076
21:08
and what we believe that is
is actually participating in conversation
391
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4181
21:13
that is healthy,
392
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1197
21:14
as defined by those four indicators
I articulated earlier.
393
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5037
21:19
So you can't just optimize
around one metric.
394
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2657
21:22
You have to balance and look constantly
395
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2752
21:24
at what is actually going to create
a healthy contribution to the network
396
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4083
21:28
and a healthy experience for people.
397
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2341
21:31
Ultimately, we want to get to a metric
398
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1866
21:33
where people can tell us,
"Hey, I learned something from Twitter,
399
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3757
21:36
and I'm walking away
with something valuable."
400
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2167
21:39
That is our goal ultimately over time,
401
1287164
2043
21:41
but that's going to take some time.
402
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1809
21:43
CA: You come over to many,
I think to me, as this enigma.
403
1291064
5282
21:48
This is possibly unfair,
but I woke up the other night
404
1296370
4396
21:52
with this picture of how I found I was
thinking about you and the situation,
405
1300790
3879
21:56
that we're on this great voyage with you
on this ship called the "Twittanic" --
406
1304693
6903
22:03
(Laughter)
407
1311620
1281
22:04
and there are people on board in steerage
408
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4357
22:09
who are expressing discomfort,
409
1317306
2203
22:11
and you, unlike many other captains,
410
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2543
22:14
are saying, "Well, tell me, talk to me,
listen to me, I want to hear."
411
1322100
3431
22:17
And they talk to you, and they say,
"We're worried about the iceberg ahead."
412
1325555
3619
22:21
And you go, "You know,
that is a powerful point,
413
1329198
2242
22:23
and our ship, frankly,
hasn't been built properly
414
1331464
2430
22:25
for steering as well as it might."
415
1333918
1669
22:27
And we say, "Please do something."
416
1335611
1658
22:29
And you go to the bridge,
417
1337293
1411
22:30
and we're waiting,
418
1338728
2295
22:33
and we look, and then you're showing
this extraordinary calm,
419
1341047
4548
22:37
but we're all standing outside,
saying, "Jack, turn the fucking wheel!"
420
1345619
3883
22:41
You know?
421
1349526
1151
22:42
(Laughter)
422
1350701
1335
22:44
(Applause)
423
1352060
2381
22:46
I mean --
424
1354465
1166
22:47
(Applause)
425
1355655
1734
22:49
It's democracy at stake.
426
1357413
4594
22:54
It's our culture at stake.
It's our world at stake.
427
1362031
2821
22:56
And Twitter is amazing and shapes so much.
428
1364876
4706
23:01
It's not as big as some
of the other platforms,
429
1369606
2233
23:03
but the people of influence use it
to set the agenda,
430
1371863
2804
23:06
and it's just hard to imagine a more
important role in the world than to ...
431
1374691
6787
23:13
I mean, you're doing a brilliant job
of listening, Jack, and hearing people,
432
1381502
3784
23:17
but to actually dial up the urgency
and move on this stuff --
433
1385310
4445
23:21
will you do that?
434
1389779
2201
23:24
JD: Yes, and we have been
moving substantially.
435
1392750
3815
23:28
I mean, there's been
a few dynamics in Twitter's history.
436
1396589
3225
23:31
One, when I came back to the company,
437
1399838
2083
23:35
we were in a pretty dire state
in terms of our future,
438
1403477
6256
23:41
and not just from how people
were using the platform,
439
1409757
4634
23:46
but from a corporate narrative as well.
440
1414415
2047
23:48
So we had to fix
a bunch of the foundation,
441
1416486
3204
23:51
turn the company around,
442
1419714
1969
23:53
go through two crazy layoffs,
443
1421707
3111
23:56
because we just got too big
for what we were doing,
444
1424842
3793
24:00
and we focused all of our energy
445
1428659
2060
24:02
on this concept of serving
the public conversation.
446
1430743
3508
24:06
And that took some work.
447
1434275
1451
24:07
And as we dived into that,
448
1435750
2608
24:10
we realized some of the issues
with the fundamentals.
449
1438382
2992
24:14
We could do a bunch of superficial things
to address what you're talking about,
450
1442120
4656
24:18
but we need the changes to last,
451
1446800
1790
24:20
and that means going really, really deep
452
1448614
2459
24:23
and paying attention
to what we started 13 years ago
453
1451097
4350
24:27
and really questioning
454
1455471
2261
24:29
how the system works
and how the framework works
455
1457756
2566
24:32
and what is needed for the world today,
456
1460346
3833
24:36
given how quickly everything is moving
and how people are using it.
457
1464203
4024
24:40
So we are working as quickly as we can,
but quickness will not get the job done.
458
1468251
6544
24:46
It's focus, it's prioritization,
459
1474819
2611
24:49
it's understanding
the fundamentals of the network
460
1477454
2946
24:52
and building a framework that scales
461
1480424
2842
24:55
and that is resilient to change,
462
1483290
2351
24:57
and being open about where we are
and being transparent about where are
463
1485665
5429
25:03
so that we can continue to earn trust.
464
1491118
2179
25:06
So I'm proud of all the frameworks
that we've put in place.
465
1494141
3331
25:09
I'm proud of our direction.
466
1497496
2888
25:12
We obviously can move faster,
467
1500915
2718
25:15
but that required just stopping a bunch
of stupid stuff we were doing in the past.
468
1503657
4719
25:21
CA: All right.
469
1509067
1164
25:22
Well, I suspect there are many people here
who, if given the chance,
470
1510255
4067
25:26
would love to help you
on this change-making agenda you're on,
471
1514346
3989
25:30
and I don't know if Whitney --
472
1518359
1542
25:31
Jack, thank you for coming here
and speaking so openly.
473
1519925
2761
25:34
It took courage.
474
1522710
1527
25:36
I really appreciate what you said,
and good luck with your mission.
475
1524261
3384
25:39
JD: Thank you so much.
Thanks for having me.
476
1527669
2095
25:41
(Applause)
477
1529788
3322
25:45
Thank you.
478
1533134
1159

▲Back to top

ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmer
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.

Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

Why you should listen

Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.

Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.

Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.

Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.

This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.

He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.

In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.

Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.

More profile about the speaker
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.

Why you should listen

Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.

Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.

Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.

More profile about the speaker
Whitney Pennington Rodgers | Speaker | TED.com

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