Jack Dorsey: How Twitter needs to change
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bioWhitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional. Full bio
Double-click the English transcript below to play the video.
What worries you right now?
about lots of issues on Twitter.
the health of the conversation.
the public conversation,
a number of attacks on it.
misinformation.
that we were not expecting
starting the company.
is just our ability to address it
of how we're taking action,
of how we're taking action
for when we're wrong,
I'm really glad to hear
a lot written about people
and harassed on Twitter,
than women and women of color
a report a few months ago
of active black female Twitter users
one in 10 of their tweets
for the community on Twitter,
"health for everyone,"
to make Twitter a safe space
for women of color and black women?
something about the world,
reporting abuse, receiving abuse,
is just the incentives
and the service provides.
makes it super-easy to harass
of our system in the past
reporting harassment and abuse.
we decided that we were going to apply
a lot more deep learning to the problem,
around where abuse is happening,
off the victim completely.
are now proactively identified
have to report them.
are still reviewed by humans,
without a human actually reviewing it.
just a year ago.
had to actually report it,
a lot of work for us
is making sure that we, as a company,
that we're trying to serve.
that is successful
of perspective inside of our walls
every single day.
that's doing the work,
for what people are experiencing
a much better and easier approach
that they're seeing.
is around technology,
the incentives on the service:
when you first open it up?
it's incented a lot of mob behavior,
at some of the fundamentals
to make the bigger shifts.
around technology, as I just described,
at the dynamics in the network itself,
that you might be able to change
fundamentally shift behavior?
with this concept of following an account,
people actually come to Twitter.
as an interest-based network.
to find and follow the related accounts
is allow you to follow an interest,
to show all of the accounts,
all the hashtags
particular topic and interest,
the perspective that you see.
away from just an account bias
so much content on there
of people around the world
contest with each other
of people who just read Twitter,
everyone's out there saying,
a few more 'likes,' followers, retweets."
is that the number one path to do that
are a dream on Twitter,
process of driving outrage.
we made in the early days was
how many people follow you.
should be big and bold,
that's big and bold has importance,
that you want to drive.
the follower count as much.
the "like" count as much.
create "like" in the first place,
to be the most important thing,
back to the network
that we thought of 13 years ago,
important right now.
how we display the follower count,
that we want people to drive up?
when you open Twitter,
I need to increase?"
that's the case right now.
some of the tweets
in from the audience as well.
of the amazing things about Twitter
more questions, more points of view
are really healthy.
passed already quickly down here,
foreign meddling in the 2020 US election?"
that's an issue we're seeing
automated activity happening.
in fact, we have some work
at Zignal Labs,
to give us an example
malicious account activity,
things like elections.
from Zignal which they've shared with us
they have from Twitter,
human accounts, each dot is an account.
a few humans interacting with bots.
to the election in Israel
about Benny Gantz,
that was an election
in some case influenced by this.
that happening on Twitter,
that you're doing, specifically,
like this spreading in this way,
that could affect democracy?
the health of a conversation,
that you have indicators
in terms of are we healthy or not,
the flushness of your face,
the indicators of conversational health.
called Cortico at MIT
measure on the system.
what we're calling shared attention.
of the conversation is attentive
of the conversation
are truthful or not,
the same facts as we converse?
is receptive or civil
is variety of perspective.
or echo chambers,
a variety of opinions
is the understanding that,
gets healthier and healthier.
if we can measure these online,
around receptivity.
a toxicity model, on our system
whether you are likely to walk away
that you're having on Twitter
trend over time
that these are balanced,
you might decrease another.
shared reality.
of the questions flooding in here.
of Nazis from Twitter?
around violent extremist groups,
and our terms of service
harass someone,
that we act on immediately.
where that term is used fairly loosely,
any one mention of that word
should be removed from the platform.
are based around, number one:
with a violent extremist group?
and the American Nazi Party and others.
imagery or conduct
working on content moderation
that we're, number one,
hiring massive amounts of people,
that this is scalable,
that can actually scale this.
around proactive detection of abuse
scouring every single tweet
interesting ones to the top
to whether we should take action or not,
of people that are scalable,
monitoring these accounts,
with abuse and harassment.
we have flexibility in our people
at what is most needed.
in Mexico, one coming up in India,
the midterm election,
with our resources.
to our current terms of service
and harassment that you just received
our terms of service to report it,
when you open that page
property protection.
abuse, harassment
that you might be experiencing.
over the company's history,
the thing that people want
and to actually act on.
what we believed was important.
so that they're human-readable
understand themselves
and when something is not.
the burden of work from the victims.
towards technology,
having to review that work.
that's super, super negative,
between the technology
of finding and reporting them.
about what you said.
you are looking for ways
design of the system
behavior, and perhaps --
to that "like" button be?
is that I believe fundamentally
facing the world
not any one particular nation-state,
dynamics of Twitter,
and participate in it.
like climate change.
like the displacement in the work
like economic disparity.
to solve the problem alone.
Twitter can play a part.
right now, when you go to it,
feeling like you learned something.
a very, very rich network,
that they learn from every single day.
and a lot of time to build up to that.
to those topics and those interests
they're finding something that,
they spend on Twitter --
the time on Twitter,
what they actually take away from it
that a lot of people want to know.
to a huge extent,
is from advertising --
user time, if need be,
less time on the service,
that, like, you're coming to Twitter,
that you learn from and that you push.
any more time to see more.
daily active usage,
that doesn't necessarily mean things
like a moth to the flame, every day.
something that pisses us off,
dangerous term to be optimizing.
finish the other metric,
healthy contribution back to the network,
is actually participating in conversation
I articulated earlier.
around one metric.
a healthy contribution to the network
"Hey, I learned something from Twitter,
with something valuable."
I think to me, as this enigma.
but I woke up the other night
thinking about you and the situation,
on this ship called the "Twittanic" --
listen to me, I want to hear."
"We're worried about the iceberg ahead."
that is a powerful point,
hasn't been built properly
this extraordinary calm,
saying, "Jack, turn the fucking wheel!"
It's our world at stake.
of the other platforms,
to set the agenda,
important role in the world than to ...
of listening, Jack, and hearing people,
and move on this stuff --
moving substantially.
a few dynamics in Twitter's history.
in terms of our future,
were using the platform,
a bunch of the foundation,
for what we were doing,
the public conversation.
with the fundamentals.
to address what you're talking about,
to what we started 13 years ago
and how the framework works
and how people are using it.
but quickness will not get the job done.
the fundamentals of the network
and being transparent about where are
that we've put in place.
of stupid stuff we were doing in the past.
who, if given the chance,
on this change-making agenda you're on,
and speaking so openly.
and good luck with your mission.
Thanks for having me.
ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmerJack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.
Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.
Why you should listen
Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.
Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.
Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.
Whitney Pennington Rodgers | Speaker | TED.com