Jack Dorsey: How Twitter needs to change
Jack Dorsey: Bagaimana Twitter harus berubah
Jack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bioWhitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional. Full bio
Double-click the English transcript below to play the video.
What worries you right now?
Apa yang mencemaskan Anda saat ini?
about lots of issues on Twitter.
tentang banyak isu di Twitter.
the health of the conversation.
percakapan yang sehat.
the public conversation,
percakapan publik,
a number of attacks on it.
kami melihat pelecehan,
misinformation.
salah informasi.
that we were not expecting
tidak seperti yang kami harapkan
starting the company.
13 tahun yang lalu.
besar
is just our ability to address it
kemampuan kami mengatasi isu ini
of how we're taking action,
bagaimana kami bersikap,
of how we're taking action
bagaimana kami bersikap
for when we're wrong,
tegas ketika kami salah,
I'm really glad to hear
Saya senang mendengar
yang tertulis tentang
a lot written about people
and harassed on Twitter,
dan dilecehkan di Twitter,
than women and women of color
adalah wanita dan wanita kulit berwarna
laporan beberapa bulan lalu
a report a few months ago
of active black female Twitter users
hitam pengguna Twitter
one in 10 of their tweets
cuitan mereka
for the community on Twitter,
kesehatan bagi komunitas di Twitter,
"health for everyone,"
"kesehatan untuk semuanya,"
membuat Twitter tempat yang aman
to make Twitter a safe space
for women of color and black women?
para wanita berwarna dan berkulit hitam?
something about the world,
sesuatu tentang dunia,
reporting abuse, receiving abuse,
melaporkan kekerasan, menerima cacian,
is just the incentives
adalah insentif
and the service provides.
secara alami dan layanan menyediakan.
makes it super-easy to harass
sangat mudah untuk melecehkan
melalui layanan ini,
of our system in the past
sistem kami di masa lalu
reporting harassment and abuse.
melaporkan pelecehan dan cacian.
we decided that we were going to apply
kami memutuskan akan menerapkan
a lot more deep learning to the problem,
terhadap masalah yang lebih dalam lagi,
around where abuse is happening,
pelecehan terjadi,
off the victim completely.
mengangkat beban dari korban.
membuat kemajuan.
are now proactively identified
didentifikasi secara proaktif
have to report them.
perlu melapor lagi.
are still reviewed by humans,
masih ditinjau oleh manusia,
without a human actually reviewing it.
tanpa ditinjau oleh manusia.
just a year ago.
setahun yang lalu.
had to actually report it,
harus melaporkannya,
a lot of work for us
untuk mereka, tambahan untuk kami
is making sure that we, as a company,
memastikan bahwa kami sebagai perusahaan,
that we're trying to serve.
berusaha kami layani.
that is successful
bisnis yang sukses
of perspective inside of our walls
beragam dalam diri kita
every single day.
tersebut setiap hari.
that's doing the work,
for what people are experiencing
empati untuk apa yang dialami orang-orang
yang lebih baik untuk melakukannya
a much better and easier approach
pendekatan yang lebih baik dan lebih mudah
that they're seeing.
hal yang mereka lihat.
is around technology,
berhubungan dengan teknologi
the incentives on the service:
dari layanan tersebut:
when you first open it up?
lakukan saat pertama kali membukanya?
it's incented a lot of mob behavior,
mendorong banyak perilaku massa,
at some of the fundamentals
pada beberapa hal mendasar
membuat perubahan yang lebih besar.
to make the bigger shifts.
around technology, as I just described,
seputar teknologi, seperti saya jelaskan,
at the dynamics in the network itself,
dalam dinamika dalam jaringan itu sendiri,
that you might be able to change
fundamentally shift behavior?
mengubah perilaku?
with this concept of following an account,
mengikuti sebuah akun,
people actually come to Twitter.
menggunakan Twitter.
as an interest-based network.
jaringan berdasarkan minat.
menemukan dan mengikuti akun tersebut
to find and follow the related accounts
membiarkan mereka mengikuti sebuah minat,
is allow you to follow an interest,
to show all of the accounts,
menunjukkan semua akun,
all the hashtags
particular topic and interest,
dan minat,
the perspective that you see.
pengelihatan mereka.
fundamental yang besar
away from just an account bias
bias akun
so much content on there
of people around the world
dari seluruh dunia
contest with each other
antara satu sama lain
of people who just read Twitter,
hanyak membaca Twitter,
everyone's out there saying,
orang di luar sana berkata,
a few more 'likes,' followers, retweets."
'suka,' pengikut, retweet."
bereskperimen,
untuk melakukannya.
is that the number one path to do that
jalan utama untuk melakukannya
are a dream on Twitter,
mimpi di Twitter,
process of driving outrage.
dalam mengobarkan amarah.
saya pikir Anda tepat sekali,
we made in the early days was
di awal adalah
how many people follow you.
banyak orang yang mengikutimu.
should be big and bold,
besar dan tebal,
that's big and bold has importance,
besar dan tebal itu penting,
dorong.
that you want to drive.
tepat pada waktu itu?
pengikut.
the follower count as much.
jumlah "suka" .
the "like" count as much.
create "like" in the first place,
sama sekali,
to be the most important thing,
hal yang paling penting,
back to the network
kepada jaringan
that we thought of 13 years ago,
13 tahun yang lalu,
important right now.
menampilkan akun pengikut,
how we display the follower count,
inginkan agar didorong orang-orang?
that we want people to drive up?
when you open Twitter,
Twitter,
I need to increase?"
tingkatkan?"
sekarang.
that's the case right now.
beberapa cuitan
some of the tweets
in from the audience as well.
tanyakan.
banyak hal menakjubkan dari Twitter
of the amazing things about Twitter
kebijaksanaan,
more questions, more points of view
pertanyaan, sudut pandang
are really healthy.
benar-benar sehat.
passed already quickly down here,
di bawah sini,
foreign meddling in the 2020 US election?"
tangan asing dalam pemilu 2020?"
that's an issue we're seeing
automated activity happening.
terotomatisasi terjadi.
in fact, we have some work
punya pekerjaan
at Zignal Labs,
teman kita di Zignal Labs,
to give us an example
sebagai contoh
bot-bot ini,
malicious account activity,
yang terkoordinasi,
things like elections.
hal-hal seperti pemilu.
from Zignal which they've shared with us
dengan kita
dari Twitter,
they have from Twitter,
human accounts, each dot is an account.
setiap titik adalah akun.
a few humans interacting with bots.
manusia berinterkasi dengan bot.
to the election in Israel
dengan pemilu di Israel
about Benny Gantz,
tentang Benny Gantz,
that was an election
dalam pemilu itu
in some case influenced by this.
terpengaruh oleh hal ini.
that happening on Twitter,
terjadi dengan Twitter,
that you're doing, specifically,
secara spesifik,
salah informasi yang tersebar seperti ini,
like this spreading in this way,
that could affect democracy?
bisa mempengaruhi demokrasi?
the health of a conversation,
sebuah pecakapan,
that you have indicators
indikator
perihal apakah kita sehat atau tidak,
in terms of are we healthy or not,
the flushness of your face,
the indicators of conversational health.
indikator percakapan yang sehat.
called Cortico at MIT
sebuah laboratorium bernama Cortico di MIT
measure on the system.
mengukur dalam sistem.
what we're calling shared attention.
pembagian perhatian.
of the conversation is attentive
percakapan yang memperhatikan
yang berbeda.
of the conversation
are truthful or not,
benar atau tidak,
the same facts as we converse?
selama percakapan?
is receptive or civil
bisa diterima atau sopan
is variety of perspective.
or echo chambers,
echo chamber,
a variety of opinions
macam-macam opini
is the understanding that,
adalah pemahaman bahwa,
gets healthier and healthier.
menjadi sehat dan makin sehat.
if we can measure these online,
kami bisa mengukurnya secara daring,
around receptivity.
a toxicity model, on our system
dalam sistem kami
whether you are likely to walk away
Anda cenderung untuk pergi
di Twitter
that you're having on Twitter
untuk mengukur sisanya,
trend over time
pengukuran ini
that these are balanced,
keseimbangannya,
you might decrease another.
Anda mungkin mengurangi yang lain.
ragam sudut pandang,
shared reality.
kenyataan yang dibagikan.
of the questions flooding in here.
masuk di sini.
of Nazis from Twitter?
Nazi dari Twitter?
around violent extremist groups,
ekstrem yang keras,
and our terms of service
persyaratan layanan kami
harass someone,
melecehkan seseorang,
that we act on immediately.
kami tindak secepatnya.
where that term is used fairly loosely,
tersebut digunakan dengan sembrono,
any one mention of that word
penggunaan untuk kata tersebut
should be removed from the platform.
dihilangkan dari wadah ini.
are based around, number one:
pada, satu:
with a violent extremist group?
kelompok ekstremis yang keras?
and the American Nazi Party and others.
dan Partai Nazi Amerika dan lainnya.
imagery or conduct
gambar atau perilaku
hal semacam itu?
working on content moderation
pekerjakan untuk moderasi konten
that we're, number one,
yang pertama,
hiring massive amounts of people,
memperkerjakan banyak orang,
that this is scalable,
ini bisa dalam skala besar,
that can actually scale this.
benar-benar bisa memenuhi ini.
around proactive detection of abuse
seputar deteksi kekerasan proaktif
scouring every single tweet
setiap cuitan
interesting ones to the top
ke atas
to whether we should take action or not,
mereka untuk bertindak atau tidak,
of people that are scalable,
bisa memenuhi itu,
monitoring these accounts,
mengawasi akun-akun ini,
menentukan apa yang cukup?
dengan spam.
with abuse and harassment.
kekerasan dan pelecehan.
we have flexibility in our people
kami punya fleksibilitas
untuk yang paling penting.
at what is most needed.
satu akan diadakan di India,
in Mexico, one coming up in India,
the midterm election,
pertengahan tahun,
sumber daya kami.
with our resources.
to our current terms of service
syarat layanan kami yang sekarang
and harassment that you just received
pelecehan yang baru Anda terima
our terms of service to report it,
melanggar persyaratan kami,
membuka halaman itu
when you open that page
property protection.
hak milik intelektual.
abuse, harassment
kekerasan, pelecehan
that you might be experiencing.
terjadi selama sejarah perusahaan,
over the company's history,
the thing that people want
keinginan orang akan
and to actually act on.
yang akan benar-benar ditindak.
what we believed was important.
apa yang kami percayai penting.
so that they're human-readable
agar terbaca manusia
understand themselves
mengerti diri sendiri
and when something is not.
kami dan ketika tidak berlawanan.
the burden of work from the victims.
menghilangkan beban dari para korban.
towards technology,
having to review that work.
meninjau pekerjaannya.
lebih banyak pekerjaan
that's super, super negative,
sangat negatif,
baik antara teknologi
between the technology
of finding and reporting them.
menemukan dan melaporkan mereka.
about what you said.
kata-kata Anda.
you are looking for ways
Anda mencari jalan
design of the system
dari sistem
behavior, and perhaps --
dan mungkin --
orang.
to that "like" button be?
is that I believe fundamentally
adalah saya percaya secara fundamental
facing the world
not any one particular nation-state,
bangsa tertentu,
dynamics of Twitter,
dinamika unik Twitter,
and participate in it.
dan ikut serta.
like climate change.
perubahan iklim.
like the displacement in the work
penggantian kerja
like economic disparity.
kesenjangan ekonomi.
masalah sendirian.
to solve the problem alone.
Twitter can play a part.
Twitter bisa berperan.
right now, when you go to it,
jika Anda membukanya,
feeling like you learned something.
perasaan sudah belajar sesuatu.
a very, very rich network,
amat sangat, sangat luas,
that they learn from every single day.
bisa belajar setiap harinya.
and a lot of time to build up to that.
membangun itu semua.
to those topics and those interests
topik dan minat tersebut
they're finding something that,
menemukan sesuatu yang,
menghabiskan waktu di Twitter --
they spend on Twitter --
the time on Twitter,
mereka di Twitter,
what they actually take away from it
mereka dapat dari Twitter
dan --
that a lot of people want to know.
ingin diketahui orang-orang.
to a huge extent,
yang sangat besar,
adalah perusahaan publik,
is from advertising --
adalah dari iklan --
user time, if need be,
pengguna, jika diperlukan,
percakapan yang reflektif?
less time on the service,
sedikit waktu untuk layanan,
that, like, you're coming to Twitter,
datang ke Twitter
that you learn from and that you push.
bisa dipelajari dan Anda mendorongnya.
melawannya.
lagi untuk melihat lebih.
any more time to see more.
daily active usage,
penggunaan aktif harian,
that doesn't necessarily mean things
hal yang
ngengat tertarik pada api, setiap hari.
like a moth to the flame, every day.
something that pisses us off,
yang menjengkelkan kita,
menyiram minyak ke api,
sama lain.
dangerous term to be optimizing.
istilah berbahaya untuk dioptimalisasi.
menyelesaikan,
finish the other metric,
healthy contribution back to the network,
sehat kembali ke dalam jaringan,
is actually participating in conversation
dalam percakapan
I articulated earlier.
indikator yang saya sebutkan di awal.
di satu metrik.
around one metric.
secara konstan
a healthy contribution to the network
yang sehat untuk jaringan
sehat bagi banyak orang.
"Hey, I learned something from Twitter,
"Hei, saya belajar sesuatu dari Twitter,
with something valuable."
I think to me, as this enigma.
menurut saya terutama, sebagai misteri.
but I woke up the other night
terbangun di suatu malam
thinking about you and the situation,
berpikir tentang Anda dan situasi ini,
on this ship called the "Twittanic" --
di atas kapal bernama "Twittanic" --
banyak kapten lainnya,
listen to me, I want to hear."
dengarkan saya, saya ingin dengar."
"We're worried about the iceberg ahead."
khawatir dengan gunung es di depan."
that is a powerful point,
itu poin yang kuat,
dengan benar
hasn't been built properly
"Tolong lakukan sesuatu."
this extraordinary calm,
menunjukkan ketenangan luar biasa,
saying, "Jack, turn the fucking wheel!"
"Jack, putar setirnya!"
It's our world at stake.
Dunia kita jadi taruhan.
membentuk begitu banyak.
of the other platforms,
menggunakannya untuk membuat agenda,
to set the agenda,
important role in the world than to ...
yang lebih penting di dunia daripada ...
of listening, Jack, and hearing people,
dalam mendengarkan, Jack dan mendengar,
and move on this stuff --
kegawatannya dan bertindak --
moving substantially.
secara substansial.
a few dynamics in Twitter's history.
dalam sejarah Twitter.
in terms of our future,
mengenai masa depan perusahaan,
were using the platform,
menggunakan wadah ini,
a bunch of the foundation,
beberapa dasar,
for what we were doing,
apa yang kami lakukan,
the public conversation.
percakapan publik ini.
with the fundamentals.
tentang hal-hal fundamental.
to address what you're talking about,
untuk mengangkat pembicaraan orang,
to what we started 13 years ago
mulai 13 tahun lalu
and how the framework works
cara kerja susunan
oleh dunia saat ini,
and how people are using it.
bagaimana orang-orang menggunakannya.
but quickness will not get the job done.
tapi cepat tidak menyelesaikan masalah.
the fundamentals of the network
and being transparent about where are
transparan tentang di mana kita
memperoleh kepercayaan.
that we've put in place.
yang kami letakkan.
bergerak lebih cepat,
of stupid stuff we were doing in the past.
yang kita lakukan di masa lalu.
who, if given the chance,
jika diberi kesempatan,
on this change-making agenda you're on,
agenda membuat perubahan Anda,
dan berbicara dengan terbuka
and speaking so openly.
dan semoga beruntung dengan misi Anda.
and good luck with your mission.
Thanks for having me.
Terima kasih sudah menerima saya.
ABOUT THE SPEAKERS
Jack Dorsey - Entrepreneur, programmerJack Dorsey is the CEO of Twitter, CEO & Chairman of Square, and a cofounder of both.
Why you should listen
More profile about the speaker
Jack Dorsey | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com
Whitney Pennington Rodgers - TED Current Affairs Curator
Whitney Pennington Rodgers is an award-winning journalist and media professional.
Why you should listen
Prior to joining TED as current affairs curator, Whitney Pennington Rodgers produced for NBC's primetime news magazine Dateline NBC. She earned a duPont-Columbia award and a News & Documentary Emmy or her contributions to the Dateline NBC hour "The Cosby Accusers Speak" -- an extensive group interview with 27 of the women who accused entertainer Bill Cosby of sexual misconduct.
Pennington Rodgers has worked at NBC's in-house production company Peacock Productions, The Today Show, Nightly News, Rock Center with Brian Williams and New Jersey-centric public affairs shows Caucus: New Jersey and One-on-One with Steve Adubato. Prior to beginning her career in media, she had a short stint as a fourth-grade teacher through the Teach for America program.
Pennington Rodgers received her Bachelor's in journalism and media studies from Rutgers University. She completed her Master's of Journalism at the University of California at Berkeley, where she produced a documentary about recruitment of nonblack students at historically black colleges and universities.
Whitney Pennington Rodgers | Speaker | TED.com