TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
Bel Pesce: 5 maneres d'acabar amb els teus somnis
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Tots volem inventar aquell producte revolucionari, ser l'empresari de l'any, o potser, escriure un "best-seller". Però la realitat es que només uns pocs ho aconsegueixen. L'emprenedora brasilera Bel Pesce analitza cinc dels mitos que faran que no aconsegueixis els teus somnis.
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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He dedicat els darrers dos anys a entendre
00:15
how people achieve their dreams.
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com la gent aconsegueix els seus somnis.
00:17
When we think about the dreams we have,
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Quan pensem en els somnis que tenim,
00:19
and the dent we want to leave
in the universe,
in the universe,
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i en l'impacte que volem provocar al món,
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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és sorprenent la coincidència
entre els somnis que tenim
entre els somnis que tenim
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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i els projectes que mai despeguen.
00:29
(Laughter)
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(Rialles)
00:30
So I'm here to talk to you today
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Així que avui us parlaré
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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sobre 5 maneres de com
no perseguir els teus somnis.
no perseguir els teus somnis.
00:36
One: Believe in overnight success.
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1: Creure que un éxit es
fa d'un dia per l'altre.
fa d'un dia per l'altre.
00:41
You know the story, right?
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Sabeu què vull dir, ¿oi?
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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Un noi crea una aplicació pel mòbil
i la ven al poc temps per molts diners.
i la ven al poc temps per molts diners.
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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Ja sabeu, això pot ser real, però segur
que hi ha més història al darrere.
que hi ha més història al darrere.
00:52
If you go investigate further,
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Si escarbes una mica
00:54
the guy has done 30 apps before
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El noi ja n'ha inventat 30
aplicacions abans.
aplicacions abans.
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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N'ha fet un màster
i un doctorat del tema.
i un doctorat del tema.
00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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Ha estat treballant
en allò durant 20 anys.
en allò durant 20 anys.
01:03
This is really interesting,
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Això és ben interesant.
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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Jo mateixa tinc una història al Brasil ón
es pensen que ha estat un èxit inmediat.
es pensen que ha estat un èxit inmediat.
01:10
I come from a humble family,
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Vinc d'una familia humil.
01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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I dos setmanes abans de la
data límit per solicitar plaça al MIT,
data límit per solicitar plaça al MIT,
01:16
I started the application process.
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vaig començar el procés de sol·licitud.
01:18
And, voila! I got in.
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I em van aceptar.
01:21
People may think it's
an overnight success,
an overnight success,
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La gent pot pensar que
és un èxit inmediat.
és un èxit inmediat.
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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Però això només va pasar perquè
durant els 17 anys abans
durant els 17 anys abans
01:29
I took life and education seriously.
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m'havia pres seriosament la meva educació.
01:31
Your overnight success story
is always a result
is always a result
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La història del teu "èxit inmediat" és
el fruit de tot allò que has fet abans
el fruit de tot allò que has fet abans
01:34
of everything you've done in your
life through that moment.
life through that moment.
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fins arribar a aquell moment.
01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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2: Creure que un altre
és qui té les respostes.
és qui té les respostes.
01:42
Constantly, people want
to help out, right?
to help out, right?
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La gent sempre vol
donar un cop de mà ¿oi?
donar un cop de mà ¿oi?
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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Tothom: la familia, els amics,
els companys de feina....
els companys de feina....
01:47
they all have opinions
on which path you should take:
on which path you should take:
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Tots tenen alguna cosa a dir
sobre el camí que has de triar:
sobre el camí que has de triar:
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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"Fes-me cas, ves per aquí"
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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Però quan ja estàs al camí t'adones
que encara n'hi han més camins a triar.
que encara n'hi han més camins a triar.
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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I aquí ets tu, qui ha de triar.
02:01
No one else has the perfect
answers for your life.
answers for your life.
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Ningú altre té les
respostes per la teva vida.
respostes per la teva vida.
02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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Has de seguir prenent aquestes decisions,
¿oi?
¿oi?
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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Els camins són infinits i
cauràs de tant en tant.
cauràs de tant en tant.
02:10
and it's a part of the process.
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És part del procés.
02:13
Three, and it's very subtle
but very important:
but very important:
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3: És molt sutil però
alhora molt important:
alhora molt important:
02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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Decideix quan és un bon moment.
02:20
So when your life is going great,
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I quan tot estigui en ordre,
02:22
you have put together a great team,
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escull un bon equip de feina,
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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i quan creixin els ingresos
i tot estigui controlat,
i tot estigui controlat,
02:28
time to settle.
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podràs relaxar-te.
02:30
When I launched my first book,
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Per el meu primer llibre,
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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vaig treballar molt dur per
distribuir-ho a tot arreu al Brasil.
distribuir-ho a tot arreu al Brasil.
02:34
With that, over three million
people downloaded it,
people downloaded it,
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Més de 3 millions de persones
s'el van descarregar,
s'el van descarregar,
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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més de 50.000 van comprar còpies físiques.
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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Quan vaig escriure la seqüela,
m'esperaba alguna cosa.
m'esperaba alguna cosa.
02:44
Even if I did little, sales would be okay.
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Inclús si m'ho hagués treballat menys,
les vendes haurien estat bé.
les vendes haurien estat bé.
02:48
But okay is never okay.
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Però bé, mai no està bé.
02:50
When you're growing towards a peak,
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Quan treballes per arribar a una meta,
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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necessites treballar més dur que mai
per trobar un altre meta.
per trobar un altre meta.
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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Potser si no m'hagués esforçat tant,
ho haurien llegit 200.00 persones
ho haurien llegit 200.00 persones
03:00
and that's great already.
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I això ja està molt bé.
03:02
But if I work harder than ever,
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Però si m'ho treballo més que mai,
03:04
I can bring this number up to millions.
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Puc fer que aquests números
creixin fins a millions.
creixin fins a millions.
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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Per això vaig decidir, amb el nou llibre,
fer promo per tot el Brasil.
fer promo per tot el Brasil.
03:11
And I can already see a higher peak.
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Ja puc veure els fruits.
03:13
There's no time to settle down.
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No hi ha temps per adormir-se.
03:15
Fourth tip, and that's really important:
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4: El més important:
03:18
Believe the fault is someone else's.
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Creure que la culpa és d'un altre.
03:21
I constantly see people saying,
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No deixo de sentir gent dient:
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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"Sí, tinc aquesta súper idea, però
cap inversor li sap veure el potencial"
cap inversor li sap veure el potencial"
03:27
"Oh, I created this great product,
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"Oh, he inventat aquest producte genial,
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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Però els temps no eren bons
i les vendes no van anar molt bé".
i les vendes no van anar molt bé".
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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O, "No hi ha manera de trobar-ne talent;
el meu equip no està a l'altura".
el meu equip no està a l'altura".
03:38
If you have dreams,
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Si tens sonmis,
03:40
it's your responsibility
to make them happen.
to make them happen.
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és la teva responsabilitat
fer-los realitat.
fer-los realitat.
03:43
Yes, it may be hard to find talent.
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Sí, pot ser difícil trobar-ne talent.
03:46
Yes, the market may be bad.
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Sí, els temps poden no ser els millors.
03:48
But if no one invested in your idea,
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Però si cap inversor creu en la teva idea,
03:50
if no one bought your product,
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Si ningú no compra el teu producte,
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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Segurament, alguna cosa no has fet bé.
03:55
(Laughter)
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(Rialles)
03:57
Definitely.
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Segur.
03:59
You need to get your dreams
and make them happen.
and make them happen.
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Has de convertir els
teus somnis en realitat
teus somnis en realitat
04:02
And no one achieved their goals alone.
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I ningú no els fa realitat tot sol.
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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Però si no ho aconsegueixes,
és culpa teva i de ningú més.
és culpa teva i de ningú més.
04:09
Be responsible for your dreams.
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Has de ser responsable del teus somnis.
04:12
And one last tip, and this one is
really important as well:
really important as well:
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I un últim consell, i aquest
és també molt important:
és també molt important:
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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Creu que l'única cosa que importa
són els somnis en sí mateixos.
són els somnis en sí mateixos.
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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Una vegada vaig veure un anunci
i hi havia molts amics,
i hi havia molts amics,
04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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anàven a escalar una muntanya,
era una de molt alta.
era una de molt alta.
04:29
and it was a lot of work.
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Molta feina per davant.
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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Es veia com suaven i com s'ho curraven.
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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Però finalment arribaven a la
cima, al punt més alt.
cima, al punt més alt.
04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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I decidien celebra-ho, ¿oi?
04:38
I'm going to celebrate, so,
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Anem a celebrar-ho, som-hi!
04:40
"Yes! We made it, we're at the top!"
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"Sí! Ho hem aconseguit! Estem a la cima!"
04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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Dos segons després,
un es mira l'altre i li diu:
un es mira l'altre i li diu:
04:45
"Okay, let's go down."
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"Vinga, anem baixant."
04:47
(Laughter)
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(Rialles)
04:48
Life is never about the goals themselves.
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Perquè a la vida,
no només importa la meta.
no només importa la meta.
04:51
Life is about the journey.
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La vida és el camí.
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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És clar que has de gaudir quan arribes,
04:56
but people think that you have dreams,
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Però la gent es pensa que tens somnis,
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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i quan els aconsegueixes fer realitat,
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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arribas a un indret màgic
on tot és felicitat.
on tot és felicitat.
05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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Però allò és una sensació momentànea,
05:08
and your life is not.
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al contrari que la teva vida.
05:11
The only way to really achieve
all of your dreams
all of your dreams
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L'única manera d'aconseguir
tots els teus somnis,
tots els teus somnis,
05:14
is to fully enjoy every step
of your journey.
of your journey.
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és gaudint cada pas del camí.
05:18
That's the best way.
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Aquesta és la millor manera.
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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I el camí és ben sencill;
està fet de graons.
està fet de graons.
05:21
Some steps will be right on.
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Algúns graons els podràs pujar fàcilment.
05:24
Sometimes you will trip.
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I uns altres et faràn caure.
05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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Si els pujas, celebra-ho, perquè
alguna gent espera massa per celebrar.
alguna gent espera massa per celebrar.
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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I si caus, aprèn alguna cosa.
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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Si et prens cada esglaó
com una victòria o una lliçó,
com una victòria o una lliçó,
05:39
you will for sure enjoy the journey.
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aconseguirás gaudir del camí.
05:42
So, five tips:
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Així que 5 consells:
05:44
Believe in overnight success,
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Creure en un èxit inmediat,
05:46
believe someone else
has the answers for you,
has the answers for you,
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Creure que és un altre qui
té les respostes.
té les respostes.
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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Creure que et pots relaxar
quan tot marxa bé.
quan tot marxa bé.
05:51
believe the fault is someone else's,
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Creure que la culpa és d'un altre.
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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I creure que només importa la meta.
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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Creieu-me, si feu això,
acabareu amb els vostres somnis.
acabareu amb els vostres somnis.
06:00
(Laughter)
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(Rialles)
06:01
(Applause)
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(Aplaudiments)
06:02
Thank you.
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Gràcies.
ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com