TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
Bel Pesh: Orzularni yo‘qqa chiqarishning 5 yo‘li
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Barchamiz o‘sha dunyoni o‘zgartiradigan mahsulotni ixtiro qilishni, o‘sha gullab ketadigan kompaniyani ishga tushirishni, o‘sha ko‘plab sotiladigan kitobni yozishni istaymiz. Shunday bo‘lsa ham, oramizdan ozchilikkina aslida buning uddasidan chiqadi. Braziliyalik tadbirkor Bel Pesh orzuyingizdagi ishlar hech qachon o‘z samarasini bermasligini ta'minlaydigan, ishonish oson bo‘lgan noto‘g‘ri fikrlardan beshtasiga to‘xtaladi.
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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Men oxirgi ikki yilimni insonlar qanday
00:15
how people achieve their dreams.
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o'z orzulariga erishishini tushunishga urindim.
00:17
When we think about the dreams we have,
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Biz orzularimiz va fazoda qoldirmoqchi
00:19
and the dent we want to leave
in the universe,
in the universe,
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bo‘lgan izimiz haqida o'ylar ekanmiz,
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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orzularimiz va amalga oshmagan ishlar orasida
qanchalik katta tafovut borligini ko‘rib hayratda qolamiz.
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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00:29
(Laughter)
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(Kulgu)
Shunday qilib bugun huzuringizda
00:30
So I'm here to talk to you today
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orzular sari intilmaslikning 5 yo‘li haqida so‘zlamoqchiman.
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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00:36
One: Believe in overnight success.
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Birinchisi: Bir kechada muvaffaqiyatga erishishga ishoning.
00:41
You know the story, right?
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Shunaqa hikoyani bilasiz-ku, a?
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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Texnika dahosi bo‘lgan yigit mobil ilova yasab, darrov katta pulga sotadi.
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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Hikoya rostdek tuyular, ammo garov o‘ynaymanki, uni to‘lig‘icha eshitmaganmiz.
00:52
If you go investigate further,
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Agar izlanishda davom etsak, u bola
avval 30 ta ilovani yasaganini, shu mavzuda
00:54
the guy has done 30 apps before
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magistraturani, PhD dasturini bitirganini bilib olamiz.
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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U 20 yillab shu masala ustida ishlagan.
00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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01:03
This is really interesting,
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Bu chindan ham qiziq.
O‘zimning Braziliyadagi hikoyamni ham odamlar bir kechadagi muvaffaqiyat deb hisoblaydi.
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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Men soddaroq oiladanman va oxirgi muddatga
01:10
I come from a humble family,
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ikki hafta qolganida Massachussets Texnologiya Institutiga
01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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hujjat topshirishni boshlaganman.
01:16
I started the application process.
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va buni qarabsizki!.. Meni qabul qilishdi.
01:18
And, voila! I got in.
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Odamlar buni bir kechadagi muvaffaqiyat deb o'ylashlari
01:21
People may think it's
an overnight success,
an overnight success,
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mumkin, lekin bu ish shungacha bo‘lgan 17 yilimda
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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hayotim va ta'limga jiddiy qaraganim uchungina amalga oshdi.
01:29
I took life and education seriously.
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01:31
Your overnight success story
is always a result
is always a result
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Sizning bir kechadagi muvaffaqiyatingiz har doim
o‘sha lahzagacha hayotda qilgan ishlaringiz natijasidir.
01:34
of everything you've done in your
life through that moment.
life through that moment.
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01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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Ikkinchisi: So‘roqlaringizga boshqa odamlarda javoblar borligiga ishoning.
01:42
Constantly, people want
to help out, right?
to help out, right?
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Hamisha odamlar yordam qilgisi keladi, to‘g‘rimi?
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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Turli odamlar: oilangiz, do‘stlaringiz, biznes hamkorlaringiz,
01:47
they all have opinions
on which path you should take:
on which path you should take:
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hammaning qaysi yo‘lni tanlashingiz kerakligi haqda o‘z fikri bor:
"Men seni bunday qilishingni maslahat beraman".
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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Lekin unga kirganingizda
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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tanlashingiz kerak bo‘lgan boshqa yo‘laklar chiqadi
va o‘sha qarorlarni o‘zingiz qabul qilishingiz zarur.
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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Sizning hayotingiz uchun hech kimda ideal javoblar yo‘q.
02:01
No one else has the perfect
answers for your life.
answers for your life.
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02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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Va siz qaror qabul qilishda davom etishingiz kerak.
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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Quvurlarning oxiri ko‘rinmaydi, siz esa boshingizni urib
02:10
and it's a part of the process.
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olasiz, bu esa jarayonning bir qismi.
Uchinchisi, eng nozik, ham eng muhimi:
02:13
Three, and it's very subtle
but very important:
but very important:
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O‘sishingiz kafolatlanganda harakatdan to‘xtang.
02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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Demak, hayotingiz zo‘r ketyapti,
02:20
So when your life is going great,
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birgalikda zo‘r jamoa yig‘gansiz
02:22
you have put together a great team,
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daromadingiz oshib bormoqda, hammasi o‘z joyida
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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harakatdan to‘xtash vaqti keldi.
02:28
time to settle.
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02:30
When I launched my first book,
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Birinchi kitobimni chiqarganimda
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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uni butun Braziliya bo‘ylab tarqatish uchun jon-jahdim bilan
02:34
With that, over three million
people downloaded it,
people downloaded it,
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ishlaganman. Shunda uni 3 milliondan oshiq odam
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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yuklab olgan, 50 mingdan ziyod odam qog‘ozli versiyasini
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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xarid qilgan. Davomini yozganimda ba'zi natijalar kafolatlangan edi.
02:44
Even if I did little, sales would be okay.
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Kamroq ishlasam ham sotuvlar yaxshi bo‘lardi.
Ammo "yaxshi" degani aslida yetarlimas.
02:48
But okay is never okay.
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Bir cho‘qqiga qarab ko‘tarilib borarkansiz,
02:50
When you're growing towards a peak,
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har qachongidan ko‘proq zahmat chekishingiz va
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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boshqa cho‘qqiga chiqishingiz kerak
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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Balki biroz uringanimda bir-ikki yuz ming odam
03:00
and that's great already.
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uni o‘qirdi va bu zo‘r natija.
Lekin ko‘proq harakat qilsam,
03:02
But if I work harder than ever,
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raqamlarni millionlarga chiqarishim mumkin.
03:04
I can bring this number up to millions.
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Shu sabab, yangi kitobim bilan Braziliyaning har bir shtatiga
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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borishga qaror qildim, balandroq cho‘qqini ko‘rganda esa
03:11
And I can already see a higher peak.
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harakatdan to‘xtashga vaqt qolmaydi.
03:13
There's no time to settle down.
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To‘rtinchi, muhim maslahat:
03:15
Fourth tip, and that's really important:
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Ayb boshqa birovda ekaniga ishoning.
03:18
Believe the fault is someone else's.
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03:21
I constantly see people saying,
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Hamisha odamlar: "Zo‘r g‘oyam bor edi, hech
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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bir investor uni tushuna olmadi", "Mana zo‘r mahsulot yaratdim,
03:27
"Oh, I created this great product,
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lekin bozorning ahvoli yomon edi,
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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sotuvlar yaxshi bo‘lib ketmadi" yoki "Yaxshi ishchilar topolmayapman, jamoam
kutganimdan ancha yomon" deganiga guvoh bo‘laman.
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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Orzularingiz bormi,
03:38
If you have dreams,
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ularni amalga oshirish sizning zimmangizda.
03:40
it's your responsibility
to make them happen.
to make them happen.
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03:43
Yes, it may be hard to find talent.
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Ha, iqtidorli ishchi topish qiyin bo‘lishi mumkin.
Ha, bozor yomon bo‘lishi mumkin.
03:46
Yes, the market may be bad.
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Lekin hech kim g‘oyangizga pul tikmagan yoki
03:48
But if no one invested in your idea,
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mahsulotingizni hech kim sotib olmagan
03:50
if no one bought your product,
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bo'lsa, albatta bunda o‘zingizning qandaydir aybingiz bor.
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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(Kulishadi)
03:55
(Laughter)
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Albatta.
03:57
Definitely.
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Orzularingizni shartta olib, ro‘yobga chiqarishingiz zarur.
03:59
You need to get your dreams
and make them happen.
and make them happen.
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Hech kim maqsadlariga bitta o‘zi erishmagan.
04:02
And no one achieved their goals alone.
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Biroq ularni ro‘yobga chiqarmasangiz, bu hech kimning emas, aynan sizning aybingizdir.
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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Orzularingiz uchun o‘zingiz javobgar bo‘ling.
04:09
Be responsible for your dreams.
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04:12
And one last tip, and this one is
really important as well:
really important as well:
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Yana bir oxirgi maslahat va bunisi ham haqiqatda muhim:
Orzularning o‘zigina ahamiyatli ekaniga ishoning.
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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Bir kuni bir reklama ko‘rdim-da, unda bir talay do‘stlar
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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tog‘ga chiqishayotgan edi. Tog‘ juda baland bo‘lib, rosa
g'ayrat to'kishayotgandi.
04:29
and it was a lot of work.
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Ularning terlayotgani va qiynalayotganini ko‘rish mumkin edi.
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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Ular tepaga ko'tarilishdi va oxir-oqibat ular cho‘qqiga ham yetishdi.
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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Albatta, ular buni nishonlamoqchi edi.
Demak, "Ha, biz buni uddaladik, biz tog‘ning eng tepasidamiz!" deyishdi.
04:38
I'm going to celebrate, so,
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04:40
"Yes! We made it, we're at the top!"
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04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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Ikki soniya o‘tib, biri boshqasiga qaradi va dedi:
"Mayli, ketdik pastga tushamiz."
04:45
"Okay, let's go down."
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(Kulishadi)
04:47
(Laughter)
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Yashash degani hech qachon maqsadlarning o‘zi emas.
04:48
Life is never about the goals themselves.
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04:51
Life is about the journey.
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Hayot misli sarguzashtdir.
Ha, maqsadlarning o‘zidan baxra olish kerak,
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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lekin odamlar o‘ylashadiki, sizning orzularingiz bor va
04:56
but people think that you have dreams,
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qachondir o‘sha orzulardan biriga yetishganingizda
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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mo‘jizali davr keladi va atrof baxtga to‘la bo‘ladi.
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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Lekin orzuning ushalishi bir lahzalik tuyg‘u,
05:08
and your life is not.
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hayot esa unday emas.
Barcha orzularga chinakamiga erishishning yagona yo‘li
05:11
The only way to really achieve
all of your dreams
all of your dreams
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bosib o‘tilajak so‘qmoqdagi har bir qadamdan to‘liq zavqlanishdir.
05:14
is to fully enjoy every step
of your journey.
of your journey.
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05:18
That's the best way.
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Bu eng zo‘r yo‘li.
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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Bosib o‘tadiganimiz esa oddiy qadamlardan iborat.
05:21
Some steps will be right on.
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Ba'zi qadamlar o‘z o‘rniga tashlanadi.
Ba'zida og‘ishib ketasiz.
05:24
Sometimes you will trip.
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05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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Agar to‘g‘ri odimlasangiz, quvoning, chunki ko‘plar quvonish uchun ancha kutadi.
Og‘ishib ketadigan bo‘lsangiz, undan saboq chiqarishga urining.
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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Agar har bir qadam saboq yoki quvonish uchun sabab bo‘lsa, bosib
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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o‘tadigan yo‘lingizdan albatta zavq olasiz.
05:39
you will for sure enjoy the journey.
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Demak, besh masalahat:
05:42
So, five tips:
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Bir kechada zafar quchishga ishoning,
05:44
Believe in overnight success,
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05:46
believe someone else
has the answers for you,
has the answers for you,
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savollaringizga boshqalarda javob borligiga,
o‘sish kafolatlanganda harakatdan to‘xtash kerak ekanligiga,
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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ayb doimo birovda ekanligiga ishoning
05:51
believe the fault is someone else's,
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va maqsadlarning o‘zigina muhimligiga ishoning.
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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Ishonavering, shularni qilasizu, orzularingiz vayron bo‘ladi.
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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(Kulishadi)
06:00
(Laughter)
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06:01
(Applause)
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(Olqishlar)
Rahmat.
06:02
Thank you.
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Rahmat.
(Olqishlar)
ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com