TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
Bel Peše (Bel Pesce): 5 načina da uništite svoje snove
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Svi želimo da stvorimo novi, neviđen proizvod, osnujemo uspešno preduzeće, napišemo bestseler. A ipak toliko nas malo to i uradi. Preduzetnica iz Brazila Bel Peše izlaže pet ubedljivih mitova zbog kojih se projekti iz vaših snova nikada neće ostvariti.
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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Protekle dve godine
sam posvetila razumevanju
sam posvetila razumevanju
00:15
how people achieve their dreams.
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načina na koje ljudi
ostvaruju svoje snove.
ostvaruju svoje snove.
00:17
When we think about the dreams we have,
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Kada mislimo o snovima koje imamo,
00:19
and the dent we want to leave
in the universe,
in the universe,
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i tragu koji želimo
da ostavimo u univerzumu,
da ostavimo u univerzumu,
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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u oči upada veliko preklapanje
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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između snova koje imamo
i projekata koji se nikada ne dogode.
i projekata koji se nikada ne dogode.
00:29
(Laughter)
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(Smeh)
00:30
So I'm here to talk to you today
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Tako sam ja danas ovde da govorim
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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o pet načina na koje ne treba
da ostvarujete svoje snove.
da ostvarujete svoje snove.
00:36
One: Believe in overnight success.
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Prvi: vera u uspeh preko noći.
00:41
You know the story, right?
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Poznata vam je ta priča, zar ne?
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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Tip napravi aplikaciju za mobilne uređaje
i preko noći je proda za velike pare.
i preko noći je proda za velike pare.
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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Znate, priča zvuči realno, ali mogu
da se kladim da je nepotpuna.
da se kladim da je nepotpuna.
00:52
If you go investigate further,
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Ukoliko se dalje raspitate,
00:54
the guy has done 30 apps before
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tip je pre toga napravio 30 aplikacija,
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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stekao master na tu temu, doktorat.
Radio je na tom problemu 20 godina.
00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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01:03
This is really interesting,
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Ovo je zaista interesantno.
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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Ja sam sama u Brazilu deo priče
koju ljudi smatraju uspehom preko noći.
koju ljudi smatraju uspehom preko noći.
01:10
I come from a humble family,
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Potičem iz skromne porodice,
01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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i dve nedelje pre krajnjeg roka
za prijavu na MIT
za prijavu na MIT
01:16
I started the application process.
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započela sam proces prijave.
01:18
And, voila! I got in.
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I, voala! Primljena sam.
01:21
People may think it's
an overnight success,
an overnight success,
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Ljudi mogu pomisliti
da je to uspeh preko noći,
da je to uspeh preko noći,
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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ali uspela sam samo zato što sam
tokom 17 prethodnih godina
tokom 17 prethodnih godina
01:29
I took life and education seriously.
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život i obrazovanje shvatala ozbiljno.
01:31
Your overnight success story
is always a result
is always a result
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Vaš uspeh preko noći je uvek rezultat
01:34
of everything you've done in your
life through that moment.
life through that moment.
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svega što se u životu radili
do tog momenta.
do tog momenta.
01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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Drugi: vera da će vam neko drugi
pružiti odgovore.
pružiti odgovore.
01:42
Constantly, people want
to help out, right?
to help out, right?
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Ljudi stalno žele da pomognu, zar ne?
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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Razni ljudi: vaša porodica,
prijatelji, poslovni saradnici,
prijatelji, poslovni saradnici,
01:47
they all have opinions
on which path you should take:
on which path you should take:
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svi oni imaju stav o tome
kojim putem treba da krenete:
kojim putem treba da krenete:
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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"Daj da ti kažem, idi ovuda!"
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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Ali kojim god putem da krenete, naići ćete
na druge puteve koje morate da odaberete.
na druge puteve koje morate da odaberete.
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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I te odluke morate da donosite sami.
02:01
No one else has the perfect
answers for your life.
answers for your life.
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Niko drugi nema
savršene odgovore za vaš život.
savršene odgovore za vaš život.
02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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A vi morate da nastavite
da donosite odluke, zar ne?
da donosite odluke, zar ne?
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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Ti putevi su beskonačni
i svakako ćete udariti glavom,
i svakako ćete udariti glavom,
02:10
and it's a part of the process.
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i to je deo procesa.
02:13
Three, and it's very subtle
but very important:
but very important:
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Treći je vrlo suptilan i jako važan:
02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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Odlučite da se skrasite
kada je rast zagarantovan.
kada je rast zagarantovan.
02:20
So when your life is going great,
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Kada vam u životu ide odlično,
02:22
you have put together a great team,
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oformili se odličan tim,
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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prihod vam raste, sve je sređeno -
02:28
time to settle.
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vreme je da se skrasite.
Kada sam objavila prvu knjigu,
02:30
When I launched my first book,
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zaista sam jako mnogo radila
kako bih je distribuirala svuda u Brazilu.
kako bih je distribuirala svuda u Brazilu.
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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02:34
With that, over three million
people downloaded it,
people downloaded it,
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I tako ju je preuzelo
više od tri miliona ljudi,
više od tri miliona ljudi,
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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preko 50,000 ljudi
je kupilo štampano izdanje.
je kupilo štampano izdanje.
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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Kada sam napisala nastavak,
uspeh je bio zagarantovan.
uspeh je bio zagarantovan.
02:44
Even if I did little, sales would be okay.
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Čak i da na tome nisam
mnogo radila, prodaja bi bila ok.
mnogo radila, prodaja bi bila ok.
02:48
But okay is never okay.
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Ali ok nije nikada ok.
02:50
When you're growing towards a peak,
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Kada rastete prema vrhu,
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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morate da radite više nego ikada
i pronađete sebi drugi vrh.
i pronađete sebi drugi vrh.
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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Da sam malo radila,
knjigu bi možda pročitalo 200 000 ljudi,
knjigu bi možda pročitalo 200 000 ljudi,
03:00
and that's great already.
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i to je već fantastično.
03:02
But if I work harder than ever,
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Ali ako radim više nego ikada,
03:04
I can bring this number up to millions.
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mogu da taj broj podignem na milione.
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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Zato sam odlučila da sa svojom knjigom
odem u sve delove Brazila.
odem u sve delove Brazila.
03:11
And I can already see a higher peak.
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I već mogu da vidim viši vrh.
03:13
There's no time to settle down.
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Nema vremena za usporavanje.
03:15
Fourth tip, and that's really important:
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Četvrti savet, i on je zaista važan:
03:18
Believe the fault is someone else's.
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verujte da je neko drugi kriv.
03:21
I constantly see people saying,
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Stalno srećem ljude koji govore:
"Imao sam sjajnu ideju,
ali ni jedan investitor
ali ni jedan investitor
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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nije bio vizionar pa da u nju investira"
03:27
"Oh, I created this great product,
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"O, ja sam napravio odličan proizvod,
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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ali tržište je toliko loše
da prodaja nije išla dobro".
da prodaja nije išla dobro".
Ili: "Ne mogu da pronađem
talentovane ljude;
talentovane ljude;
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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moj tim je toliko ispod očekivanja".
Ukoliko imate snove,
03:38
If you have dreams,
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03:40
it's your responsibility
to make them happen.
to make them happen.
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vaša je odgovornost da ih ostvarite.
Da, možda je teško pronaći
talentovane ljude.
talentovane ljude.
03:43
Yes, it may be hard to find talent.
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03:46
Yes, the market may be bad.
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Da, možda je tržište loše.
Ali ukoliko niko nije investirao
u vašu ideju,
u vašu ideju,
03:48
But if no one invested in your idea,
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03:50
if no one bought your product,
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ukoliko niko nije kupio vaš proizvod,
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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zasigurno je tu nešto i vaša greška.
03:55
(Laughter)
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(Smeh)
03:57
Definitely.
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Sigurno.
03:59
You need to get your dreams
and make them happen.
and make them happen.
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Morate da se prihvatite svojih snova
i ostvarite ih.
i ostvarite ih.
04:02
And no one achieved their goals alone.
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I niko nije ostvario svoje ciljeve sam.
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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Ali ukoliko ih vi ne ostvarite,
to je vaša a ne tuđa krivica.
to je vaša a ne tuđa krivica.
04:09
Be responsible for your dreams.
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Budite odgovorni za svoje snove.
04:12
And one last tip, and this one is
really important as well:
really important as well:
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I poslednji savet,
koji je takođe jako važan:
koji je takođe jako važan:
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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verujte da su jedino snovi zaista važni.
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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Jednom sam videla reklamu,
u kojoj je bila grupa prijatelja,
u kojoj je bila grupa prijatelja,
04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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penjali su se uz planinu,
i to vrlo visoku planinu,
i to vrlo visoku planinu,
04:29
and it was a lot of work.
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i to je bilo teško.
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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Mogli ste videti kako se znoje
i da im nije lako.
i da im nije lako.
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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Penjali su se, i konačno stigli do vrha.
04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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Naravno da su odlučili
da proslave, zar ne?
da proslave, zar ne?
04:38
I'm going to celebrate, so,
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Proslaviću,
04:40
"Yes! We made it, we're at the top!"
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"Bravo! Uspeli smo, na vrhu smo!"
04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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Dve sekunde kasnije,
jedan pogleda ostale i kaže:
jedan pogleda ostale i kaže:
04:45
"Okay, let's go down."
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"Dobro, 'ajmo sad dole".
04:47
(Laughter)
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(Smeh)
04:48
Life is never about the goals themselves.
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U životu nikada nisu važni sami ciljevi.
04:51
Life is about the journey.
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Život je putovanje.
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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Da, treba da uživate u ciljevima,
04:56
but people think that you have dreams,
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ali ljudi veruju da imate snove,
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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i kada uspete da ih dosegnete
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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da je to neko magično mesto puno sreće.
05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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Ali ostvarivanje snova je
trenutna senzacija
trenutna senzacija
05:08
and your life is not.
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a život nije.
05:11
The only way to really achieve
all of your dreams
all of your dreams
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Jedini način na koji zaista možete
da ostvarite sve svoje snove
da ostvarite sve svoje snove
05:14
is to fully enjoy every step
of your journey.
of your journey.
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je da u potpunosti uživate
u svakom momentu njihovog ostvarivanja.
u svakom momentu njihovog ostvarivanja.
05:18
That's the best way.
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To je najbolji način.
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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A vaš je put jednostavan,
sačinjen je od niza koraka.
sačinjen je od niza koraka.
05:21
Some steps will be right on.
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Neki koraci će biti na pravom mestu.
05:24
Sometimes you will trip.
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Ponekada ćete se saplesti.
05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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Ukoliko je korak dobar, slavite,
jer neki ljudi na to dugo čekaju.
jer neki ljudi na to dugo čekaju.
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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A ukoliko se sapletete,
iskoristite to da nešto naučite.
iskoristite to da nešto naučite.
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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Ukoliko tokom svakog koraka
nešto naučite ili proslavite,
nešto naučite ili proslavite,
05:39
you will for sure enjoy the journey.
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sigurno je da ćete uživati
tokom putovanja.
tokom putovanja.
05:42
So, five tips:
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Dakle, pet saveta:
05:44
Believe in overnight success,
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verujte u uspeh preko noći,
05:46
believe someone else
has the answers for you,
has the answers for you,
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verujte da će vam neko drugi
pružiti odgovore,
pružiti odgovore,
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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verujte da treba da se skrasite
kada je uspeh zagarantovan
kada je uspeh zagarantovan
05:51
believe the fault is someone else's,
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verujte da je neko drugi kriv,
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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i verujte da ništa sem ciljeva nije važno.
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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Verujte da ćete na taj način
uništiti svoje snove.
uništiti svoje snove.
06:00
(Laughter)
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(Smeh)
06:01
(Applause)
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(Aplauz)
06:02
Thank you.
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Hvala.
ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com