TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
Bela Pesse: 5 sapņu nogalēšanas veidi
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Visi mēs vēlamies radīt to revolucionāro produktu, dibināt to veiksmīgo uzņēmumu, uzrakstīt to dižpārdokli. Un tomēr tikai retais no mums to paveic. Brazīliešu uzņēmēja Bela Pesse norāda uz pieciem viegli pieņemamiem mītiem, kas nodrošina, ka jūsu sapņu projekti nekad nenonāks līdz veiksmīgam iznākumam.
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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Pēdējos divus gadus
esmu veltījusi, lai saprastu
esmu veltījusi, lai saprastu
00:15
how people achieve their dreams.
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kā cilvēki sasniedz sapņus.
00:17
When we think about the dreams we have,
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Kad domājam par saviem sapņiem
00:19
and the dent we want to leave
in the universe,
in the universe,
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un pēdām, ko vēlamies atstāt pasaulē,
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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pārsteidzoši ir tas,
cik ļoti mūsu sapņi pārklājas
ar tiem projektiem, kas nekad nepiepildās.
ar tiem projektiem, kas nekad nepiepildās.
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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00:29
(Laughter)
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(Smiekli)
00:30
So I'm here to talk to you today
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Tāpēc es šodien runāšu
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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par pieciem veidiem,
kā nesekot saviem sapņiem.
kā nesekot saviem sapņiem.
00:36
One: Believe in overnight success.
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Pirmais: ticēt ātriem panākumiem.
00:41
You know the story, right?
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Jūs zināt šo stāstu, vai ne?
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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IT čalis izveidoja mobilo lietotni
un ātri pārdeva to par lielu naudu.
un ātri pārdeva to par lielu naudu.
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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Ziniet, stāsts var izklausīties ticami,
bet varu derēt, ka tas ir nepilnīgs.
bet varu derēt, ka tas ir nepilnīgs.
00:52
If you go investigate further,
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Ja papētīsiet dziļāk, šis cilvēks
līdz tam būs izveidojis 30 citas lietotnes
līdz tam būs izveidojis 30 citas lietotnes
00:54
the guy has done 30 apps before
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un viņam ir maģistra
vai doktora grāds šajā jomā.
vai doktora grāds šajā jomā.
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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Viņš ir strādājis
pie šī jautājuma jau 20 gadus.
pie šī jautājuma jau 20 gadus.
01:03
This is really interesting,
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Tas tiešām ir interesanti.
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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Par mani pašu Brazīlijā runā,
ka esmu ātri sasniegusi panākumus.
ka esmu ātri sasniegusi panākumus.
01:10
I come from a humble family,
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Es esmu no pieticīgas ģimenes,
01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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un divas nedēļas pirms
pieteikšanās termiņa studijām MIT,
pieteikšanās termiņa studijām MIT,
01:16
I started the application process.
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es uzsāku pieteikšanās procesu.
01:18
And, voila! I got in.
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Un, lūk! Es tiku iekšā.
01:21
People may think it's
an overnight success,
an overnight success,
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Varētu nodomāt, ka tas ir ātrs panākums,
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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bet tas bija iespējams tikai tāpēc,
ka 17 gadus pirms tam
ka 17 gadus pirms tam
01:29
I took life and education seriously.
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es nopietni pievērsos mācībām.
01:31
Your overnight success story
is always a result
is always a result
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Ātri panākumi vienmēr ir rezultāts tam,
01:34
of everything you've done in your
life through that moment.
life through that moment.
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kas dzīvē darīts pirms tam.
01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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Otrais: ticēt, ka kādam citam
ir atbildes uz jūsu jautājumiem.
ir atbildes uz jūsu jautājumiem.
01:42
Constantly, people want
to help out, right?
to help out, right?
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Kāds vienmēr grib jums palīdzēt, vai ne?
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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Visvisādiem cilvēkiem – ģimenei, draugiem,
uzņēmējdarbības partneriem –
uzņēmējdarbības partneriem –
01:47
they all have opinions
on which path you should take:
on which path you should take:
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ir viedokļi par to,
kā jums būtu jārīkojas:
kā jums būtu jārīkojas:
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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"Ka es tev saku, tev jāiet pa šo ceļu."
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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Bet lai pa kuru ceļu jūs arī ietu,
tas atkal sadalās citos ceļos.
tas atkal sadalās citos ceļos.
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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Un šie lēmumi jāpieņem pašiem.
02:01
No one else has the perfect
answers for your life.
answers for your life.
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Nevienam citam nav
perfektu atbilžu jūsu dzīvei.
perfektu atbilžu jūsu dzīvei.
02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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Un jums šie lēmumi jāpieņem, vai ne?
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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Dzīves ceļi ir neskaitāmi,
un jums gadīsies kļūdīties,
un jums gadīsies kļūdīties,
02:10
and it's a part of the process.
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bet tā ir daļa no procesa.
Trešais – un šis ir smalks,
bet ļoti svarīgs:
bet ļoti svarīgs:
02:13
Three, and it's very subtle
but very important:
but very important:
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02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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atslābt, kad izaugsme ir nodrošināta.
02:20
So when your life is going great,
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Kad dzīvē viss ir lieliski,
02:22
you have put together a great team,
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jūs esat izveidojuši lielisku komandu
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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un jūsu ienākumi aug,
un viss ir nokārtots,
un viss ir nokārtots,
laiks atslābt.
02:28
time to settle.
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02:30
When I launched my first book,
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Kad publicēju pirmo grāmatu,
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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es smagi strādāju,
lai to izplatītu visā Brazīlijā.
lai to izplatītu visā Brazīlijā.
02:34
With that, over three million
people downloaded it,
people downloaded it,
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Tāpēc to lejuplādēja
vairāk nekā 3 miljoni cilvēku,
vairāk nekā 3 miljoni cilvēku,
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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vairāk nekā 50 000 nopirka
papīra izdevumu.
papīra izdevumu.
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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Kad uzrakstīju turpinājumu,
zināmi panākumi bija garantēti.
zināmi panākumi bija garantēti.
02:44
Even if I did little, sales would be okay.
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Pat ja es neko daudz necenstos,
pārdošanas rezultāti būtu gana labi.
pārdošanas rezultāti būtu gana labi.
02:48
But okay is never okay.
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Bet gana labi nekad nav gana labi.
02:50
When you're growing towards a peak,
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Tuvojoties virsotnei,
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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jāstrādā vairāk nekā jelkad
un jāatrod atkal jauna virsotne.
un jāatrod atkal jauna virsotne.
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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Varbūt, ja es drusku pacenstos,
daži simti tūkstoši to izlasītu,
daži simti tūkstoši to izlasītu,
03:00
and that's great already.
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un tas jau ir ļoti labi.
03:02
But if I work harder than ever,
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Bet, ja pastrādāšu vairāk nekā jelkad,
03:04
I can bring this number up to millions.
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es varu sasniegt miljonus lasītāju.
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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Tādēļ es nolēmu ar savu jauno grāmatu
doties uz ikvienu Brazīlijas štatu.
doties uz ikvienu Brazīlijas štatu.
03:11
And I can already see a higher peak.
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Un es jau redzu vēl augstāku virsotni.
03:13
There's no time to settle down.
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Nav laika atslābt.
03:15
Fourth tip, and that's really important:
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Ceturtais ieteikums,
un tas ir patiešām svarīgs:
un tas ir patiešām svarīgs:
03:18
Believe the fault is someone else's.
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vainot kādu citu.
03:21
I constantly see people saying,
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Es arvien dzirdu ļaudis sakām:
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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"Man bija šī lieliskā ideja,
bet neviens investors to nenovērtēja",
bet neviens investors to nenovērtēja",
03:27
"Oh, I created this great product,
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"Es radīju šo lielisko produktu,
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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bet tirgus situācija bija slikta,
un tas neguva panākumus",
un tas neguva panākumus",
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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vai "Es nevaru atrast labus darbiniekus,
mana komanda ir nespējīga."
mana komanda ir nespējīga."
03:38
If you have dreams,
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Ja jums ir sapņi,
03:40
it's your responsibility
to make them happen.
to make them happen.
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jūsu uzdevums ir tos īstenot.
03:43
Yes, it may be hard to find talent.
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Jā, varbūt ir grūti
atrast labus darbiniekus.
atrast labus darbiniekus.
03:46
Yes, the market may be bad.
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Jā, varbūt tirgus situācija ir slikta.
03:48
But if no one invested in your idea,
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Bet, ja neviens neinvestē jūsu idejā,
03:50
if no one bought your product,
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ja neviens nepērk jūsu produktu,
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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tajā noteikti ir arī jūsu vaina.
03:55
(Laughter)
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(Smiekli)
03:57
Definitely.
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Noteikti.
03:59
You need to get your dreams
and make them happen.
and make them happen.
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Jums jāķeras pie sapņu īstenošanas.
04:02
And no one achieved their goals alone.
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Neviens nesasniedz sapņus vienatnē,
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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bet, ja jūs nespējat tos īstenot,
tā ir jūsu, nevis citu vaina.
tā ir jūsu, nevis citu vaina.
Esiet atbildīgi par saviem sapņiem.
04:09
Be responsible for your dreams.
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04:12
And one last tip, and this one is
really important as well:
really important as well:
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Un pēdējais ieteikums,
kas arī ir ļoti svarīgs:
kas arī ir ļoti svarīgs:
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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ticiet, ka svarīgi ir tikai paši sapņi.
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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Reiz es redzēju kādu reklāmu –
tur bariņš draugu kāpa kalnā,
ļoti augstā kalnā,
ļoti augstā kalnā,
04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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04:29
and it was a lot of work.
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un tas bija ļoti grūti.
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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Viņi pūlējās vaiga sviedros,
tas bija grūti.
tas bija grūti.
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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Viņi kāpa un kāpa,
līdz beidzot sasniedza virsotni.
līdz beidzot sasniedza virsotni.
04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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Protams, viņi nolēma to nosvinēt, vai ne?
"Nosvinēsim!
04:38
I'm going to celebrate, so,
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Jā! Mēs to paveicām, esam virsotnē!"
04:40
"Yes! We made it, we're at the top!"
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04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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Pēc divām sekundēm viņi palūkojās
viens uz otru un teica:
viens uz otru un teica:
"Nu, ko, kāpsim lejā."
04:45
"Okay, let's go down."
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(Smiekli)
04:47
(Laughter)
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04:48
Life is never about the goals themselves.
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Dzīve nekad nav tikai mērķi paši par sevi.
04:51
Life is about the journey.
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Dzīve ir ceļš.
Jā, ir jāizbauda arī paši mērķi,
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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04:56
but people think that you have dreams,
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bet ļaudis mēdz domāt, ka pastāv sapņi,
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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un, kad kāds no sapņiem ir sasniegts,
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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tā ir kā kāda pasakaina vieta,
kurā valda laime.
kurā valda laime.
05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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Bet sapņa sasniegšana ir mirkļa sajūta,
05:08
and your life is not.
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taču dzīve tāda nav.
05:11
The only way to really achieve
all of your dreams
all of your dreams
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Vienīgais visu sapņu sasniegšanas veids
05:14
is to fully enjoy every step
of your journey.
of your journey.
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ir pilnīga katra soļa izbaudīšana
visā ceļa garumā.
visā ceļa garumā.
05:18
That's the best way.
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Tas ir vislabākais veids.
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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Un jūsu ceļš ir vienkāršs –
tas sastāv no soļiem.
tas sastāv no soļiem.
05:21
Some steps will be right on.
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Daži soļi būs stingri,
05:24
Sometimes you will trip.
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dažreiz gadīsies paklupt.
05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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Ja solis ir stingrs – sviniet,
jo daudzi svinēšanu gaida ļoti ilgi.
jo daudzi svinēšanu gaida ļoti ilgi.
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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Bet, ja paklūpat, mācieties no tā.
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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Ja katrs solis kļūst par mācību
vai svinībām,
vai svinībām,
05:39
you will for sure enjoy the journey.
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jūs noteikti šo ceļu izbaudīsiet.
05:42
So, five tips:
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Tātad pieci ieteikumi:
05:44
Believe in overnight success,
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ticiet ātriem panākumiem,
05:46
believe someone else
has the answers for you,
has the answers for you,
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ticiet, ka kādam ir atbildes
uz jūsu jautājumiem,
uz jūsu jautājumiem,
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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ticiet, ka drīkst atslābt,
ja izaugsme ir nodrošināta,
ja izaugsme ir nodrošināta,
05:51
believe the fault is someone else's,
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ticiet, ka vainīgs ir kāds cits,
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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un ticiet, ka svarīgi ir tikai paši sapņi.
Ticiet man, ja jūs tos ievērosiet,
jūs savus sapņus nogalēsiet.
jūs savus sapņus nogalēsiet.
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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06:00
(Laughter)
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(Smiekli)
06:01
(Applause)
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(Aplausi)
Paldies.
06:02
Thank you.
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ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com