TEDGlobal 2014
Bel Pesce: 5 ways to kill your dreams
Bel Pesce: 5 načina kako ne ostvariti svoje snove
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Svi želimo izmisliti taj proizvod koji će sve promijeniti, lansirati uspješnu kompaniju, napisati best-seller. No, samo neki to zapravo i učine. Brazilska poduzetnica Bel Pesce razbija pet mitova u koje vjerujemo, a koji su siguran put ka neostvarenju naših snova.
Bel Pesce - Entrepreneur
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Bel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality. Full bio
Double-click the English transcript below to play the video.
00:12
I dedicated the past two years
to understanding
to understanding
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Provela sam posljednje
dvije godine pokušavajući
dvije godine pokušavajući
razumjeti kako ljudi
ostvare svoje snove.
ostvare svoje snove.
00:15
how people achieve their dreams.
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00:17
When we think about the dreams we have,
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Kada razmišljamo o svojim snovima
00:19
and the dent we want to leave
in the universe,
in the universe,
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i tragu kojeg želimo ostaviti u svemiru,
00:21
it is striking to see how big
of an overlap there is
of an overlap there is
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zapanjujuće je vidjeti koliko
veliko je preklapanje
veliko je preklapanje
00:25
between the dreams that we have
and projects that never happen.
and projects that never happen.
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onoga što snujemo i projekata
koji se nikada nisu ostvarili.
koji se nikada nisu ostvarili.
00:29
(Laughter)
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(Smijeh)
00:30
So I'm here to talk to you today
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Tako ću vam ja danas ispričati
00:32
about five ways how not
to follow your dreams.
to follow your dreams.
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pet načina na koje ne biste
trebali slijediti svoje snove.
trebali slijediti svoje snove.
00:36
One: Believe in overnight success.
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Prvi: Vjerujte u uspjeh preko noći.
00:41
You know the story, right?
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Poznata vam je priča, zar ne?
00:43
The tech guy built a mobile app
and sold it very fast for a lot of money.
and sold it very fast for a lot of money.
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Informatičar je izradio mobilnu aplikaciju
i prodao je jako brzo za jako puno novaca.
i prodao je jako brzo za jako puno novaca.
00:48
You know, the story may seem real,
but I bet it's incomplete.
but I bet it's incomplete.
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Znate, priča se može činiti stvarnom,
ali kladim se da nije cijela ispričana.
ali kladim se da nije cijela ispričana.
00:52
If you go investigate further,
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Pa ako malo istražite,
00:54
the guy has done 30 apps before
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vidite da je dečko prije
napravio 30 aplikacija
napravio 30 aplikacija
00:57
and he has done a master's
on the topic, a Ph.D.
on the topic, a Ph.D.
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i ima magisterij ili doktorat.
00:59
He has been working
on the topic for 20 years.
on the topic for 20 years.
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Bavi se tom tematikom već 20 godina.
01:03
This is really interesting,
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Ovo je jako zanimljivo.
01:05
I myself have a story in Brazil
that people think is an overnight success.
that people think is an overnight success.
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Moja priča u Brazilu je
priča o uspjehu preko noći.
priča o uspjehu preko noći.
Dolazim iz skromne obitelji,
01:10
I come from a humble family,
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01:13
and two weeks before
the deadline to apply to MIT,
the deadline to apply to MIT,
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i dva tjedna prije roka
za prijavu na MIT,
za prijavu na MIT,
01:16
I started the application process.
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započela sam proces prijavljivanja.
01:18
And, voila! I got in.
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I eto! Upala sam.
01:21
People may think it's
an overnight success,
an overnight success,
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Ljudi možda misle kako je
to uspjeh preko noći,
to uspjeh preko noći,
ali to je samo zato jer sam
17 godina prije toga,
17 godina prije toga,
01:24
but that only worked because
for the 17 years prior to that,
for the 17 years prior to that,
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01:29
I took life and education seriously.
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shvatila život i obrazovanje ozbiljno.
01:31
Your overnight success story
is always a result
is always a result
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Priča o uspjehu preko
noći je uvijek rezultat
noći je uvijek rezultat
01:34
of everything you've done in your
life through that moment.
life through that moment.
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svega što ste učinili u svome
životu do tog trenutka.
životu do tog trenutka.
01:38
Two: Believe someone else
has the answers for you.
has the answers for you.
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Dva. Vjerujte da će netko drugi
riješiti vaše dileme.
riješiti vaše dileme.
01:42
Constantly, people want
to help out, right?
to help out, right?
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Stalno vam ljudi žele pomoći, zar ne?
01:44
All sorts of people: your family,
your friends, your business partners,
your friends, your business partners,
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Svi: vaša obitelj, vaši prijatelji,
vaši poslovni partneri,
vaši poslovni partneri,
01:47
they all have opinions
on which path you should take:
on which path you should take:
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svi oni imaju ideje kojim
putem biste trebali ići:
putem biste trebali ići:
01:51
"And let me tell you,
go through this pipe."
go through this pipe."
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"Slušaj što ti kažem,
odaberi ovu cijev."
odaberi ovu cijev."
01:53
But whenever you go inside, there are
other ways you have to pick as well.
other ways you have to pick as well.
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Ali kada god se nađete unutra, shvatite da
postoji puno putova koje morate odabrati.
postoji puno putova koje morate odabrati.
01:58
And you need to make
those decisions yourself.
those decisions yourself.
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A te odluke morate sami donijeti.
02:01
No one else has the perfect
answers for your life.
answers for your life.
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Nitko nema savršene
odgovore za vaš život.
odgovore za vaš život.
02:05
And you need to keep picking
those decisions, right?
those decisions, right?
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A vi morate donositi
te odluke, u redu?
te odluke, u redu?
02:07
The pipes are infinite and
you're going to bump your head,
you're going to bump your head,
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Jer cijevi su beskonačne i
udariti ćete se u glavu,
udariti ćete se u glavu,
02:10
and it's a part of the process.
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a sve je to dio procesa.
02:13
Three, and it's very subtle
but very important:
but very important:
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Treće, suptilno i vrlo važno:
02:18
Decide to settle when
growth is guaranteed.
growth is guaranteed.
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Odlučite se zadovoljiti
sigurnim rastom.
sigurnim rastom.
02:20
So when your life is going great,
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Kada vam ide super u životu,
02:22
you have put together a great team,
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imate super tim,
02:25
and you have growing revenue,
and everything is set --
and everything is set --
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rastu vam primanja
i sve se složilo --
i sve se složilo --
02:28
time to settle.
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vrijeme je za smiriti se.
02:30
When I launched my first book,
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Kada sam objavila prvu knjigu,
02:31
I worked really, really hard to
distribute it everywhere in Brazil.
distribute it everywhere in Brazil.
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naporno sam radila kako bih je
distribuirala širom Brazila.
distribuirala širom Brazila.
02:34
With that, over three million
people downloaded it,
people downloaded it,
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Uz to, više od 3 milijuna
ljudi ju je već skinulo,
ljudi ju je već skinulo,
02:37
over 50,000 people
bought physical copies.
bought physical copies.
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više od 50.000 ljudi je
kupilo fizički primjerak.
kupilo fizički primjerak.
02:40
When I wrote a sequel,
some impact was guaranteed.
some impact was guaranteed.
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Kada sam pisala nastavak,
neki utjecaj je bio siguran.
neki utjecaj je bio siguran.
02:44
Even if I did little, sales would be okay.
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Čak i da sam se malo potrudila,
prodaja bi bila dobra.
prodaja bi bila dobra.
02:48
But okay is never okay.
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Ali dobro nikada nije dobro.
02:50
When you're growing towards a peak,
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Kada težite nekome vrhuncu,
02:52
you need to work harder than ever
and find yourself another peak.
and find yourself another peak.
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morate raditi više nego ikada
da dosegnete novi vrhunac.
da dosegnete novi vrhunac.
02:56
Maybe if I did little, a couple hundred
thousand people would read it,
thousand people would read it,
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Da sam malo radila, nekoliko stotina
tisuća ljudi bi pročitalo knjigu,
tisuća ljudi bi pročitalo knjigu,
03:00
and that's great already.
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što je već samo po sebi dobro.
03:02
But if I work harder than ever,
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Ali ako radim više nego prije,
03:04
I can bring this number up to millions.
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taj broj može doseći milijun.
03:07
That's why I decided, with my new book,
to go to every single state of Brazil.
to go to every single state of Brazil.
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Zato sam odlučila, s novom knjigom
obići sve države Brazila.
obići sve države Brazila.
03:11
And I can already see a higher peak.
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I već vidim viši vrh.
03:13
There's no time to settle down.
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Vrijeme za zadovoljiti se ne postoji.
03:15
Fourth tip, and that's really important:
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Četvrto, a to je jako važno:
03:18
Believe the fault is someone else's.
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Vjerujte da je uvijek netko drugi kriv.
03:21
I constantly see people saying,
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Ljudi to stalno govore.
03:23
"Yes, I had this great idea,
but no investor had the vision to invest."
but no investor had the vision to invest."
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"Da, imam tu super ideju, ali niti
jedan investitor se ne usudi investirati."
jedan investitor se ne usudi investirati."
03:27
"Oh, I created this great product,
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"Stvorio sam taj super proizvod,
03:29
but the market is so bad,
the sales didn't go well."
the sales didn't go well."
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ali tržište je tako loše,
prodaja nije dobra bila."
prodaja nije dobra bila."
03:34
Or, "I can't find good talent; my team
is so below expectations."
is so below expectations."
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ili "Ne mogu pronaći talentirane ljude,
moj tim je tako ispod očekivanja."
moj tim je tako ispod očekivanja."
03:38
If you have dreams,
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Ako imate snove,
03:40
it's your responsibility
to make them happen.
to make them happen.
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vaša je odgovornost da ih ostvarite.
03:43
Yes, it may be hard to find talent.
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Da, možda je teško
pronaći talentirane ljude.
pronaći talentirane ljude.
03:46
Yes, the market may be bad.
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Da, možda je tržište loše.
03:48
But if no one invested in your idea,
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Ali ako nitko ne investira u vašu ideju,
03:50
if no one bought your product,
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ako nitko ne kupi vaš proizvod,
03:52
for sure, there is something
there that is your fault.
there that is your fault.
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budite sigurni, tu negdje
mora biti vaša greška.
mora biti vaša greška.
03:55
(Laughter)
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(Smijeh)
03:57
Definitely.
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Sigurno.
03:59
You need to get your dreams
and make them happen.
and make them happen.
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Morate uhvatiti vaše
snove i ostvariti ih.
snove i ostvariti ih.
04:02
And no one achieved their goals alone.
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Nitko nije sam ostvario svoje snove.
04:05
But if you didn't make them happen,
it's your fault and no one else's.
it's your fault and no one else's.
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Ali ako ih ne ostvarite, to je samo
vaša krivnja i od nikoga drugoga.
vaša krivnja i od nikoga drugoga.
04:09
Be responsible for your dreams.
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Budite odgovorni za svoje snove.
04:12
And one last tip, and this one is
really important as well:
really important as well:
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I zadnje, ovo je isto tako vrlo važno:
04:18
Believe that the only things that matter
are the dreams themselves.
are the dreams themselves.
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Vjerujte da su važni jedino sami snovi.
04:23
Once I saw an ad,
and it was a lot of friends,
and it was a lot of friends,
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Vidjela sam jednu reklamu,
s hrpom prijatelja,
s hrpom prijatelja,
04:26
they were going up a mountain,
it was a very high mountain,
it was a very high mountain,
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penjali su se na planinu,
vrlo visoku planinu,
vrlo visoku planinu,
04:29
and it was a lot of work.
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što je zahtijevno.
04:30
You could see that they
were sweating and this was tough.
were sweating and this was tough.
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Mogli ste vidjeti da se znoje
i da im je teško.
i da im je teško.
04:33
And they were going up,
and they finally made it to the peak.
and they finally made it to the peak.
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Tako su se penjali i
napokon su stigli na vrh.
napokon su stigli na vrh.
04:36
Of course, they decided
to celebrate, right?
to celebrate, right?
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Naravno, odlučili su proslaviti, zar ne?
04:38
I'm going to celebrate, so,
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Jer moraš to proslaviti
04:40
"Yes! We made it, we're at the top!"
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"To! Uspjeli smo, na vrhu smo!"
04:42
Two seconds later, one looks
at the other and says,
at the other and says,
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Dvije sekunde kasnije, jedan
pogleda drugoga i kaže:
pogleda drugoga i kaže:
04:45
"Okay, let's go down."
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"OK, idemo dolje."
04:47
(Laughter)
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(Smijeh)
04:48
Life is never about the goals themselves.
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Život se ne sastoji samo od ciljeva.
04:51
Life is about the journey.
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Život se sastoji od putovanja.
04:54
Yes, you should enjoy
the goals themselves,
the goals themselves,
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Trebali biste uživati u
ostvarenim ciljevima,
ostvarenim ciljevima,
04:56
but people think that you have dreams,
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ali ljudi misle da imate snove
04:59
and whenever you get to reaching
one of those dreams,
one of those dreams,
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i kada god ostvarite jedan od tih snova,
05:01
it's a magical place where
happiness will be all around.
happiness will be all around.
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nalazite se na magičnom mjestu
okruženi samom srećom.
okruženi samom srećom.
05:05
But achieving a dream
is a momentary sensation,
is a momentary sensation,
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Ali ostvarenje sna je
senzacija trenutka,
senzacija trenutka,
05:08
and your life is not.
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a vaš život to nije.
05:11
The only way to really achieve
all of your dreams
all of your dreams
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Jedini način da zbilja
ostvarite sve svoje snove
ostvarite sve svoje snove
05:14
is to fully enjoy every step
of your journey.
of your journey.
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je da potpuno uživate u svakom
koraku na tom putovanju.
koraku na tom putovanju.
05:18
That's the best way.
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To je najbolji način.
05:19
And your journey is simple --
it's made of steps.
it's made of steps.
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Putovanje je jednostavno
-- sastoji se od koraka.
-- sastoji se od koraka.
05:21
Some steps will be right on.
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Neki će biti na pravom putu.
05:24
Sometimes you will trip.
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Ponekad ćete se spotaknuti.
05:26
If it's right on, celebrate, because
some people wait a lot to celebrate.
some people wait a lot to celebrate.
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Ako ste na pravom putu, slavite
jer neki dugo čekaju slavlje.
jer neki dugo čekaju slavlje.
05:30
And if you tripped, turn that
into something to learn.
into something to learn.
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A ako ste se spotaknuli,
pretvorite to u znanje.
pretvorite to u znanje.
05:34
If every step becomes something
to learn or something to celebrate,
to learn or something to celebrate,
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Ako svaki korak postane
znanje ili slavlje,
znanje ili slavlje,
05:39
you will for sure enjoy the journey.
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sigurno ćete uživati na putovanju.
05:42
So, five tips:
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Dakle, pet savjeta:
05:44
Believe in overnight success,
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Vjerujte u uspjeh preko noći.
05:46
believe someone else
has the answers for you,
has the answers for you,
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Vjerujte da netko drugi ima
odgovore na vaša pitanja.
odgovore na vaša pitanja.
05:48
believe that when growth is guaranteed,
you should settle down,
you should settle down,
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Odlučite se skrasiti
kada je rast siguran.
kada je rast siguran.
05:51
believe the fault is someone else's,
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Vjerujte da je uvijek netko drugi kriv.
05:54
and believe that only
the goals themselves matter.
the goals themselves matter.
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i vjerujte da su važni jedino ciljevi.
05:57
Believe me, if you do that,
you will destroy your dreams.
you will destroy your dreams.
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Vjerujte mi, ako to sve napravite,
uništiti ćete svoje snove.
uništiti ćete svoje snove.
06:00
(Laughter)
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(Smijeh)
06:01
(Applause)
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(Pljesak)
06:02
Thank you.
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Hvala vam.
ABOUT THE SPEAKER
Bel Pesce - EntrepreneurBel Pesce left Brazil to study at MIT. But after a successful stint in Silicon Valley, she returned to inspire others with great ideas in her country to make them a reality.
Why you should listen
Bel Pesce has worked at big technology companies — in at internship at Microsoft, she led the team for Microsoft Touchless and, as an intern at Google, she worked to improve the Google Translate system. She has also worked in finance, at Deutsche Bank, and helped launch several startups — most notably, the video platform Ooyala and Lemon Wallet, an app that replicates the contents of your wallet on your phone. But for her latest venture, Pesce is looking to inspire. She has opened a school, FazINOVA, which is dedicated to helping students — both in live courses in Sao Paulo, Brazil, and online — persevere toward their dreams. The school has grown tremendously since its establishment in 2013.
Pesce, a TED Fellow, is also the author of three books: The Brazilian Girl from Silicon Valley, Superheroes: WANTED and The Girl from Silicon Valley 2. She has been named one of the "100 most influential people of Brazil" by Época Magazine.
Bel Pesce | Speaker | TED.com