Andrew Forrest: A radical plan to end plastic waste
Andrew Forrest: Een radicaal plan om plastic afval op te ruimen
Andrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
obsessed with this problem
door dit probleem geobsedeerd.
energetic commodity that it is,
als een enorm energetisch product
ziet het er een beetje zo uit.
ladies and gentlemen,
dames en heren,
it ends up in the ocean.
see it on the beaches,
in the oceans. Talk about that.
om er wat in zee gebeurt.
really barking crazy,
in marine ecology.
in mariene ecologie te beginnen.
leerde over het leven in zee,
ecological fatality of fish,
afsterven van vis,
if not trillions that we can't count
zo niet ontelbare biljoenen,
as ugly but stable. Right?
maar stabiel. Toch?
"Hè, daar gebeurt verder niks mee.
"Hey, it'll just sit there forever.
substance designed for the economy.
een geweldig product voor de economie.
for the environment.
stof voor het milieu.
as soon as it hits the environment,
is dat als ze in het milieu geraken,
kleiner en kleiner wordende deeltjes
and smaller and smaller,
for a few years now,
al een paar jaar weten,
carrying their negative charge,
met hun negatieve lading
the pores of your skin.
van de huid kunnen gaan.
straight through the blood-brain barrier,
dwars door de bloed-hersenbarrière gaan,
to protect your brain.
om je hersenen te beschermen.
full of little electrical charges.
met veel kleine elektrische ladingen.
which can carry pathogens --
deeltje met pathogenen --
it attracts positive-charge elements,
dingen met positieve ladingen aan,
die we in de komende 12 maanden gaan zien.
we're going to see in the next 12 months.
that there's like 600 plastic bags or so
dat er al zo’n 600 plastic zakken
in the ocean, something like that.
in zee aanwezig zijn.
of the consequences of that.
nog niet eens te zien.
they're a bunch of good scientists,
zitten een hoop goede wetenschappers
one ton of plastic, Chris,
of fish by, not 2050 --
niet tegen 2050 --
who talk about 2050 -- by 2025.
die praten over 2050 -- maar tegen 2025.
om het zeeleven volledig uit te roeien.
to completely wipe out marine life.
to do a fine job at it.
We've got no time.
We hebben geen tijd meer.
and you're coming at this
om hier een eind aan te maken.
als milieu-activist, zou ik zeggen,
campaigner, I would say,
as an entrepreneur, who has lived --
over de wereldwijde economische systemen
about global economic systems
who look something like this.
die er ongeveer zo uitzien.
ragpickers like her,
voddenraapsters zoals zij,
everyone's waste.
met ieders afval op te nemen
minuscule that it was, collapsed.
hoe laag hij ook was, instortte.
who is a schoolchild.
honderden mensen zoals zij.
hundreds of people like her.
literally millions around the world,
volwassenen over de hele wereld,
for the fact that, for example,
of metal waste in the world.
tegenkomen in de wereld.
the hero of the environment.
de held van het milieu.
a great big petrochemical plant
een enorme petrochemische fabriek
van 3,5 miljard dollar.
petrochemical plant.
in plastic and landfill
in plastic en stortplaatsen
resources of the United States.
van de Verenigde Staten.
ladies and gentlemen,
dames en heren,
potentially locked up in there
if they could, make a living from.
hun boterham zouden kunnen verdienen.
uit fossiele brandstoffen
economisch en winstgevend te maken.
recycle plastic from plastic.
is building blocks from oil and gas.
bouwstenen uit olie en gas.
which is 100 percent oil and gas.
die weer 100 procent olie en gas zijn.
enough plastic in the world
genoeg plastic hebben
dat plastic recyclen goedkoper wordt
than fossil fuel plastic,
uit fossiele brandstoffen,
aan plastic uit fossiele brandstoffen.
just sticks to fossil fuel plastic.
is usually more
van plastic ligt meestal hoger
it made fresh from more oil.
van nieuwe olie te maken.
of the rules here, Chris.
hier een beetje aanpassen, Chris.
scrap metal and rubbish iron
schroot, afvalijzer
all round the villages,
dat ze waarde hadden.
and the streets are clean,
de steden en de straten schoon,
or scrap iron now,
over het koper- of ijzerafval,
it gets recycled.
het wordt gerecycled.
to try to change that in plastics?
veranderen voor plastics?
I've been doing research.
deed ik aan onderzoek.
a businessperson who's done OK at it
is dat mensen je willen zien.
bent waarmee ze willen kennismaken,
animal species they'd like to check out,
we'll all meet Twiggy Forrest.
naar Twiggy Forrest."
and fast-moving consumer good companies
en levensmiddelenbedrijven
die hopen dat het goed gaat en niets doen,
for the best and do nothing,
people in the world
mensen in de wereld
their environment smashed by plastic,
dat hun omgeving verdrinkt in plastic
or barren of sea life because of plastic.
uitsterft als gevolg van plastic.
de tienduizenden merken
which we all buy heaps of products from,
die hopen producten kopen,
major resin producers,
grote harsproducenten,
which is single use.
voor eenmalig gebruik uitspuwen.
of this food chain, as it were.
van die 'voedselketen'.
those one hundred companies to do?
die honderd bedrijven gaan doen?
to simply raise the value
from oil and gas,
and onto us, the customers,
via de merken en naar ons, de klanten,
an increase in our coffee cup
van de prijstoename van onze koffiekop,
een halve cent.
all over the world an article of value.
een artikel van waarde wordt.
there's two parts to this.
er twee kanten aan zijn.
meer geld voor vragen,
a fund operated by someone
een fonds dat wordt beheerd door iemand
–- wat? -- aan te pakken?
that they charge the extra for?
dat extra aangerekend geld?
to really big businesses,
and I need you to change really fast,"
en wel echt snel veranderen",
to peel over in boredom,
"Het is goed voor de zaken."
you to make a contribution
jullie moeten een bijdrage leveren
and industry transition fund.
voor milieu en industrie.
its building blocks from fossil fuel
van bouwstenen uit fossiele brandstoffen
van de bouwstenen uit plastic.
blocks from plastic.
operations from nothing,
vanuit het niets opgestart
the technology can be scaled.
kan worden opgeschaald.
in plastic to handle all types of plastic.
om alle soorten plastic te verwerken.
have an economic margin,
een economische marge hebben,
will get all their plastic from,
al zijn plastic betrekken
contributes money to a fund
draagt geld bij aan een fonds
transition the industry
om de industrie over te schakelen
like cleanup and other pieces.
zoals opruimen en andere zaken.
ongelooflijke neveneffect,
the incredible side benefit,
in recyclebare plastic op gang komt
millions of people around the world
door het te verzamelen ervan.
fuel plastics at this value
brandstoffen is zoveel waard
is that, you know,
300, 350 million tons of plastic.
plastic in het milieu.
van de olie- en gasbedrijven
1,500 dollars a ton.
which could go into business
dat ondernemerschap zou kunnen aanwakkeren
and wealth right across the world,
middelen van bestaan creëren,
to invest in recycling plants
laten investeren in recyclingbedrijven,
is low-capital cost,
at the bottom of big hotels,
bij afvalhopen, in grote hotels,
eigen vermogen in investeren.
some of your own wealth to this.
filantropie in dit project?
in this project?
40 à 50 miljoen dollar nodig hebben
is kick in the 40 to 50 million US dollars
absolute transparency
absolute transparantie zijn
exactly what's going on.
to the brands to the consumers,
tot de producten voor de consument
who is playing the game,
wie het spel meespeelt,
and who doesn't care.
en wie het niet kan schelen.
zowat één miljoen dollar kosten,
a million dollars a week,
that for five years.
voor vijf jaar onderschrijven.
300 million US dollars.
300 miljoen US dollar.
like to the Coca-Colas of this world,
zoals de Coca-Cola’s van deze wereld,
they're willing to pay a higher price,
om een hogere prijs te betalen,
dat Pepsi meedeed,
like Pepsi to play ball
that Pepsi wasn't playing ball.
dat Pepsi niet meedeed.
het systeem te bedriegen,
the consumers can see it.
de consument het kan zien.
hun wereld om zeep helpen.
by a hundred companies.
what the companies can do
wat de bedrijven kunnen doen
met de 100 harsproducenten
or a telephone contact from you,
of telefooncontacten
to make a contribution to a fund
een bijdrage leveren aan een fonds --
or the World Bank can manage.
of de Wereldbank kan beheren,
of dollars per year
dollars per jaar op --
to getting all its plastic from plastic,
kan laten maken
en niet uit fossiele brandstof te maken.
That's bad. This is good.
Dat is slecht. Dit is goed.
of dollars, Chris, per annum
Chris, per jaar
opportunity for you?
the iron ore business,
the scrap metal business,
any scrap lying around to trip over,
schroot om over te struikelen
to go into the plastic recycling business.
in het plasticrecyclingbedrijf.
of plastic waste.
which will spread all over the world,
worden over de hele wereld
because that's where the rubbish is most,
want daar is ook het meeste afval
and stand back.
en een stapje terugzetten.
are craving a new, regenerative economy,
regeneratieve economie
these big industries,
deze grote industrieën,
cheering you on your way
mensen nodig hebben
om dat te realiseren.
ABOUT THE SPEAKERS
Andrew Forrest - EntrepreneurAndrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents.
Why you should listen
As founder and chairman of Fortescue Metals Group, Andrew Forrest has led the company from inception to a market capitalisation of more than AU$30billion. In 2001, he co-founded Minderoo Foundation with his wife Nicola, and he's since donated more than AU$1.5 billion to its core initiatives and more than 280 causes around the world. Never daunted by the scale of a challenge, Forrest devotes his relentless energy to tackling some of the world’s greatest problems, including Indigenous disparity, modern slavery and cancer.
But it is Forrest's most recent pursuit -- a PhD in Marine Ecology -- that led him to the TED stage. Driven by a lifelong love for the oceans, Forrest studied marine life and, along the way, encountered the destructive impacts of ocean plastic pollution, which he is now striving to apprehend.
Andrew Forrest | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com