Andrew Forrest: A radical plan to end plastic waste
Andrew Forrest: Un plan radical pour mettre un terme aux déchets plastiques
Andrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
obsessed with this problem
obsédé par ce problème
quel est le problème ?
energetic commodity that it is,
formidable produit énergétique.
ladies and gentlemen,
mesdames et messieurs,
dans les rivières
it ends up in the ocean.
see it on the beaches,
votre principale préoccupation.
in the oceans. Talk about that.
really barking crazy,
complètement fou ;
in marine ecology.
un doctorat en écologie marine.
sur la mort marine
ecological fatality of fish,
écologique des poissons,
if not trillions that we can't count
voire par milliards, c'est innombrable,
as ugly but stable. Right?
comme laid mais stable, n'est-ce pas ?
"Hey, it'll just sit there forever.
« Cela y restera pour toujours.
substance designed for the economy.
conçue pour l'économie.
for the environment.
pour l'environnement.
as soon as it hits the environment,
dès qu'il arrive dans l'environnement,
and smaller and smaller,
de plus en plus petits
for a few years now,
depuis quelques années,
que les nanoplastiques,
carrying their negative charge,
qui portent la charge négative,
the pores of your skin.
les pores de votre peau.
straight through the blood-brain barrier,
la barrière hémato-encéphalique,
to protect your brain.
qui protège votre cerveau.
full of little electrical charges.
une masse humide et amorphe
which can carry pathogens --
potentiellement porteuse de pathogènes --
it attracts positive-charge elements,
chargés positivement
we're going to see in the next 12 months.
les 12 prochains mois.
that there's like 600 plastic bags or so
qu'il y a environ 600 sacs plastiques
in the ocean, something like that.
de cette taille dans l'océan.
of the consequences of that.
les conséquences.
they're a bunch of good scientists,
c'est un groupe de scientifiques,
depuis un moment.
one ton of plastic, Chris,
une tonne de plastique
of fish by, not 2050 --
non pas d'ici à 2050 --
who talk about 2050 -- by 2025.
parlent de 2050 -- d'ici à 2025.
to completely wipe out marine life.
pour éradiquer la vie marine.
to do a fine job at it.
parfaitement bien le travail.
We've got no time.
immédiatement.
and you're coming at this
pour y mettre un terme
d'un militant écologiste, je dirais,
campaigner, I would say,
as an entrepreneur, who has lived --
d'un entrepreneur qui a vécu --
about global economic systems
aux systèmes économiques mondiaux
who look something like this.
qui ressemblent un peu à cela.
ragpickers like her,
de chiffonniers comme elle
everyone's waste.
d'accepter les déchets de tout le monde.
minuscule that it was, collapsed.
qu'il était, s'est effondré.
who is a schoolchild.
en âge d'être à l'école.
semblable à de l'esclavage.
hundreds of people like her.
des centaines de gens comme elle.
literally millions around the world,
des millions à travers le monde,
for the fact that, for example,
of metal waste in the world.
de déchets métalliques.
the hero of the environment.
l'héroïne de l'environnement.
a great big petrochemical plant
avec une grande usine pétrochimique
petrochemical plant.
à 3,5 milliards de dollars.
in plastic and landfill
dans le plastique et les décharges
resources of the United States.
de pétrole et de gaz.
ladies and gentlemen,
mesdames et messieurs,
potentially locked up in there
beaucoup de valeur confinée là
if they could, make a living from.
s'ils le pouvaient, gagneraient leur vie.
à base d'énergies fossiles
de ce qui est nécessaire
recycle plastic from plastic.
à partir de plastique
is building blocks from oil and gas.
des éléments de pétrole et de gaz.
which is 100 percent oil and gas.
soit à 100 % du pétrole et du gaz.
enough plastic in the world
dans le monde pour tous nos besoins.
than fossil fuel plastic,
à base d'énergies fossiles,
just sticks to fossil fuel plastic.
au plastique à base d'énergies fossiles.
is usually more
est généralement plus élevé
it made fresh from more oil.
fraîchement fait à partir de pétrole.
of the rules here, Chris.
scrap metal and rubbish iron
de la ferraille, des déchets ferreux
all round the villages,
partout dans les villages,
que cela avait de la valeur.
and the streets are clean,
et les rues sont propres,
or scrap iron now,
sur des débris de cuivre ou de fer
it gets recycled.
c'est recyclé.
to try to change that in plastics?
pour changer cela pour le plastique ?
I've been doing research.
j'ai effectué des recherches.
un homme d'affaires qui a bien réussi,
a businessperson who's done OK at it
animal species they'd like to check out,
car vous êtes une bête de foire,
we'll all meet Twiggy Forrest.
de rencontrer Twiggy Forrest.
and fast-moving consumer good companies
des compagnies pétrolières et gazières
de consommation en expansion
for the best and do nothing,
volonté de changement.
de personnes dans le monde
people in the world
their environment smashed by plastic,
soit détruit par le plastique,
or barren of sea life because of plastic.
de vie marine à cause du plastique.
which we all buy heaps of products from,
des tas de produits,
major resin producers,
de grands fabricants de résine,
which is single use.
à utilisation unique.
of this food chain, as it were.
de la chaîne alimentaire.
those one hundred companies to do?
que ces cent entreprises fassent ?
to simply raise the value
qu'ils augmentent la valeur
from oil and gas,
tirés du pétrole et du gaz,
and onto us, the customers,
aux marques et jusqu'à nous, clients,
an increase in our coffee cup
une augmentation de notre tasse de café,
ou quoi que ce soit.
all over the world an article of value.
à travers le monde un objet de valeur.
there's two parts to this.
payer plus cher
a fund operated by someone
un fonds opéré par quelqu'un
that they charge the extra for?
feraient-ils payer le supplément ?
to really big businesses,
à de très grandes entreprises,
and I need you to change really fast,"
et que vous changiez très vite »,
to peel over in boredom,
du fait de l'ennui,
pour les affaires ».
mon attention, Andrew. »
you to make a contribution
que vous contribuiez
and industry transition fund.
et de transition industrielle.
its building blocks from fossil fuel
de ses composantes
blocks from plastic.
operations from nothing,
valant des milliards de dollars
the technology can be scaled.
à grande échelle.
in plastic to handle all types of plastic.
de technologies du plastique
have an economic margin,
auront la marge économique
will get all their plastic from,
tiendra tout son plastique,
contributes money to a fund
verse de l'argent à un fonds
transition the industry
la transition de l'industrie
like cleanup and other pieces.
comme du nettoyage.
the incredible side benefit,
avantage secondaire,
millions of people around the world
à des millions de gens à travers le monde
fuel plastics at this value
issu d'énergies fossiles à cette valeur
is that, you know,
de tonnes de plastique
300, 350 million tons of plastic.
pétrolières et gazières,
1,500 dollars a ton.
1 500 dollars par tonne.
which could go into business
pouvant aller dans les affaires,
and wealth right across the world,
ainsi que des richesses dans le monde,
aux grandes entreprises
to invest in recycling plants
dans le monde entier --
is low-capital cost,
les sous-sols des hôtels,
at the bottom of big hotels,
some of your own wealth to this.
une partie de votre richesse.
in this project?
dans ce projet ?
is kick in the 40 to 50 million US dollars
40 à 50 millions de dollars
absolute transparency
une transparence totale
exactly what's going on.
ce qu'il se passe exactement.
to the brands to the consumers,
aux marques et aux consommateurs,
who is playing the game,
and who doesn't care.
a million dollars a week,
un million de dollars par semaine
that for five years.
300 million US dollars.
d'environ 300 millions de dollars.
like to the Coca-Colas of this world,
aux Coca-Cola de ce monde,
they're willing to pay a higher price,
elles sont prêtes à payer plus,
like Pepsi to play ball
que Pepsi ne coopère pas
that Pepsi wasn't playing ball.
que Pepsi ne coopère pas.
d'escroquer le système,
the consumers can see it.
peuvent le voir.
veulent un rôle là-dedans.
d'un monde détruit par 100 entreprises.
by a hundred companies.
les entreprises peuvent faire,
what the companies can do
noplasticwaste.org.
fabricants de résine
or a telephone contact from you,
ou un numéro de téléphone,
to make a contribution to a fund
qu'ils contribuent à un fonds
or the World Bank can manage.
ou la Banque mondiale peut gérer.
of dollars per year
de milliards de dollars par an
to getting all its plastic from plastic,
à du plastique issu de plastique,
That's bad. This is good.
cela non.
of dollars, Chris, per annum
de milliards de dollars par an
d'intérêts pour vous
opportunity for you?
opportunité pour vous ?
the iron ore business,
the scrap metal business,
any scrap lying around to trip over,
qui traîne sur laquelle trébucher
to go into the plastic recycling business.
dans le recyclage du plastique.
of plastic waste.
which will spread all over the world,
qui se propagera à travers le monde
because that's where the rubbish is most,
car c'est là que sont les déchets
and stand back.
are craving a new, regenerative economy,
une nouvelle économie régénérative,
these big industries,
chaînes logistiques et entreprises.
cheering you on your way
à vous encourager
ABOUT THE SPEAKERS
Andrew Forrest - EntrepreneurAndrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents.
Why you should listen
As founder and chairman of Fortescue Metals Group, Andrew Forrest has led the company from inception to a market capitalisation of more than AU$30billion. In 2001, he co-founded Minderoo Foundation with his wife Nicola, and he's since donated more than AU$1.5 billion to its core initiatives and more than 280 causes around the world. Never daunted by the scale of a challenge, Forrest devotes his relentless energy to tackling some of the world’s greatest problems, including Indigenous disparity, modern slavery and cancer.
But it is Forrest's most recent pursuit -- a PhD in Marine Ecology -- that led him to the TED stage. Driven by a lifelong love for the oceans, Forrest studied marine life and, along the way, encountered the destructive impacts of ocean plastic pollution, which he is now striving to apprehend.
Andrew Forrest | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com