TED Salon Brightline Initiative
Tina Seelig: The little risks you can take to increase your luck
Tina Seelig: Majhna tveganja, ki lahko povečajo vašo srečo
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Sreča je redko udarec strele, izoliran in dramatičen. Je bolj kot veter, ki nenehno pihlja. Ujeti ga je lahko, ne pa očitno. V tem pronicljivem govoru Tina Seelig, profesorica na stanfordski fakulteti za strojništvo (Stanford engineering school) deli tri nepričakovane načine, kako povečati svojo srečo in svojo sposobnost, videti in zagrabiti priložnosti.
Tina Seelig - Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio
Double-click the English transcript below to play the video.
00:12
I've spent nearly two decades
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Skoraj dve desetletji
00:15
observing what makes people
luckier than others
luckier than others
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že opazujem, kaj dela ljudi
srečnejše kot druge,
srečnejše kot druge,
00:18
and trying to help people
increase their luck.
increase their luck.
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in poskušam pomagati ljudem
imeti več sreče.
imeti več sreče.
00:22
You see, I teach entrepreneurship,
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Veste, poučujem podjetništvo
00:25
and we all know
that most new ventures fail,
that most new ventures fail,
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in vsi vemo, da večina
novih naložb propade
novih naložb propade
00:29
and innovators and entrepreneurs
need all the luck they can get.
need all the luck they can get.
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in da potrebujejo inovatorji
in podjetniki res veliko sreče.
in podjetniki res veliko sreče.
Kaj torej je sreča?
00:34
So what is luck?
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00:35
Luck is defined as success or failure
apparently caused by chance.
apparently caused by chance.
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Sreča se definira kot uspeh ali neuspeh,
ki ju, kot kaže, sproži naključje.
ki ju, kot kaže, sproži naključje.
00:42
Apparently.
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Kot kaže.
00:43
That's the operative word.
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To je izraz, s katerim operiramo.
00:46
It looks like it's chance
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Izgleda kot srečno naključje, ker redko
00:48
because we rarely see all the levers
that come into play to make people lucky.
that come into play to make people lucky.
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vidimo vse vzvode, ki odigrajo
svojo vlogo, da imajo ljudje srečo.
svojo vlogo, da imajo ljudje srečo.
00:53
But I've realized, by watching so long,
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A z dolgim opazovanjem sem ugotovila,
00:56
that luck is rarely a lightning strike,
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da je sreča redko udarec strele,
01:00
isolated and dramatic.
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izolirana in dramatična.
01:02
It's much more like the wind,
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Je bolj kot veter,
01:04
blowing constantly.
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ki nenehno piha.
01:06
Sometimes it's calm,
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Včasih je miren,
01:08
and sometimes it blows in gusts,
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včasih piha sunkovito
01:10
and sometimes it comes from directions
that you didn't even imagine.
that you didn't even imagine.
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in včasih pride iz smeri,
ki si jo nisi predstavljal.
ki si jo nisi predstavljal.
01:14
So how do you catch the winds of luck?
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Kako torej ujeti veter sreče?
01:17
It's easy, but it's not obvious.
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Lahko, a ne očitno.
01:20
So I'm going to share
three things with you
three things with you
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Z vami bom delila tri stvari,
ki jih lahko storite,
ki jih lahko storite,
01:23
that you can do to build a sail
to capture the winds of luck.
to capture the winds of luck.
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da boste zgradili jadro,
s katerim boste ujeli veter sreče.
s katerim boste ujeli veter sreče.
01:29
The first thing you want to do
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Prva stvar, ki jo morate narediti,
01:31
is to change your relationship
with yourself.
with yourself.
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je, da spremenite odnos s samim seboj.
01:34
Be willing to take small risks
that get you out of your comfort zone.
that get you out of your comfort zone.
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Pripravite se na majhna tveganja,
s katerimi boste šli iz cone udobja.
s katerimi boste šli iz cone udobja.
01:38
Now, when we're children,
we do this all the time.
we do this all the time.
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Ko smo otroci, to počnemo ves čas.
01:42
We have to do this if we're going
to learn how to walk or talk
to learn how to walk or talk
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To moramo početi, če se želimo
naučiti hoditi ali govoriti
naučiti hoditi ali govoriti
01:45
or ride a bike
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ali voziti kolo
01:47
or even quantum mechanics. Right?
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ali celo kvantne mehanike, kajne?
01:49
We need to go from someone one week
who doesn't ride a bike
who doesn't ride a bike
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Moramo se premakniti od nekoga,
ki ta teden ne zna kolesariti,
ki ta teden ne zna kolesariti,
01:52
to, next week, someone who does.
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do tistega naslednji teden, ki zna.
01:53
And this requires us to get
out of our comfort zone
out of our comfort zone
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In to od nas zahteva premik iz cone udobja
01:56
and take some risks.
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in tveganje.
01:58
The problem is, as we get older,
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Problem je, da ko smo starejši,
02:00
we rarely do this.
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to redko počnemo.
02:02
We sort of lock down
the sense of who we are
the sense of who we are
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Nekako zaklenemo svoj občutek za nas same
02:04
and don't stretch anymore.
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in se več ne pretegnemo.
02:06
Now, with my students,
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Svoje študente
02:07
I spend a lot of time
giving them encouragement
giving them encouragement
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veliko časa opogumljam,
02:10
to get out of their comfort zone
and take some risks.
and take some risks.
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naj se premaknejo iz cone udobja
in malo tvegajo.
in malo tvegajo.
02:13
How do I do this?
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Kako to naredim?
02:15
Well, I start out by having them
fill out a risk-o-meter.
fill out a risk-o-meter.
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Začnem tako, da morajo
izpolniti merilec tveganja.
izpolniti merilec tveganja.
02:19
Now, it's basically a fun thing
we developed in our class
we developed in our class
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To je v bistvu zabavna stvar,
ki smo jo razvili pri pouku,
ki smo jo razvili pri pouku,
02:21
where they map out what risks
they're willing to take.
they're willing to take.
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v kateri zabeležijo,
na katera tveganja so pripravljeni.
na katera tveganja so pripravljeni.
02:24
And it becomes clear very quickly to them
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Zelo hitro jim postane jasno,
02:27
that risk-taking is not binary.
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da tveganje ni binarno.
02:30
There are intellectual risks
and physical risks and financial risks
and physical risks and financial risks
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Obstajajo intelektualna tveganja,
fizična in finančna tveganja,
fizična in finančna tveganja,
02:34
and emotional risks and social risks
and ethical risks and political risks.
and ethical risks and political risks.
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čustvena in socialna
in etična in politična tveganja.
in etična in politična tveganja.
02:38
And once they do this, they compare
their risk profiles with others,
their risk profiles with others,
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Ko to končajo, primerjajo svoj
profil tveganja z drugimi
profil tveganja z drugimi
02:41
and they quickly realize
that they're all really different.
that they're all really different.
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in se kmalu zavejo,
da so si zelo različni.
da so si zelo različni.
02:46
I then encourage them to stretch,
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Nato jih vzpodbudim,
naj se še malo potrudijo
naj se še malo potrudijo
02:48
to take some risks that get them
out of their comfort zone.
out of their comfort zone.
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in se lotijo tveganj, ki jih bodo
premaknila iz cone udobja.
premaknila iz cone udobja.
02:51
For example, I might ask them
to do an intellectual risk
to do an intellectual risk
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Prosim jih na primer, naj se lotijo
intelektualnega tveganja
intelektualnega tveganja
02:55
and try to tackle a problem
they haven't tried before;
they haven't tried before;
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in naj se poskusijo spopasti
s problemom, s katerim se še niso,
s problemom, s katerim se še niso,
02:58
or a social risk, talking to someone
sitting next to them on the train;
sitting next to them on the train;
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ali pa socialnega tveganja, da govorijo
z nekom, ki sedi ob njih na vlaku,
z nekom, ki sedi ob njih na vlaku,
03:02
or an emotional risk,
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ali pa čustvenega tveganja,
03:04
maybe telling someone
they really care about how they feel.
they really care about how they feel.
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da mogoče nekomu povedo,
da jim ni vseeno, kako čutijo.
da jim ni vseeno, kako čutijo.
03:08
I do this myself all the time.
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Jaz to počnem kar naprej.
03:11
About a dozen years ago,
I was on an airplane,
I was on an airplane,
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Pred kakimi dvanajstimi leti
sem bila na letalu
sem bila na letalu
03:13
early, early morning flight
on my way to Ecuador.
on my way to Ecuador.
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zgodaj zgodaj zjutraj na poti v Ekvador.
03:16
And normally, I would just
put on my headphones
put on my headphones
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Normalno bi si nadela slušalke
03:22
and go to sleep, wake up, do some work,
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in zaspala, se zbudila, malo delala,
03:24
but I decided to take a little risk,
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a odločila sem se za majhno tveganje
03:26
and I started a conversation
with the man sitting next to me.
with the man sitting next to me.
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in se začela pogovarjati
z moškim, ki je sedel poleg mene.
z moškim, ki je sedel poleg mene.
03:29
I introduced myself,
and I learned that he was a publisher.
and I learned that he was a publisher.
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Predstavila sem se mu
in ugotovila, da je založnik.
in ugotovila, da je založnik.
03:33
Interesting.
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Zanimivo.
03:35
We ended up having
a fascinating conversation.
a fascinating conversation.
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Na koncu sva se fascinantno pogovarjala.
03:37
I learned all about the future
of the publishing industry.
of the publishing industry.
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Izvedela sem vse o prihodnosti
založniške industrije.
založniške industrije.
03:40
So about three quarters
of the way through the flight,
of the way through the flight,
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Nekje na tretji četrtini poleta
03:43
I decided to take another risk,
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sem se odločila še malo tvegati.
03:45
and I opened up my laptop
and I shared with him a book proposal
and I shared with him a book proposal
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Odprla sem svoj prenosnik
in z njim delila predlog za knjigo,
in z njim delila predlog za knjigo,
03:49
I put together for something
I was doing in my class.
I was doing in my class.
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nekaj, kar sem napisala za pouk.
03:53
And he was very polite, he read it,
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Bil je zelo vljuden, prebral ga je
03:54
and he said, "You know what, Tina,
this isn't right for us,
this isn't right for us,
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in rekel: "Veš kaj, Tina,
to za nas ne pride v poštev,
to za nas ne pride v poštev,
03:57
but thank you so much for sharing."
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a hvala, ker si mi ga pokazala."
03:59
It's OK. That risk didn't work out.
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V redu je. To tveganje se ni splačalo.
04:01
I shut my laptop.
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Zaprla sem svoj prenosnik.
04:03
At the end of the flight,
we exchanged contact information.
we exchanged contact information.
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Na koncu poleta sva izmenjala
kontaktne podatke.
kontaktne podatke.
04:07
A couple of months later,
I reached out to him,
I reached out to him,
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Nekaj mesecev kasneje sem
ga kontaktirala
ga kontaktirala
04:10
and I said, "Mark, would you
like to come to my class?
like to come to my class?
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in rekla: "Mark, bi prišel k mojemu pouku?
04:12
I'm doing a project
on reinventing the book,
on reinventing the book,
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Delam na projektu
o ponovnem odkritju knjige,
o ponovnem odkritju knjige,
04:15
the future of publishing."
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prihodnosti založništva."
04:16
And he said, "Great. I'd love to come."
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In rekel je: "Super, z veseljem."
Prišel je k mojemu pouku
in bila je res lepa izkušnja.
in bila je res lepa izkušnja.
04:18
So he came to my class.
We had a great experience.
We had a great experience.
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04:21
A few months later, I wrote to him again.
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Čez nekaj mesecev sem mu spet pisala.
04:23
This time, I sent him
a bunch of video clips
a bunch of video clips
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Tokrat sem mu poslala kup videoposnetkov
04:26
from another project my students had done.
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nekega drugega projekta svojih študentov.
04:29
He was so intrigued
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Eden od projektov študentov
04:31
by one of the projects
the students had done,
the students had done,
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ga je tako zelo zanimal,
04:33
he thought there might be a book in it,
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da je mislil, da bi lahko naredil knjigo,
04:35
and he wanted to meet those students.
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in želel je srečati te študente.
04:38
I have to tell you,
I was a little bit hurt.
I was a little bit hurt.
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Moram povedati, da sem bila
malce prizadeta.
malce prizadeta.
04:40
(Laughter)
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(smeh)
04:41
I mean, he wanted to do a book
with my students and not with me,
with my students and not with me,
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Mislim, hotel je izdati knjigo
z mojimi študenti, ne z menoj,
z mojimi študenti, ne z menoj,
04:44
but OK, it's all right.
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a dobro, je že v redu.
04:45
So I invited him to come down,
and he and his colleagues came to Stanford
and he and his colleagues came to Stanford
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Povabila sem ga, naj pride,
in s kolegi je prišli v Stanford
in s kolegi je prišli v Stanford
04:49
and met with the students,
and afterwards, we had lunch together.
and afterwards, we had lunch together.
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in se spoznali s študenti
in potem smo skupaj kosili.
in potem smo skupaj kosili.
Eden od njegovih urednikov mi je rekel:
04:53
And one of his editors said to me,
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04:55
"Hey, have you ever
considered writing a book?"
considered writing a book?"
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"Hej, si že kdaj razmišljala,
da bi napisala knjigo?"
da bi napisala knjigo?"
04:59
I said, "Funny you should ask."
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Rekla sem: "Smešno, da si to vprašal."
05:00
And I pulled out the exact same proposal
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In izvlekla sem isti predlog za knjigo,
05:04
that I had showed his boss a year earlier.
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ki sem ga pred letom dni
pokazala njegovemu šefu.
pokazala njegovemu šefu.
05:07
Within two weeks, I had a contract,
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Čez dva tedna sem imela pogodbo
05:09
and within two years, the book had sold
over a million copies around the world.
over a million copies around the world.
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in čez dve leti so prodali več
kot milijon izvodov knjige po vsem svetu.
kot milijon izvodov knjige po vsem svetu.
05:14
(Applause)
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(aplavz)
05:16
Now, you might say,
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No, lahko bi rekli:
05:18
"Oh, you're so lucky."
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"Ti pa res imaš srečo."
05:19
But of course I was lucky,
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Seveda sem jo imela,
05:21
but that luck resulted
from a series of small risks I took,
from a series of small risks I took,
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a ta sreča je bila rezultat
serije majhnih tveganj,
serije majhnih tveganj,
05:25
starting with saying hello.
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začenši z pozdravom.
05:27
And anyone can do this,
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In to lahko stori kdor koli,
05:30
no matter where you are in your life,
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ne glede na to, kje ste v življenju,
05:31
no matter where you are in the world --
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ne glede na to, kje na svetu ste,
05:33
even if you think
you're the most unlucky person,
you're the most unlucky person,
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tudi če mislite, da imate najmanj
sreče na svetu.
sreče na svetu.
05:37
you can do this by taking little risks
that get you out of your comfort zone.
that get you out of your comfort zone.
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To lahko storite z majhnimi tveganji,
ki vas bodo potegnila iz cone udobja.
ki vas bodo potegnila iz cone udobja.
05:41
You start building a sail to capture luck.
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Začnite graditi jadro, s katerim boste
ujeli srečo.
ujeli srečo.
05:44
The second thing you want to do
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Druga stvar, ki bi rada, da jo naredite,
05:46
is to change your relationship
with other people.
with other people.
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je, da spremenite svoj odnos do drugih.
05:49
You need to understand that everyone
who helps you on your journey
who helps you on your journey
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Razumeti morate, da vsakdo, ki vam
pomaga na vaši poti,
pomaga na vaši poti,
05:54
is playing a huge role
in getting you to your goals.
in getting you to your goals.
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igra ogromno vlogo
v doseganju vaših ciljev.
v doseganju vaših ciljev.
05:58
And if you don't show appreciation,
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In če ne pokažete hvaležnosti,
06:01
not only are you not closing the loop,
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ne le da ne staknete kroga,
06:03
but you're missing an opportunity.
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ampak izgubljate priložnosti.
06:06
When someone does something for you,
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Ko nekdo nekaj stori za vas,
06:08
they're taking that time
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si vzame čas,
06:09
that they could be spending
on themselves or someone else,
on themselves or someone else,
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ki bi ga lahko porabil
zase ali za koga drugega,
zase ali za koga drugega,
06:13
and you need to acknowledge
what they're doing.
what they're doing.
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in to mu morate priznati.
06:16
Now, I run three fellowship
programs at Stanford,
programs at Stanford,
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Vodim program treh štipendij na Stanfordu
06:20
and they are very competitive to get into,
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in ljudje vedno tekmujejo,
da bi prišli zraven.
da bi prišli zraven.
06:23
and when I send out the letters
to those students who don't get in,
to those students who don't get in,
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Ko razpošljem pisma tistim
študentom, ki jim ni uspelo,
študentom, ki jim ni uspelo,
06:26
I always know there are going to be
people who are disappointed.
people who are disappointed.
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vedno vem, da bodo nekateri razočarani.
06:29
Some of the people who are disappointed
send me notes, complaining.
send me notes, complaining.
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Nekateri od razočaranih mi
pošljejo pismo in se pritožijo.
pošljejo pismo in se pritožijo.
06:32
Some of them send notes
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Nekateri mi pošljejo pismo
06:34
saying what could I do to make myself
more successful next time around?
more successful next time around?
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in vprašajo, kaj lahko storijo,
da bodo naslednjič bolj uspešni.
da bodo naslednjič bolj uspešni.
06:37
And every once in a while,
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Vsake toliko časa
06:39
someone sends me a note
thanking me for the opportunity.
thanking me for the opportunity.
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mi kdo pošlje pismo, v katerem
se mi zahvali za priložnost.
se mi zahvali za priložnost.
To se mi je zgodilo pred sedmimi leti.
06:43
This happened about seven years ago.
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Mladenič z imenom Brian mi je
poslal prelepo pismo in rekel:
poslal prelepo pismo in rekel:
06:44
A young man named Brian
sent me a beautiful note saying,
sent me a beautiful note saying,
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06:47
"I know I've been rejected
from this program twice,
from this program twice,
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"Vem, da sem bil že dvakrat
zavrnjen v tem programu,
zavrnjen v tem programu,
06:50
but I want to thank you
for the opportunity.
for the opportunity.
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a rad bi se vam zahvalil za priložnost.
06:52
I learned so much
through the process of applying."
through the process of applying."
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V procesu prijave sem se
zelo veliko naučil."
zelo veliko naučil."
06:56
I was so taken by
the graciousness of his message
the graciousness of his message
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Gracioznost njegovega sporočila
me je tako prevzela,
me je tako prevzela,
da sem ga povabila na srečanje.
07:00
that I invited him to come and meet me.
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07:02
And we spent some time chatting
and cooked up an idea
and cooked up an idea
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Nekaj časa sva klepetala
in skupaj napletla idejo
in skupaj napletla idejo
07:05
for an independent study project together.
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za neodvisni študijski projekt.
07:08
He was on the football team at Stanford,
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On je bil v nogometnem moštvu na Stanfordu
07:10
and he decided to do a project
on looking at leadership in that context.
on looking at leadership in that context.
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in se je odločil, da bo naredil
projekt o vidiku vodenja v tem kontekstu.
projekt o vidiku vodenja v tem kontekstu.
07:14
We got to know each other
incredibly well through that quarter,
incredibly well through that quarter,
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V tistem četrtletju sva se
zelo dobro spoznala
zelo dobro spoznala
07:18
and he took the project
that he started working on
that he started working on
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in vzel je projekt,
na katerem je začel delati
na katerem je začel delati
07:20
in the independent study
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v neodvisnem študiju,
07:21
and turned it, ultimately,
into a company called Play for Tomorrow,
into a company called Play for Tomorrow,
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in ga na koncu spremenil
v podjetje z imenom Play for Tomorrow,
v podjetje z imenom Play for Tomorrow,
07:26
where he teaches kids
from disadvantaged backgrounds
from disadvantaged backgrounds
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kjer uči otroke iz prikrajšanih okolij
07:29
how to, essentially,
craft the lives they dream to live.
craft the lives they dream to live.
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kako pravzaprav izoblikovati
življenje, o katerem sanjajo.
življenje, o katerem sanjajo.
07:33
Now, the important thing about this story
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Pomembno v tej zgodbi je to,
07:36
is that we both ended up catching
the winds of luck
the winds of luck
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da sva na koncu oba ujela veter sreče
07:39
as a result of his thank-you note.
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kot rezultat njegovega zahvalnega pisma.
07:41
But it was the winds
that we didn't expect in the first place.
that we didn't expect in the first place.
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A šlo je za veter, ki ga na
začetku nisva pričakovala.
začetku nisva pričakovala.
07:46
Over the course
of the last couple of years,
of the last couple of years,
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V zadnih nekaj letih
07:48
I've come up with
some tactics for my own life
some tactics for my own life
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sem iznašla nekaj taktik
za svoje življenje,
za svoje življenje,
07:51
to help me really foster appreciation.
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ki mi pomagajo resnično
spodbujati hvaležnost.
spodbujati hvaležnost.
07:54
My favorite is that at the end
of every single day,
of every single day,
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Meni najljubša je ta,
da na koncu vsakega dne
da na koncu vsakega dne
07:57
I look at my calendar
and I review all the people I met with,
and I review all the people I met with,
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vzamem svoj koledar in se ozrem
na vse ljudi, ki sem jih srečala,
na vse ljudi, ki sem jih srečala,
08:01
and I send thank-you notes
to every single person.
to every single person.
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in vsakomur pošljem zahvalno sporočilo.
08:04
It only takes a few minutes,
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To traja samo nekaj minut,
08:06
but at the end of every day,
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a na koncu vsakega dne
08:08
I feel incredibly grateful
and appreciative,
and appreciative,
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se počutim izjemno hvaležno in naklonjeno
08:12
and I promise you
it has increased my luck.
it has increased my luck.
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in povem vam, da imam več sreče.
08:15
So first, you need to take some risks
and get out of your comfort zone.
and get out of your comfort zone.
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Najprej morate torej malo tvegati
in se premakniti iz cone udobja.
in se premakniti iz cone udobja.
08:19
Second, you need to show appreciation.
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Potem morate pokazati hvaležnost.
08:21
And third, you want to change
your relationship with ideas.
your relationship with ideas.
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In tretje, spremeniti morate
svoj odnos do idej.
svoj odnos do idej.
08:26
Most people look at new ideas
that come there way and they judge them.
that come there way and they judge them.
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Večina ljudi gleda nove ideje,
ki jim pridejo naproti, in jih presoja.
ki jim pridejo naproti, in jih presoja.
08:29
"That's a great idea"
or "That's a terrible idea."
or "That's a terrible idea."
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"To je krasna ideja," ali pa
"To je grozna ideja."
"To je grozna ideja."
08:32
But it's actually much more nuanced.
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A v resnici gre bolj za odtenke.
08:36
Ideas are neither good or bad.
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Ideje niso ne dobre ne slabe.
08:38
And in fact, the seeds of terrible ideas
are often something truly remarkable.
are often something truly remarkable.
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Seme slabih idej je pravzaprav
pogosto nekaj izjemnega.
pogosto nekaj izjemnega.
08:44
One of my favorite exercises
in my classes on creativity
in my classes on creativity
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Ena mojih najljubših vaj
pri pouku kreativnosti
pri pouku kreativnosti
08:47
is to help students foster an attitude
of looking at terrible ideas
of looking at terrible ideas
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je, ko pomagam študentom sprejeti
pogled na strašne ideje
pogled na strašne ideje
08:51
through the lens of possibilities.
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skozi lečo možnosti.
08:55
So I give them a challenge:
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Dam jim izziv:
08:57
to create an idea
for a brand new restaurant.
for a brand new restaurant.
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ustvarijo naj idejo za novo
restavracijo neke blagovne znamke.
restavracijo neke blagovne znamke.
09:01
They have to come up
with the best ideas for a new restaurant
with the best ideas for a new restaurant
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Domisliti se morajo najboljših
idej za novo restavracijo
idej za novo restavracijo
09:04
and the worst ideas for a new restaurant.
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in najslabših idej za novo restavracijo.
09:06
So the best ideas are things like
a restaurant on a mountaintop
a restaurant on a mountaintop
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Najboljše ideje so, recimo,
restavracija na vrhu gore
restavracija na vrhu gore
09:10
with a beautiful sunset,
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s prelepim sončnim zahodom
09:11
or a restaurant on a boat
with a gorgeous view.
with a gorgeous view.
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ali restavracija na ladji
s prelepim razgledom.
s prelepim razgledom.
09:14
And the terrible ideas are things like
a restaurant in a garbage dump,
a restaurant in a garbage dump,
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Slabe ideje pa so, recimo,
restavracija na smetišču
restavracija na smetišču
09:19
or a restaurant with terrible service
that's really dirty,
that's really dirty,
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ali restavracija z zelo slabo
postrežbo, ki je resnično umazana,
postrežbo, ki je resnično umazana,
09:23
or a restaurant that serves
cockroach sushi.
cockroach sushi.
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ali pa restavracija, ki servira
suši iz ščurkov.
suši iz ščurkov.
09:27
(Laughter)
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(smeh)
09:28
So they hand all the ideas to me,
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Potem mi izročijo vse te ideje,
09:30
I read the great ideas out loud,
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jaz dobre preberem na glas
09:33
and then I rip them up
and throw them away.
and throw them away.
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in jih nato raztrgam in vržem stran.
09:36
I then take the horrible ideas
and redistribute them.
and redistribute them.
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Potem pa vzamem grozne ideje
in jih ponovno razdelim.
in jih ponovno razdelim.
09:40
Each team now has an idea
that another team thought was horrible,
that another team thought was horrible,
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Vsak tim ima zdaj idejo, za katero
je drugi tim mislil, da je grozna.
je drugi tim mislil, da je grozna.
09:44
and their challenge is to turn it
into something brilliant.
into something brilliant.
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Njihov izziv je spremeniti
to idejo v nekaj brilijantnega.
to idejo v nekaj brilijantnega.
09:49
Here's what happens.
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Tole se zgodi.
09:51
Within about 10 seconds, someone says,
"This is a fabulous idea."
"This is a fabulous idea."
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Čez deset sekund nekdo reče:
"To je krasna ideja."
"To je krasna ideja."
09:56
And they have about three minutes
before they pitch the idea to the class.
before they pitch the idea to the class.
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Imajo kake tri minute,
preden idejo predstavijo razredu.
preden idejo predstavijo razredu.
10:00
So the restaurant in the garbage dump?
What does that turn into?
What does that turn into?
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Restavracija na smetišču torej?
V kaj se to spremeni?
V kaj se to spremeni?
10:03
Well, they collect all the extra food
from Michelin star restaurants
from Michelin star restaurants
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No, zberejo odvečno hrano
iz restavracij z Michelinovimi zvezdicami,
iz restavracij z Michelinovimi zvezdicami,
10:08
that was going to get thrown out,
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ki bi sicer končala med odpadki,
10:10
and they have another restaurant
at a much lower price,
at a much lower price,
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in imajo še eno restavracijo
z mnogo nižjimi cenami
z mnogo nižjimi cenami
10:13
with all the leftovers.
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z vsemi ostanki hrane.
10:14
Pretty cool?
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Super, ne?
10:15
Or the restaurant that's dirty
with terrible service?
with terrible service?
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Ali umazana restavracija s
strašno slabo postrežbo?
strašno slabo postrežbo?
10:18
Well, that turns into a restaurant
that's a training ground
that's a training ground
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No, ta se spremeni v restavracijo,
ki je vadbišče
ki je vadbišče
10:22
for future restauranteurs to figure out
how to avoid all the pitfalls.
how to avoid all the pitfalls.
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za bodoče lastnike restavracij,
da ugotovijo, kako se izogniti pastem.
da ugotovijo, kako se izogniti pastem.
10:27
And the restaurant with cockroach sushi?
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In restavracija s sušijem iz ščurkov?
10:29
It turns into a sushi bar
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Spremeni se v suši bar
10:31
with all sorts of really interesting
and exotic ingredients.
and exotic ingredients.
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s celo vrsto resnično zanimivih
in eksotičnih sestavin.
in eksotičnih sestavin.
10:36
If you look around at the companies,
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Če pogledate po podjetjih,
10:39
the ventures that are
really innovative around you,
really innovative around you,
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naložbah okoli vas, ki so
resnično zanimivi,
resnično zanimivi,
10:42
the ones that we now take for granted
that have changed our life,
that have changed our life,
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tistih, ki jih imajo zdaj za samoumevne,
pa so spremenili naše življenje,
pa so spremenili naše življenje,
10:45
well, you know what?
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no, veste kaj?
10:47
They all started out as crazy ideas.
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Vse so se začele z noro idejo.
10:50
They started ideas
that when they pitched to other people,
that when they pitched to other people,
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začele so se z idejami,
za katere je večina, ki so jim
za katere je večina, ki so jim
10:52
most people said, "That's crazy,
it will never work."
it will never work."
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bile predstavljene, rekla:
"To je noro, to ne bo nikoli delovalo."
"To je noro, to ne bo nikoli delovalo."
10:58
So, yes, sometimes people
were born into terrible circumstances,
were born into terrible circumstances,
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Torej, da, včasih se ljudje
rodijo v težke razmere
rodijo v težke razmere
11:04
and sometimes, luck is a lightning bolt
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in včasih nas udari strela sreče
11:06
that hits us with something wonderful
or something terrible.
or something terrible.
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z nečim čudovitim ali strašnim.
11:10
But the winds of luck are always there,
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A veter sreče je vedno tu
11:14
and if you're willing to take some risks,
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in če ste pripravljeni tvegati,
11:17
if you're willing to really go out
and show appreciation
and show appreciation
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če ste se res pripravljeni
izpostaviti in pokazati hvaležnosti,
izpostaviti in pokazati hvaležnosti,
11:20
and willing to really look at ideas,
even if they're crazy,
even if they're crazy,
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če ste pripravljeni pogledati ideje,
tudi če so nore,
tudi če so nore,
11:25
through the lens of possibilities,
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skozi lečo možnosti,
11:27
you can build a bigger and bigger sail
to catch the winds of luck.
to catch the winds of luck.
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lahko zgradite veliko in še
večje jadro, da ujamete veter sreče.
večje jadro, da ujamete veter sreče.
11:31
Thank you.
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Hvala.
11:33
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Tina Seelig - EducatorTina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.
Why you should listen
Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.
Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.
After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20, inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.
Tina Seelig | Speaker | TED.com