TED Salon Brightline Initiative
Tina Seelig: The little risks you can take to increase your luck
Tina Silig (Tina Seelig): Mali rizici koje možete da preuzmete da povećate svoju sreću
Filmed:
Readability: 3.4
2,927,453 views
Sreća je retko kada udarac groma, izolovana i dramatična; više je poput vetra koji duva konstantno. Hvatanje tog vetra je lako, ali nije očigledno. U ovom pronicljivom govoru, profesor inženjeringa na univerzitetu Stanford, Tina Silig, predstavlja tri neočekivana načina za povećanje vaše sreće, kao i vaše sposobnosti da vidite i iskoristite prilike.
Tina Seelig - Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio
Double-click the English transcript below to play the video.
00:12
I've spent nearly two decades
0
620
2515
Skoro dve decenije
00:15
observing what makes people
luckier than others
luckier than others
1
3159
3553
opažam to zbog čega pojedini ljudi
imaju više sreće od ostalih
imaju više sreće od ostalih
00:18
and trying to help people
increase their luck.
increase their luck.
2
6736
3563
i pokušavam da pomognem ljudima
da povećaju svoju sreću.
da povećaju svoju sreću.
00:22
You see, I teach entrepreneurship,
3
10855
2892
Vidite, ja predajem preduzetništvo,
00:25
and we all know
that most new ventures fail,
that most new ventures fail,
4
13771
3549
a svi znamo da većina
novih poduhvata propada,
novih poduhvata propada,
00:29
and innovators and entrepreneurs
need all the luck they can get.
need all the luck they can get.
5
17344
3633
pa je inovatorima i preduzetnicima
potrebna sva moguća sreća.
potrebna sva moguća sreća.
00:34
So what is luck?
6
22026
1290
Šta je to sreća?
00:35
Luck is defined as success or failure
apparently caused by chance.
apparently caused by chance.
7
23340
6040
Sreća se definiše kao uspeh ili neuspeh
naizgled izazvan slučajnošću.
naizgled izazvan slučajnošću.
00:42
Apparently.
8
30475
1367
Naizgled.
00:43
That's the operative word.
9
31866
1635
To je ta operativna reč.
00:46
It looks like it's chance
10
34533
2009
Deluje da je slučajnost
00:48
because we rarely see all the levers
that come into play to make people lucky.
that come into play to make people lucky.
11
36566
5158
jer retko kada imamo prilike da vidimo
mehanizam zaslužan za sreću ljudi.
mehanizam zaslužan za sreću ljudi.
00:53
But I've realized, by watching so long,
12
41748
2993
Ali sam shvatila
putem tog dugog posmatranja
putem tog dugog posmatranja
00:56
that luck is rarely a lightning strike,
13
44765
3333
da sreća retko kada nastupa iznenada,
01:00
isolated and dramatic.
14
48122
1754
izolovano i dramatično.
01:02
It's much more like the wind,
15
50429
2386
Više je poput vetra
01:04
blowing constantly.
16
52839
1566
koji neprestano duva.
01:06
Sometimes it's calm,
17
54429
1569
Nekada je miran,
01:08
and sometimes it blows in gusts,
18
56022
2101
nekada je u kovitlacima,
01:10
and sometimes it comes from directions
that you didn't even imagine.
that you didn't even imagine.
19
58147
4225
a nekada dolazi iz pravaca
koje ne možete ni da zamislite.
koje ne možete ni da zamislite.
01:14
So how do you catch the winds of luck?
20
62396
2473
Kako onda uhvatiti vetar sreće?
01:17
It's easy, but it's not obvious.
21
65796
2579
Lako je, ali nije očigledno.
01:20
So I'm going to share
three things with you
three things with you
22
68845
2950
Stoga ću danas podeliti sa vama tri stvari
01:23
that you can do to build a sail
to capture the winds of luck.
to capture the winds of luck.
23
71819
5184
koje možete da uradite da izgradite jedra
za hvatanje svog vetra sreće.
za hvatanje svog vetra sreće.
01:29
The first thing you want to do
24
77831
1755
Prva stvar koju želite da uradite
01:31
is to change your relationship
with yourself.
with yourself.
25
79610
2505
jeste da promenite odnos prema sebi.
01:34
Be willing to take small risks
that get you out of your comfort zone.
that get you out of your comfort zone.
26
82139
4112
Budite voljni da preuzmete male rizike
koji će vas izvući iz vaše zone komfora.
koji će vas izvući iz vaše zone komfora.
01:38
Now, when we're children,
we do this all the time.
we do this all the time.
27
86275
3396
Dok smo deca, to radimo sve vreme.
01:42
We have to do this if we're going
to learn how to walk or talk
to learn how to walk or talk
28
90639
3239
Moramo to da radimo ako želimo
da naučimo da hodamo ili pričamo,
da naučimo da hodamo ili pričamo,
01:45
or ride a bike
29
93902
1158
vozimo bicikl
01:47
or even quantum mechanics. Right?
30
95084
1944
ili se bavimo kvantnom mehanikom, zar ne?
01:49
We need to go from someone one week
who doesn't ride a bike
who doesn't ride a bike
31
97052
2924
Moramo da se pretvorimo iz nekog
ko jedne nedelje ne vozi bicikl
ko jedne nedelje ne vozi bicikl
01:52
to, next week, someone who does.
32
100000
1783
u osobu koja naredne nedelje to čini.
01:53
And this requires us to get
out of our comfort zone
out of our comfort zone
33
101807
2554
I to je ono što nas primorava
da izađemo iz zone komfora
da izađemo iz zone komfora
01:56
and take some risks.
34
104385
1803
i preuzmemo neke rizike.
01:58
The problem is, as we get older,
35
106212
2119
Problem je taj što, kako starimo,
02:00
we rarely do this.
36
108355
1881
retko to radimo.
02:02
We sort of lock down
the sense of who we are
the sense of who we are
37
110260
2247
Kao da zaključamo svest o sebi
02:04
and don't stretch anymore.
38
112531
1798
i ne idemo više u širinu.
02:06
Now, with my students,
39
114353
1598
Provodim dosta vremena u tome
02:07
I spend a lot of time
giving them encouragement
giving them encouragement
40
115975
2856
da ohrabrim svoje studente
02:10
to get out of their comfort zone
and take some risks.
and take some risks.
41
118855
2508
da izađu iz svoje zone komfora
i preuzmu rizik.
i preuzmu rizik.
02:13
How do I do this?
42
121967
1165
Kako to radim?
02:15
Well, I start out by having them
fill out a risk-o-meter.
fill out a risk-o-meter.
43
123156
3872
Za početak im dam da popune rizikometar.
02:19
Now, it's basically a fun thing
we developed in our class
we developed in our class
44
127052
2780
To je zabavna stvar koju smo smislili
na našem predavanju
na našem predavanju
02:21
where they map out what risks
they're willing to take.
they're willing to take.
45
129856
3030
gde oni obeležavaju rizike
koje su spremni da preuzmu.
koje su spremni da preuzmu.
02:24
And it becomes clear very quickly to them
46
132910
2904
I vrlo brzo im postane jasno
02:27
that risk-taking is not binary.
47
135838
2076
da preuzimanje rizika nije binarna opcija.
02:30
There are intellectual risks
and physical risks and financial risks
and physical risks and financial risks
48
138422
3651
Postoje intelektualni rizici
i fizički rizici, finansijski,
i fizički rizici, finansijski,
02:34
and emotional risks and social risks
and ethical risks and political risks.
and ethical risks and political risks.
49
142097
3988
emocionalni i društveni rizici,
kao i oni etički i politički.
kao i oni etički i politički.
02:38
And once they do this, they compare
their risk profiles with others,
their risk profiles with others,
50
146109
3785
I kada završe, upoređuju
svoje profile rizika sa ostalima
svoje profile rizika sa ostalima
02:41
and they quickly realize
that they're all really different.
that they're all really different.
51
149918
3302
i brzo shvate da su svi veoma različiti.
02:46
I then encourage them to stretch,
52
154186
2556
Zatim ih ohrabrujem da prošire vidike,
02:48
to take some risks that get them
out of their comfort zone.
out of their comfort zone.
53
156766
2889
da preuzmu rizike zbog kojih će izaći
iz svoje zone komfora.
iz svoje zone komfora.
02:51
For example, I might ask them
to do an intellectual risk
to do an intellectual risk
54
159679
3355
Na primer, nekada ih zamolim
da preuzmu jedan intelektualni rizik
da preuzmu jedan intelektualni rizik
02:55
and try to tackle a problem
they haven't tried before;
they haven't tried before;
55
163058
3064
i pokušaju da se bave problemom
kojim nisu nikada pre;
kojim nisu nikada pre;
02:58
or a social risk, talking to someone
sitting next to them on the train;
sitting next to them on the train;
56
166146
4499
ili jedan društveni, da popričaju sa nekim
ko sedi do njih u vozu;
ko sedi do njih u vozu;
03:02
or an emotional risk,
57
170669
1731
ili emotivni rizik,
03:04
maybe telling someone
they really care about how they feel.
they really care about how they feel.
58
172424
2941
da pokažu nekome da im je zaista stalo
do tuđih osećanja.
do tuđih osećanja.
03:08
I do this myself all the time.
59
176486
2445
I sama to radim sve vreme.
03:11
About a dozen years ago,
I was on an airplane,
I was on an airplane,
60
179466
2405
Pre oko desetak godina
sam se vozila avionom,
sam se vozila avionom,
03:13
early, early morning flight
on my way to Ecuador.
on my way to Ecuador.
61
181895
2761
ranim, jutarnjim letom do Ekvadora.
03:16
And normally, I would just
put on my headphones
put on my headphones
62
184680
5722
I normalno, obično samo stavim slušalice
03:22
and go to sleep, wake up, do some work,
63
190426
1931
i spavam, probudim se, radim nešto,
03:24
but I decided to take a little risk,
64
192381
1759
ali sam odlučila da malo rizikujem,
03:26
and I started a conversation
with the man sitting next to me.
with the man sitting next to me.
65
194164
2858
pa sam započela razgovor sa muškarcem
koji je sedeo do mene.
koji je sedeo do mene.
03:29
I introduced myself,
and I learned that he was a publisher.
and I learned that he was a publisher.
66
197046
3207
Predstavila sam se
i saznala da je on izdavač.
i saznala da je on izdavač.
03:33
Interesting.
67
201875
1161
Zanimljivo.
03:35
We ended up having
a fascinating conversation.
a fascinating conversation.
68
203060
2248
Na kraju samo vodili fascinantan razgovor.
Saznala sam sve
o budućnosti industrije izdavaštva.
o budućnosti industrije izdavaštva.
03:37
I learned all about the future
of the publishing industry.
of the publishing industry.
69
205332
2793
Tako, na tri četvrtine pređenog puta,
03:40
So about three quarters
of the way through the flight,
of the way through the flight,
70
208149
3191
03:43
I decided to take another risk,
71
211364
1781
rešila sam da rizikujem dalje,
03:45
and I opened up my laptop
and I shared with him a book proposal
and I shared with him a book proposal
72
213169
3960
otvorila sam laptop
i pokazala mu predlog knjige
i pokazala mu predlog knjige
03:49
I put together for something
I was doing in my class.
I was doing in my class.
73
217153
3976
koji sam sastavila za nešto što sam radila
na svom predavanju.
na svom predavanju.
03:53
And he was very polite, he read it,
74
221153
1724
Bio je vrlo ljubazan i pročitao,
03:54
and he said, "You know what, Tina,
this isn't right for us,
this isn't right for us,
75
222901
2762
a zatim rekao: „Znate šta,
Tina, ovo nije za nas,
Tina, ovo nije za nas,
ali hvala što ste mi pokazali.”
03:57
but thank you so much for sharing."
76
225687
1667
To je u redu. Taj rizik se nije isplatio.
03:59
It's OK. That risk didn't work out.
77
227378
2033
04:01
I shut my laptop.
78
229925
1276
Zatvorila sam laptop.
04:03
At the end of the flight,
we exchanged contact information.
we exchanged contact information.
79
231225
3001
Na kraju leta smo razmenili kontakte.
04:07
A couple of months later,
I reached out to him,
I reached out to him,
80
235774
2412
Nekoliko meseci kasnije sam mu se javila
04:10
and I said, "Mark, would you
like to come to my class?
like to come to my class?
81
238210
2642
i upitala: „Mark, da li želite
da prisustvujete mom predavanju?
da prisustvujete mom predavanju?
04:12
I'm doing a project
on reinventing the book,
on reinventing the book,
82
240876
2754
Radim na projektu kompletne izmene knjige,
04:15
the future of publishing."
83
243654
1309
budućnosti izdavaštva.”
04:16
And he said, "Great. I'd love to come."
84
244987
1858
I on je uzvratio: „Odlično. Voleo bih.”
04:18
So he came to my class.
We had a great experience.
We had a great experience.
85
246869
2335
I došao je na moje predavanje.
Odlično iskustvo.
Odlično iskustvo.
04:21
A few months later, I wrote to him again.
86
249228
2099
Nekoliko meseci kasnije,
opet sam mu pisala.
opet sam mu pisala.
04:23
This time, I sent him
a bunch of video clips
a bunch of video clips
87
251351
2666
Ovoga puta sam mu poslala
gomilu video-klipova
gomilu video-klipova
04:26
from another project my students had done.
88
254041
2238
sa drugog projekta mojih studenata.
04:29
He was so intrigued
89
257128
2566
Toliko ga je zaintrigirao
04:31
by one of the projects
the students had done,
the students had done,
90
259718
2182
jedan od tih studentskih projekata
04:33
he thought there might be a book in it,
91
261924
1974
da je u njemu video knjigu
04:35
and he wanted to meet those students.
92
263922
2143
i želeo je da upozna te studente.
04:38
I have to tell you,
I was a little bit hurt.
I was a little bit hurt.
93
266404
2183
Moram da priznam, bila sam malo povređena.
04:40
(Laughter)
94
268611
1001
(Smeh)
04:41
I mean, he wanted to do a book
with my students and not with me,
with my students and not with me,
95
269636
3025
Želeo je da radi knjigu sa mojim
studentima, a ne sa mnom,
studentima, a ne sa mnom,
04:44
but OK, it's all right.
96
272685
1151
ali dobro, to je u redu.
04:45
So I invited him to come down,
and he and his colleagues came to Stanford
and he and his colleagues came to Stanford
97
273860
3507
Pozvala sam ga da dođe, a on
i njegove kolege su došli na Stanford
i njegove kolege su došli na Stanford
04:49
and met with the students,
and afterwards, we had lunch together.
and afterwards, we had lunch together.
98
277391
3444
i sastali se sa studentima,
a nakon toga smo ručali zajedno.
a nakon toga smo ručali zajedno.
04:53
And one of his editors said to me,
99
281667
1796
Jedan njegov urednik me je upitao:
04:55
"Hey, have you ever
considered writing a book?"
considered writing a book?"
100
283487
2801
„Hej, da li je vama palo na pamet
da napišete knjigu?”
da napišete knjigu?”
04:59
I said, "Funny you should ask."
101
287098
1817
Rekla sam: „Smešno što pitate.”
05:00
And I pulled out the exact same proposal
102
288939
3095
Onda sam izvadila onaj identičan predlog
05:04
that I had showed his boss a year earlier.
103
292058
3364
koji sam pokazala njegovom šefu
godinu dana ranije.
godinu dana ranije.
05:07
Within two weeks, I had a contract,
104
295446
2420
Za naredne dve nedelje sam imala ugovor,
05:09
and within two years, the book had sold
over a million copies around the world.
over a million copies around the world.
105
297890
3881
a za dve godine se knjiga prodala
u preko milion primeraka širom sveta.
u preko milion primeraka širom sveta.
05:14
(Applause)
106
302295
2086
(Aplauz)
05:16
Now, you might say,
107
304405
2032
E, sada, možda ćete reći:
05:18
"Oh, you're so lucky."
108
306461
1349
„O, baš imate sreće.”
05:19
But of course I was lucky,
109
307834
1271
Pa, naravno, imala sam sreće,
05:21
but that luck resulted
from a series of small risks I took,
from a series of small risks I took,
110
309129
4324
ali je ta sreća rezultat
niza malih rizika koje sam preuzela,
niza malih rizika koje sam preuzela,
05:25
starting with saying hello.
111
313477
2270
a koji su počeli
samo jednostavnim javljanjem.
samo jednostavnim javljanjem.
05:27
And anyone can do this,
112
315771
2389
I svako to može,
05:30
no matter where you are in your life,
113
318184
1763
bez obzira na to gde ste na životnom putu
05:31
no matter where you are in the world --
114
319971
1860
i bez obzira na to gde se nalazite -
05:33
even if you think
you're the most unlucky person,
you're the most unlucky person,
115
321855
3286
čak i ako mislite da ste osoba
sa najmanje sreće,
sa najmanje sreće,
05:37
you can do this by taking little risks
that get you out of your comfort zone.
that get you out of your comfort zone.
116
325165
4289
možete to da uradite tako što ćete
rizikovati i izaći iz zone komfora.
rizikovati i izaći iz zone komfora.
05:41
You start building a sail to capture luck.
117
329478
2329
Pravite svoje jedro za hvatanje sreće.
05:44
The second thing you want to do
118
332785
1743
Sledeće što želite da uradite
05:46
is to change your relationship
with other people.
with other people.
119
334552
2709
je da promenite odnos sa drugim ljudima.
05:49
You need to understand that everyone
who helps you on your journey
who helps you on your journey
120
337285
5366
Morate da razumete da svako
ko vam pomaže na vašem putu
ko vam pomaže na vašem putu
05:54
is playing a huge role
in getting you to your goals.
in getting you to your goals.
121
342675
3881
igra važnu ulogu
u dostizanju vaših ciljeva.
u dostizanju vaših ciljeva.
05:58
And if you don't show appreciation,
122
346580
2611
I ako ne pokažete da to cenite,
06:01
not only are you not closing the loop,
123
349215
2285
ne samo da nećete zatvoriti krug,
06:03
but you're missing an opportunity.
124
351524
1738
već ćete i propustiti priliku.
06:06
When someone does something for you,
125
354572
2032
Kada neko radi nešto za vas,
06:08
they're taking that time
126
356628
1262
oni troše vreme
06:09
that they could be spending
on themselves or someone else,
on themselves or someone else,
127
357914
3200
koje mogu potrošiti
na sebe ili na nekog drugog,
na sebe ili na nekog drugog,
06:13
and you need to acknowledge
what they're doing.
what they're doing.
128
361138
2481
tako da morate da cenite
to što taj neko radi.
to što taj neko radi.
06:16
Now, I run three fellowship
programs at Stanford,
programs at Stanford,
129
364672
4269
Vodim tri programa saradnje na Stanfordu
06:20
and they are very competitive to get into,
130
368965
2097
za koje je konkurencija velika
06:23
and when I send out the letters
to those students who don't get in,
to those students who don't get in,
131
371086
3241
i kada pošaljem pisma studentima
koji ne upadnu,
koji ne upadnu,
znam da će uvek biti
onih koji se razočaraju.
onih koji se razočaraju.
06:26
I always know there are going to be
people who are disappointed.
people who are disappointed.
132
374351
3001
Neki od njih mi šalju poruke, žaleći se.
06:29
Some of the people who are disappointed
send me notes, complaining.
send me notes, complaining.
133
377376
3180
06:32
Some of them send notes
134
380580
1603
Neki me pitaju:
06:34
saying what could I do to make myself
more successful next time around?
more successful next time around?
135
382207
3448
„Šta mogu da uradim kako bih bio
uspešniji narednog puta?“
uspešniji narednog puta?“
I s vremena na vreme
06:37
And every once in a while,
136
385679
1311
06:39
someone sends me a note
thanking me for the opportunity.
thanking me for the opportunity.
137
387014
3339
neko pošalje poruku
u kojoj se zahvaljuje na pruženoj prilici.
u kojoj se zahvaljuje na pruženoj prilici.
06:43
This happened about seven years ago.
138
391060
1716
To se desilo pre oko sedam godina.
06:44
A young man named Brian
sent me a beautiful note saying,
sent me a beautiful note saying,
139
392800
2729
Mladić po imenu Brajan
poslao mi je divnu poruku:
poslao mi je divnu poruku:
06:47
"I know I've been rejected
from this program twice,
from this program twice,
140
395553
3255
„Znam da sam odbijen
za ovaj program dva puta,
za ovaj program dva puta,
06:50
but I want to thank you
for the opportunity.
for the opportunity.
141
398832
2100
ali želim da vam se zahvalim na prilici.
06:52
I learned so much
through the process of applying."
through the process of applying."
142
400956
2647
Naučio sam toliko toga
u samom procesu prijavljivanja.”
u samom procesu prijavljivanja.”
06:56
I was so taken by
the graciousness of his message
the graciousness of his message
143
404385
3875
Bila sam toliko zatečena
ljubaznošću ove poruke
ljubaznošću ove poruke
07:00
that I invited him to come and meet me.
144
408284
2086
da sam ga zamolila da se sastane sa mnom.
07:02
And we spent some time chatting
and cooked up an idea
and cooked up an idea
145
410394
2787
Razgovarali smo neko vreme
i zatim došli na ideju da radimo
i zatim došli na ideju da radimo
07:05
for an independent study project together.
146
413205
2023
nezavistan studijski projekat zajedno.
07:08
He was on the football team at Stanford,
147
416252
1969
Bio je u ragbi timu na Stanfordu
07:10
and he decided to do a project
on looking at leadership in that context.
on looking at leadership in that context.
148
418245
3929
i odlučio je da radi projekat sa osvrtom
na vođstvo u tom kontekstu.
na vođstvo u tom kontekstu.
07:14
We got to know each other
incredibly well through that quarter,
incredibly well through that quarter,
149
422546
3619
Dobro smo se upoznali za to vreme,
07:18
and he took the project
that he started working on
that he started working on
150
426189
2405
a on je preuzeo projekat
na kom je radio nezavisno
na kom je radio nezavisno
07:20
in the independent study
151
428618
1310
07:21
and turned it, ultimately,
into a company called Play for Tomorrow,
into a company called Play for Tomorrow,
152
429952
4480
i na kraju ga pretvorio u kompaniju
pod nazivom „Igraj za sutrašnjicu”,
pod nazivom „Igraj za sutrašnjicu”,
07:26
where he teaches kids
from disadvantaged backgrounds
from disadvantaged backgrounds
153
434456
2971
gde uči decu iz ugroženih sredina
07:29
how to, essentially,
craft the lives they dream to live.
craft the lives they dream to live.
154
437451
2806
kako da, u osnovi,
stvore život o kom sanjaju.
stvore život o kom sanjaju.
07:33
Now, the important thing about this story
155
441329
2849
Bitna stvar u vezi sa ovom pričom
07:36
is that we both ended up catching
the winds of luck
the winds of luck
156
444202
3120
je da smo oboje uhvatili vetrove sreće
07:39
as a result of his thank-you note.
157
447346
2212
kao rezultat njegove poruke zahvalnosti.
07:41
But it was the winds
that we didn't expect in the first place.
that we didn't expect in the first place.
158
449582
3515
Ali isprva nismo očekivali te vetrove.
07:46
Over the course
of the last couple of years,
of the last couple of years,
159
454325
2049
Tokom poslednjih godina
07:48
I've come up with
some tactics for my own life
some tactics for my own life
160
456398
3008
smislila sam nekoliko taktika
za sopstveni život
za sopstveni život
07:51
to help me really foster appreciation.
161
459430
2277
koje mi pomažu
da stvarno negujem zahvalnost.
da stvarno negujem zahvalnost.
07:54
My favorite is that at the end
of every single day,
of every single day,
162
462287
3548
Najviše volim da na kraju svakog dana
07:57
I look at my calendar
and I review all the people I met with,
and I review all the people I met with,
163
465859
3746
pogledam kalendar i prođem
kroz sve ljude koje sam srela,
kroz sve ljude koje sam srela,
08:01
and I send thank-you notes
to every single person.
to every single person.
164
469629
3056
a zatim pošaljem zahvalnice
svakom ponaosob.
svakom ponaosob.
08:04
It only takes a few minutes,
165
472709
2174
Za to treba samo nekoliko minuta,
08:06
but at the end of every day,
166
474907
1779
ali na kraju svakog dana
08:08
I feel incredibly grateful
and appreciative,
and appreciative,
167
476710
3269
osećam se neverovatno
zahvalno i cenim stvari,
zahvalno i cenim stvari,
08:12
and I promise you
it has increased my luck.
it has increased my luck.
168
480003
2520
i garantujem vam da je to
povećalo moju sreću.
povećalo moju sreću.
08:15
So first, you need to take some risks
and get out of your comfort zone.
and get out of your comfort zone.
169
483387
3599
Dakle, potrebno je da prvo malo rizikujete
i izađete iz svoje zone komfora.
i izađete iz svoje zone komfora.
08:19
Second, you need to show appreciation.
170
487010
2466
Drugo, morate da pokažete zahvalnost.
08:21
And third, you want to change
your relationship with ideas.
your relationship with ideas.
171
489500
3896
I treće, morate da promenite
svoj odnos prema idejama.
svoj odnos prema idejama.
08:26
Most people look at new ideas
that come there way and they judge them.
that come there way and they judge them.
172
494390
3308
Mnogi ljudi imaju stav
o novim idejama i procenjuju ih.
o novim idejama i procenjuju ih.
08:29
"That's a great idea"
or "That's a terrible idea."
or "That's a terrible idea."
173
497722
2756
„To je odlična ideja”
ili: „To je užasna ideja”.
ili: „To je užasna ideja”.
08:32
But it's actually much more nuanced.
174
500502
2984
Ali postoji mnogo više nijansi.
08:36
Ideas are neither good or bad.
175
504211
1847
Ideje nisu samo dobre ili loše.
08:38
And in fact, the seeds of terrible ideas
are often something truly remarkable.
are often something truly remarkable.
176
506082
4806
I zapravo je seme loših ideja
nešto zaista izuzetno.
nešto zaista izuzetno.
08:44
One of my favorite exercises
in my classes on creativity
in my classes on creativity
177
512219
3199
Jedna od mojih omiljenih vežbi
na temu kreativnosti
na temu kreativnosti
08:47
is to help students foster an attitude
of looking at terrible ideas
of looking at terrible ideas
178
515442
4062
je da pomognem studentima
da neguju stav prema užasnim idejama
da neguju stav prema užasnim idejama
08:51
through the lens of possibilities.
179
519528
3155
kroz mnoštvo mogućnosti.
08:55
So I give them a challenge:
180
523337
2137
Stoga im predstavim jedan izazov:
08:57
to create an idea
for a brand new restaurant.
for a brand new restaurant.
181
525498
3225
osmišljavanje ideje
potpuno novog restorana.
potpuno novog restorana.
09:01
They have to come up
with the best ideas for a new restaurant
with the best ideas for a new restaurant
182
529260
2914
Moraju da osmisle najbolje ideje
za novi restoran,
za novi restoran,
09:04
and the worst ideas for a new restaurant.
183
532198
2569
kao i one najgore.
09:06
So the best ideas are things like
a restaurant on a mountaintop
a restaurant on a mountaintop
184
534791
3459
Najbolje ideje su restoran na vrhu planine
09:10
with a beautiful sunset,
185
538274
1535
uz prelep zalazak sunca
09:11
or a restaurant on a boat
with a gorgeous view.
with a gorgeous view.
186
539833
2896
ili restoran na brodu
sa veličanstvenim pogledom.
sa veličanstvenim pogledom.
09:14
And the terrible ideas are things like
a restaurant in a garbage dump,
a restaurant in a garbage dump,
187
542753
4786
One najgore bi bile da je to
restoran na đubrištu,
restoran na đubrištu,
09:19
or a restaurant with terrible service
that's really dirty,
that's really dirty,
188
547563
4244
vrlo prljav restoran sa užasnom uslugom
09:23
or a restaurant that serves
cockroach sushi.
cockroach sushi.
189
551831
3422
ili restoran koji služi suši od bubašvaba.
09:27
(Laughter)
190
555277
1324
(Smeh)
09:28
So they hand all the ideas to me,
191
556625
2120
Studenti zatim predaju sve ideje meni.
09:30
I read the great ideas out loud,
192
558769
2243
Odlične ideje čitam naglas,
09:33
and then I rip them up
and throw them away.
and throw them away.
193
561036
2065
a zatim ih pocepam i bacim.
09:36
I then take the horrible ideas
and redistribute them.
and redistribute them.
194
564593
3142
Onda uzmem užasne ideje i podelim ih.
09:40
Each team now has an idea
that another team thought was horrible,
that another team thought was horrible,
195
568339
4563
Svaki tim ima ideju za koju drugi tim
misli da je užasna
misli da je užasna
09:44
and their challenge is to turn it
into something brilliant.
into something brilliant.
196
572926
2817
i njihov izazov je da je pretvore
u nešto briljantno.
u nešto briljantno.
09:49
Here's what happens.
197
577164
1195
Evo šta se desi.
09:51
Within about 10 seconds, someone says,
"This is a fabulous idea."
"This is a fabulous idea."
198
579084
4908
Za otprilike desetak sekundi neko kaže:
„Ovo je fantastična ideja.”
„Ovo je fantastična ideja.”
09:56
And they have about three minutes
before they pitch the idea to the class.
before they pitch the idea to the class.
199
584016
4642
Potom imaju tri minuta pre nego što
predstave ideju ostatku grupe.
predstave ideju ostatku grupe.
10:00
So the restaurant in the garbage dump?
What does that turn into?
What does that turn into?
200
588682
3287
Restoran na đubrištu?
U šta se to pretvorilo?
U šta se to pretvorilo?
10:03
Well, they collect all the extra food
from Michelin star restaurants
from Michelin star restaurants
201
591993
4160
Sakupili su sav višak hrane iz restorana
sa Mišelinovom zvezdicom
sa Mišelinovom zvezdicom
10:08
that was going to get thrown out,
202
596177
2304
koja bi bila bačena
10:10
and they have another restaurant
at a much lower price,
at a much lower price,
203
598505
2580
u nameri da otvore drugi restoran
sa mnogo pristupačnijim cenama
sa mnogo pristupačnijim cenama
10:13
with all the leftovers.
204
601109
1151
od ostataka hrane.
10:14
Pretty cool?
205
602284
1157
Prilično kul?
10:15
Or the restaurant that's dirty
with terrible service?
with terrible service?
206
603465
2948
Ili restoran koji je prljav
i ima užasnu uslugu?
i ima užasnu uslugu?
10:18
Well, that turns into a restaurant
that's a training ground
that's a training ground
207
606869
3719
On je pretvoren u restoran za obuku
10:22
for future restauranteurs to figure out
how to avoid all the pitfalls.
how to avoid all the pitfalls.
208
610612
4095
za buduće ugostitelje
kako bi izbegli sve zamke.
kako bi izbegli sve zamke.
10:27
And the restaurant with cockroach sushi?
209
615541
1937
A restoran sa sušijem od bubašvabe?
10:29
It turns into a sushi bar
210
617502
2130
Pretvara se u suši bar
10:31
with all sorts of really interesting
and exotic ingredients.
and exotic ingredients.
211
619656
3083
sa različitim zanimljivim
i egzotičnim sastojcima.
i egzotičnim sastojcima.
10:36
If you look around at the companies,
212
624102
3088
Ako pogledate kompanije,
10:39
the ventures that are
really innovative around you,
really innovative around you,
213
627214
3047
poduhvate oko vas
koji su zaista inovativni,
koji su zaista inovativni,
10:42
the ones that we now take for granted
that have changed our life,
that have changed our life,
214
630285
3626
one koje sada uzimamo zdravo za gotovo,
a promenili su nam život,
a promenili su nam život,
10:45
well, you know what?
215
633935
1270
znate šta?
10:47
They all started out as crazy ideas.
216
635229
2881
Sve su počele kao lude ideje.
10:50
They started ideas
that when they pitched to other people,
that when they pitched to other people,
217
638134
2729
Oni su počeli sa idejama
za koje je većina drugih ljudi rekla:
za koje je većina drugih ljudi rekla:
10:52
most people said, "That's crazy,
it will never work."
it will never work."
218
640887
3127
„To je ludo, nikada neće upaliti.”
10:58
So, yes, sometimes people
were born into terrible circumstances,
were born into terrible circumstances,
219
646275
5768
I da, nekada se ljudi rode
u užasnim okolnostima,
u užasnim okolnostima,
11:04
and sometimes, luck is a lightning bolt
220
652067
2285
a ponekad je sreća poput munje
11:06
that hits us with something wonderful
or something terrible.
or something terrible.
221
654376
2960
koja nas pogodi nečim divnim
ili nečim užasnim.
ili nečim užasnim.
11:10
But the winds of luck are always there,
222
658288
3952
Ali vetrovi sreće su uvek tu
11:14
and if you're willing to take some risks,
223
662264
3055
i ako ste spremni na rizik,
11:17
if you're willing to really go out
and show appreciation
and show appreciation
224
665343
3508
ako ste voljni da zaista istupite
i pokažete zahvalnost
i pokažete zahvalnost
11:20
and willing to really look at ideas,
even if they're crazy,
even if they're crazy,
225
668875
4421
i želite da zaista pogledate ideje,
čak i ako su lude,
čak i ako su lude,
11:25
through the lens of possibilities,
226
673320
1769
kroz mnoštvo mogućnosti,
11:27
you can build a bigger and bigger sail
to catch the winds of luck.
to catch the winds of luck.
227
675113
4402
možete da izgradite veće jedro
za hvatanje vetrova sreće.
za hvatanje vetrova sreće.
11:31
Thank you.
228
679872
1151
Hvala vam.
11:33
(Applause)
229
681047
5048
(Aplauz)
ABOUT THE SPEAKER
Tina Seelig - EducatorTina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.
Why you should listen
Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.
Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.
After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20, inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.
Tina Seelig | Speaker | TED.com