TEDGlobalLondon
Jon Ronson: When online shaming goes too far
Džon Ronson (Jon Ronson): Šta se desi kada se javno izlaganje sramu na internetu otme kontroli
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Davno je Džon Ronson otkrio činjenicu da Tviter daje glas onima koji su obično bez njega... Društvena platforma nam je svima nama dala šansu da progovorimo i uzvratimo evidentnoj nepravdi. Ali negde usput, stvari su izmakle kontroli. U ovom energičnom i rečitom govoru Ronson objašnjava koliko često se na kraju ponašamo kao najobičnija rulja i da je vreme da se preupitamo kako komuniciramo sa drugima na društvenim mrežama.
Jon Ronson - Writer, filmmaker
Jon Ronson is a writer and documentary filmmaker who dips into every flavor of madness, extremism and obsession. Full bio
Jon Ronson is a writer and documentary filmmaker who dips into every flavor of madness, extremism and obsession. Full bio
Double-click the English transcript below to play the video.
00:12
In the early days of Twitter,
it was like a place of radical de-shaming.
it was like a place of radical de-shaming.
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U ranim danima Tvitera to je bilo
mesto javnog oslobađanja od stida.
mesto javnog oslobađanja od stida.
00:17
People would admit
shameful secrets about themselves,
shameful secrets about themselves,
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Ljudi bi otkrivali svoje prljave tajne,
00:20
and other people would say,
"Oh my God, I'm exactly the same."
"Oh my God, I'm exactly the same."
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a onda bi drugi komentarisali:
"Gospode, takav je slučaj i sa mnom."
"Gospode, takav je slučaj i sa mnom."
00:24
Voiceless people realized
that they had a voice,
that they had a voice,
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Ljudi bez prava na glas su ga dobili
00:27
and it was powerful and eloquent.
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i taj glas je bio moćan i obrazložan.
00:30
If a newspaper ran some racist
or homophobic column,
or homophobic column,
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Ako bi novina objavila neki rasistički
ili homofobni članak,
ili homofobni članak,
00:35
we realized we could do
something about it.
something about it.
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bilo je jasno da možemo da reagujemo.
00:37
We could get them.
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Mogli smo da ih ukebamo.
00:39
We could hit them with a weapon
that we understood but they didn't --
that we understood but they didn't --
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Mogli smo da ih pobedimo oružjem
koje oni nisu razumevali ali mi jesmo,
koje oni nisu razumevali ali mi jesmo,
00:42
a social media shaming.
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izlaganje sramu preko društvenih medija.
00:45
Advertisers would withdraw
their advertising.
their advertising.
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Reklamne kompanije
bi povlačile svoje reklame.
bi povlačile svoje reklame.
00:48
When powerful people
misused their privilege,
misused their privilege,
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Kada bi moćni ljudi
zloupotrebljavali svoj status,
zloupotrebljavali svoj status,
00:51
we were going to get them.
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mi smo tu da ih ukebamo.
00:54
This was like the
democratization of justice.
democratization of justice.
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To je bilo kao demokratizovanje pravde.
00:57
Hierarchies were being leveled out.
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Hijerarhija je bila izjednačena.
00:59
We were going to do things better.
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Mi bismo postupili bolje.
01:02
Soon after that, a disgraced
pop science writer called Jonah Lehrer --
pop science writer called Jonah Lehrer --
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Ne mnogo posle toga, neprihvaćeni pisac
popularne nauke, Džona Lerer,
popularne nauke, Džona Lerer,
01:06
he'd been caught plagiarizing
and faking quotes,
and faking quotes,
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uhvaćen je kako falsifikuje
i krade tekstove,
i krade tekstove,
01:10
and he was drenched in shame
and regret, he told me.
and regret, he told me.
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i našao se u moru srama
i kajanja, kako reče.
i kajanja, kako reče.
01:13
And he had the opportunity
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Imao je priliku
01:15
to publicly apologize
at a foundation lunch.
at a foundation lunch.
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da se javno izvini
na ručku organizacija.
na ručku organizacija.
01:19
This was going to be the most
important speech of his life.
important speech of his life.
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To je trebalo da bude najvažniji
govor u njegovom životu.
govor u njegovom životu.
01:22
Maybe it would win him some salvation.
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Možda bi time obezbedio sebi spas.
Znao je pre nego što je stigao
01:25
He knew before he arrived
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01:26
that the foundation was going to be
live-streaming his event,
live-streaming his event,
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da će organizacija
prenositi uživo taj događaj,
prenositi uživo taj događaj,
01:29
but what he didn't know
until he turned up,
until he turned up,
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ali nije znao da će postaviti
01:31
was that they'd erected a giant screen
Twitter feed right next to his head.
Twitter feed right next to his head.
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ogroman ekran
sa komentarima sa Tvitera iza.
sa komentarima sa Tvitera iza.
01:36
(Laughter)
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(Smeh)
01:38
Another one in a monitor screen
in his eye line.
in his eye line.
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Drugi ekran, u visini njegovih očiju.
01:40
I don't think the foundation did this
because they were monstrous.
because they were monstrous.
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Ne verujem da je organizacija
ovo uradila jer je čudovišna,
ovo uradila jer je čudovišna,
01:44
I think they were clueless:
I think this was a unique moment
I think this was a unique moment
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rekao bih da nemaju pojma: to je bio,
verujem, jedinstveni momenat
verujem, jedinstveni momenat
01:47
when the beautiful naivety of Twitter
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kada je simpatična naivnost Tvitera
01:49
was hitting the increasingly
horrific reality.
horrific reality.
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pogodila klimaks užasa realnosti.
01:53
And here were some of the Tweets
that were cascading into his eye line,
that were cascading into his eye line,
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Eve nekih od tvitova koji su iskakali
u visini njegovog pogleda
u visini njegovog pogleda
01:57
as he was trying to apologize:
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dok je on pokušavao da se opravda:
01:58
"Jonah Lehrer, boring us
into forgiving him."
into forgiving him."
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"Džona Lerer, muči nas
dosadom da bi mu oprostili."
dosadom da bi mu oprostili."
02:02
(Laughter)
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(Smeh)
02:03
And, "Jonah Lehrer has not proven
that he is capable of feeling shame."
that he is capable of feeling shame."
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"Džona Lerer nije još dokazao da
je u stanju da se postidi."
je u stanju da se postidi."
02:08
That one must have been written
by the best psychiatrist ever,
by the best psychiatrist ever,
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Ovaj mora da je napisao
neki vrhunski psihijatar,
neki vrhunski psihijatar,
02:12
to know that about such
a tiny figure behind a lectern.
a tiny figure behind a lectern.
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koji je uspeo da provali kakva je to osoba
koja se krije iza pisaćeg stola.
koja se krije iza pisaćeg stola.
02:16
And, "Jonah Lehrer is just
a frigging sociopath."
a frigging sociopath."
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I još: "Džon Lerer je samo
prokleti sociopata."
prokleti sociopata."
02:19
That last word is a very human thing
to do, to dehumanize the people we hurt.
to do, to dehumanize the people we hurt.
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To je tipično kada želimo da napravimo
bezličnim ljude koje povređujemo.
bezličnim ljude koje povređujemo.
02:25
It's because we want to destroy people
but not feel bad about it.
but not feel bad about it.
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To je zato što želimo da uništimo ljude
a da se ne osećamo loše povodom toga.
a da se ne osećamo loše povodom toga.
02:30
Imagine if this was an actual court,
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Zamislita da je to bila prava sudnica,
02:32
and the accused was in the dark,
begging for another chance,
begging for another chance,
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optuženi je u mraku,
moli za još jednu šansu,
moli za još jednu šansu,
02:35
and the jury was yelling out,
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a sudija se dernja:
02:37
"Bored! Sociopath!"
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"Dosadnjaković! Sociopata!"
02:40
(Laughter)
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(Smeh)
02:41
You know, when we watch
courtroom dramas, we tend to identify
courtroom dramas, we tend to identify
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Kada pratimo sudske drame
mi se identifikujemo
mi se identifikujemo
02:44
with the kindhearted defense attorney,
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sa velikodušnim advokatom odbrane
02:47
but give us the power,
and we become like hanging judges.
and we become like hanging judges.
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ali ako nam se samo da moć,
mi postajemo dželati.
mi postajemo dželati.
02:51
Power shifts fast.
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Moć se brzo prebacuje.
02:54
We were getting Jonah because he was
perceived to have misused his privilege,
perceived to have misused his privilege,
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Mi se svetimo Džoni, jer je naizgled
zloupotrebio svoje privilegije,
zloupotrebio svoje privilegije,
02:58
but Jonah was on the floor then,
and we were still kicking,
and we were still kicking,
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ali on je u toj prilici bio posrnuo,
a mi smo nastavili da ga udaramo
a mi smo nastavili da ga udaramo
03:02
and congratulating ourselves
for punching up.
for punching up.
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i bili ponosni na sebe što ga mlatimo.
03:05
And it began to feel weird and empty
when there wasn't a powerful person
when there wasn't a powerful person
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Postaje, međutim, isprazno kad to više
nije ta moćna osoba
nije ta moćna osoba
03:09
who had misused their privilege
that we could get.
that we could get.
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koja je zloupotrebila svoje
privilegije kojoj se svetimo.
privilegije kojoj se svetimo.
03:13
A day without a shaming
began to feel like a day
began to feel like a day
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Dan kada ne posramimo
nekog počinje da biva
nekog počinje da biva
03:16
picking fingernails and treading water.
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kao presipanje iz šupljeg u prazno.
03:21
Let me tell you a story.
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Dozvolite mi da vam ispričam priču.
03:23
It's about a woman called Justine Sacco.
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To je priča o ženi zvanoj Džastin Sako.
03:26
She was a PR woman from New York
with 170 Twitter followers,
with 170 Twitter followers,
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Ona je radila na javnim odnosima
u Njujorku, sa 170 pratioca na Tviteru.
u Njujorku, sa 170 pratioca na Tviteru.
03:30
and she'd Tweet little
acerbic jokes to them,
acerbic jokes to them,
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Tvitovala je neslane šale,
03:33
like this one on a plane
from New York to London:
from New York to London:
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kao recimo ova, za vreme leta
iz Njujorka za London:
iz Njujorka za London:
"Čudni Nemac: U prvoj si klasi, čoveče,
i 2014. je godina, kupi sebi dezodorans.
i 2014. je godina, kupi sebi dezodorans.
03:37
[Weird German Dude: You're in first class.
It's 2014. Get some deodorant."
It's 2014. Get some deodorant."
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03:40
-Inner monologue as inhale BO.
Thank god for pharmaceuticals.]
Thank god for pharmaceuticals.]
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Pričam sama sa sobom dok udišem smrad.
Hvala bogu za apoteke."
Hvala bogu za apoteke."
03:44
So Justine chuckled to herself,
and pressed send, and got no replies,
and pressed send, and got no replies,
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Smejurila se u sebi, poslala tvit,
ali nije bilo odgovora,
ali nije bilo odgovora,
i osetila onu vrstu razočaranja
koju svi osetimo
koju svi osetimo
03:47
and felt that sad feeling that we all feel
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03:49
when the Internet doesn't
congratulate us for being funny.
congratulate us for being funny.
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kad nas internet ne nagradi
priznanjem jer smo bili duhoviti.
priznanjem jer smo bili duhoviti.
03:53
(Laughter)
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(smeh)
03:54
Black silence when the Internet
doesn't talk back.
doesn't talk back.
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Muka tišina je kad nam
internet ne odgovara.
internet ne odgovara.
03:58
And then she got to Heathrow,
and she had a little time to spare
and she had a little time to spare
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Stigla je na Hitrou,
imala malo vremena da ubije
imala malo vremena da ubije
04:01
before her final leg, so she thought up
another funny little acerbic joke:
another funny little acerbic joke:
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na terminalu tako da je smislila
još jednu neslanu šalu:
još jednu neslanu šalu:
04:06
[Going to Africa. Hope I don't get AIDS.
Just kidding. I'm white!]
Just kidding. I'm white!]
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"Putujem u Afriku. Nadam se da neću
dobiti AIDS. Šalim se. Ja sam belkinja!"
dobiti AIDS. Šalim se. Ja sam belkinja!"
04:10
And she chuckled to herself, pressed send,
got on the plane, got no replies,
got on the plane, got no replies,
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Nasmešila se, poslala tvit, ušla
u avion, nije bilo odgovora,
u avion, nije bilo odgovora,
04:16
turned off her phone, fell asleep,
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isključila telefon i legla da spava.
04:19
woke up 11 hours later,
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Probudila se 11 sati kasnije,
04:21
turned on her phone while the plane
was taxiing on the runway,
was taxiing on the runway,
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uključila telefon dok je
avion još bio na pisti
avion još bio na pisti
04:24
and straightaway there was
a message from somebody
a message from somebody
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i dobila poruku od nekog
04:27
that she hadn't spoken
to since high school,
to since high school,
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sa kim nije pričala još
od srednje škole,
od srednje škole,
04:29
that said, "I am so sorry
to see what's happening to you."
to see what's happening to you."
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i ona je glasila: "Tako mi je žao da
vidim to što se tebi dogodilo."
vidim to što se tebi dogodilo."
04:35
And then another message
from a best friend,
from a best friend,
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Onda još jedna poruka
od njene najbolje prijatljice:
od njene najbolje prijatljice:
04:37
"You need to call me right now.
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"Pozovi me odmah.
04:39
You are the worldwide number one
trending topic on Twitter."
trending topic on Twitter."
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Ti si glavna tema svih
tviteraša na svetu."
tviteraša na svetu."
04:43
(Laughter)
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(Smeh)
04:46
What had happened is that one
of her 170 followers had sent the Tweet
of her 170 followers had sent the Tweet
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Naime, jedan od njenih
170 pratioca je poslao tvit
170 pratioca je poslao tvit
04:49
to a Gawker journalist, and he
retweeted it to his 15,000 followers:
retweeted it to his 15,000 followers:
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nekom žutom novinaru, koji je to
poslao svakom od 15.000 svojih pratioca:
poslao svakom od 15.000 svojih pratioca:
"A sada, jedna šala sa odmora
od IAC-ove šefice javnih odnosa."
od IAC-ove šefice javnih odnosa."
04:55
[And now, a funny holiday joke
from IAC's PR boss]
from IAC's PR boss]
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04:57
And then it was like a bolt of lightning.
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I to je bilo kao grom iz vedra neba.
04:59
A few weeks later, I talked
to the Gawker journalist.
to the Gawker journalist.
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Nekoliko nedelja kasnije
pričao sam sa tim novinarom.
pričao sam sa tim novinarom.
05:02
I emailed him and asked him how it felt,
and he said, "It felt delicious."
and he said, "It felt delicious."
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Pitao sam ga kako se osećao tada,
on je odgovorio: "Izvanredno".
on je odgovorio: "Izvanredno".
05:06
And then he said,
"But I'm sure she's fine."
"But I'm sure she's fine."
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A onda je dodao: "Siguran sam
da će ona biti OK."
da će ona biti OK."
05:09
But she wasn't fine,
because while she slept,
because while she slept,
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Ali to nije bio slučaj jer,
dok je ona spavala,
dok je ona spavala,
05:12
Twitter took control of her life
and dismantled it piece by piece.
and dismantled it piece by piece.
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tviter je preuzeo kontrolu nad njenim
životom i postepeno ga je rušio.
životom i postepeno ga je rušio.
Prvo su tu bili filantropi:
05:19
First there were the philanthropists:
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"Ako vas je Džastin Sako
povredila svojom izjavom,
povredila svojom izjavom,
05:21
[If @JustineSacco's unfortunate
words ... bother you,
words ... bother you,
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pridružite nam se u podršci
za rad @CARE u Africi."
za rad @CARE u Africi."
05:24
join me in supporting
@CARE's work in Africa.]
@CARE's work in Africa.]
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05:26
[In light of ... disgusting,
racist tweet, I'm donating to @care today]
racist tweet, I'm donating to @care today]
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"Povodom ovog odvratnog rasističkog
tvita, doniraću za @CARE danas."
tvita, doniraću za @CARE danas."
05:30
Then came the beyond horrified:
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Onda je došao užas nad užasima:
05:31
[... no words for that horribly disgusting
racist as fuck tweet from Justine Sacco.
racist as fuck tweet from Justine Sacco.
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"...nemam reči o tom odvratnom i
jebeno rasističkom tvitu Džastin Sako.
jebeno rasističkom tvitu Džastin Sako.
05:35
I am beyond horrified.]
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Užasnut sam."
05:36
Was anybody on Twitter
that night? A few of you.
that night? A few of you.
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Da li je neko bio na tviteru te noći?
Možda nekoliko vas.
Možda nekoliko vas.
05:39
Did Justine's joke overwhelm
your Twitter feed the way it did mine?
your Twitter feed the way it did mine?
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Da li je njen komentar poplavio
vaš "feed" kao što je moj?
vaš "feed" kao što je moj?
05:42
It did mine, and I thought
what everybody thought that night,
what everybody thought that night,
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Pomislio sam ono
što su i svi te noći:
što su i svi te noći:
05:45
which was, "Wow, somebody's screwed!
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"Au. Neko je nadrljao!
05:48
Somebody's life is about to get terrible!"
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Nečiji će život biti strašan od sad!"
05:50
And I sat up in my bed,
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Seo sam u krevet
05:52
and I put the pillow behind my head,
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stavio jastuk iza glave
05:55
and then I thought, I'm not entirely sure
that joke was intended to be racist.
that joke was intended to be racist.
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i pomislio kako nisam siguran da je
šala bila smišljeno rasistička.
šala bila smišljeno rasistička.
Možda je ona umesto da se pravi
važna zbog svojih privilegija
važna zbog svojih privilegija
06:00
Maybe instead of gleefully
flaunting her privilege,
flaunting her privilege,
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06:03
she was mocking the gleeful
flaunting of privilege.
flaunting of privilege.
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ismejavala upravo tu
uobraženost privilegovanih.
uobraženost privilegovanih.
O tome postoji i tradicija
kod komičara,
kod komičara,
06:05
There's a comedy tradition of this,
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06:07
like South Park or Colbert
or Randy Newman.
or Randy Newman.
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kao kod Saut Parka ili Kolbera
ili Rendija Njumana.
ili Rendija Njumana.
06:11
Maybe Justine Sacco's crime was not being
as good at it as Randy Newman.
as good at it as Randy Newman.
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Možda njen zločin nije bio toliko
dobar kao kod Rendija Njumana.
dobar kao kod Rendija Njumana.
Zapravo, kada sam sreo Džastin
nekoliko nedelja kasnije u baru,
nekoliko nedelja kasnije u baru,
06:16
In fact, when I met Justine
a couple of weeks later in a bar,
a couple of weeks later in a bar,
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06:19
she was just crushed,
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bila je slomljena,
06:21
and I asked her to explain the joke,
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i pitao sam je da mi objasni šalu,
06:23
and she said, "Living in America
puts us in a bit of a bubble
puts us in a bit of a bubble
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i ona je rekla: "Živeći u Americi je kao
da živiš pod staklenim zvonom
da živiš pod staklenim zvonom
06:27
when it comes to what is going on
in the Third World.
in the Third World.
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što se tiče događaja u trećem svetu.
06:29
I was making of fun of that bubble."
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Našalila sam se sa tim."
Te večeri na Tviteru, druga novinarka
iz Njuz Stejtsmena, Helen Luis,
iz Njuz Stejtsmena, Helen Luis,
06:32
You know, another woman on Twitter that
night, a New Statesman writer Helen Lewis,
night, a New Statesman writer Helen Lewis,
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recenzirala je moju knjigu
o javnom sramljenju
o javnom sramljenju
06:36
she reviewed my book on public shaming
and wrote that she Tweeted that night,
and wrote that she Tweeted that night,
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i ona je tvitovala te noći:
06:40
"I'm not sure that her joke
was intended to be racist,"
was intended to be racist,"
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"Nisam sigurna da je njena
šala namerno rasistička."
šala namerno rasistička."
06:43
and she said straightaway she got
a fury of Tweets saying,
a fury of Tweets saying,
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Odmah je dobila tvitove pune
besa koji su govorili:
besa koji su govorili:
06:46
"Well, you're just
a privileged bitch, too."
a privileged bitch, too."
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"Pa ti si i sama privilegovana kučka."
06:48
And so to her shame, she wrote,
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I na svoj sram, napisala je,
06:51
she shut up and watched
as Justine's life got torn apart.
as Justine's life got torn apart.
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samo je ućutala i gledala kako
se Džastinin život raspada.
se Džastinin život raspada.
06:57
It started to get darker:
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Postaje još morbidnije:
06:59
[Everyone go report
this cunt @JustineSacco]
this cunt @JustineSacco]
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"Svi prijavite tu kurvu Džastin Sako."
07:02
Then came the calls for her to be fired.
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Onda su je pozvali da joj
kažu da je otpuštena.
kažu da je otpuštena.
07:05
[Good luck with the job hunt
in the new year. #GettingFired]
in the new year. #GettingFired]
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"Srećno sa traženjem
posla u Novoj godini."
posla u Novoj godini."
07:07
Thousands of people around the world
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Hiljade ljudi širom sveta
07:09
decided it was their duty
to get her fired.
to get her fired.
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odlučilo je da je njihova dužnost
da dovedu do njenog otpuštanja.
da dovedu do njenog otpuštanja.
07:13
[@JustineSacco last tweet
of your career. #SorryNotSorry
of your career. #SorryNotSorry
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"Džastin Sako,
poslednji tvit u tvojoj karijeri."
poslednji tvit u tvojoj karijeri."
07:17
Corporations got involved,
hoping to sell their products
hoping to sell their products
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Razne kompanije su se umešale,
nadajući se da profitiraju
nadajući se da profitiraju
07:20
on the back of Justine's annihilation:
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na Džastinovoj propasti:
07:22
[Next time you plan to tweet something
stupid before you take off,
stupid before you take off,
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"Sledeći put kad planiraš
da tvituješ nesto glupo,
da tvituješ nesto glupo,
07:25
make sure you are getting
on a @Gogo flight!]
on a @Gogo flight!]
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potrudi se da si na letu @Gogo kompanije!"
07:28
(Laughter)
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(Smeh)
07:30
A lot of companies were making
good money that night.
good money that night.
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Mnoge su kompanije lepo zaradile te noći.
07:33
You know, Justine's name was normally
Googled 40 times a month.
Googled 40 times a month.
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Znate, Džastinino ime je obično
guglovano 40 puta mesečno.
guglovano 40 puta mesečno.
07:37
That month, between December the 20th
and the end of December,
and the end of December,
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Tog meseca, između 20. i kraja decembra,
07:40
her name was Googled 1,220,000 times.
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njeno ime je guglovano 1 220 000 puta.
07:45
And one Internet economist told me
that that meant that Google made
that that meant that Google made
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Jedan ekonomista koji se bavi internetom
mi je rekao da to znači da je Gugl
mi je rekao da to znači da je Gugl
07:49
somewhere between 120,000 dollars
and 468,000 dollars
and 468,000 dollars
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zaradio negde između
120 000 i 468 000 dolara
120 000 i 468 000 dolara
07:54
from Justine's annihilation, whereas
those of us doing the actual shaming --
those of us doing the actual shaming --
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od Džastinine propasti, a oni
od nas koji su je blatili
od nas koji su je blatili
07:58
we got nothing.
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nisu dobili ništa.
07:59
(Laughter)
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(smeh)
08:00
We were like unpaid
shaming interns for Google.
shaming interns for Google.
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Mi smo kao neki spoljni blatnjaci za Gugl.
08:04
(Laughter)
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(Smeh)
08:07
And then came the trolls:
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A onda su došli trolovi:
08:09
[I'm actually kind of hoping
Justine Sacco gets aids? lol]
Justine Sacco gets aids? lol]
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"U stvari, nadam se da
Džastin Sako dobije AIDS? lol"
Džastin Sako dobije AIDS? lol"
08:12
Somebody else on that wrote,
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Neko drugi je napisao:
"Neko ko je HIV pozitivan bi trebalo
da siluje ovu kučku i onda ćemo saznati
da siluje ovu kučku i onda ćemo saznati
08:14
"Somebody HIV-positive should rape
this bitch and then we'll find out
this bitch and then we'll find out
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08:17
if her skin color protects her from AIDS."
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da li je boja kože štiti od AIDS-a."
08:19
And that person got a free pass.
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I ta osoba je dobila odobrenje.
08:22
Nobody went after that person.
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Niko nije gonio tu osobu.
08:24
We were all so excited
about destroying Justine,
about destroying Justine,
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Svi smo bili tako uzbuđeni
uništavanjem Džastin,
uništavanjem Džastin,
08:26
and our shaming brains
are so simple-minded,
are so simple-minded,
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a naši mozgovi blatnjaca su toliko prosti
08:29
that we couldn't also handle
destroying somebody
destroying somebody
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da nismo mogli da se nosimo
sa uništavanjem nekog
sa uništavanjem nekog
08:31
who was inappropriately
destroying Justine.
destroying Justine.
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ko je besramno uništavao Džastin.
08:35
Justine was really uniting
a lot of disparate groups that night,
a lot of disparate groups that night,
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Džastin je u stvari ujedinila
mnoge različite grupe te večeri,
mnoge različite grupe te večeri,
08:39
from philanthropists to "rape the bitch."
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od filantropa do "silujte kučku".
08:42
[@JustineSacco I hope you get fired!
You demented bitch...
You demented bitch...
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"Džastin Sako, nadam se da će te
otpustiti, ti zaostala kučko...
otpustiti, ti zaostala kučko...
08:46
Just let the world know you're planning
to ride bare back while in Africa.]
to ride bare back while in Africa.]
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Samo neka svet sazna da ćes imati seks
bez kondoma dok si u Africi."
bez kondoma dok si u Africi."
08:50
Women always have it worse than men.
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Ženama je uvek gore nego muškarcima.
08:52
When a man gets shamed, it's,
"I'm going to get you fired."
"I'm going to get you fired."
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Kada je muškarac obrukan
onda je to u stilu "Bićeš otpušten."
onda je to u stilu "Bićeš otpušten."
08:55
When a woman gets shamed, it's,
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Kada je žena obrukana, to je onda:
08:57
"I'm going to get you fired
and raped and cut out your uterus."
and raped and cut out your uterus."
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4881
"Bićeš otpuštena i silovana
i iseci ćemo ti matericu."
i iseci ćemo ti matericu."
09:01
And then Justine's employers got involved:
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A onda se umešao i Džastinin poslodavac:
09:04
[IAC on @JustineSacco tweet: This is an
outrageous, offensive comment.
outrageous, offensive comment.
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"O tvitu Dastine Sako:
To je bezobrazan i uvredljiv komentar.
To je bezobrazan i uvredljiv komentar.
Službenica koja je u pitanju je trenutno
nedostupna, jer je u toku leta."
nedostupna, jer je u toku leta."
09:07
Employee in question currently
unreachable on an intl flight.]
unreachable on an intl flight.]
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09:10
And that's when the anger
turned to excitement:
turned to excitement:
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A onda se bes preobratio u uzbuđenost.
09:12
[All I want for Christmas is to see
@JustineSacco's face when her plane lands
@JustineSacco's face when her plane lands
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"Sve što želim za Božić je da vidim
njenu facu kad avion sleti
njenu facu kad avion sleti
09:16
and she checks
her inbox/voicemail. #fired]
her inbox/voicemail. #fired]
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2001
i ona proveri svoje poruke."
"Hej čoveče, Džastina Sako će imati
najgore uključivanje telefona
najgore uključivanje telefona
09:18
[Oh man, @justinesacco
is going to have the most painful
is going to have the most painful
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09:21
phone-turning-on moment ever
when her plane lands.]
when her plane lands.]
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kada njen avion sleti."
09:23
[We are about to watch this @JustineSacco
bitch get fired. In REAL time.
bitch get fired. In REAL time.
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"Gledaćemo kako otpuštaju
ovu kuču, Džastinu Sako, uživo
ovu kuču, Džastinu Sako, uživo
čak i pre nego što ona
sazna da je odpuštena."
sazna da je odpuštena."
09:27
Before she even KNOWS
she's getting fired.]
she's getting fired.]
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09:29
What we had was
a delightful narrative arc.
a delightful narrative arc.
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2013
Ponuđen nam je zanimljiv zaplet.
09:31
We knew something that Justine didn't.
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Znali smo nešto što ona nije.
09:33
Can you think of anything
less judicial than this?
less judicial than this?
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Možete li zamisliti nešto
manje pravedno od ovog?
manje pravedno od ovog?
09:35
Justine was asleep on a plane
and unable to explain herself,
and unable to explain herself,
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Džastin je spavala u avionu,
u nemogućnosti da se pravda,
u nemogućnosti da se pravda,
09:38
and her inability was
a huge part of the hilarity.
a huge part of the hilarity.
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i ta njena nemogućnost
je bila deo zabave.
je bila deo zabave.
09:42
On Twitter that night, we were
like toddlers crawling towards a gun.
like toddlers crawling towards a gun.
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Na tviteru te noći bili smo kao
odojčad koja puze prema pištolju.
odojčad koja puze prema pištolju.
09:47
Somebody worked out exactly
which plane she was on, so they linked
which plane she was on, so they linked
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Neko je otkrio u kom je tačno avionu
i postavio link
i postavio link
09:50
to a flight tracker website.
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2099
za sajt za praćenje letova.
09:52
[British Airways Flight 43
On-time - arrives in 1 hour 34 minutes]
On-time - arrives in 1 hour 34 minutes]
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"Britiš Ervejz, let 43 stiže na vreme
za 1 sat 34 minuta."
za 1 sat 34 minuta."
09:56
A hashtag began trending worldwide:
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Tviterske oznake
su razmenjivane širom sveta:
su razmenjivane širom sveta:
09:58
# hasJustineLandedYet?
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#dalijeonavećsletela?
"Nekako je sumanuto gledati kako
se neko sam uništava
se neko sam uništava
10:01
[It is kinda wild
to see someone self-destruct
to see someone self-destruct
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10:03
without them even being aware of it.
#hasJustineLandedYet]
#hasJustineLandedYet]
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bez da je sam svestan toga."
"Ozbiljno. Sve što želim je da
idem na spavanje, ali svi u baru
idem na spavanje, ali svi u baru
10:06
[Seriously. I just want to go home
to go to bed, but everyone at the bar
to go to bed, but everyone at the bar
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bulje u tviter i čekaju da ona sleti.
Ne mogu da odstranim pogled i odem."
Ne mogu da odstranim pogled i odem."
10:09
is SO into #HasJustineLandedYet.
Can't look away. Can't leave.]
Can't look away. Can't leave.]
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10:12
[#HasJustineLandedYet may be the best
thing to happen to my Friday night.]
thing to happen to my Friday night.]
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"#dalijeonavećsletela - nešto
najbolje što mi se desilo u petak uveče."
najbolje što mi se desilo u petak uveče."
10:16
[Is no one in Cape Town going
to the airport to tweet her arrival?
to the airport to tweet her arrival?
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"Da li će neko u Kejp Taunu na
aerodrom da tvituje njen dolazak?
aerodrom da tvituje njen dolazak?
10:19
Come on, twitter! I'd like pictures]
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Hajde, tviter! Želim fotke."
10:20
And guess what? Yes there was.
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1516
I znate šta? Neko je bio tamo.
10:22
[@JustineSacco HAS in fact landed
at Cape Town international.
at Cape Town international.
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"Džastin Sako je sletela u Kejp Taun."
10:25
And if you want to know
what it looks like to discover
what it looks like to discover
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I ako hoćete da znate
kako izgleda da otkriješ
kako izgleda da otkriješ
10:27
that you've just been torn to shreds
because of a misconstrued liberal joke,
because of a misconstrued liberal joke,
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da si upravo razbucan zbog
svoje preslobodne neslane šale,
svoje preslobodne neslane šale,
ne od strane trolova, nego od dobrih
ljudi kao što smo mi,
ljudi kao što smo mi,
10:31
not by trolls, but by nice people like us,
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2008
10:33
this is what it looks like:
202
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1546
evo kako to izgleda:
10:35
[... She's decided to wear
sunnies as a disguise.]
sunnies as a disguise.]
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2654
"Prerušila se noseći tamne naočare."
10:37
So why did we do it?
204
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1453
Zašto to radimo?
10:39
I think some people were genuinely upset,
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2901
Mislim da su neki ljudi iskreno potreseni,
10:42
but I think for other people,
206
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1428
ali mislim da drugi,
10:44
it's because Twitter is basically
a mutual approval machine.
a mutual approval machine.
207
632310
3023
i to zato što je Tviter mašina
za uzajamno uvažavanje.
za uzajamno uvažavanje.
10:47
We surround ourselves with people
who feel the same way we do,
who feel the same way we do,
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2919
Okružujemo sebe onima
koji su nama slični,
koji su nama slični,
10:50
and we approve each other,
209
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1263
i odobravamo jedni druge,
10:51
and that's a really good feeling.
210
639587
1651
i to je zaista dobar osećaj.
10:53
And if somebody gets in the way,
we screen them out.
we screen them out.
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2648
Ali ako je neko drugačiji,
mi ga odbacimo.
mi ga odbacimo.
10:55
And do you know what
that's the opposite of?
that's the opposite of?
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2087
A znate li čemu je to suprotnost?
10:58
It's the opposite of democracy.
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1741
Demokratiji.
11:00
We wanted to show that we cared
about people dying of AIDS in Africa.
about people dying of AIDS in Africa.
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3997
Želeli smo da pokazemo da nam je stalo
do ljudi u Africi koji umiru od side.
do ljudi u Africi koji umiru od side.
11:04
Our desire to be seen to be compassionate
is what led us to commit
is what led us to commit
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4007
Naša želja, da budemo viđeni kao
saosećajni, nas je navela da počinimo
saosećajni, nas je navela da počinimo
11:08
this profoundly un-compassionate act.
216
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3045
duboko nesaosećajan čin.
11:11
As Meghan O'Gieblyn wrote
in the Boston Review,
in the Boston Review,
217
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2530
Kao sto je Megan Ogiblin
napisala u Boston Rivjuu:
napisala u Boston Rivjuu:
11:14
"This isn't social justice.
It's a cathartic alternative."
It's a cathartic alternative."
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4411
"To nije socijalna pravda već
rešenje za katarzu."
rešenje za katarzu."
11:19
For the past three years,
219
667686
1199
U protekle tri godine,
11:20
I've been going around the world
meeting people like Justine Sacco --
meeting people like Justine Sacco --
220
668909
3278
putujem širom sveta i srećem
ljude poput Džastin Sako -
ljude poput Džastin Sako -
11:24
and believe me, there's a lot
of people like Justine Sacco.
of people like Justine Sacco.
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2784
i verujte mi, mnogo je takvih.
11:27
There's more every day.
222
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1706
I ima ih više svakoga dana.
11:28
And we want to think they're fine,
but they're not fine.
but they're not fine.
223
676749
3292
Želimo da verujemo
da će biti u redu, ali neće.
da će biti u redu, ali neće.
11:32
The people I met were mangled.
224
680065
2135
Ljudi koje sam sreo su raskomadani.
11:34
They talked to me about depression,
225
682224
1841
Pričaju mi o depresiji,
11:36
and anxiety and insomnia
and suicidal thoughts.
and suicidal thoughts.
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3916
o anksioznosti, nespavanju
i samoubilačkim mislima.
i samoubilačkim mislima.
11:40
One woman I talked to,
who also told a joke that landed badly,
who also told a joke that landed badly,
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4739
Jedna žena sa kojom sam pričao je takođe
napravila šalu koja je loše primljena,
napravila šalu koja je loše primljena,
11:44
she stayed home for a year and a half.
228
692792
2214
zatvorila se u kuću
na godinu ipo dana.
na godinu ipo dana.
11:47
Before that, she worked with adults
with learning difficulties,
with learning difficulties,
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695427
4442
Pre toga, radila je sa odraslima
koji imaju poteškoća u učenju
koji imaju poteškoća u učenju
11:51
and was apparently really good at her job.
230
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2438
i bila je zapravo dobra u svom poslu.
11:55
Justine was fired, of course,
because social media demanded it.
because social media demanded it.
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3869
Džastin je otpuštena, naravno,
jer su društveni mediji to zahtevali.
jer su društveni mediji to zahtevali.
Ali bilo je gore od toga.
11:59
But it was worse than that.
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1744
12:01
She was losing herself.
233
709375
1959
Gubila se.
12:03
She was waking up in the middle
of the night, forgetting who she was.
of the night, forgetting who she was.
234
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4060
Hodala je u mrklom mraku,
neznajući ko je.
neznajući ko je.
12:08
She was got because she was perceived
to have misused her privilege.
to have misused her privilege.
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3956
Osvetili su joj se, jer je izgledalo
kao da je zloupotrebila svoje privilegije.
kao da je zloupotrebila svoje privilegije.
12:12
And of course, that's a much better thing
to get people for than the things
to get people for than the things
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3561
Naravno, to je dobar razlog
da se svetimo ljudima nego li
da se svetimo ljudima nego li
12:15
we used to get people for,
like having children out of wedlock.
like having children out of wedlock.
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na primer, za rađanje
vanbračne dece.
vanbračne dece.
12:18
But the phrase "misuse of privilege"
is becoming a free pass
is becoming a free pass
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Fraza "zloupotreba privilegija"
je kao dozvola
je kao dozvola
12:21
to tear apart pretty much
anybody we choose to.
anybody we choose to.
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da razbijemo koga god želimo.
12:25
It's becoming a devalued term,
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To je postao obezvređivački izraz,
12:27
and it's making us lose
our capacity for empathy
our capacity for empathy
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i čini nas da izgubimo sav
kapacitet za saosećanje
kapacitet za saosećanje
12:30
and for distinguishing between serious
and unserious transgressions.
and unserious transgressions.
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i za razlikovanje između ozbiljnog
i neozbiljnog prekršaja.
i neozbiljnog prekršaja.
12:36
Justine had 170 Twitter followers,
and so to make it work,
and so to make it work,
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Džastin je imala 170 pratioca na Tviteru
i da bi to funkcionisalo,
i da bi to funkcionisalo,
12:39
she had to be fictionalized.
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morala je da bude "izmišljena".
12:41
Word got around that she was the daughter
the mining billionaire Desmond Sacco.
the mining billionaire Desmond Sacco.
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Govorili su da je ćerka milijardera,
vlasnika rudnika Dezmonda Saka.
vlasnika rudnika Dezmonda Saka.
12:46
[Let us not be fooled by #JustineSacco
her father is a SA mining billionaire.
her father is a SA mining billionaire.
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"Ne dozvolimo da nas prevari Džastin
Sako, njen je otac rudni milioner.
Sako, njen je otac rudni milioner.
12:50
She's not sorry.
And neither is her father.]
And neither is her father.]
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Ona se ne kaje. A ni njen tata."
12:52
I thought that was true about Justine,
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Mislio sam da je to istina
12:54
until I met her at a bar, and I asked her
about her billionaire father,
about her billionaire father,
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dok je nisam sreo u baru i pitao
o njenom ocu milijarderu,
o njenom ocu milijarderu,
odgovorila je: "Moj je otac
prodavac tepiha."
prodavac tepiha."
12:57
and she said, "My father sells carpets."
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12:59
And I think back on
the early days of Twitter,
the early days of Twitter,
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Mislim na rane dane Tvitera
13:01
when people would admit
shameful secrets about themselves,
shameful secrets about themselves,
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kad su ljudi priznavali
svoje prljave tajne,
svoje prljave tajne,
13:04
and other people would say,
"Oh my God, I'm exactly the same."
"Oh my God, I'm exactly the same."
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a drugi odgovarali: "Gospode,
bas je takav slučaj i sa mnom."
bas je takav slučaj i sa mnom."
13:07
These days, the hunt is on
for people's shameful secrets.
for people's shameful secrets.
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U tom periodu, lovili smo prljave tajne.
13:11
You can lead a good, ethical life,
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Možete voditi miran, moralni život,
13:13
but some bad phraseology in a Tweet
can overwhelm it all,
can overwhelm it all,
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ali dovoljan je jedan loše formulisan tvit
da sve to zaseni,
da sve to zaseni,
13:18
become a clue to your secret inner evil.
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i postane pokazatelj vašeg
tajnog unutrašnjeg zla.
tajnog unutrašnjeg zla.
13:21
Maybe there's two types
of people in the world:
of people in the world:
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Moguće je da postoje
dve vrste ljudi na svetu:
dve vrste ljudi na svetu:
13:24
those people who favor
humans over ideology,
humans over ideology,
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oni koji više vole ljude nego ideologije
13:27
and those people who favor
ideology over humans.
ideology over humans.
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i oni koji više vole ideologiju od ljudi.
13:31
I favor humans over ideology,
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Ja više volim ljude od ideologije,
13:33
but right now, the ideologues are winning,
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ali trenutno ideologija pobeđuje
13:36
and they're creating a stage
for constant artificial high dramas
for constant artificial high dramas
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i stvara se bina
za stalnu veštački izazvanu dramu
za stalnu veštački izazvanu dramu
13:41
where everybody's either
a magnificent hero
a magnificent hero
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u kojoj su ljudi ili veličanstveni heroji
13:43
or a sickening villain,
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ili bolesni zlotvori,
13:45
even though we know that's not true
about our fellow humans.
about our fellow humans.
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čak iako znamo da to
nije istina o ljudima.
nije istina o ljudima.
13:48
What's true is that
we are clever and stupid;
we are clever and stupid;
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Ono što je istina je da smo
i jedno i drugo,
i jedno i drugo,
13:52
what's true is that we're grey areas.
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da postoje i sive zone.
13:55
The great thing about social media
was how it gave a voice
was how it gave a voice
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Sjajno je da su društveni mediji dali glas
13:58
to voiceless people,
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ljudima koji ga nisu imali,
13:59
but we're now creating
a surveillance society,
a surveillance society,
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ali sada se kreira društvo nadgledanja
14:02
where the smartest way to survive
is to go back to being voiceless.
is to go back to being voiceless.
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gde je za samoodržanje
bolje biti bezglasan.
bolje biti bezglasan.
14:07
Let's not do that.
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Nemojmo to dozvoliti.
14:08
Thank you.
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Hvala vam.
14:10
(Applause)
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(Aplauz)
14:21
Bruno Giussani: Thank you, Jon.
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Bruno Đuzani: Hvala ti, Džone.
14:22
Jon Ronson: Thanks, Bruno.
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Džon Ronson: Hvala, Bruno.
14:24
BG: Don't go away.
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BĐ: Nemoj da ideš.
Ono što me je pogodilo
u Džastininoj priči
u Džastininoj priči
14:26
What strikes me about Justine's story
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14:28
is also the fact that if you
Google her name today,
Google her name today,
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je činjenica da ako danas
guglate njeno ime,
guglate njeno ime,
14:31
this story covers the first
100 pages of Google results --
100 pages of Google results --
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ova priča se prostire
na prvih sto stranica pretrage,
na prvih sto stranica pretrage,
14:33
there is nothing else about her.
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a ne piše nista drugo o njoj.
14:36
In your book, you mention another story
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U tvojoj knjizi, ti si pomenuo priču
14:38
of another victim who actually got
taken on by a reputation management firm,
taken on by a reputation management firm,
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4531
o žrtvi koju je preuzela firma
za reputaciju
za reputaciju
14:43
and by creating blogs and posting nice,
innocuous stories about her love for cats
innocuous stories about her love for cats
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i koja je objavljujući blogove
o njenim voljenim mačkama,
o njenim voljenim mačkama,
14:48
and holidays and stuff,
managed to get the story
managed to get the story
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odmoru i slično, uspela
da njena priča bude skinuta
da njena priča bude skinuta
14:51
off the first couple pages of Google
results, but it didn't last long.
results, but it didn't last long.
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a prvih sto strana,
ali to nije trajalo dugo.
ali to nije trajalo dugo.
14:55
A couple of weeks later, they started
creeping back up to the top result.
creeping back up to the top result.
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Nekoliko nedelja posle,
ponovo je dogurala na početak.
ponovo je dogurala na početak.
15:00
Is this a totally lost battle?
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Da li se radi o unapred izgubljenoj bici?
15:02
Jon Ronson: You know, I think
the very best thing we can do,
the very best thing we can do,
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DžR: Najbolje što možemo da uradimo
15:05
if you see a kind of unfair
or an ambiguous shaming,
or an ambiguous shaming,
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jeste da, ako vidimo nepravedno blaćenje,
15:09
is to speak up, because I think
the worst thing that happened to Justine
the worst thing that happened to Justine
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3400
reagujemo, jer, najgore
što se dogodilo Džastin
što se dogodilo Džastin
15:13
was that nobody supported her --
like, everyone was against her,
like, everyone was against her,
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jeste da je niko nije podržao,
svi su bili protiv.
svi su bili protiv.
15:16
and that is profoundly traumatizing,
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I da je duboko bolno
15:18
to be told by tens of thousands of people
that you need to get out.
that you need to get out.
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da ti desetine hiljada ljudi
kaže da se nosiš.
kaže da se nosiš.
15:21
But if a shaming happens and there's
a babble of voices, like in a democracy,
a babble of voices, like in a democracy,
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Ali ako se blećenje dogodi
i tu bude dijaloga,
i tu bude dijaloga,
15:26
where people are discussing it,
I think that's much less damaging.
I think that's much less damaging.
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kao u demokratiji
to je, verujem, manje štetno.
to je, verujem, manje štetno.
15:29
So I think that's the way forward,
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Dakle, postoji način
15:30
but it's hard, because if you do
stand up for somebody,
stand up for somebody,
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ali je težak, jer je zastupati nekog
15:33
it's incredibly unpleasant.
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veoma neprijatno.
15:35
BG: So let's talk about your experience,
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BĐ: Reci nam svoje iskustvo,
15:37
because you stood up by writing this book.
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2008
jer ti jesi stao u odbranu
pišući ovu knjigu.
pišući ovu knjigu.
15:39
By the way, it's mandatory
reading for everybody, okay?
reading for everybody, okay?
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Uzgred, obavezno je pročitajte, OK?
15:41
You stood up because the book
actually puts the spotlight on shamers.
actually puts the spotlight on shamers.
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Ti si zastupio, zapravo,
one koji su blaćeni.
one koji su blaćeni.
15:46
And I assume you didn't only
have friendly reactions on Twitter.
have friendly reactions on Twitter.
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Pretpostavljam da si imao
i negativnih komentara.
i negativnih komentara.
15:49
JR: It didn't go down that well
with some people.
with some people.
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DžR: Pa, nekima je malčice zasmetalo.
15:51
(Laughter)
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(Smeh)
15:52
I mean, you don't want
to just concentrate --
to just concentrate --
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Ne bih se osvrtao samo na to.
15:55
because lots of people understood,
and were really nice about the book.
and were really nice about the book.
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3397
Mnogi su razumeli i bili
pozitivni o knjizi.
pozitivni o knjizi.
15:58
But yeah, for 30 years I've been writing
stories about abuses of power,
stories about abuses of power,
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Istina, pišem preko 30 godina
o zloupotrebi moći,
o zloupotrebi moći,
16:01
and when I say the powerful people
over there in the military,
over there in the military,
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mislim na moć u vojnoj oblasti,
16:05
or in the pharmaceutical industry,
everybody applauds me.
everybody applauds me.
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u farmaceutskoj industriji,
svi su me odobravali.
svi su me odobravali.
16:07
As soon as I say, "We are the powerful
people abusing our power now,"
people abusing our power now,"
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Dokle god formulišem kao: "Mi smo moćni
i sada zloupotrebljavamo svoju moć",
i sada zloupotrebljavamo svoju moć",
16:12
I get people saying,
"Well you must be a racist too."
"Well you must be a racist too."
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ljudi kažu: "Pa, mora da si i ti rasista."
16:15
BG: So the other night --
yesterday -- we were at dinner,
yesterday -- we were at dinner,
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BĐ: Juče na večeri
16:17
and there were two discussions going on.
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odvijala se diskusija.
16:19
On one side you were talking
with people around the table --
with people around the table --
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Dok bi ti pričao sa ljudima za stolom
16:22
and that was a nice,
constructive discussion.
constructive discussion.
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odvijao se konstruktivan, lep dijalog.
16:24
On the other, every time
you turned to your phone,
you turned to your phone,
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Kad god bi, međutim,
ti odgovarao na telefon,
ti odgovarao na telefon,
16:27
there is this deluge of insults.
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počeo bi pljusak uvreda.
16:28
JR: Yeah. This happened last night.
We had like a TED dinner last night.
We had like a TED dinner last night.
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DžR: Da, to se događalo
juče na TED večeri.
juče na TED večeri.
16:32
We were chatting and it was lovely
and nice, and I decided to check Twitter.
and nice, and I decided to check Twitter.
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Imali smo prijatan razgovor kad
sam odlučio da proverim Tviter.
sam odlučio da proverim Tviter.
Neko je rekao:
"Ti si za superiornost belaca."
"Ti si za superiornost belaca."
16:36
Somebody said, "You are
a white supremacist."
a white supremacist."
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16:38
And then I went back and had
a nice conversation with somebody,
a nice conversation with somebody,
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Onda sam se vratio prijatnom razgovoru
i kad sam ponovo proverio Tviter,
16:41
and then I went back to Twitter,
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16:42
somebody said my very existence
made the world a worse place.
made the world a worse place.
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neko je rekao da samo
moje postojanje čini svet gorim.
moje postojanje čini svet gorim.
16:46
My friend Adam Curtis says
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Moj prijatelj Adam Kertis je rekao
16:48
that maybe the Internet is like
a John Carpenter movie from the 1980s,
a John Carpenter movie from the 1980s,
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da je internet kao film
Džona Karpentera iz 80--tih
Džona Karpentera iz 80--tih
16:52
when eventually everyone
will start screaming at each other
will start screaming at each other
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gde će u nekom trenutku svi
da se deru na sve
da se deru na sve
16:55
and shooting each other,
and then eventually everybody
and then eventually everybody
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i da vrište i da će svi u
nekom trenutku
nekom trenutku
16:58
would flee to somewhere safer,
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da se povuku negde sigurnije,
17:00
and I'm starting to think of that
as a really nice option.
as a really nice option.
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i mislim da je to dobro rešenje.
17:04
BG: Jon, thank you.
JR: Thank you, Bruno.
JR: Thank you, Bruno.
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BĐ: Džone, hvala ti.
DžR: Hvala tebi, Bruno.
DžR: Hvala tebi, Bruno.
17:06
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Jon Ronson - Writer, filmmakerJon Ronson is a writer and documentary filmmaker who dips into every flavor of madness, extremism and obsession.
Why you should listen
For his latest book, So You've Been Publicly Shamed, Jon Ronson spent three years traveling the world and talking to people who'd been subjected to high-profile public shamings. Whatever their transgression, the response was to be faced by an angry mob, as Ronson calls them "collective outrage circles" devoted to tearing down said person from any position of power. It does not, Ronson suggests gently, reflect so well on society as a whole.
In a previous book, The Psychopath Test, Ronson explored the unnerving world of psychopaths -- a group that includes both incarcerated killers and, one of his subjects insists, plenty of CEOs. In his books, films and articles, Ronson explores madness and obsession of all kinds, from the US military's experiments in psychic warfare to the obscene and hate-filled yet Christian rap of the Insane Clown Posse. He wrote a column for the Guardian, hosted an essay program on Radio 4 in the United Kingdom, and contributes to This American Life.
Jon Ronson | Speaker | TED.com