TEDGlobalLondon
Jon Ronson: When online shaming goes too far
Jon Ronson: Çfarë ndodh kur turpërimi në internet del jashtë kontrollit
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Readability: 4.4
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Per nje kohe te gjate Jon Ronson besonte ne faktin qe Twitter u dha ze atyre te pazeve... platforma e medias sociale na dha nje shans te ngrinim zerin kunder padrejtesive. Por diku gjate rruges, gjerat moren nje kthese. Ne kete ligjerim pasionant e elokuent, Ronson tregon se sa shpesh ne perfundojme si nje turme qe leh dhe eshte koha te rimendojme se si te nderveprojme me te tjeret online.
Jon Ronson - Writer, filmmaker
Jon Ronson is a writer and documentary filmmaker who dips into every flavor of madness, extremism and obsession. Full bio
Jon Ronson is a writer and documentary filmmaker who dips into every flavor of madness, extremism and obsession. Full bio
Double-click the English transcript below to play the video.
00:12
In the early days of Twitter,
it was like a place of radical de-shaming.
it was like a place of radical de-shaming.
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Ne ditet e hershme Twitter
ishte nje vend radikal kunder turperimit.
ishte nje vend radikal kunder turperimit.
00:17
People would admit
shameful secrets about themselves,
shameful secrets about themselves,
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Njerezit pranonin sekrete
turperuese per veten,
turperuese per veten,
00:20
and other people would say,
"Oh my God, I'm exactly the same."
"Oh my God, I'm exactly the same."
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dhe njerezit e tjere thoshin,
"Oh Zot, jam ekzakteshisht njesoj."
"Oh Zot, jam ekzakteshisht njesoj."
00:24
Voiceless people realized
that they had a voice,
that they had a voice,
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Njerezit pa "ze" e kuptuan qe e kishin ze,
00:27
and it was powerful and eloquent.
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qe ishte i fuqishem dhe elokuent.
00:30
If a newspaper ran some racist
or homophobic column,
or homophobic column,
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Nese nje gazete do te publikonte
ndonje kolone rraciste ose homofobike,
ndonje kolone rraciste ose homofobike,
00:35
we realized we could do
something about it.
something about it.
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ne e kuptuam qe mund te benim dicka rreth kesaj.
00:37
We could get them.
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Mund ti "kapnim".
00:39
We could hit them with a weapon
that we understood but they didn't --
that we understood but they didn't --
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Mund ti godisnim me nje arme
qe ne e kuptonim dhe ata jo--
qe ne e kuptonim dhe ata jo--
00:42
a social media shaming.
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turperimi ne rrjetet sociale.
00:45
Advertisers would withdraw
their advertising.
their advertising.
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Publikuesit do te terhiqnin
reklamimet e tyre.
reklamimet e tyre.
00:48
When powerful people
misused their privilege,
misused their privilege,
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Kur njerezit e fuqishem
keperdornin privilegjet e tyre,
keperdornin privilegjet e tyre,
00:51
we were going to get them.
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ne turreshim per ti kapur.
00:54
This was like the
democratization of justice.
democratization of justice.
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Ishte si demokratizimi i drejtesise,
00:57
Hierarchies were being leveled out.
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Hierarkite po sheshoheshin.
00:59
We were going to do things better.
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Ne do ti benim gjerat me mire.
01:02
Soon after that, a disgraced
pop science writer called Jonah Lehrer --
pop science writer called Jonah Lehrer --
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Shume shpejt pas kesaj, nje shkrimtar i
diskredituar i shkences pop Jonah Lehner--
diskredituar i shkences pop Jonah Lehner--
01:06
he'd been caught plagiarizing
and faking quotes,
and faking quotes,
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eshte kapur duke kopjuar
dhe pervetesuar kuotime,
dhe pervetesuar kuotime,
01:10
and he was drenched in shame
and regret, he told me.
and regret, he told me.
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dhe u permbyt ne turp dhe pendim, me tha.
01:13
And he had the opportunity
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Ai pati mundesine
01:15
to publicly apologize
at a foundation lunch.
at a foundation lunch.
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per te kerkuar falje publikisht
ne nje dreke Fondacioni.
ne nje dreke Fondacioni.
01:19
This was going to be the most
important speech of his life.
important speech of his life.
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Ky kishte per te qene fjalimi
me i rendesishem ne jeten e tij.
me i rendesishem ne jeten e tij.
01:22
Maybe it would win him some salvation.
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Ndoshta mund ti sillte pak shpetim.
01:25
He knew before he arrived
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Ai e dinte para se te mberrinte
01:26
that the foundation was going to be
live-streaming his event,
live-streaming his event,
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qe fondacioni do ta trasmetonte
live eventin,
live eventin,
01:29
but what he didn't know
until he turned up,
until he turned up,
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por ajo qe nuk dinte
deri ne momentin qe mberriti,
deri ne momentin qe mberriti,
01:31
was that they'd erected a giant screen
Twitter feed right next to his head.
Twitter feed right next to his head.
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ishte qe kishin vendosur nje ekran gjigand
ngjitur me koken e tij
ngjitur me koken e tij
01:36
(Laughter)
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ku shfaqeshin publikimet ne Twitter.
(Te qeshura)
(Te qeshura)
01:38
Another one in a monitor screen
in his eye line.
in his eye line.
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Nje tjeter ne nje ekran monitori,
ne vijen e tij te shikimit.
ne vijen e tij te shikimit.
01:40
I don't think the foundation did this
because they were monstrous.
because they were monstrous.
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Nuk mendoj qe fondacioni e beri kete
sepse ishin monstruoz.
sepse ishin monstruoz.
01:44
I think they were clueless:
I think this was a unique moment
I think this was a unique moment
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Mendoj qe ata nuk ishin ne djeni;
mendoj qe ky ishte nje moment unik
mendoj qe ky ishte nje moment unik
01:47
when the beautiful naivety of Twitter
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kur naiviteti i bukur i Twitter
01:49
was hitting the increasingly
horrific reality.
horrific reality.
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po godiste realitetin
gjithmone e me te frikshem.
gjithmone e me te frikshem.
01:53
And here were some of the Tweets
that were cascading into his eye line,
that were cascading into his eye line,
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Keto jane disa nga Tweets
qe po i kalonin perpara syve,
qe po i kalonin perpara syve,
01:57
as he was trying to apologize:
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nderkohe qe po mundohej
te kerkonte ndjese:
te kerkonte ndjese:
01:58
"Jonah Lehrer, boring us
into forgiving him."
into forgiving him."
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"Jonah Lehner, duke na merzitur
deri ne faljen e tij."
deri ne faljen e tij."
02:02
(Laughter)
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(Te qeshura)
02:03
And, "Jonah Lehrer has not proven
that he is capable of feeling shame."
that he is capable of feeling shame."
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Dhe "Jonah Lehner nuk ka provuar qe
eshte i afte te ndiej turp."
eshte i afte te ndiej turp."
02:08
That one must have been written
by the best psychiatrist ever,
by the best psychiatrist ever,
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Kjo duhet te jete shkruar nga
psikiatri me i mire i te tera koherave,
psikiatri me i mire i te tera koherave,
02:12
to know that about such
a tiny figure behind a lectern.
a tiny figure behind a lectern.
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ta thuash kete rreth nje
figure aq te zvogeluar pas podiumit.
figure aq te zvogeluar pas podiumit.
02:16
And, "Jonah Lehrer is just
a frigging sociopath."
a frigging sociopath."
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Dhe "Jonah Lehner eshte
nje sociopat i m***t."
nje sociopat i m***t."
02:19
That last word is a very human thing
to do, to dehumanize the people we hurt.
to do, to dehumanize the people we hurt.
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Fjala e fundit eshte nje gje shume njerezore
per tu thene, per te dehumanizuar njerezit qe lendojme.
per tu thene, per te dehumanizuar njerezit qe lendojme.
02:25
It's because we want to destroy people
but not feel bad about it.
but not feel bad about it.
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Ndodh pasi duam te shkaterrojme njerezit
por te mos ndihemi keq rreth kesaj.
por te mos ndihemi keq rreth kesaj.
02:30
Imagine if this was an actual court,
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Imagjinoni sikur ky
te ishte nje gjyq i vertete,
te ishte nje gjyq i vertete,
02:32
and the accused was in the dark,
begging for another chance,
begging for another chance,
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dhe i akuzuari te ishte ne erresire,
duke u pergjeruar per nje mundesi tjeter,
duke u pergjeruar per nje mundesi tjeter,
02:35
and the jury was yelling out,
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dhe juria te ishte duke bertitur,
02:37
"Bored! Sociopath!"
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"I merzitshem! Sociopat!"
02:40
(Laughter)
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(Te qeshura)
02:41
You know, when we watch
courtroom dramas, we tend to identify
courtroom dramas, we tend to identify
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E dini, kur ne shohim
drama ne sallen e gjyqit, identifikohemi
drama ne sallen e gjyqit, identifikohemi
02:44
with the kindhearted defense attorney,
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me avokatin mbrojtes zemermire,
02:47
but give us the power,
and we become like hanging judges.
and we become like hanging judges.
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por na jep pushtetin,
dhe ne behemi si gjykates vares.
dhe ne behemi si gjykates vares.
02:51
Power shifts fast.
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Pushteti zhvendoset shpejt.
02:54
We were getting Jonah because he was
perceived to have misused his privilege,
perceived to have misused his privilege,
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Ne i ishim perveshur Jonah se mendohej
se kishte keqperdorur privilegjet e tij,
se kishte keqperdorur privilegjet e tij,
02:58
but Jonah was on the floor then,
and we were still kicking,
and we were still kicking,
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por Jonah ishte pertok ne ate moment,
dhe ne ende po e gjuanim,
dhe ne ende po e gjuanim,
03:02
and congratulating ourselves
for punching up.
for punching up.
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dhe pergezonim veten
per gjuajtjet.
per gjuajtjet.
03:05
And it began to feel weird and empty
when there wasn't a powerful person
when there wasn't a powerful person
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Dhe filloi te ndjehej bosh dhe cuditshem
kur nuk kishte nje person te fuqishem
kur nuk kishte nje person te fuqishem
03:09
who had misused their privilege
that we could get.
that we could get.
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qe kishte keqperdorur privilegjet e veta
qe ne ti pervisheshim.
qe ne ti pervisheshim.
03:13
A day without a shaming
began to feel like a day
began to feel like a day
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Nje dite pa turperim
filloi te ndihej si nje dite
filloi te ndihej si nje dite
03:16
picking fingernails and treading water.
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ngrenie thonjsh dhe "ne vend qendro".
03:21
Let me tell you a story.
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Me lejoni tju tregoj nje histori.
03:23
It's about a woman called Justine Sacco.
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Eshte rreth nje gruaje
te quajtur Justine Sacco.
te quajtur Justine Sacco.
03:26
She was a PR woman from New York
with 170 Twitter followers,
with 170 Twitter followers,
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Ajo ishte nje PR nga New York
me 170 ndjekes ne Twitter,
me 170 ndjekes ne Twitter,
03:30
and she'd Tweet little
acerbic jokes to them,
acerbic jokes to them,
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dhe ajo u postonte atyre
shaka te hidhura,
shaka te hidhura,
03:33
like this one on a plane
from New York to London:
from New York to London:
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si ajo ne nje avion
nga New York ne Londer:
nga New York ne Londer:
03:37
[Weird German Dude: You're in first class.
It's 2014. Get some deodorant."
It's 2014. Get some deodorant."
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[Burre i cuditshem Gjerman: Je ne klasin e pare.
Eshte 2014-ta. Perdor deodorant."
Eshte 2014-ta. Perdor deodorant."
03:40
-Inner monologue as inhale BO.
Thank god for pharmaceuticals.]
Thank god for pharmaceuticals.]
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-Monolog i brendshem nderkohe qe thith eren.
Shyqyr zotit ekzistojne farmaceutiket.]
Shyqyr zotit ekzistojne farmaceutiket.]
03:44
So Justine chuckled to herself,
and pressed send, and got no replies,
and pressed send, and got no replies,
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Justine nenqeshi me vete dhe shtypi
"dergo" dhe nuk mori asnje pergjigje,
"dergo" dhe nuk mori asnje pergjigje,
03:47
and felt that sad feeling that we all feel
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dhe ndjeu ate ndjesine e trishte
qe te tere ndjejme
qe te tere ndjejme
03:49
when the Internet doesn't
congratulate us for being funny.
congratulate us for being funny.
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kur interneti
nuk na pergezon qe kemi humor.
nuk na pergezon qe kemi humor.
03:53
(Laughter)
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(Te qeshura)
03:54
Black silence when the Internet
doesn't talk back.
doesn't talk back.
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Heshtje e erret kur interneti
nuk na pergjigjet.
nuk na pergjigjet.
03:58
And then she got to Heathrow,
and she had a little time to spare
and she had a little time to spare
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Me pas mberriti ne Heathrow
dhe kishte pak kohe te lire
dhe kishte pak kohe te lire
04:01
before her final leg, so she thought up
another funny little acerbic joke:
another funny little acerbic joke:
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para ndaleses se saj te fundit dhe mendoi
nje shaka tjeter te hidhur dhe gazmore:
nje shaka tjeter te hidhur dhe gazmore:
04:06
[Going to Africa. Hope I don't get AIDS.
Just kidding. I'm white!]
Just kidding. I'm white!]
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[Duke shkuar ne Afrike. Shpresoj mos te marr AIDS.
Bej shaka. Jam e bardhe!]
Bej shaka. Jam e bardhe!]
04:10
And she chuckled to herself, pressed send,
got on the plane, got no replies,
got on the plane, got no replies,
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Dhe nenqeshi me vete, shtypi "dergo",
hipi ne avion, nuk mori asnje pergjigje,
hipi ne avion, nuk mori asnje pergjigje,
04:16
turned off her phone, fell asleep,
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fiku telefonin, ra ne gjume,
04:19
woke up 11 hours later,
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u zgjua pas 11 oresh,
04:21
turned on her phone while the plane
was taxiing on the runway,
was taxiing on the runway,
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ndezi telefonin nderkohe
qe avioni po zbriste ne piste
qe avioni po zbriste ne piste
04:24
and straightaway there was
a message from somebody
a message from somebody
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dhe menjehere kishte
nje mesazh nga dikush
nje mesazh nga dikush
04:27
that she hadn't spoken
to since high school,
to since high school,
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me te cilin nuk kishte folur
qe prej gjimnazit,
qe prej gjimnazit,
04:29
that said, "I am so sorry
to see what's happening to you."
to see what's happening to you."
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qe thoshte, "me vjen keq
te shoh se cfare po te ndodh."
te shoh se cfare po te ndodh."
04:35
And then another message
from a best friend,
from a best friend,
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Dhe nje mesazh tjeter
nga nje shoqe e ngushte,
nga nje shoqe e ngushte,
04:37
"You need to call me right now.
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"Duhet te me telefonosh menjehere.
04:39
You are the worldwide number one
trending topic on Twitter."
trending topic on Twitter."
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Je tema me e biseduar ne Twitter
ne rang boteror."
ne rang boteror."
04:43
(Laughter)
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(Te qeshura)
04:46
What had happened is that one
of her 170 followers had sent the Tweet
of her 170 followers had sent the Tweet
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Cfare kishte ndodhur ishte qe nje nga 170
ndjekesit e saj e kishte derguar Tweet-in
ndjekesit e saj e kishte derguar Tweet-in
04:49
to a Gawker journalist, and he
retweeted it to his 15,000 followers:
retweeted it to his 15,000 followers:
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tek nje gazetar i Gawker, dhe ai e kishte
ripostuar tek 15,000 ndjekesit e tij:
ripostuar tek 15,000 ndjekesit e tij:
04:55
[And now, a funny holiday joke
from IAC's PR boss]
from IAC's PR boss]
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[Dhe tani, nje shaka pushimesh
nga shefi i PR tek IAC]
nga shefi i PR tek IAC]
04:57
And then it was like a bolt of lightning.
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Dhe me pas ishte si nje stuhi rrufesh.
04:59
A few weeks later, I talked
to the Gawker journalist.
to the Gawker journalist.
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Disa jave me vone, fola
me gazetarin e Gawker.
me gazetarin e Gawker.
05:02
I emailed him and asked him how it felt,
and he said, "It felt delicious."
and he said, "It felt delicious."
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I dergova nje email ku e pyeta se si u ndje,
dhe ai tha, "Mrekullisht."
dhe ai tha, "Mrekullisht."
05:06
And then he said,
"But I'm sure she's fine."
"But I'm sure she's fine."
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Dhe me pas shtoi,
"Por jam i sigurt qe ajo eshte shume mire."
"Por jam i sigurt qe ajo eshte shume mire."
05:09
But she wasn't fine,
because while she slept,
because while she slept,
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Por ajo nuk ishte fare mire,
sepse nderkohe qe ajo flinte,
sepse nderkohe qe ajo flinte,
05:12
Twitter took control of her life
and dismantled it piece by piece.
and dismantled it piece by piece.
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Twitter mori kontrollin mbi jeten e saj
dhe e shperbeu ate pjese pjese.
dhe e shperbeu ate pjese pjese.
05:19
First there were the philanthropists:
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Ne fillim ishin filantropet:
05:21
[If @JustineSacco's unfortunate
words ... bother you,
words ... bother you,
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[Nese fjalet fatkeqe te @JustineSacco...
ju shqetesojne,
ju shqetesojne,
05:24
join me in supporting
@CARE's work in Africa.]
@CARE's work in Africa.]
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bashkohuni me mua ne mbeshtetjen e
punes se @CARE ne Afrike.]
punes se @CARE ne Afrike.]
05:26
[In light of ... disgusting,
racist tweet, I'm donating to @care today]
racist tweet, I'm donating to @care today]
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[Ne djeni te...tweete-ve te
shpifura rraciste, po dhuroj tek @care sot]
shpifura rraciste, po dhuroj tek @care sot]
05:30
Then came the beyond horrified:
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Pastaj erdhen te tmerruarrit pamase:
05:31
[... no words for that horribly disgusting
racist as fuck tweet from Justine Sacco.
racist as fuck tweet from Justine Sacco.
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[...nuk kam fjale per tweet-in e tmerrshem,
te shpifur dhe rracist nga Justine Sacco.
te shpifur dhe rracist nga Justine Sacco.
05:35
I am beyond horrified.]
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Jam i tmerruar pamase.]
05:36
Was anybody on Twitter
that night? A few of you.
that night? A few of you.
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Ishte njeri ne Twitter
ate nate? Disa prej jush.
ate nate? Disa prej jush.
05:39
Did Justine's joke overwhelm
your Twitter feed the way it did mine?
your Twitter feed the way it did mine?
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A e permbyti shakaja e Justine
faqen tuaj te Twitter sic me ndodhi mua?
faqen tuaj te Twitter sic me ndodhi mua?
05:42
It did mine, and I thought
what everybody thought that night,
what everybody thought that night,
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Ndodhi tek e imja, dhe mendova
ate qe cdokush mendoi ate nate,
ate qe cdokush mendoi ate nate,
05:45
which was, "Wow, somebody's screwed!
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qe ishte, "Wow, dikush e pesoi!
05:48
Somebody's life is about to get terrible!"
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Jeta e dikujt eshte
duke u bere e temerrshme!"
duke u bere e temerrshme!"
05:50
And I sat up in my bed,
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Dhe u ula ne krevatin tim,
05:52
and I put the pillow behind my head,
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vendosa jasteket pas kokes,
05:55
and then I thought, I'm not entirely sure
that joke was intended to be racist.
that joke was intended to be racist.
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dhe mendova, nuk jam teresisht i sigurt qe
ajo shaka kishte qellim te ishte rraciste.
ajo shaka kishte qellim te ishte rraciste.
06:00
Maybe instead of gleefully
flaunting her privilege,
flaunting her privilege,
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Ndoshta ne vend te mburrjes
me privilegjet e saj,
me privilegjet e saj,
06:03
she was mocking the gleeful
flaunting of privilege.
flaunting of privilege.
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ajo po tallej me kete
mburrje me privilegjet.
mburrje me privilegjet.
06:05
There's a comedy tradition of this,
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Ka nje tradite te kesaj ne komedi,
06:07
like South Park or Colbert
or Randy Newman.
or Randy Newman.
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si South Park ose Colbert
ose Randy Newman.
ose Randy Newman.
06:11
Maybe Justine Sacco's crime was not being
as good at it as Randy Newman.
as good at it as Randy Newman.
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Ndoshta krimi i Justine Sacco ishte
qe s'ishte aq e zonja sa Randy Newman.
qe s'ishte aq e zonja sa Randy Newman.
06:16
In fact, when I met Justine
a couple of weeks later in a bar,
a couple of weeks later in a bar,
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Ne fakt, kur takova Justine
disa jave me vone ne nje bar,
disa jave me vone ne nje bar,
06:19
she was just crushed,
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ajo ishte e derrmuar,
06:21
and I asked her to explain the joke,
116
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dhe i kerkova te shpjegonte shakane,
06:23
and she said, "Living in America
puts us in a bit of a bubble
puts us in a bit of a bubble
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dhe ajo tha, "Te jetuarit ne Amerike
te vendos brenda nje flluske sapuni
te vendos brenda nje flluske sapuni
06:27
when it comes to what is going on
in the Third World.
in the Third World.
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kur behet fjale per ate qe ndodh
ne Boten e Trete.
ne Boten e Trete.
06:29
I was making of fun of that bubble."
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377651
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Une po tallesha me ate fllusken."
06:32
You know, another woman on Twitter that
night, a New Statesman writer Helen Lewis,
night, a New Statesman writer Helen Lewis,
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Nje femer tjeter ne Twitter ate nate,
nje shkrimtare e re, Helen Lewis,
nje shkrimtare e re, Helen Lewis,
06:36
she reviewed my book on public shaming
and wrote that she Tweeted that night,
and wrote that she Tweeted that night,
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shqyrtoi librin tim per turperimin publik
dhe shkroi qe publikoi nje Tweet ate nate,
dhe shkroi qe publikoi nje Tweet ate nate,
06:40
"I'm not sure that her joke
was intended to be racist,"
was intended to be racist,"
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"Nuk jam e sigurt qe shakaja e saj
kishte qellim te ishte rraciste,"
kishte qellim te ishte rraciste,"
06:43
and she said straightaway she got
a fury of Tweets saying,
a fury of Tweets saying,
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dhe tha qe menjehere mori
nje furi Tweet-esh qe shkruanin,
nje furi Tweet-esh qe shkruanin,
06:46
"Well, you're just
a privileged bitch, too."
a privileged bitch, too."
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"Ndoshta edhe ti
je nje k***e e privilegjuar."
je nje k***e e privilegjuar."
06:48
And so to her shame, she wrote,
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Dhe per turpin e saj, shkruante,
06:51
she shut up and watched
as Justine's life got torn apart.
as Justine's life got torn apart.
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ajo heshti dhe vezhgoi
se si jeta e Justine u coptua.
se si jeta e Justine u coptua.
06:57
It started to get darker:
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405697
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Filloi te behej akoma me e erret situata:
06:59
[Everyone go report
this cunt @JustineSacco]
this cunt @JustineSacco]
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[Te gjithe raportoni
kete k****n @JustineSacco]
kete k****n @JustineSacco]
07:02
Then came the calls for her to be fired.
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Pastaj filuan kerkesat
qe ajo te pushohej nga puna.
qe ajo te pushohej nga puna.
07:05
[Good luck with the job hunt
in the new year. #GettingFired]
in the new year. #GettingFired]
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[Fat te mbare ne kerkimin per pune
ne vitin e ri. #PushimngaPuna]
ne vitin e ri. #PushimngaPuna]
07:07
Thousands of people around the world
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Mijera njerez rreth e rrotull botes
07:09
decided it was their duty
to get her fired.
to get her fired.
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vendosen qe ishte detyra e tyre
ta pushonin nga puna.
ta pushonin nga puna.
07:13
[@JustineSacco last tweet
of your career. #SorryNotSorry
of your career. #SorryNotSorry
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[@JustineSacco tweet-i i fundit
i karrieres tende. #NukmeVjenKeq]
i karrieres tende. #NukmeVjenKeq]
07:17
Corporations got involved,
hoping to sell their products
hoping to sell their products
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Korporatat u perfshine me
shpresen e shitjes se produkteve te tyre
shpresen e shitjes se produkteve te tyre
07:20
on the back of Justine's annihilation:
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mbi kurrizin e asgjesimit te Justine:
07:22
[Next time you plan to tweet something
stupid before you take off,
stupid before you take off,
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[Heres tjeter qe planifikoni te tweet
dicka idiote para se te niseni me avion,
dicka idiote para se te niseni me avion,
07:25
make sure you are getting
on a @Gogo flight!]
on a @Gogo flight!]
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sigurohuni qe po niseni
me nje udhetim @Gogo flight!]
me nje udhetim @Gogo flight!]
07:28
(Laughter)
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(Te qeshura)
07:30
A lot of companies were making
good money that night.
good money that night.
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Shume kompani ishin
duke bere shume para ate nate.
duke bere shume para ate nate.
07:33
You know, Justine's name was normally
Googled 40 times a month.
Googled 40 times a month.
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E dini, emri i Justine normalisht
kerkohej ne google rreth 40 here ne muaj.
kerkohej ne google rreth 40 here ne muaj.
07:37
That month, between December the 20th
and the end of December,
and the end of December,
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Ate muaj, nga 20 Dhjetori deri ne
fund te Dhjetorit,
fund te Dhjetorit,
07:40
her name was Googled 1,220,000 times.
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emri i saj u kerkua ne Google
1,220,000 here.
1,220,000 here.
07:45
And one Internet economist told me
that that meant that Google made
that that meant that Google made
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Dhe nje ekonomist i internetit me tha
qe kjo nenkuptonte qe Google beri
qe kjo nenkuptonte qe Google beri
07:49
somewhere between 120,000 dollars
and 468,000 dollars
and 468,000 dollars
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diku midis 120,000 dollare
dhe 468,000 dollare
dhe 468,000 dollare
07:54
from Justine's annihilation, whereas
those of us doing the actual shaming --
those of us doing the actual shaming --
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nga asgjesimi i Justine, nderkohe ata nga
ne qe bene turperimin e drejteperdrejt--
ne qe bene turperimin e drejteperdrejt--
07:58
we got nothing.
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s'morem asgje.
07:59
(Laughter)
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(Te qeshura)
08:00
We were like unpaid
shaming interns for Google.
shaming interns for Google.
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Ishim si praktikante turperimi
pa pagese per Google.
pa pagese per Google.
08:04
(Laughter)
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3287
(Te qeshura)
08:07
And then came the trolls:
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475553
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Pastaj filluan talljet:
08:09
[I'm actually kind of hoping
Justine Sacco gets aids? lol]
Justine Sacco gets aids? lol]
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[Po filloj te shpresoj
qe Justine Sacco te marri SiDA? lol]
qe Justine Sacco te marri SiDA? lol]
08:12
Somebody else on that wrote,
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480728
1406
Dikush tjeter shkruajti rreth kesaj,
08:14
"Somebody HIV-positive should rape
this bitch and then we'll find out
this bitch and then we'll find out
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3249
"Dikush qe eshte HIV-positiv
duhet ta perdhunoj kete k****n
duhet ta perdhunoj kete k****n
08:17
if her skin color protects her from AIDS."
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2079
dhe pastaj do te zbulojme nese
ngjyra e saj e lekures e mbron nga AIDS."
ngjyra e saj e lekures e mbron nga AIDS."
08:19
And that person got a free pass.
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Dhe ky personi u la te kalonte.
08:22
Nobody went after that person.
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2087
Askush nuk e sulmoi ate.
08:24
We were all so excited
about destroying Justine,
about destroying Justine,
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2635
Ishim te gjithe kaq entuziaste
te shkaterronim Justine,
te shkaterronim Justine,
08:26
and our shaming brains
are so simple-minded,
are so simple-minded,
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dhe truri yne turperues
eshte kaq i thjeshte,
eshte kaq i thjeshte,
08:29
that we couldn't also handle
destroying somebody
destroying somebody
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saqe nuk mund te perballonim
te shkaterronim dike
te shkaterronim dike
08:31
who was inappropriately
destroying Justine.
destroying Justine.
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qe po shkaterronte Justine
ne menyre te papershtatshme.
ne menyre te papershtatshme.
08:35
Justine was really uniting
a lot of disparate groups that night,
a lot of disparate groups that night,
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Justine po bashkonte
shume grupe te deshperuara ate nate,
shume grupe te deshperuara ate nate,
08:39
from philanthropists to "rape the bitch."
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nga filantropet tek "perdhunoje k****n."
08:42
[@JustineSacco I hope you get fired!
You demented bitch...
You demented bitch...
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[@JustineSacco shpresoj qe te pushohesh
nga puna! K***e e cmendur...
nga puna! K***e e cmendur...
08:46
Just let the world know you're planning
to ride bare back while in Africa.]
to ride bare back while in Africa.]
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3588
Beji botes te ditur qe planifikon te
kalerosh pa shale nderkohe qe je ne Afrike.]
kalerosh pa shale nderkohe qe je ne Afrike.]
08:50
Women always have it worse than men.
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Femrat gjithmone e kane
me te veshtire se meshkujt.
me te veshtire se meshkujt.
08:52
When a man gets shamed, it's,
"I'm going to get you fired."
"I'm going to get you fired."
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Nese nje mashkull turperohet, eshte,
"Do bej te te pushojne nga puna."
"Do bej te te pushojne nga puna."
08:55
When a woman gets shamed, it's,
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Kur nje femer turperohet, eshte,
08:57
"I'm going to get you fired
and raped and cut out your uterus."
and raped and cut out your uterus."
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4881
"Do bej te te pushojne nga puna
dhe te te perdhunojne dhe te te presin uterusin.'
dhe te te perdhunojne dhe te te presin uterusin.'
09:01
And then Justine's employers got involved:
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Pastaj punedhenesit e Justine u pefshine:
09:04
[IAC on @JustineSacco tweet: This is an
outrageous, offensive comment.
outrageous, offensive comment.
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[IAC per tweet-in e @JustineSacco: Ky eshte
nje koment ofendues dhe i papranueshem.
nje koment ofendues dhe i papranueshem.
09:07
Employee in question currently
unreachable on an intl flight.]
unreachable on an intl flight.]
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Punonjesja ne fjale eshte momentalisht
e paarritshme ne nje udhetin nderkombetar.]
e paarritshme ne nje udhetin nderkombetar.]
09:10
And that's when the anger
turned to excitement:
turned to excitement:
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Dhe aty inati u kthye ne ngazellim:
09:12
[All I want for Christmas is to see
@JustineSacco's face when her plane lands
@JustineSacco's face when her plane lands
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[Gjithcka dua per Krishtlindje eshte te shoh
fytyren e @JustineSacco kur avioni i saj te zbrese
fytyren e @JustineSacco kur avioni i saj te zbrese
09:16
and she checks
her inbox/voicemail. #fired]
her inbox/voicemail. #fired]
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544572
2001
dhe ajo kontrollon inbox/mesazhet zanore.
#epushuar]
#epushuar]
09:18
[Oh man, @justinesacco
is going to have the most painful
is going to have the most painful
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[@justinesacco
do te kete momentin me te dhimbshem
do te kete momentin me te dhimbshem
09:21
phone-turning-on moment ever
when her plane lands.]
when her plane lands.]
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te ndezjes se telefonit
kur avioni i saj te zbresi.]
kur avioni i saj te zbresi.]
09:23
[We are about to watch this @JustineSacco
bitch get fired. In REAL time.
bitch get fired. In REAL time.
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[Per pak do te shohim kete k****n
@JustineSacco te pushohet nga puna. Ne kohe reale.
@JustineSacco te pushohet nga puna. Ne kohe reale.
09:27
Before she even KNOWS
she's getting fired.]
she's getting fired.]
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2024
Para se ajo vete te di qe po pushohet.]
09:29
What we had was
a delightful narrative arc.
a delightful narrative arc.
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2013
Ajo cfare ne kishim
ishte nje hark narrativ tejet i bukur.
ishte nje hark narrativ tejet i bukur.
09:31
We knew something that Justine didn't.
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Ne dinim dicka qe Justine nuk e dinte.
09:33
Can you think of anything
less judicial than this?
less judicial than this?
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A mund te mendoni dicka me
gjykuese se kjo.
gjykuese se kjo.
09:35
Justine was asleep on a plane
and unable to explain herself,
and unable to explain herself,
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Justine ishte ne gjume ne avion
ne pamundesi per te shpjeguar veten,
ne pamundesi per te shpjeguar veten,
09:38
and her inability was
a huge part of the hilarity.
a huge part of the hilarity.
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dhe pamundesia e saj
ishte pjese e madhe e gallates.
ishte pjese e madhe e gallates.
09:42
On Twitter that night, we were
like toddlers crawling towards a gun.
like toddlers crawling towards a gun.
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Ate nate ne Twitter, ne ishim
si femije qe po zvarriteshim drejt nje arme.
si femije qe po zvarriteshim drejt nje arme.
09:47
Somebody worked out exactly
which plane she was on, so they linked
which plane she was on, so they linked
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Dikush arriti te gjente saktesisht
ne cilin avion ishte, dhe e lidhen
ne cilin avion ishte, dhe e lidhen
09:50
to a flight tracker website.
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2099
me nje website qe ndiqte udhetimet.
09:52
[British Airways Flight 43
On-time - arrives in 1 hour 34 minutes]
On-time - arrives in 1 hour 34 minutes]
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[Udhetimi i British Airways 43
mberrin ne kohe- per 1 ore e 34 minuta]
mberrin ne kohe- per 1 ore e 34 minuta]
09:56
A hashtag began trending worldwide:
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Nje hashtag filloi te perhapej boterisht.
09:58
# hasJustineLandedYet?
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#akazbriturJustineende?
10:01
[It is kinda wild
to see someone self-destruct
to see someone self-destruct
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[Eshte pak cmenduri
te shohesh dike te vetshkaterrohet
te shohesh dike te vetshkaterrohet
10:03
without them even being aware of it.
#hasJustineLandedYet]
#hasJustineLandedYet]
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pa qene vete i vetedijshem per
ate qe po i ndodh. #akazbriturJustineende]
ate qe po i ndodh. #akazbriturJustineende]
10:06
[Seriously. I just want to go home
to go to bed, but everyone at the bar
to go to bed, but everyone at the bar
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[Seriozisht. Dua thjesht te shkoj ne shtepi
qe te shtihem ne shtrat, por te gjithe tek bari
qe te shtihem ne shtrat, por te gjithe tek bari
10:09
is SO into #HasJustineLandedYet.
Can't look away. Can't leave.]
Can't look away. Can't leave.]
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jane te dhene pas #akazbriturJustineende
Nuk mund te bej sikur nuk shoh. Nuk mund te iki.]
Nuk mund te bej sikur nuk shoh. Nuk mund te iki.]
10:12
[#HasJustineLandedYet may be the best
thing to happen to my Friday night.]
thing to happen to my Friday night.]
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600521
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[#akazbriturJustineende mund te jete gjeja
me e mire qe i ka ndodhur te premtes time.]
me e mire qe i ka ndodhur te premtes time.]
10:16
[Is no one in Cape Town going
to the airport to tweet her arrival?
to the airport to tweet her arrival?
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3103
[A do shkoj dikush ne Cape Town
ne aeroport te presi zbritjen e saj?
ne aeroport te presi zbritjen e saj?
10:19
Come on, twitter! I'd like pictures]
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1719
Jepi Twitter! Dua foto.]
10:20
And guess what? Yes there was.
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1516
Dhe gjejni cfare? Po, dikush shkoi.
10:22
[@JustineSacco HAS in fact landed
at Cape Town international.
at Cape Town international.
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@JustineSacco KA zbritur ne fakt
ne Cape Town Internacional.
ne Cape Town Internacional.
10:25
And if you want to know
what it looks like to discover
what it looks like to discover
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Dhe nese doni te dini
se si duket dikush
se si duket dikush
10:27
that you've just been torn to shreds
because of a misconstrued liberal joke,
because of a misconstrued liberal joke,
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qe sapo eshte shperbere ne copa per shkak
te nje shakaje liberale te keqkuptuar,
te nje shakaje liberale te keqkuptuar,
10:31
not by trolls, but by nice people like us,
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619486
2008
jo nga karagjoze,
por nga njerez te sjellshem si ne,
por nga njerez te sjellshem si ne,
10:33
this is what it looks like:
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621518
1546
kjo eshte si duket:
10:35
[... She's decided to wear
sunnies as a disguise.]
sunnies as a disguise.]
203
623088
2654
[...Ajo vendosi te vishte
syzet si nje mbulim.]
syzet si nje mbulim.]
10:37
So why did we do it?
204
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1453
Pse e beme dicka te tille?
10:39
I think some people were genuinely upset,
205
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2901
Mendoj qe disa ishin realisht te merzitur,
10:42
but I think for other people,
206
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1428
por mendoj per njerezit e tjere,
10:44
it's because Twitter is basically
a mutual approval machine.
a mutual approval machine.
207
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3023
ndoshi sepse Twitter eshte ne thelb
nje makine aprovimi reciprok.
nje makine aprovimi reciprok.
10:47
We surround ourselves with people
who feel the same way we do,
who feel the same way we do,
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2919
E rrethojme veten me njerez
qe ndihen ne te njejten menyre si ne,
qe ndihen ne te njejten menyre si ne,
10:50
and we approve each other,
209
638300
1263
dhe aprovojme njeri tjetrin,
10:51
and that's a really good feeling.
210
639587
1651
dhe kjo eshte nje ndjenje shume e mire.
10:53
And if somebody gets in the way,
we screen them out.
we screen them out.
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2648
Dhe nese dikush nderhyn,
ne i perjashtojme ata.
ne i perjashtojme ata.
10:55
And do you know what
that's the opposite of?
that's the opposite of?
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2087
Dhe e dini e kunderta e kujt eshte kjo?
10:58
It's the opposite of democracy.
213
646045
1741
Eshte e kunderta e Demokracise.
11:00
We wanted to show that we cared
about people dying of AIDS in Africa.
about people dying of AIDS in Africa.
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3997
Donim te tregonim qe na vinte keq
per njerezit qe po vdisnin nga AIDS ne Afrike.
per njerezit qe po vdisnin nga AIDS ne Afrike.
11:04
Our desire to be seen to be compassionate
is what led us to commit
is what led us to commit
215
652357
4007
Deshira jone per tu pare si te dhembshur
eshte ajo qe na nxiti drejt
eshte ajo qe na nxiti drejt
11:08
this profoundly un-compassionate act.
216
656388
3045
ketij veprimi thelbesisht jo te dhembshur.
11:11
As Meghan O'Gieblyn wrote
in the Boston Review,
in the Boston Review,
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2530
Ashtu si shkroi Meghan O'Gieblyn
ne shkrimin tek Boston REview,
ne shkrimin tek Boston REview,
11:14
"This isn't social justice.
It's a cathartic alternative."
It's a cathartic alternative."
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4411
"Kjo nuk eshte drejtesi sociale
eshte nje alernative per katharsis."
eshte nje alernative per katharsis."
11:19
For the past three years,
219
667686
1199
Gjate tre viteve te fundit,
11:20
I've been going around the world
meeting people like Justine Sacco --
meeting people like Justine Sacco --
220
668909
3278
Une ka shetitur boten
duke takuar njerez si Justine Sacco--
duke takuar njerez si Justine Sacco--
11:24
and believe me, there's a lot
of people like Justine Sacco.
of people like Justine Sacco.
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672211
2784
dhe me besoni, ka shume
njerez si Justine Sacco.
njerez si Justine Sacco.
11:27
There's more every day.
222
675019
1706
Ka perdite e me shume.
11:28
And we want to think they're fine,
but they're not fine.
but they're not fine.
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3292
Dhe duam te mendojme qe jane shume mire,
por ata nuk jane mire.
por ata nuk jane mire.
11:32
The people I met were mangled.
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2135
Njerezit qe takova ishin te gjymtuar.
11:34
They talked to me about depression,
225
682224
1841
Me flisnin rreth depresionit,
11:36
and anxiety and insomnia
and suicidal thoughts.
and suicidal thoughts.
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ankthit dhe pagjumesise
dhe mendimeve vetvrasese.
dhe mendimeve vetvrasese.
11:40
One woman I talked to,
who also told a joke that landed badly,
who also told a joke that landed badly,
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Nje femer me te cilen fola qe
po ashtu tha nje shaka qe u mor per keq,
po ashtu tha nje shaka qe u mor per keq,
11:44
she stayed home for a year and a half.
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qendroi ne shtepi per nje vit e gjysem.
11:47
Before that, she worked with adults
with learning difficulties,
with learning difficulties,
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Para kesaj, ajo punonte me te rritur
me veshtiresi ne te mesuar,
me veshtiresi ne te mesuar,
11:51
and was apparently really good at her job.
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dhe ishte shume e mire ne punen e saj.
11:55
Justine was fired, of course,
because social media demanded it.
because social media demanded it.
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Justine u pushua nga puna, sigurisht,
sepse rrjetet sociale e kerkuan.
sepse rrjetet sociale e kerkuan.
11:59
But it was worse than that.
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Por ishte me keq se aq.
12:01
She was losing herself.
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Ajo po humbiste veten.
12:03
She was waking up in the middle
of the night, forgetting who she was.
of the night, forgetting who she was.
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Ajo zgjohej ne mes te nates
dhe harronte se kush ishte.
dhe harronte se kush ishte.
12:08
She was got because she was perceived
to have misused her privilege.
to have misused her privilege.
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Ajo u vu ne shenjester sepse u perceptua
qe po perdorte privilegjet e saj.
qe po perdorte privilegjet e saj.
12:12
And of course, that's a much better thing
to get people for than the things
to get people for than the things
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Dhe patjeter, eshte nje arsye shume
me e mire per tu vene nen shenjster
me e mire per tu vene nen shenjster
12:15
we used to get people for,
like having children out of wedlock.
like having children out of wedlock.
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sesa arsyet e tjera qe perdornim,
si te paturit femije jashte martese.
si te paturit femije jashte martese.
12:18
But the phrase "misuse of privilege"
is becoming a free pass
is becoming a free pass
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Shprehja "Shperdorim i privilegjeve"
po kthehet ne nje leje
po kthehet ne nje leje
12:21
to tear apart pretty much
anybody we choose to.
anybody we choose to.
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per te coptuar pothuajse
kedo qe ne zgjedhim.
kedo qe ne zgjedhim.
12:25
It's becoming a devalued term,
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Po kthehet ne nje shprehje te zhvleresuar,
12:27
and it's making us lose
our capacity for empathy
our capacity for empathy
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dhe po na ben te humbasim
aftesine tone per empati
aftesine tone per empati
12:30
and for distinguishing between serious
and unserious transgressions.
and unserious transgressions.
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dhe per te dalluar midis shkeljeve
serioze dhe atyre joserioze.
serioze dhe atyre joserioze.
12:36
Justine had 170 Twitter followers,
and so to make it work,
and so to make it work,
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Justine kishte 170 ndjekes ne Twitter,
dhe per ta bere te funksiononte,
dhe per ta bere te funksiononte,
12:39
she had to be fictionalized.
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ajo duhej te kthehej
ne nje karakter joreal.
ne nje karakter joreal.
12:41
Word got around that she was the daughter
the mining billionaire Desmond Sacco.
the mining billionaire Desmond Sacco.
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Zbuluam qe ajo ishte vajza e
miljarderit te minierave Desmond Sacco.
miljarderit te minierave Desmond Sacco.
12:46
[Let us not be fooled by #JustineSacco
her father is a SA mining billionaire.
her father is a SA mining billionaire.
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[Mos te genjehemi nga #JustineSacco
i ati i saj eshte milrajder minierash.
i ati i saj eshte milrajder minierash.
12:50
She's not sorry.
And neither is her father.]
And neither is her father.]
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Asaj nuk i vjen keq. As te atit te saj.]
12:52
I thought that was true about Justine,
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Mendoja se kjo ishte
e vertet rreth Justine,
e vertet rreth Justine,
12:54
until I met her at a bar, and I asked her
about her billionaire father,
about her billionaire father,
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deri kur e takova ne nje lokal, dhe e pyeta
per babain e saj miljarder,
per babain e saj miljarder,
12:57
and she said, "My father sells carpets."
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dhe ajo tha, "Im at shet tapete."
12:59
And I think back on
the early days of Twitter,
the early days of Twitter,
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Dhe kujtohem rreth
diteve te hershme te Twitter,
diteve te hershme te Twitter,
13:01
when people would admit
shameful secrets about themselves,
shameful secrets about themselves,
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kur njerezit pranonin
sekrete te turpshme rreth vetes,
sekrete te turpshme rreth vetes,
13:04
and other people would say,
"Oh my God, I'm exactly the same."
"Oh my God, I'm exactly the same."
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dhe njerezit e tjere thoshin
"O zot, jam ekzaktesisht keshtu."
"O zot, jam ekzaktesisht keshtu."
13:07
These days, the hunt is on
for people's shameful secrets.
for people's shameful secrets.
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Keto dite, gjuetia ka filluar
per sekretet e pista te njerezve.
per sekretet e pista te njerezve.
13:11
You can lead a good, ethical life,
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Mund te jetojme nje jete te mire dhe etike,
13:13
but some bad phraseology in a Tweet
can overwhelm it all,
can overwhelm it all,
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por nje shprehje e keqe ne nje Tweet
mund ta permbysi te gjithen,
mund ta permbysi te gjithen,
13:18
become a clue to your secret inner evil.
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dhe te kthehet ne nje sinjal
te te keqit sekret brenda teje.
te te keqit sekret brenda teje.
13:21
Maybe there's two types
of people in the world:
of people in the world:
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Ndoshta ka dy lloj njerezish ne bote:
13:24
those people who favor
humans over ideology,
humans over ideology,
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ata qe i japin perparesi
njeriut perpara ideologjise,
njeriut perpara ideologjise,
13:27
and those people who favor
ideology over humans.
ideology over humans.
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dhe ata qe i japin perparesi
ideologjise perpara njeriut.
ideologjise perpara njeriut.
13:31
I favor humans over ideology,
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Une i jap perparesi njeriut
perpara ideologjise,
perpara ideologjise,
13:33
but right now, the ideologues are winning,
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por tani, ideologet po fitojne,
13:36
and they're creating a stage
for constant artificial high dramas
for constant artificial high dramas
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dhe po krijojne nje skene
per dramacitet artificial te vazhdueshem
per dramacitet artificial te vazhdueshem
13:41
where everybody's either
a magnificent hero
a magnificent hero
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ku kushdo ose eshte nje
hero i mahnitshem
hero i mahnitshem
13:43
or a sickening villain,
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ose nje keqberes i pershtire,
13:45
even though we know that's not true
about our fellow humans.
about our fellow humans.
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edhe pse e dime qe kjo nuk eshte e vertete
per njerezit.
per njerezit.
13:48
What's true is that
we are clever and stupid;
we are clever and stupid;
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Cfare eshte e vertete eshte qe
ne jemi te zgjuar dhe budallenj,
ne jemi te zgjuar dhe budallenj,
13:52
what's true is that we're grey areas.
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cfare eshte e vertet eshte
qe ne jemi ne zona gri.
qe ne jemi ne zona gri.
13:55
The great thing about social media
was how it gave a voice
was how it gave a voice
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Aspekti me i fuqishem i mediave sociale
ishte dhenia e nje zeri
ishte dhenia e nje zeri
13:58
to voiceless people,
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njerezve pa ze,
13:59
but we're now creating
a surveillance society,
a surveillance society,
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por tani po krijojme
nje shoqeri vezhgimi,
nje shoqeri vezhgimi,
14:02
where the smartest way to survive
is to go back to being voiceless.
is to go back to being voiceless.
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ku menyra me e zgjuar per te mbijetuar
eshte te kthehesh ne te qenin pa ze.
eshte te kthehesh ne te qenin pa ze.
14:07
Let's not do that.
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Mos ta bejme kete gje.
14:08
Thank you.
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Faleminderit.
14:10
(Applause)
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(Duartrokitje)
14:21
Bruno Giussani: Thank you, Jon.
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Bruno Giussani: Faleminderit, Jon.
14:22
Jon Ronson: Thanks, Bruno.
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Jon Ronson: Faleminderit, Bruno.
14:24
BG: Don't go away.
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BG: Mos u largo.
14:26
What strikes me about Justine's story
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Cfare me befason ne historine e Justine
14:28
is also the fact that if you
Google her name today,
Google her name today,
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eshte fakti qe po e kerkove emrin
e saj ne Google sot,
e saj ne Google sot,
14:31
this story covers the first
100 pages of Google results --
100 pages of Google results --
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kjo histori mbulon
100 faqet e para ne rezultatet e Google
100 faqet e para ne rezultatet e Google
14:33
there is nothing else about her.
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nuk ka asgje tjeter rreth saj.
14:36
In your book, you mention another story
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Ne librin tuaj,
ju permendni nje histori tjeter
ju permendni nje histori tjeter
14:38
of another victim who actually got
taken on by a reputation management firm,
taken on by a reputation management firm,
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te nje tjeter viktime qe u mor persiper
nga nje firme e menaxhimit te reputacionit,
nga nje firme e menaxhimit te reputacionit,
14:43
and by creating blogs and posting nice,
innocuous stories about her love for cats
innocuous stories about her love for cats
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dhe me krijimin e blogjeve dhe postimeve te kendshme,
histori te pafajshme rreth dashurire se saj per macet
histori te pafajshme rreth dashurire se saj per macet
14:48
and holidays and stuff,
managed to get the story
managed to get the story
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2716
pushime dhe gjera te tjera
arriti ta hiqte historine
arriti ta hiqte historine
14:51
off the first couple pages of Google
results, but it didn't last long.
results, but it didn't last long.
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nga faqet e para te Google
por nuk zgjati shume.
por nuk zgjati shume.
14:55
A couple of weeks later, they started
creeping back up to the top result.
creeping back up to the top result.
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Disa jave me vone, filluan
te ngjiteshin serish ne fillim te rezultateve.
te ngjiteshin serish ne fillim te rezultateve.
15:00
Is this a totally lost battle?
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888161
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A eshte nje beteje e humbur perfundimisht?
15:02
Jon Ronson: You know, I think
the very best thing we can do,
the very best thing we can do,
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Jon Ronson: Mendoj
gjeja me e mire qe mund te bejme,
gjeja me e mire qe mund te bejme,
15:05
if you see a kind of unfair
or an ambiguous shaming,
or an ambiguous shaming,
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kur shohim kete lloj
turperimi te pandershem
turperimi te pandershem
15:09
is to speak up, because I think
the worst thing that happened to Justine
the worst thing that happened to Justine
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3400
eshte te flasim, sepse mendoj
qe gjeja me e keqe qe i ndodhi Justine
qe gjeja me e keqe qe i ndodhi Justine
15:13
was that nobody supported her --
like, everyone was against her,
like, everyone was against her,
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eshte qe askush nuk e mbeshteti
te gjithe ishin kunder saj,
te gjithe ishin kunder saj,
15:16
and that is profoundly traumatizing,
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1725
dhe kjo eshte thellesisht traumatizuese,
15:18
to be told by tens of thousands of people
that you need to get out.
that you need to get out.
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3822
te te thone qindra, mijera njerez
qe duhet te largohesh.
qe duhet te largohesh.
15:21
But if a shaming happens and there's
a babble of voices, like in a democracy,
a babble of voices, like in a democracy,
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Por nese turperimi ndodh dhe ka
disa zera, si ne demokraci,
disa zera, si ne demokraci,
15:26
where people are discussing it,
I think that's much less damaging.
I think that's much less damaging.
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3096
kur njerezit e diskutojne rreth saj,
mendoj qe kjo eshte shume me pak e demshme.
mendoj qe kjo eshte shume me pak e demshme.
15:29
So I think that's the way forward,
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Mendoj qe kjo eshte rruga per te perparuar,
15:30
but it's hard, because if you do
stand up for somebody,
stand up for somebody,
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2596
por eshte e veshtire, sepse nese ti
del ne mbrojtje te dikujt,
del ne mbrojtje te dikujt,
15:33
it's incredibly unpleasant.
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eshte tmerresisht e pakendshme.
15:35
BG: So let's talk about your experience,
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BG: Le te flasim per eksperience tuaj,
15:37
because you stood up by writing this book.
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2008
sepse ju moret nje qendrim
duke shkruajtur kete lliber.
duke shkruajtur kete lliber.
15:39
By the way, it's mandatory
reading for everybody, okay?
reading for everybody, okay?
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Meqe ra fjala, eshte e detyrueshme
te lexohet nga te gjithe, dakord?
te lexohet nga te gjithe, dakord?
15:41
You stood up because the book
actually puts the spotlight on shamers.
actually puts the spotlight on shamers.
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Ju mbajtet qendrim sepse libri
e vendos fokusin tek "turperuesit".
e vendos fokusin tek "turperuesit".
15:46
And I assume you didn't only
have friendly reactions on Twitter.
have friendly reactions on Twitter.
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Dhe besoj nuk patet vetem reagime
miqesore ne Twitter.
miqesore ne Twitter.
15:49
JR: It didn't go down that well
with some people.
with some people.
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JR: Nuk shkoi dhe aq mire
me disa njerez.
me disa njerez.
15:51
(Laughter)
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1001
(Te qeshura)
15:52
I mean, you don't want
to just concentrate --
to just concentrate --
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Dua te them, qe nuk dua te
perqendrohem
perqendrohem
15:55
because lots of people understood,
and were really nice about the book.
and were really nice about the book.
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sepse shume njerez kuptuan
dhe ishin shume te sjellshem per librin.
dhe ishin shume te sjellshem per librin.
15:58
But yeah, for 30 years I've been writing
stories about abuses of power,
stories about abuses of power,
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Por po, per 30 vjet kam shkruajtur
histori rreth abuzimeve me fuqine,
histori rreth abuzimeve me fuqine,
16:01
and when I say the powerful people
over there in the military,
over there in the military,
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dhe kur them njerezit e fuqishem
atje tek ushtria,
atje tek ushtria,
16:05
or in the pharmaceutical industry,
everybody applauds me.
everybody applauds me.
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ose ne industrine farmaceutike
te gjithe me duartrokasin.
te gjithe me duartrokasin.
16:07
As soon as I say, "We are the powerful
people abusing our power now,"
people abusing our power now,"
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Sapo them " Ne jemi personat me fuqi
qe po abuzojme me fuqine tone."
qe po abuzojme me fuqine tone."
16:12
I get people saying,
"Well you must be a racist too."
"Well you must be a racist too."
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Njerezit me thone
"Atehere dhe ti duhet te jesh nje racist."
"Atehere dhe ti duhet te jesh nje racist."
16:15
BG: So the other night --
yesterday -- we were at dinner,
yesterday -- we were at dinner,
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BG: Nje nate me para
dje- ishim duke ngrene darke,
dje- ishim duke ngrene darke,
16:17
and there were two discussions going on.
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1915
dhe ishin dy diskutime qe po zhvilloheshin.
16:19
On one side you were talking
with people around the table --
with people around the table --
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Nga njera ane ju po flisnit
me njerezit rreth tavolines--
me njerezit rreth tavolines--
16:22
and that was a nice,
constructive discussion.
constructive discussion.
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dhe ishte nje bashkebisedim
i kendshem dhe konstruktiv.
i kendshem dhe konstruktiv.
16:24
On the other, every time
you turned to your phone,
you turned to your phone,
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Nga ana tjeter, sa here
ndiznit telefonin
ndiznit telefonin
16:27
there is this deluge of insults.
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kishte nje varg ofendimesh.
16:28
JR: Yeah. This happened last night.
We had like a TED dinner last night.
We had like a TED dinner last night.
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JR: Po, kjo ndodhi naten e kaluar.
Kishim si nje darke TED mbreme.
Kishim si nje darke TED mbreme.
16:32
We were chatting and it was lovely
and nice, and I decided to check Twitter.
and nice, and I decided to check Twitter.
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Po bisedonim dhe ishte shume e kendshme
dhe une vendosa te kontrolloja Twitter.
dhe une vendosa te kontrolloja Twitter.
16:36
Somebody said, "You are
a white supremacist."
a white supremacist."
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Dikush tha" Ti je
nje supermacist i bardhe."
nje supermacist i bardhe."
16:38
And then I went back and had
a nice conversation with somebody,
a nice conversation with somebody,
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Pastaj u ktheva dhe pata
nje bisede te kendshme me dike,
nje bisede te kendshme me dike,
16:41
and then I went back to Twitter,
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pastaj u ktheva serish ne Twitter,
16:42
somebody said my very existence
made the world a worse place.
made the world a worse place.
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dikush tha qe vete ekzistenca ime
e bente boten nje vend me te keq.
e bente boten nje vend me te keq.
16:46
My friend Adam Curtis says
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Miku ik Adam Curtis tha
16:48
that maybe the Internet is like
a John Carpenter movie from the 1980s,
a John Carpenter movie from the 1980s,
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qe ndoshta interneti eshte
si nje film i John Carpenteer i 1980's
si nje film i John Carpenteer i 1980's
16:52
when eventually everyone
will start screaming at each other
will start screaming at each other
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ku heret e vone te gjithe
do fillojne ti bertasin njeri-tjetrit
do fillojne ti bertasin njeri-tjetrit
16:55
and shooting each other,
and then eventually everybody
and then eventually everybody
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dhe ti gjuajne njeri-tjetrit,
dhe ne nje moment dikush
dhe ne nje moment dikush
16:58
would flee to somewhere safer,
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1996
do te arratiset ne nje vend te sigurt,
17:00
and I'm starting to think of that
as a really nice option.
as a really nice option.
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dhe po filloj ta mendoj si
nje opsion te mire.
nje opsion te mire.
17:04
BG: Jon, thank you.
JR: Thank you, Bruno.
JR: Thank you, Bruno.
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BG: Faleminderit!
JR: Faleminderit Bruno.
JR: Faleminderit Bruno.
17:06
(Applause)
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(Duartrokitje)
ABOUT THE SPEAKER
Jon Ronson - Writer, filmmakerJon Ronson is a writer and documentary filmmaker who dips into every flavor of madness, extremism and obsession.
Why you should listen
For his latest book, So You've Been Publicly Shamed, Jon Ronson spent three years traveling the world and talking to people who'd been subjected to high-profile public shamings. Whatever their transgression, the response was to be faced by an angry mob, as Ronson calls them "collective outrage circles" devoted to tearing down said person from any position of power. It does not, Ronson suggests gently, reflect so well on society as a whole.
In a previous book, The Psychopath Test, Ronson explored the unnerving world of psychopaths -- a group that includes both incarcerated killers and, one of his subjects insists, plenty of CEOs. In his books, films and articles, Ronson explores madness and obsession of all kinds, from the US military's experiments in psychic warfare to the obscene and hate-filled yet Christian rap of the Insane Clown Posse. He wrote a column for the Guardian, hosted an essay program on Radio 4 in the United Kingdom, and contributes to This American Life.
Jon Ronson | Speaker | TED.com