Bruce Friedrich: The next global agricultural revolution
Bruce Friedrich: Mapinduzi ya kilimo mapya ya dunia
TED Fellow Bruce Friedrich plans to compete with the meat industry on its own terms -- by creating alternatives to conventional meat that taste the same or better and cost less. Full bio
Double-click the English transcript below to play the video.
released the results
walipeana majibu
into global agriculture
kilimo cha kimataifa
is destroying our planet
unaathiri sayari yetu
to the stability of the planet ...
kwa utulivu wa sayari ...
a new global agricultural revolution."
uvumbuzi mpya wa kilimo wa kimataifa."
the last two decades
from industrial meat production,
kwa viwanda,
was going to make a difference.
ulikuwa unaenda kuleta mabadiliko.
again and again and again for decades.
mara kwa mara kwa miongo.
Academy of Sciences.
tends to be climate change.
huwa ni mabadiliko ya hewa.
represents just as big of a threat.
ni tishio kubwa.
of antibiotics to farm animals.
kubwa vya viuavijasumu.
mutating into superbugs
na kuwa wadudu wenye nguvu
antibiotics obsolete
kuwa bila kazi
and climate change --
na mabadiliko ya hewa --
to eat less meat hasn't worked.
kupunguza kula nyama haijafaulu.
global health experts and animal activists
wataalamu wa afya wa duniani
to eat less meat.
kula nyama kiasi.
in recorded history.
ate more than 200 pounds of meat.
alikula pauni 200 ya nyama mwaka jana.
ate 400 pounds of meat.
alikula pauni 400 ya nyama.
70 to 100 percent more meat by 2050.
70 hadi 100 zaidi ya nyama ifikapo 2050.
the meat that people love,
ambayo watu watapenda,
in a whole new way.
let's grow meat from plants.
tukuze nyama kutoka kwa mimea.
feeding them to animals,
kuyalisha kwa wanyama,
let's biomimic meat with them,
tuikuze na nyama,
let's grow the cells directly.
tukuze chembe moja kwa moja,
a chicken to slaughter weight.
afike kimo cha kuchinjwa.
you can get that same growth
na utapata matokea sawia
neighborhood meat brewery.
cha nyama.
have been producing meat from plants
yamekuwa yakikuza nyama kutoka kwa mimea
from actual animal meat,
na nyama halisi,
growing actual animal meat
yanayokuza nyama halisi ya wanyama
that they love about meat --
wanavyopenda kuhusu nyama --
impact on the climate.
are so much more efficient,
hizi mbili ni bora zaidi,
small fortunes on their burgers,
yametumia misandali kidogo kwa baga zao,
been commercialized at all.
haijazinduliwa kibiashara.
cha nyama duniani.
the present meat industry.
ya sasa.
the meat industry,
their marketing expertise
utaalam wake wa uuzaji
of dollars every single year
kila mwaka
and the environment.
na mazingira.
into optimizing and perfecting
katika sadifisha na kuboresha
and cell-based meat.
nyama iliyokuzwa na chembe ya mimea.
died from antibiotic-resistant superbugs
kutoka kwa usugu wa viuavijasumu
10 million per year globally.
milioni 10 kwa mwaka duniani.
an existential threat
ni athari iliyopo
on the face of the planet.
hapa duniani.
these are global emergencies.
viuavijasumu-- hizi ni dharura duniani.
these emergencies on a global scale.
dharura hizi kwa kipimo duniani.
to decrease meat consumption
ulaji nyama
and that taste the same or better.
na ladha iwe sawia au bora.
Let's grow it directly from cells.
Tuikuze moja kwa moja kutoka kwa chembe.
the resources that are necessary
raslimali tulizonazo
agricultural revolution.
ABOUT THE SPEAKER
Bruce Friedrich - Food innovatorTED Fellow Bruce Friedrich plans to compete with the meat industry on its own terms -- by creating alternatives to conventional meat that taste the same or better and cost less.
Why you should listen
Bruce Friedrich is cofounder and executive director of The Good Food Institute (GFI), an international nonprofit that is fostering a sustainable, healthy and just agricultural system through food innovation. With branches in the United States, India, Israel, Brazil, Europe and Asia Pacific, GFI is accelerating the production of plant-based and cell-based meat, eggs and dairy in order to bolster the global protein supply while protecting our environment, promoting global health and preventing food insecurity and animal cruelty. Friedrich has penned op-eds for the Wall Street Journal, USA Today, the Los Angeles Times, Chicago Tribune, Wired and many other publications. He has appeared on The Today Show, NBC Nightly News, CBS Evening News and a variety of programs on MSNBC, Fox News, and CNN. Friedrich has coauthored two books, contributed chapters to seven more, and has written seven law review articles. Watch his TEDxSonoma talk here.
Friedrich graduated magna cum laude, Order of the Coif, from the Georgetown University Law Center and holds degrees from Johns Hopkins University and the London School of Economics.
Bruce Friedrich | Speaker | TED.com