Leticia Gasca: Don't fail fast -- fail mindfully
ليتيسيا غاسكا: لا تفشل بسرعة - افشل بانتباه
Leticia Gasca is co-founder of the movement Fuckup Nights and Executive Director for the Failure Institute, the first think tank in the world devoted to studying business failure and the reasons behind it. Full bio
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ينصح بتحفظ المشاهدين ''
قبل الميلاد
that merchants whose businesses failed
في مشاريعهم التجارية
with a basket over their heads.
فوق رؤوسهم
who had outstanding debts,
ديون غير مسددة
to the public square
against a special stone
were taken to the center of the market,
إلى مركز السوق
was publicly announced.
immediate imprisonment,
punish those who fail,
بشكل مفرط،
and business creation,
in any country.
الإقتصادي لأي بلد.
publicly humiliate failed entrepreneurs.
لا نهين الرياديون علنا.
their failures on social media.
على المواقع التواصل الإجتماعي.
can relate with the pain of failure.
الفشل.
of those experiences.
I have also been there.
خضت تلك التجربة.
was incredibly hard.
a good dose of vulnerability
وجرعة جيدة من الهشاشة النفسية,
I met a group of indigenous women.
قابلت مجموعة من نساء السكان الأصليين.
in the state of Puebla, in central Mexico.
في ولاية بوبيلا وسط المكسيك.
I cofounded a social enterprise
أسست مؤسسة اجتماعية
create an income stream
على خلق تيار دخل
the business and training the women.
العمل وتدريب النساء.
was totally unrealistic.
غير واقعية ابدا.
for years without a salary,
the business profitable.
to create a positive impact
لخلق تأثير إيجابي.
and my resume for years.
the only loser in the world.
الخاسرة الوحيدة في العالم.
I was out with some friends
مع بعض الأصدقاء
about the life of the entrepreneur.
the issue of failure came out.
the story of my failed business.
قصة فشل مشروعي.
became really clear in my mind:
في ذهني:
the only loser in the world,
الأرواح الشريرة بالنسبة لي.
makes you stronger, not weaker.
أقوى وليس أضعف.
in a deeper and more meaningful way
وأكثر فائدة
I wouldn't have learned previously.
لم أتعلمها من قبل.
of businesses that didn't work,
لم تنجح،
share their failure stories.
a research center
on business, people and society
we called it the Failure Institute.
أسميناه معهد الفشل.
stands on a stage
of shame and embarrassment,
من العار والحرج ،
to share lessons learned
لمشاركة الدروس المستفادة منها
share their failures, magic happens.
بمشاركة إخفاقاتهم .
and collaboration becomes easier.
و التعاون يصبح أسهل.
react in a different way
و النساء مختلفة
within one year of failure,
خلال عام واحد من الإخفاق،
of a new business.
from the impostor syndrome.
من متلازمة المحتال.
to be a good entrepreneur.
رواد أعمال جيدين.
women have everything that's needed.
يملكن كل ما يحتاجن.
they have enough knowledge
لديهم ما يكفي من المعرفة
in another place with better luck.
في مكان اخر مع حظ أفضل.
on how entrepreneurs cope with failure.
على كيفية تعامل رواد الأعمال مع الفشل.
in the American continent
في القارة الأمريكية
is to look for a therapist.
هو البحث عن معالج نفسي.
after the failure of a business,
بعد فشل عمل تجاري ،
we will study in the future.
سوف ندرسه في المستقبل.
has on failed entrepreneurs.
على رواد الأعمال الفاشلين.
a lot of time and a lot of money.
الكثير من الوقت والكثير من المال.
problems with partners,
مشاكل مع الشركاء،
will cost you 2,000 dollars.
ألفي دولار.
to save this amount.
ليوفر هذا المبلغ.
in most of the developing world,
في معظم الدول النامية
of a business is two years.
لعمل ما هو عامين.
closing a business takes two years.
بشكل رسمي يستغرق عامين.
life expectancy of a business
متوسط توقع حياة مشروع
to close it if it doesn't work?
المشروع إن لم ينجح؟
business creation
على خلق الأعمال
bankruptcy takes less time and less money,
عن الإفلاس يأخذ وقتًا أقل وأموالًا أقل،
of public policy recommendations
من توصيات عن السياسة العامة
closing businesses in Mexico.
بخصوص إغلاق الشركات في المكسيك.
from all over the country
من جميع أنحاء البلد
to help change the law.
للمساعدة في تغيير القانون.
the new regulation comes into force,
القانون الجديد تدخل حيز التنفيذ
their businesses in an online procedure
أعمالهم خلال إجراء عبر الإنترنت
would grow this big.
ستنمو بهذا الحجم.
of failure on the table.
is something we must talk about.
هو شيء يجب أن نتحدث عنه.
as it used to be in the past,
كما اعتاد ان يكون في الماضي,
as some people say.
كما يقول بعض الناس.
to Silicon Valley types or students
إلى أنماط منطقة وادي السيليكون أوطلابها,
like it's no big deal, I cringe.
كأنه ليس مشكلة كبيرة، أنا انكمش.
on the mantra "fail fast."
للمانترا "افشل بسرعة."
is a great way to accelerate learning
هي طريقة رائعة لتسريع التعلم
we present rapid failure
نقدم الفشل السريع
as their one and only option,
كخيارهم الوحيد،
that entrepreneurs give up too easily.
أستسلام رواد الأعمال ببساطة.
of rapid failure
الفشل السريع
the devastating consequences
العواقب المدمرة
my social enterprise died,
فشل مشروعي الاجتماعي،
to the indigenous community
لمجتمع السكان الأصليين
that the business had failed
أن عملي قد فشل
like a great learning opportunity for me,
انه فرصة تعليمية رائعة بالنسبة لي ،
the closure of this business
إغلاق هذا العمل
would stop receiving an income
ستتوقف عن تلقي دخل
I want to propose something.
أريد أن أقترح شيئًا.
that just as we put aside the idea
أن نضع هذه الفكرة جانبا
failed entrepreneurs,
لرواد الأعمال الذين قد فشلوا،
that failing fast is always the best.
" الفشل السريع هو الأفضل دائمًا" جانبا.
are made of people,
مكونة من الناس،
that appear and disappear
تظهر وتختفي
some people will lose their jobs.
بعض الناس سوف يفقدون وظائفهم.
of social and green enterprises,
المؤسسات الاجتماعية والمحبة للبيئة ،
can have a negative impact
they were trying to serve.
التي كانوا يحاولون خدمتها.
of the consequences
مدرك للعواقب
ABOUT THE SPEAKER
Leticia Gasca - Author, entrepreneurLeticia Gasca is co-founder of the movement Fuckup Nights and Executive Director for the Failure Institute, the first think tank in the world devoted to studying business failure and the reasons behind it.
Why you should listen
From a very young age, Leticia Gasca was committed to making the world a better place. When she was only 20 years old, she represented Mexico at the United Nations during the 62nd Session of the General Assembly.
In 2014, Gasca was recognized as a Gifted Citizen for leading one of the 30 most innovative projects in the world, and in 2015, she was awarded as Woman Entrepreneur of the Year.
More recently, Gasca was featured by OZY Magazine as a "Rising Star" and by The Economist as one of the "Voices from 2040." She is the author of the book Surviving Failure and a columnist at several newspapers and magazines.
Leticia Gasca | Speaker | TED.com