Leticia Gasca: Don't fail fast -- fail mindfully
莱蒂西亚 · 加斯卡: 别急着失败——要谨慎地失败
Leticia Gasca is co-founder of the movement Fuckup Nights and Executive Director for the Failure Institute, the first think tank in the world devoted to studying business failure and the reasons behind it. Full bio
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请观众酌情观看】
that merchants whose businesses failed
with a basket over their heads.
who had outstanding debts,
to the public square
against a special stone
were taken to the center of the market,
was publicly announced.
immediate imprisonment,
punish those who fail,
and business creation,
in any country.
publicly humiliate failed entrepreneurs.
公开羞辱失败的企业家了。
their failures on social media.
宣扬他们的失败。
can relate with the pain of failure.
都体会过失败的痛苦。
of those experiences.
I have also been there.
我也陷入过那样的境地。
was incredibly hard.
a good dose of vulnerability
7年的时间,适度的脆弱感,
I met a group of indigenous women.
我遇到一群原住民妇女。
in the state of Puebla, in central Mexico.
一个贫穷的农村社区。
I cofounded a social enterprise
create an income stream
the business and training the women.
和培训这些女性。
was totally unrealistic.
for years without a salary,
the business profitable.
to create a positive impact
and my resume for years.
the only loser in the world.
I was out with some friends
我跟朋友一起出去,
about the life of the entrepreneur.
the issue of failure came out.
the story of my failed business.
曾经创业失败的经历。
became really clear in my mind:
出现了这样一个念头:
the only loser in the world,
请一定要告诉我。
就如同一场驱魔活动。
makes you stronger, not weaker.
可以让你更强,而不是更弱。
in a deeper and more meaningful way
更深和更有意义的连接,
I wouldn't have learned previously.
of businesses that didn't work,
share their failure stories.
a research center
on business, people and society
we called it the Failure Institute.
于是称之为“搞砸研究所”。
stands on a stage
of shame and embarrassment,
to share lessons learned
share their failures, magic happens.
她们的失败时,奇迹发生了。
and collaboration becomes easier.
react in a different way
within one year of failure,
of a new business.
from the impostor syndrome.
to be a good entrepreneur.
才能成为好的企业家。
women have everything that's needed.
已经具备了所需要的一切品质。
they have enough knowledge
自己已经拥有了足够的知识,
in another place with better luck.
on how entrepreneurs cope with failure.
表现出了地域上的差别。
in the American continent
is to look for a therapist.
after the failure of a business,
究竟哪种反应更好,
we will study in the future.
所带来的深远影响。
has on failed entrepreneurs.
a lot of time and a lot of money.
大量的时间和金钱。
problems with partners,
will cost you 2,000 dollars.
to save this amount.
in most of the developing world,
of a business is two years.
closing a business takes two years.
也需要两年的时间。
life expectancy of a business
to close it if it doesn't work?
business creation
bankruptcy takes less time and less money,
of public policy recommendations
closing businesses in Mexico.
from all over the country
to help change the law.
the new regulation comes into force,
their businesses in an online procedure
廉价的线上流程
would grow this big.
会发展到如此大的规模。
of failure on the table.
is something we must talk about.
失败是我们不应该回避的话题。
as it used to be in the past,
as some people say.
to Silicon Valley types or students
like it's no big deal, I cringe.
这没什么大不了的,我就会感到不寒而栗。
on the mantra "fail fast."
言论有着很大的弊端。
is a great way to accelerate learning
避免浪费时间的
we present rapid failure
as their one and only option,
that entrepreneurs give up too easily.
of rapid failure
the devastating consequences
my social enterprise died,
to the indigenous community
that the business had failed
like a great learning opportunity for me,
得到的最好的教训,
the closure of this business
would stop receiving an income
I want to propose something.
that just as we put aside the idea
failed entrepreneurs,
that failing fast is always the best.
最佳选择”的想法抛诸脑后。
are made of people,
that appear and disappear
some people will lose their jobs.
of social and green enterprises,
can have a negative impact
they were trying to serve.
of the consequences
ABOUT THE SPEAKER
Leticia Gasca - Author, entrepreneurLeticia Gasca is co-founder of the movement Fuckup Nights and Executive Director for the Failure Institute, the first think tank in the world devoted to studying business failure and the reasons behind it.
Why you should listen
From a very young age, Leticia Gasca was committed to making the world a better place. When she was only 20 years old, she represented Mexico at the United Nations during the 62nd Session of the General Assembly.
In 2014, Gasca was recognized as a Gifted Citizen for leading one of the 30 most innovative projects in the world, and in 2015, she was awarded as Woman Entrepreneur of the Year.
More recently, Gasca was featured by OZY Magazine as a "Rising Star" and by The Economist as one of the "Voices from 2040." She is the author of the book Surviving Failure and a columnist at several newspapers and magazines.
Leticia Gasca | Speaker | TED.com