Leticia Gasca: Don't fail fast -- fail mindfully
Leticia Gasca: Ne gyorsan bukjunk, bukjunk körültekintően!
Leticia Gasca is co-founder of the movement Fuckup Nights and Executive Director for the Failure Institute, the first think tank in the world devoted to studying business failure and the reasons behind it. Full bio
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Gyermekeknek nem ajánlott]
a Kr. e. 800 Görögországába,
that merchants whose businesses failed
with a basket over their heads.
kosárral a fejükön.
who had outstanding debts,
felhalmozó tulajdonosokat
to the public square
against a special stone
kőnek kellett verdesniük,
were taken to the center of the market,
a piac közepére hurcolták,
was publicly announced.
nyilvánosan jelentették be.
immediate imprisonment,
punish those who fail,
and business creation,
in any country.
motorja mindenhol.
publicly humiliate failed entrepreneurs.
nyilvánosan a bukott vállalkozókat,
their failures on social media.
a közösségi médiában sem.
can relate with the pain of failure.
of those experiences.
nem adjuk közre.
I have also been there.
hisz velem is megtörtént.
was incredibly hard.
iszonyúan nehéz volt.
a good dose of vulnerability
I met a group of indigenous women.
nőkkel találkoztam
in the state of Puebla, in central Mexico.
szegény vidéki részén.
I cofounded a social enterprise
vállalkozást hoztunk létre.
create an income stream
s javítani életminőségükön.
the business and training the women.
kiépítésére, oktattuk a nőket.
hogy zöldfülűek vagyunk.
was totally unrealistic.
for years without a salary,
the business profitable.
teszi a vállalkozást.
szüntetnünk a vállalkozást,
hatása legyen a kézművesek életére,
to create a positive impact
and my resume for years.
önéletrajzban.
sikertelen vállalkozót sem,
the only loser in the world.
az egyetlen vesztes a világon.
I was out with some friends
about the life of the entrepreneur.
the issue of failure came out.
the story of my failed business.
vállalkozásom kudarcát.
became really clear in my mind:
ekkor jöttem rá,
the only loser in the world,
az egyetlen vesztes a világon,
elhallgatott sikertelensége.
mint az ördögűzés.
makes you stronger, not weaker.
hanem erősebbek.
in a deeper and more meaningful way
kapcsolatokat hozok létre,
I wouldn't have learned previously.
szóló történetek közreadására
of businesses that didn't work,
share their failure stories.
is merjék megosztani.
kutatóközpontot alapítottunk,
a research center
on business, people and society
társadalomra gyakorolt hatását.
Kudarc Intézetnek neveztük el.
we called it the Failure Institute.
stands on a stage
of shame and embarrassment,
zavarodottságként megélje,
to share lessons learned
share their failures, magic happens.
megvallják kudarcaikat,
javul az együttműködés.
and collaboration becomes easier.
érdekes tényekre bukkantunk:
react in a different way
within one year of failure,
of a new business.
az ún. imposztorszindróma miatt.
from the impostor syndrome.
hogy jó vállalkozók legyünk.
to be a good entrepreneur.
women have everything that's needed.
they have enough knowledge
in another place with better luck.
kell újra próbálkozniuk.
léteznek a kudarc kezelésében.
on how entrepreneurs cope with failure.
főleg Amerikában,
in the American continent
is to look for a therapist.
after the failure of a business,
we will study in the future.
has on failed entrepreneurs.
a sikertelen vállalkozókra.
a lot of time and a lot of money.
rengeteg pénzt és időt emészt föl.
problems with partners,
beszállítókkal, vevőkkel, dolgozókkal
will cost you 2,000 dollars.
hivatalosan 2 000 dollárba kerül.
to save this amount.
in most of the developing world,
of a business is two years.
nagyjából két év.
hogy megszüntessük vállalkozásunkat.
closing a business takes two years.
és a bezárási idő közel egyenlő?
life expectancy of a business
to close it if it doesn't work?
business creation
az új vállalkozástól,
bankruptcy takes less time and less money,
jelenik meg a piacon.
of public policy recommendations
kapcsolatos
closing businesses in Mexico.
from all over the country
és vállalkozókkal.
módosíttatnunk a törvényt.
to help change the law.
the new regulation comes into force,
their businesses in an online procedure
szüntethetik meg cégüket,
would grow this big.
hogy ekkora durranás lesz.
of failure on the table.
is something we must talk about.
a kudarcról beszélni kell.
as it used to be in the past,
nem úgy, ahogy a múltban volt,
ahogy egyesek gondolják.
as some people say.
vagy egyetemistákat hallgatok,
to Silicon Valley types or students
like it's no big deal, I cringe.
on the mantra "fail fast."
sötét oldala is van.
is a great way to accelerate learning
mert felgyorsítja a tanulást,
we present rapid failure
a vállalkozóknak,
as their one and only option,
that entrepreneurs give up too easily.
hogy könnyen adják fel.
of rapid failure
the devastating consequences
my social enterprise died,
to the indigenous community
a bennszülöttek közösségébe,
hogy a cég tönkrement,
that the business had failed
like a great learning opportunity for me,
the closure of this business
would stop receiving an income
I want to propose something.
vállalkozók nyilvános megszégyenítését,
that just as we put aside the idea
failed entrepreneurs,
that failing fast is always the best.
are made of people,
emberekből állnak,
that appear and disappear
eltűnő
some people will lose their jobs.
of social and green enterprises,
can have a negative impact
they were trying to serve.
of the consequences
következményekre és hatásokra.
meg kell osztanunk a világgal.
ABOUT THE SPEAKER
Leticia Gasca - Author, entrepreneurLeticia Gasca is co-founder of the movement Fuckup Nights and Executive Director for the Failure Institute, the first think tank in the world devoted to studying business failure and the reasons behind it.
Why you should listen
From a very young age, Leticia Gasca was committed to making the world a better place. When she was only 20 years old, she represented Mexico at the United Nations during the 62nd Session of the General Assembly.
In 2014, Gasca was recognized as a Gifted Citizen for leading one of the 30 most innovative projects in the world, and in 2015, she was awarded as Woman Entrepreneur of the Year.
More recently, Gasca was featured by OZY Magazine as a "Rising Star" and by The Economist as one of the "Voices from 2040." She is the author of the book Surviving Failure and a columnist at several newspapers and magazines.
Leticia Gasca | Speaker | TED.com