TED2008
Stefan Sagmeister: Things I've learned in my life so far
Stefan Sagmeister sobre el que ha après
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El dissenyador estrella Stefan Sagmeister fa una breu però ingeniosa xerrada sobre lliçons de vida expresades mitjançant sorprenents exemples del camp del disseny (incloguent... monos inflables)
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:12
I was here about four years ago,
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Vaig estar aquí ara fa quatre anys
00:14
talking about the relationship of design and happiness.
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parlant de la relació entre el disseny i la felicitat.
00:20
At the very end of it, I showed a list under that title.
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Al final de la meva xerrada, vaig ensenyar una llista amb aquest títol.
00:26
I learned very few things in addition since
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He après poques coses més des de llavors,
00:32
(Laughter) --
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(Riures)
00:33
but made a whole number of them into projects since.
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però he estat treballant per convertir-les en projectes des d'aleshores.
00:39
These are inflatable monkeys in every city in Scotland:
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Això són micos inflables situats en diferents ciutats d'Escòcia.
00:44
"Everybody always thinks they are right."
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"Tothom pensa sempre que té raó."
00:52
They were combined in the media.
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Van aparèixer combinats a la premsa.
00:57
"Drugs are fun in the beginning but become a drag later on."
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"Les drogues són divertides al principi però són un llast més endavant."
01:07
We're doing changing media.
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Treballem en mitjans que canvien.
01:11
This is a projection that can see the viewer
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Això és una projecció que pot veure el visitant
01:14
as the viewer walks by.
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quan hi passa per davant.
01:16
You can't help but actually ripping that spider web apart.
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No es pot evitar de trencar la teranyina.
01:22
All of these things are pieces of graphic design.
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Tot això són projectes de disseny gràfic.
01:26
We do them for our clients.
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Les fem per als nostres clients.
01:28
They are commissioned.
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Són encàrrecs.
01:30
I would never have the money to actually pay for the installment
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Jo mai no hauria pogut pagar la instal·lació
01:34
or pay for all the billboards or the production of these,
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ni tampoc tots els cartells i la feina de producció.
01:39
so there's always a client attached to them.
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Per això sempre hi ha algun client relacionat amb els projectes.
01:44
These are 65,000 coat hangers in a street
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Això són 65.000 penjadors al carrer,
01:49
that's lined with fashion stores.
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davant de botigues de roba.
01:55
"Worrying solves nothing."
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"Preocupar-se no serveix per a res."
01:57
"Money does not make me happy"
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"Els diners no em fan feliç."
02:03
appeared first as double-page spreads in a magazine.
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Això va aparèixer per primer cop en doble pàgina en una revista.
02:06
The printer lost the file, didn't tell us.
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A la impremta van perdre una de les imatges, i no ens ho van dir.
02:09
When the magazine -- actually, when I got the subscription --
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Quan em va arribar l'exemplar
02:11
it was 12 following pages.
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tenia 12 pàgines.
02:13
It said, "Money does does make me happy."
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Hi deia: "Els diners em fan feliç".
02:16
And a friend of mine in Austria felt so sorry for me
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A un amic meu d'Àustria, en veure-ho, li va saber greu i
02:22
that he talked the largest casino owner in Linz
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va convèncer el propietari del casino més gran de Linz
02:27
into letting us wrap his building.
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perquè ens deixés embolcallar-hi l'edifici.
02:30
So this is the big pedestrian zone in Linz.
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Aquesta és la zona per a vianants més gran de Linz
02:32
It just says "Money," and if you look down the side street,
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i hi diu "Els diners", i si mires més avall,
02:36
it says, "does not make me happy."
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hi posa: "no em fan més feliç".
02:39
We had a show that just came down last week in New York.
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La setmana passada vam organitzar un acte a Nova York.
02:45
We steamed up the windows permanently,
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Vam entelar les finestres i
02:47
and every hour we had a different designer come in
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cada hora venia un dissenyador diferent
02:51
and write these things that they've learned into the steam in the window.
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i escrivia coses que havia après a la finestra entelada.
02:55
Everybody participated -- Milton Glaser,
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Tothom hi va participar: Milton Glaser,
02:59
Massimo Vignelli.
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Massimo Vignelli.
03:02
Singapore was quite in discussion.
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Aleshores va arribar Singapur.
03:06
This is a little spot that we filmed there
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Això és un petit espot que vam rodar allà.
03:11
that's to be displayed on the large JumboTrons in Singapore.
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Estava pensat per ser projectat als grans JumboTrons de Singapur.
03:17
And, of course, it's one that's dear to my heart,
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Evidentment, aquest em va arribar al fons del cor,
03:22
because all of these sentiments --
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perquè tots aquests sentiments,
03:24
some banal, some a bit more profound --
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alguns de banals i d'altres de més profunds,
03:27
all originally had come out of my diary.
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són extrets del meu diari.
03:43
And I do go often into the diary
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Acostumo a consultar sovint el meu diari
03:45
and check if I wanted to change something about the situation.
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i comprovo si vull canviar alguna cosa sobre la meva situació actual.
03:51
If it's -- see it for a long enough time,
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I si hi ha alguna cosa que dura massa temps,
03:53
I actually do something about it.
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intento fer alguna cosa per resoldre-ho.
03:57
And the very last one is a billboard.
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I l'última cosa que ensenyaré és un cartell.
04:04
This is our roof in New York, the roof of the studio.
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Això és a la teulada de l'edifici on hi ha el nostre estudi, a Nova York.
04:08
This is newsprint plus stencils that lie on the newsprint.
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Això són papers de diari amb plantilles tallades a sobre.
04:13
We let that lie around in the sun.
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Vam deixar-ho un temps sota el sol.
04:14
As you all know, newsprint yellows significantly in the sun.
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Com sabeu, el paper de diari es torna groc sota el sol.
04:19
After a week, we took the stencils and the leaves off,
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Al cap d'una setmana, vam retirar els patrons de sobre els diaris
04:21
shipped the newsprints to Lisbon to a very sunny spot,
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i ho vam enviar tot a Lisboa, a un lloc molt assolellat.
04:26
so on day one the billboard said,
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Un dia el cartell deia:
04:28
"Complaining is silly. Either act or forget."
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"Queixar-se és absurd. Actua o oblida."
04:31
Three days later it faded, and a week later,
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Tres dies després anava desapareixent, i una setmana després,
04:34
no more complaining anywhere.
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ja no hi havia més queixes.
04:37
(Laughter)
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(Riures)
04:38
Thank you so much.
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Moltes gràcies.
04:39
(Applause)
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(Aplaudiments)
Translated by Pol Pla
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com